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8142019 nandinidoc
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A Project Report On
ldquoCustomers Perception Towards The
Products and Services Offered by HDFC
Bank
Submitted to Kurukshetra University Kurukshetra
In the partial fulfillment of the reuirement of the deree of
A
Under the Supervision of Submitted by
s amneet $aur andini
ampecturer BB fina( year
Deptt Of Commerce o(( o
$AampI ()(ORIA A+IOA P$- O)$)
A(AA A++
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AKO)amp$)()+
)t is my duty to acknow(ede with ratitude the enerous he(p that ) have received from
(rPankaj Kumar Branch manaer+ amp0 AK +amp Paonta Sahib ) have had the
advantaes of his critica( advice from his profound know(ede in arketin sa(es- He has
indeed taken persona( interest in preparin an innovative eport on 1ustomers Perception
+o2ards +he Products and Services Offered by amp0 ank And omparative
Analysis3 He has he(ped me a (ot in preparin the uestionnaire
y sincere thanks are due to a(( the officers of amp0 ank for their worthy he(p and
cooperation
) a(so thank my uide r aminder ar who supported and uided me throuhout the
tenure of the trainin and beyond
Fina((y+ it0s my p(easure to acknow(ede the kind he(p and cooperation of a(( the respondentsof mba(a with whom ) met throuhout the duration of this pro1ect
444444
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)4)U+I6) SU((AR7
The bases of the pro1ect was to understand the customers perception about the various schemes
(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+
Current account and Sa(ary account under (iabi(ity products for retai( bank
The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d
(ook into whi(e transactin with bank for certain scheme
Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike
businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or
borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for
HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin
commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by
takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e
for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the
deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and
professiona(s and its nearest competitors are )C)C) Bank 7 SB)
8142019 nandinidoc
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O+)+S
SIO amp)SRIP+IO PA$) O
9 Introduction to amp0 ank
Products 8 Services
8 Personal ankin
8 RI ankin
8 holesale ankin
(arket Research
8 Problem ampefinition 8 Objectives
8 Research (ethodoloy
8 ampata Analysis 8 Observation
8 Recommendations 8 imitations
lt SO+ Analysis
= A omparative Study Amon the )merin
ommercial anks
gt onclusion
iblioraphy
Anneure
8 Buestionnaire
8 )cel Sheets
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IROampU
+IO
amp0 AK
HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of
)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance
orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector
in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9
amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of
)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in
the private sector
The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a
premier housin finance company set up in gtgt- of )ndia et Profit for the year ended
(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +
HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((
branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts
across these cities
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
8142019 nandinidoc
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
8142019 nandinidoc
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
8142019 nandinidoc
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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AKO)amp$)()+
)t is my duty to acknow(ede with ratitude the enerous he(p that ) have received from
(rPankaj Kumar Branch manaer+ amp0 AK +amp Paonta Sahib ) have had the
advantaes of his critica( advice from his profound know(ede in arketin sa(es- He has
indeed taken persona( interest in preparin an innovative eport on 1ustomers Perception
+o2ards +he Products and Services Offered by amp0 ank And omparative
Analysis3 He has he(ped me a (ot in preparin the uestionnaire
y sincere thanks are due to a(( the officers of amp0 ank for their worthy he(p and
cooperation
) a(so thank my uide r aminder ar who supported and uided me throuhout the
tenure of the trainin and beyond
Fina((y+ it0s my p(easure to acknow(ede the kind he(p and cooperation of a(( the respondentsof mba(a with whom ) met throuhout the duration of this pro1ect
444444
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)4)U+I6) SU((AR7
The bases of the pro1ect was to understand the customers perception about the various schemes
(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+
Current account and Sa(ary account under (iabi(ity products for retai( bank
The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d
(ook into whi(e transactin with bank for certain scheme
Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike
businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or
borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for
HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin
commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by
takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e
for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the
deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and
professiona(s and its nearest competitors are )C)C) Bank 7 SB)
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O+)+S
SIO amp)SRIP+IO PA$) O
9 Introduction to amp0 ank
Products 8 Services
8 Personal ankin
8 RI ankin
8 holesale ankin
(arket Research
8 Problem ampefinition 8 Objectives
8 Research (ethodoloy
8 ampata Analysis 8 Observation
8 Recommendations 8 imitations
lt SO+ Analysis
= A omparative Study Amon the )merin
ommercial anks
gt onclusion
iblioraphy
Anneure
8 Buestionnaire
8 )cel Sheets
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IROampU
+IO
amp0 AK
HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of
)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance
orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector
in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9
amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of
)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in
the private sector
The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a
premier housin finance company set up in gtgt- of )ndia et Profit for the year ended
(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +
HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((
branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts
across these cities
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
8142019 nandinidoc
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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)4)U+I6) SU((AR7
The bases of the pro1ect was to understand the customers perception about the various schemes
(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+
Current account and Sa(ary account under (iabi(ity products for retai( bank
The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d
(ook into whi(e transactin with bank for certain scheme
Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike
businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or
borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for
HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin
commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by
takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e
for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the
deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and
professiona(s and its nearest competitors are )C)C) Bank 7 SB)
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O+)+S
SIO amp)SRIP+IO PA$) O
9 Introduction to amp0 ank
Products 8 Services
8 Personal ankin
8 RI ankin
8 holesale ankin
(arket Research
8 Problem ampefinition 8 Objectives
8 Research (ethodoloy
8 ampata Analysis 8 Observation
8 Recommendations 8 imitations
lt SO+ Analysis
= A omparative Study Amon the )merin
ommercial anks
gt onclusion
iblioraphy
Anneure
8 Buestionnaire
8 )cel Sheets
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IROampU
+IO
amp0 AK
HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of
)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance
orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector
in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9
amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of
)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in
the private sector
The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a
premier housin finance company set up in gtgt- of )ndia et Profit for the year ended
(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +
HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((
branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts
across these cities
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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)4)U+I6) SU((AR7
The bases of the pro1ect was to understand the customers perception about the various schemes
(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+
Current account and Sa(ary account under (iabi(ity products for retai( bank
The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d
(ook into whi(e transactin with bank for certain scheme
Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike
businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or
borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for
HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin
commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by
takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e
for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the
deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and
professiona(s and its nearest competitors are )C)C) Bank 7 SB)
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O+)+S
SIO amp)SRIP+IO PA$) O
9 Introduction to amp0 ank
Products 8 Services
8 Personal ankin
8 RI ankin
8 holesale ankin
(arket Research
8 Problem ampefinition 8 Objectives
8 Research (ethodoloy
8 ampata Analysis 8 Observation
8 Recommendations 8 imitations
lt SO+ Analysis
= A omparative Study Amon the )merin
ommercial anks
gt onclusion
iblioraphy
Anneure
8 Buestionnaire
8 )cel Sheets
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IROampU
+IO
amp0 AK
HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of
)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance
orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector
in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9
amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of
)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in
the private sector
The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a
premier housin finance company set up in gtgt- of )ndia et Profit for the year ended
(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +
HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((
branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts
across these cities
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
8142019 nandinidoc
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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O+)+S
SIO amp)SRIP+IO PA$) O
9 Introduction to amp0 ank
Products 8 Services
8 Personal ankin
8 RI ankin
8 holesale ankin
(arket Research
8 Problem ampefinition 8 Objectives
8 Research (ethodoloy
8 ampata Analysis 8 Observation
8 Recommendations 8 imitations
lt SO+ Analysis
= A omparative Study Amon the )merin
ommercial anks
gt onclusion
iblioraphy
Anneure
8 Buestionnaire
8 )cel Sheets
8142019 nandinidoc
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8142019 nandinidoc
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IROampU
+IO
amp0 AK
HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of
)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance
orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector
in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9
amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of
)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in
the private sector
The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a
premier housin finance company set up in gtgt- of )ndia et Profit for the year ended
(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +
HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((
branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts
across these cities
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
8142019 nandinidoc
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
8142019 nandinidoc
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
8142019 nandinidoc
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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IROampU
+IO
amp0 AK
HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of
)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance
orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector
in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9
amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of
)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in
the private sector
The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a
premier housin finance company set up in gtgt- of )ndia et Profit for the year ended
(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +
HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((
branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts
across these cities
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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IROampU
+IO
amp0 AK
HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of
)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance
orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector
in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9
amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of
)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in
the private sector
The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a
premier housin finance company set up in gtgt- of )ndia et Profit for the year ended
(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +
HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((
branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts
across these cities
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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OraniGational Structure
Chairperson
Jagdish Kapoor)
Direct
or
$eki
Direct
or
Einee
Direct
or
auta
Directo
r
CEasude
Direct
or
rvin
Direct
or
Pandi
anain
Director
ditya
Puri-
24ecutive director Paresh Sukthankar)
24ecutive director Harish Engineer )
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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PRO(O+)R
HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in
)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has
maintained a consistent and hea(thy rowth in its operations to remain the market (eader in
mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its
e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and
uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian
environment
USI)SS 0OUS
HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound
customer franchises across distinct businesses so as to be the preferred provider of bankin
services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in
profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is
based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and
Peop(e
+I()S AK A(A$A(A+IO
)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new
private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with
HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by
the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank
received share of HDFC Bank for every gt shares of Times Bank
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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AP+)RC
PROampU+S 8 S)R6I)S
P)RSOA AKI$
SA6I$S AOU+
8142019 nandinidoc
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
8142019 nandinidoc
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
8142019 nandinidoc
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
8142019 nandinidoc
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
8142019 nandinidoc
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
8142019 nandinidoc
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
8142019 nandinidoc
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
8142019 nandinidoc
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
8142019 nandinidoc
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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9- Regular savings ac
n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and
withdraw cash Check up on your ba(ances from the comfort of your home or office throuh
etBankin+ PhoneBankin and obi(e Bankin
0eatures 8 benefits
bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no
matter where you are (ocated
bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your
account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS
bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(
ba(ance in your savins account
bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your
account
- O 0RIS savins aHc
)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced
the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even
avai( of services (ike et Bankin+ obi(e bankin free of cost
0eatures 8 benefits
bull ccess a wide network of branches and over a thousand Ts across the country to
meet a(( your bankin needs
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC
Bank account to an account in another Bank at the (ocations as specified by B)try to
meet a(( your bankin needs
bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
8142019 nandinidoc
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
8142019 nandinidoc
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts
- Retail +rust aHc
The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher
interest as compared to a conventiona( Current ccount that offers no interest
0eatures 8 benefits
bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country
bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+
per day
bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of
(eaves eu(ar non3PP cheue book come free of cost-
bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most
branches across the country
bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in
your account into utua( Funds+ B) Bonds and other financia( instruments throuh any
of our branches across the country
lt- SAAR7 AOU+
a- Payroll salary aHc
b- 0eatures 8 benefits
bull i( )nterest payout on account ba(ance
8142019 nandinidoc
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
8142019 nandinidoc
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
8142019 nandinidoc
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at
shoppin avenues-
bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D
bull
6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a
standard offerin -
b- lassic salary aHc
0eatures 8 benefits
bull Nero Ba(ance ccount
bull Free persona(ised cheue books
bull Free T Card with a withdrawa( (imit of up to s +G3 per day
bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin
c- Reular salary aHc
0eatures 8 benefits
bull o minimum ba(ance reuired
bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +
and s + non3cash- at shoppin avenues
bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches
within the HDFC Bankin network
bull Preferentia( rates on (oan products offered by the bank
bull Preferentia( rates on fore4 transactions
d- Premium salary aHc
0eatures 8 benefits
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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bull Free )nternationa( Debit Card and dd3on Debit card for (ife
bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card
bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s
+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards
bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at
branches within the HDFC Bankin network
bull Free Bi(( Pay and )nsta (ert faci(ity
e- ampefence salary aHc
0eatures 8 benefits
bull The Defense Sa(ary ccount is a Nero Ba(ance account
bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T
faci(ity+ and inter3branch bankin
bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+
Consumer ampoans and Persona( ampoans
0- o 0rills salary aHc
0eatures 8 benefits
bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin
bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your
HDFC Bank account to an account in another Bank at the (ocations as specified by
B)
bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-
bull et Free Juarter(y ccount Statements
bull ccess your account throuh a Free T Card
bull 2n1oy free Cash Deposits at BranchGT
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
8142019 nandinidoc
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts
=- Kid5s Advantae Account
0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a
fi4ed sum from your Savins ccount every month
bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted
into Fi4ed Deposits for a specified period in your chi(d9s name
bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum
drawin capabi(ity of s +G3 per day
bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids
dvantae ccount
gt- P)SIO SA6I$ AOU+
0eatures 8 benefits
bull The Pension savin account is a Nero Ba(ance ccount
bull Time(y credit of receivab(es
bull Free )nternationa( Debit Card
bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city
and inter3branch bankin
bull Pension ccounts are transferab(e from one branchGbank to another
- 0A(I7 SA6I$S AOU+
0eatures 8 benefits
bull (( account ho(ders can operate their account free(y without worryin about their
minimum ba(ance
bull Fami(y members with ) status can a(so be part of the roup
bull et Free Cash withdrawa( transactions on SB) Ts per roup per month
bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s
+G3 per instrument per day-
8142019 nandinidoc
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
8142019 nandinidoc
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
8142019 nandinidoc
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
8142019 nandinidoc
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
8142019 nandinidoc
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y
roup O ccounts wi(( be issued on(y T cards-
bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the
Fami(y roup
bull Free Standin )nstructions for investment into utua( Funds
bull Free One Eiew to access a(( your accounts
bull Free obi(e Bankin+ et Bankin 7 Phone Bankin
bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in
to 2 accounts not permitted from resident G O accounts-
URR)+ AOU+
8142019 nandinidoc
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
8142019 nandinidoc
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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9- Plus urrent aHc
)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to
various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3
city bankin with a sin(e account and access to more than cities
amp)(A+ AOU+
HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac
demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments+ over a period of time+ without the hass(e of hand(in physica(
documents that et muti(ated or (ost in transit
HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited
SDamp- and Centra( Depository Services ampimited CDSamp-
OAS
P)RSOA OA
0eatures 8 benefits
bull Borrow up to s ++ for any purpose dependin on your reuirements
bull F(e4ib(e epayment options+ ranin from to lt months
bull epay with easy 2)s
bull One of the (owest interest rates
bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired
bull Speedy (oan approva(
bull Convenience of service at your doorstep
bull Customer privi(ees
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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O() OA
0eatures 8 benefits
bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or
construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances
up to ma4imum of the cost of the property reement va(ue Stamp duty
eistration chares-
bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other
structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in
and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of
renovation for e4istin customers-
bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((
the terms are the same as app(icab(e to Home ampoan
bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+
HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances
up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done
over a ma4imum period of years
bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y
Fi4ed or Part(y F(oatin
bull F(e4ib(e repayment options to suit your individua( needs
bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers
an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your
fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the
unfortunate demise of the (ife assured
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
8142019 nandinidoc
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
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AP+)RCgt
OUSIO
8142019 nandinidoc
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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) AR OA
0eatures 8 benefits
bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia
bull vai( 9EEF finance on your favorite car
bull F(e4ib(e repayment options+ ranin from to lt months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull Speedy processin C 2ithin lt hours
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
bull ttractive )nterest rates
US)amp AR OAS
0eatures 8 benefits
bull Choose any car manufactured in )ndia within a certain ae
bull Borrow up to EF of the value of the car
bull F(e4ib(e repayment options+ ranin from to months
bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your
annual income for se(f emp(oyed professiona(s-
bull vai(ab(e for a(most a(( car mode(s at attractive interest rates
bull epay with easy 2)s
bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for
you
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
8142019 nandinidoc
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
8142019 nandinidoc
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
8142019 nandinidoc
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer
with a c(ear track record of months or more+ then you can et an additiona( (oan to the
e4tent of your e4istin (oan amount at attractive rate of interest
+O )))R OA
9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the
answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment
0eatures 8 benefits
bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of
purchase
bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)
bull assle free loans 3 o uarantor reuired
bull Speedy (oan approva(
bull vai(ab(e for a(most a(( mode(s at attractive interest rates
bull
O6)RampRA0+ A$AIS+ AR
eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your
name
5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the
money for persona( or business needs
0eatures 8 benefits
bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d
bull ampoans ranin from s + to s gt (acs dependin on your needs
bull Borrow up to of the va(ue of the car
8142019 nandinidoc
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
8142019 nandinidoc
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
8142019 nandinidoc
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
8142019 nandinidoc
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
8142019 nandinidoc
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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)4PR)SS OA
ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans
to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is
uick
0eatures 8 benefits
bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs
bull F(e4ib(e repayment options+ ranin from to A months
bull
epay with easy 2)sbull One of the (owest interest rates in the market
OA A$AIS+ S)URI+I)S
5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike
2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds
S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd
the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses
0eatures 8 benefits
Overdraft faci(ity can be avai(ed aainst p(ede ofK
bull 2uity SharesI 3 Demat Shares up to of the va(ue
bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See
approved utua( Fund Schemes
bull O) e(ief Bonds
bull amp)C Po(icies
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
8142019 nandinidoc
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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OA A$AIS+ PROP)R+7
HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund
chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y
desined product to he(p you e4pand your business without reducin the capita( from your
business
0eatures 8 benefits
bull ampoans from s ampacs onwards dependin on your needs
bull Borrow up to of market va(ue of the property
bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you
overdraft aainst your se(f3occupied residentia( or commercia( property and you save
money by payin interest on(y on the amount uti(i=ed
bull Hih tenure (oans for ease of repayment
bull ttractive interest rates
O(()RIA 6)I) 0IA)
+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e
5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most
attractive rates in )ndia
ORKI$ API+A 0IA)
1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3
driven re(ationship manaers with wide industry e4perience in various sements HDFC provide
workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to
fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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OS+RU+IO )BUIP()+ 0IA)
0orkliftheeloaders)cavators
)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free
Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in
)ndia
ARampS
R)ampI+ ARampS
Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to
meet ones uniue needs
I+)RA+IOA SI6)R R)ampI+ ARamp
ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC
Bank with (ower interest rates and privi(ee pricin on our products
0eatures 8 benefits
Add on cards
et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son
andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank
)nternationa( Si(ver Credit Cardero liability on lost card
eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter
reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
8142019 nandinidoc
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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idely accepted
ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to
mi((ion merchant estab(ishments around the wor(d
$Oamp R)ampI+ ARamp
0eatures 8 benefits
6ptocashbackonairticketin
et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d
Credit Card direct(y from the ir(ine Company9s website+ for transactions above
s For transactions up to s + et cashback
cashback on train ticketin
et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the
)ndian ai(way
Discounts on hote( tariff
whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver
Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to
discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership
)nsurance benefits
HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs
and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card
reater reward points
5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the
card
8142019 nandinidoc
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
8142019 nandinidoc
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
8142019 nandinidoc
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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evo(vin credit faci(ity
Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((
amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better
financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt
annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-
+I+AIU( R)ampI+ ARamp
The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d
ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess
0eatures 8 benefits
Discounts o n hote( tariff
2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the
comp(imentary membership to )nternationa( Business Trave((ers9 C(ub
Conversion of reward points to airmi(es
ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et
irways+ )ndian+ ir Sahara 7 $infisher ir(ines
ampowest ever interest rates
)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of
per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your
convenience
Nero petro( surchare
2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not
on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et
the benefit of earnin reward points on these spends
8142019 nandinidoc
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
8142019 nandinidoc
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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ampost card (iabi(ity
)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after
you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s
(acs
)nterest free credit faci(ity
our Card now ets you the hihest Free Credit Period of upto days from the date of purchase
sub1ect to the submission of the chare by the erchant-
6AU) PUS R)ampI+ ARamp
)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue
and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the
name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a
uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends
0eatures 8 benefits
Chi(dren Future Secured
The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s
ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your
(ife due to accident
Househo(d )nsurance
HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance
Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s
ampakh
5or(dwide acceptance
The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant
2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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Cash dvance
ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of
your credit (imit at a very nomina( chare
ccidenta( Death
)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of
s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((
receive a compensation of s++
)A+ PUS R)ampI+ ARamp
)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and
fitness This is not 1ust a card but a uarantee of a hea(thy and secure future
0eatures 8 benefits
Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of
s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and
vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked
hospita(s of the Third Party dministrator TP- across the country
24tra protection for your fami(y3dd3on F(oatCover
ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of
s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters
5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s
Protection throuh insurance
The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance
8142019 nandinidoc
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
8142019 nandinidoc
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
8142019 nandinidoc
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
8142019 nandinidoc
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
8142019 nandinidoc
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
8142019 nandinidoc
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
8142019 nandinidoc
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a
compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive
a compensation of s (akhs
Cash dvance
ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus
(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to
the Schedu(e of chares-
Third Party dministratorTP-
The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the
TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the
sett(ement is to be done between the hospita( and the TP For the customer+ medica(
e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit
Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an
ampimited FHPamp- as the TP
amp)I+ ARampS
5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you
comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin
cash Choose fromK
- C(assic Cards 2asy shop )nternationa( Debit Card-
- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-
A- Premium Cards2asy shop o(d Debit Card-
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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)asy shop International ampebit ard
0eatures 8 benefits
bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant
estab(ishments for shoppin
bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and
abroad
bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is
debited direct(y to your account
bull 6se your card overseas our account is debited in upees reard(ess of the currency in
which you spend
bull 5or(dwide assistance from Eisa and asterCard on your card
)asy shop oman5s Advantae ampebit ard
HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of
its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match
your status and (ifesty(e
0eatures 8 benefits
ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((
receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((
times of the year
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
8142019 nandinidoc
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card
customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card
number and use any of the services
)ntertainment assistance
Dinin eferra( and eservation ssistance
F(ower 7 ift De(ivery
ovie Tickets
ome assistance
Financia( P(annin 7 dvisory Services ssistance
2(ectrica( 7 2(ectronic adet epair ssistance
Pest Contro( ssistance
Home C(eanin ssistance
ellness
edica( Check 6p Packaes
ursin Care rranement
)asy shop $old ampebit ard
HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it
a(so opens a wor(d of privi(ees that match your status and (ifesty(e
0eatures 8 benefits
ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for
shoppin
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This
cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ
E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare
(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month
Insurance coverLK The fo((owin are inc(uded in the insurance coversK
Death Cover by ir G oad 3 Sum assured s ++
Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s
+
amposs of Baae )nsurance 3 Sum assured s +
PR)PAIamp ARampS
0orePlus ard
HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive
you a secure and hass(e3free trave( e4perience
o more chasin moneychaners Or payin transaction chares for shoppin abroad The
Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e
you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs
+he 0orePlus +ravel ard is
bull ccepted at over A mi((ion Eisa erchants wor(dwide
bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d
bull e(oadab(e anytime+ anyp(ace
bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies
bull Comes with a Persona( ccident )nsurance Covers of s (acs
bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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$iftPlus ard
The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of
your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary
the freedom to choose the way they want to use itQ
0eatures 8 benefits
bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we
then make do with iftin cashQ This card with its occasion3based packain is more
persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift
bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the
cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the
cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts
the user
bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated
merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over
more then A mi((ion merchant estab(ishments
PA7()+ S)R6I)S
5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane
of payment options make it easy for you to pay for a variety of uti(ities and services
etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number
illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the
)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((
payments so(ution
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the
hass(es of any reistration
ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our
DirectPay serviceQ
6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your
own convenience throuh HDFC Bank9s etBankin faci(ity
E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other
Bank accounts across )ndia 3 F22 of costQ
Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at
your own convenience throuh HDFC Bank9s etBankin faci(ity
PRI6A+) AKI$
HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our
team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by
thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e
econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin
e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have
earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est
Private ank in the Super Affluent ateory in India
RI AKI$
RO 0I4)amp amp)POSI+
0eatures 8 enefits
bull Open the deposit 1oint(y with a esident )ndian
bull vai( of a (oan on upto gt of your deposit
bull epatriate the interest on your deposit
bull )nterest credited at (east every three months
bull omination Faci(ity avai(ab(e
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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luster ampeposit
bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the
deposit amount+ makin it possib(e for you to withdraw part of the deposit before the
maturity date+ whi(e the ba(ance continues to earn interest at the contract rate
bull )nitia( Fi4ed DepositK s +G3
bull dd3on Fi4ed DepositsK s +G3
R) 0I4)amp amp)POSI+S
0eatures 8 enefits
bull Open the deposit 1oint(y with any other )
bull vai( of a (oan of upto gt of your deposit
bull epatriate your comp(ete deposit principa( and interest- at any time
bull The entire deposit principa( and interest- is e4empt from ta4
O)SA) AKI$
ORPORA+)S
Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a
wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this
throuh innovative product deve(opment and a we((3interated approach to re(ationship
manaement
AR$) ORPORA+)S
5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin
services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane
and cash manaement+ to name a few The product offerins are suitab(y structured takin into
8142019 nandinidoc
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+
industry benchmark service (eve(s and stron customer orientation+ we have made sinificant
inroads into the forma( bankin consortia of a number of )ndian companies inc(udin
mu(tinationa(s+ domestic business houses and prime pub(ic sector companies
0unded Services
5orkin Capita( Finance Short Term Finance
Bi(( Discountin Structured Finance
24port Credit Term ampendin
on 0unded Services
ampetter of Credit Bank uaranteesCo((ection of Documents
6alue Added Services
Syndication Services Fore4 Desk
ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk
Channe( Financin 2mp(oyees Trusts
Eendor Financin Cash Surp(us Corporates
Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue
Internet ankin
bull Supp(y Chain anaement
bull Payment ateway Services
bull Corporate )nternet Bankin
Supply hain Partners
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate
supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast
array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of
oods and reduction of processin costs nd a(( this from our website or our revo(utionary
2et service
Aricultural endin
2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach
aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to
the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive
approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness
Small 8 (edium )nterprises
t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2
5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as
your business e4pands and enters new territories and markets+ you need to keep pace with the
rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and
euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have
assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business
e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you
identify your individua( needs
0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a
sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from
e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of
an S2
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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onC0unded Services
6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your
business )maine a situation where you have a (etter of credit and need finance aainst the same
or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This
is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your
business
SpecialiGed Services
HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in
of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised
contro( of your va(ue chain throuh our internet bankin p(atform
6alue Added Services
There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary
account which ensures smooth payment methods to your staff ou can avai( an assortment of
credit cards and debit cards from our merchant services
Internet ankin
)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a
forerunner in providin you with this service 5e provide state3of3the3art payment ateway
services to industries and companies in order to ease transaction processin This in turn
enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient
0inancial Institutions 8 +rusts
HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+
Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and
product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin
sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin
department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and
bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of
each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or
sectors
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
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$overnment Sector
HDFC Bank acts as an active medium between the overnment and the customers by means of
various services These services inc(udeK
+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es
and Sa(es Ta4 co((ections at their (oca( HDFC Bank
)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket
on(ine and et it home de(ivered
Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus
faci(itatin imports for the overnment
ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i
unicipa( Corporation+ is undertaken by the Bank
ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by
HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-
)lectronic ollection of fees on beha(f of DFT is done by the bank too
8142019 nandinidoc
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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AP+)RC
(ARK)+ R)S)AR
)
R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+
8142019 nandinidoc
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
8142019 nandinidoc
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
8142019 nandinidoc
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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
8142019 nandinidoc
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
8142019 nandinidoc
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AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
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Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
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6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
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Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
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$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
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$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
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Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
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8142019 nandinidoc
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SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
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)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
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AP+)RCgt
OUSIO
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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PRO)( amp)0IA+IO
Sa(es 24ecutives were with ood backround human bein and throuh riorous process of
recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to
sort out the prob(em why the performance is not comin even after ivin the fu(( marketin
support The communication techniue and dea(in with the customers is a(so a prob(em to the
sa(es e4ecutives
US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR
PROM)+
PRI(AR7 OBJECTIVES
bull To open new savins accounts by convincin customers and to promote the benefits of
those which are provided by the bank
bull To find the different way of convincin customers
bull To study brand imae of the bank
bull To increase the business of the bank
S)OampAR7 OM)+I6)S
bullTo determine the need and purpose of a sa(es e4ecutive
bull To understand the decidin criteria for peop(e to become sa(es e4ecutive
bull To offer suestions based upon the findins
$)O$RAPIA SOP)
The same prob(em was with the a(( other branches of HDFC Bank The manaement is
conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e
si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of
out put from the research are oin to be wide
PROampU+ SOP)
8142019 nandinidoc
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4270
information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4370
wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4470
AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4670
Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
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bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
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bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
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8142019 nandinidoc
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bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
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bull Studyin the increasin business scope of the bank
bull arket sementation to find the potentia( customers for the bank
bull To study how the various products are positioned in the market
bullCorporate marketin of products
bull products of the bank
R)S)AR ()+OampOO$7 Aamp I(I+A+IOS
(( the findins and conc(usions obtained are based on the survey done in the workin area
within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob
trainin ) have co((ected data from peop(e (inked with different profession at mba(a
R)S)AR PA
Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be
athered to arrive at
bull The correct definition of the prob(em
bull n understandin of its environment
)ploratory Study To determine the appro4imate area where the prob(em (ies
R)S)AR amp)SI$
esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By
ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system
and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the
areas which ca((s for improvement
amp)6)OPI$ +) R)S)AR PA
The data for this research pro1ect has been co((ected throuh se(f dministration Due to
time (imitation and other constraints direct persona( interview method is used structured
uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4270
information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
8142019 nandinidoc
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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4470
AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4570
ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4670
Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4270
information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers
)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used
O)+IO O0 ampA+A
9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on
the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+
preserved information in the company0s database and website of the company
Primary data (( the peop(e from different profession were persona((y visited and
interviewed They were the main source of Primary data The method of co((ection of primary
data was direct persona( interview throuh a structured uestionnaire
SA(PI$ PA
Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from
the universe to know about its characteristics
bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+
ampawyers+ Business an+ Professiona(s and House 5ives of mba(a
bull Sample +echniue andom Samp(in
bull Research Instrument Structured Juestionnaire
bull ontact (ethod Persona( )nterview
SA(P) SI)
y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover
the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of
respondents
ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of
co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4370
wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4470
AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4570
ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4670
Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4370
wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of
the data to be co((ected
R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the
Financia( Consu(tant within days
bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work
bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be
enera(i=ed
bull The area of research was mba(a and it was too vast an area to cover within trainin
period
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4470
AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4570
ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4670
Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
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onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
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OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
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SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
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8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4470
AP+)RClt
ampA+A AA7SIS
ampA+A AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4570
ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4670
Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
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bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4570
ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO
B97our Ae
+A)
Serial o Ae ateory umber of Respondents Percentae 3A ears lt
lt3 ears gt A
A A3A ears A
lt A ears and above A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondent0s ae are to A years
bull A respondent0s ae are gt to years
bull A respondent0s ae are A to A years
bull respondent0s ae are A to above year
B (arital Status
+A)
Sr o ateory o of Respondents Percentae
arried lt gt
6nmarried A
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4670
Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4670
Tota(
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull gt respondents are married
bull Arespondents
bull B )ducational Bualification
+A)
Sr o ateory o of
Respondents
Percentae
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4770
6nder raduate
raduate lt
A Post raduate gt A
Tota(
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are 6nder raduate
bull lt respondents are raduate
bull A respondents are Post raduate
Blt umber Of year5s Are 7ou in Ambala
+A)
Sr o ateory o of Respondents Percentae
ampess than five years gt A
ore than five years
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4870
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull A respondents are in mba(a for (ess than five years
bull respondents are in mba(a for more than five years
B= 7our Occupation
+A)
Sr o ateory o of Respondents Percentae
Business lt
Profession lt
A Service
Tota(
Base respondent
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 4970
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull respondents Occupation is Business
bull respondents Occupation is Profession
bull lt respondents Occupation is Service
Bgt 7our annual household income
+A)
Sr o ateory o of Respondents Percentae ampess than (acs lt
Between to (acs A
A Between to (acs A
lt ore than (acs
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5070
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull lt respondent0s annua( househo(d income is (ess than (acs
bull A respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is between to (acs
bull respondent0s annua( househo(d income is more than (acs
B Are you a member of a clubHymkhana
+A)
Sr o ateory o of Respondents Percentae
es lt lt
o
Tota(
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5170
Base respondents
$RAP
Interpretation
From the tab(e and raph above it can be seen that
bull
lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana
B hat is your perception about different productsHservices provided by amp0 bank
+A)
Sr o ateory o of Respondents Percentae ampucrative
ot (ucrative
lt o idea A
Tota(
Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5270
$RAP
Interpretation
From the tab(e and raph above it can be seen that
respondent0s perception about different products is (ucrative
respondent0s perception about different products is not (ucrative
respondent0s have no idea
BN ampo you 2ant to open an account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es
o
A 5i(( te(( (ater A
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5370
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are not interested to open an account with the bank
bull respondents are interested to open an account with the bank
bull of the respondents say that they wi(( te(( (ater
B9E ampo you have all the documents 2hich are reuired to open an account
+A)
Sr o ateory o of Respondents Percentae
es
o lt
Tota( Base respondents
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5470
$RAP
InterpretationFrom the tab(e and raph above it can be seen that
bull respondents have a(( the documents which are reuired to open an
account with the bank
bull respondents do not have a(( the documents which are reuired to open an
account with the bank
B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2
savins account 2ith amp0 bank
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota( gt
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5570
Interpretation
From the tab(e and raph above it can be seen that
bull respondents are aware that the bank provides a free Dmat account with new
savins account
bull lt respondents are not aware of it
B9Are you a2are of different terms and conditions 2hich are very much essential to
maintain an account at amp0 ank
+A)
Sr o ateory o of Respondents Percentae
es
o gt
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5670
Interpretation
From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much
essentia( to maintain account with the bank
bull respondents have no idea about it
B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives
+A)
Sr o ateory o of Respondents Percentae
es lt
o
Tota(
Base respondents
$RAP
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5770
Interpretation
From the tab(e and raph above it can be seen that
bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es
e4ecutives
bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to
sa(es e4ecutives
SO+ AA7SIS
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5870
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 5970
SO+ AA7SIS
)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats
of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike
wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d
be matched to optimi=e the potentia( of HDFC bank
Strenth
bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers
bull
rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin
bull Stron Brand 3 customer base of over mi((ion
bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it
ets written instructions from its c(ients
bull It offers custodial services 2hich 2ill include services such as receivin dividend
of shares and other entitlements such as buyback proposals
bull ustomers don5t have to 2orry about trackin dividends of companies or
subscribin to buybacks
bull o thresho(d (imit for offerin its services
bull Cash of s de(ivered at your doorstep
bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free
internationa( o(d Credit card
bull )t offers e3brokin
bull Free standin instructions avai(ab(e on(y in HDFC Bank
bull vai( of (ocker at 1ust of the annua( fee
bull Preferentia( pricin for (oan aainst securities+ home (oans
bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a
host of service chares (ike
Demand DraftG anaers Cheue chares
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6070
)nter3branch funds chares
Stop payment chares
Cheue returnGco((ection chares
DD cance((ation chares
Ho(d mai( chares
Dup(icate statement chares
Certificate of ba(ance chares
ecovery of o(d records chares
F)C chares
eakness
bull Chares customers on the various services it offers
bull The bank does not chare any fi4ed fees+ it earns commission on the products the
customer buys
bull Cash withdrawa( (imit up to s Gday
bull Door step bankin avai(ab(e on(y twice a month and on(y in metros
bull Does not provide lt hours bankin transactions by phone
bull Does not provide A days of bankin transactions
bull ot so focusin more on rura( areas
Opportunity
bull rowth in demand3driven by improved affordabi(ity
isin disposab(e income
ffordab(e interest rates
enera((y stab(e property prices
Fisca( incentives on both interest and principa( repayments
bull )ncreasin urbani=ation 7 )ncreased network of out(ets
bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area
bull Can Provide a =ero ba(ance savins account to the customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6170
bull Can provide the interest on deposits as provided by the co3operatives
bull Can trap the students sement by providin a very (ow JB or Nero ba(ance
amp0 ank can have a professional savins account 2ith the follo2in benefits
Free reistration in reputed consu(tancies
2asy persona( (oan+ car (oans+ to the account ho(der
Dmat account free with every current 7 savins accounts without any reistration fee
and stamp fee-
Free membership faci(ity to the top rated c(ub members in )ndia
+hreats
bull Competition from other banks is very hih
bull Some banks provide lt hour bankin transaction over phone
bull Some banks provide transactions for A days
bull ampess number of branches as compared to others
bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose
some customers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6270
AP+)RCgt
OUSIO
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6370
onclusion
The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in
widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction
in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve
as a best bank in )ndia The Com
petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P
and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on
various )ssues that the customer faces in the market
na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the
peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to
become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation
of the proper stratey in the best effective way By understandin the steps of competitors before
they were imp(emented is the way (ead to the market
The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices
and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank
understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to
meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and
shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es
such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+
credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter
and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6470
OUSIOS Aamp SU$$)S+IOS
O USIOS
HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank
a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to
take the headcount to many more )t is on the brim of increasin its customers throuh its
attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to
open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this
pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the
bank and many of them not interested to open an account at a((
Services was considered as unsouht ood which reuire hard core se((in+ but in
chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin
sector is increasin day by day
ccordin to my findins Company0s promotiona( activities for recruitin sa(es
e4ecutives are a(so very (ess
So+ at (ast the conc(usion is that there is touh competition ahead for the company from
its ma1or competitors in the bankin sector
ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to
work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6570
SU$$)S+IOS
Fina((y some recommendations for the company are as fa((owsK3
bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es
24ecutive+ fo((owin activities of advertisement shou(d be done throuh
Print edia
Hoardin 7 Banners
A Sta((s in Trade Fares
lt Distribution of (eaf(ets containin detai(s information
bull The bank shou(d provide (ife time va(id T card to a(( its customers
bull inimum ba(ance for savins account shou(d be reduced from s to s
+ so that peop(e who are not financia((y stron enouh can maintain their
account proper(y
bull The company shou(d provide a pass book to a(( its customers
bull ake peop(e understand about the various benefits of its products
bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware
about the company and different products of the bank
bull Company shou(d open more branches in different cities
I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not
e4ceed ampimitations of this pro1ect areK3
bull The pro1ect was constrained by time (imit of two months
bull indset of peop(e may very dependin upon their ae+ ender+ income etc
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6670
bull ettin appointment from the concern person was very difficu(t
bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete
information 7 positive interaction
bull Respondents were very busy in their schedule So it was very time
consuming for them to answer all the questions properly
AP+)RC
A)4UR)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6770
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6870
bull raduate V
bull Post raduate V
(arital Statusbull arried V
bull Sin(e V
o Of Chi(drenK UUUUUUUUUU
lt umber Of year5s Are 7ou in Pune
bull ampess than five year0s V
bull ore than five year0s V
= Occupation
bull Business V
bull Profession V
bull Service V
P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease
mention your orani=ation name and desination-
gt 7our annual household income
bull than (ack V
bull Between to (ack V
bull Between to (ack V
bull than (ack V
Are you a member of a clubHymkhana
bull es V
bull o V
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 6970
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S
8142019 nandinidoc
httpslidepdfcomreaderfullnandinidoc 7070
bull o V
ampate
Place Sinature
IIO$RAP7
9OOKS AU+ORS
bull arketin anaement th 2dition- Phi(ip $ot(er
bull arketin anaement Ard 2dition- ES amaswamy
bull esearch ethodo(oy nd 2dition-
bull esearch ethodo(oy
C $othary
SP $asande
)S PAP)RS
bull Times of )ndia
bull Financial Express
)SI+)S