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8/14/2019 nandini.doc http://slidepdf.com/reader/full/nandinidoc 1/70 A Project Report On “Customers Perception Towards The Products and Services Offered by HDFC Bank Submitted to : Kurukshetra University Kurukshetra In the partial fulfillment of the reuirement of the de!ree of "#"#A Under the Supervision of: Submitted by: !s" #amneet $aur %andini &ecturer BB' fina( year Deptt" Of Commerce #o(( %o" $A%&'I ()(ORIA* %A+IO%A* ,P$- .O**)$) A("A*A .A%++

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8142019 nandinidoc

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A Project Report On

ldquoCustomers Perception Towards The

Products and Services Offered by HDFC

Bank

Submitted to Kurukshetra University Kurukshetra

In the partial fulfillment of the reuirement of the deree of

A

Under the Supervision of Submitted by

s amneet $aur andini

ampecturer BB fina( year

Deptt Of Commerce o(( o

$AampI ()(ORIA A+IOA P$- O)$)

A(AA A++

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AKO)amp$)()+

)t is my duty to acknow(ede with ratitude the enerous he(p that ) have received from

(rPankaj Kumar Branch manaer+ amp0 AK +amp Paonta Sahib ) have had the

advantaes of his critica( advice from his profound know(ede in arketin sa(es- He has

indeed taken persona( interest in preparin an innovative eport on 1ustomers Perception

+o2ards +he Products and Services Offered by amp0 ank And omparative

Analysis3 He has he(ped me a (ot in preparin the uestionnaire

y sincere thanks are due to a(( the officers of amp0 ank for their worthy he(p and

cooperation

) a(so thank my uide r aminder ar who supported and uided me throuhout the

tenure of the trainin and beyond

Fina((y+ it0s my p(easure to acknow(ede the kind he(p and cooperation of a(( the respondentsof mba(a with whom ) met throuhout the duration of this pro1ect

444444

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)4)U+I6) SU((AR7

The bases of the pro1ect was to understand the customers perception about the various schemes

(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+

Current account and Sa(ary account under (iabi(ity products for retai( bank

The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d

(ook into whi(e transactin with bank for certain scheme

Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike

businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or

borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for

HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin

commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by

takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e

for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the

deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and

professiona(s and its nearest competitors are )C)C) Bank 7 SB)

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O+)+S

SIO amp)SRIP+IO PA$) O

9 Introduction to amp0 ank

Products 8 Services

8 Personal ankin

8 RI ankin

8 holesale ankin

(arket Research

8 Problem ampefinition 8 Objectives

8 Research (ethodoloy

8 ampata Analysis 8 Observation

8 Recommendations 8 imitations

lt SO+ Analysis

= A omparative Study Amon the )merin

ommercial anks

gt onclusion

iblioraphy

Anneure

8 Buestionnaire

8 )cel Sheets

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IROampU

+IO

amp0 AK

HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of

)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance

orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector

in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9

amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of

)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in

the private sector

The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a

premier housin finance company set up in gtgt- of )ndia et Profit for the year ended

(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +

HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((

branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts

across these cities

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 2: nandini.doc

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AKO)amp$)()+

)t is my duty to acknow(ede with ratitude the enerous he(p that ) have received from

(rPankaj Kumar Branch manaer+ amp0 AK +amp Paonta Sahib ) have had the

advantaes of his critica( advice from his profound know(ede in arketin sa(es- He has

indeed taken persona( interest in preparin an innovative eport on 1ustomers Perception

+o2ards +he Products and Services Offered by amp0 ank And omparative

Analysis3 He has he(ped me a (ot in preparin the uestionnaire

y sincere thanks are due to a(( the officers of amp0 ank for their worthy he(p and

cooperation

) a(so thank my uide r aminder ar who supported and uided me throuhout the

tenure of the trainin and beyond

Fina((y+ it0s my p(easure to acknow(ede the kind he(p and cooperation of a(( the respondentsof mba(a with whom ) met throuhout the duration of this pro1ect

444444

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)4)U+I6) SU((AR7

The bases of the pro1ect was to understand the customers perception about the various schemes

(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+

Current account and Sa(ary account under (iabi(ity products for retai( bank

The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d

(ook into whi(e transactin with bank for certain scheme

Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike

businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or

borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for

HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin

commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by

takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e

for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the

deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and

professiona(s and its nearest competitors are )C)C) Bank 7 SB)

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O+)+S

SIO amp)SRIP+IO PA$) O

9 Introduction to amp0 ank

Products 8 Services

8 Personal ankin

8 RI ankin

8 holesale ankin

(arket Research

8 Problem ampefinition 8 Objectives

8 Research (ethodoloy

8 ampata Analysis 8 Observation

8 Recommendations 8 imitations

lt SO+ Analysis

= A omparative Study Amon the )merin

ommercial anks

gt onclusion

iblioraphy

Anneure

8 Buestionnaire

8 )cel Sheets

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IROampU

+IO

amp0 AK

HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of

)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance

orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector

in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9

amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of

)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in

the private sector

The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a

premier housin finance company set up in gtgt- of )ndia et Profit for the year ended

(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +

HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((

branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts

across these cities

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 3: nandini.doc

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)4)U+I6) SU((AR7

The bases of the pro1ect was to understand the customers perception about the various schemes

(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+

Current account and Sa(ary account under (iabi(ity products for retai( bank

The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d

(ook into whi(e transactin with bank for certain scheme

Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike

businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or

borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for

HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin

commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by

takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e

for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the

deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and

professiona(s and its nearest competitors are )C)C) Bank 7 SB)

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O+)+S

SIO amp)SRIP+IO PA$) O

9 Introduction to amp0 ank

Products 8 Services

8 Personal ankin

8 RI ankin

8 holesale ankin

(arket Research

8 Problem ampefinition 8 Objectives

8 Research (ethodoloy

8 ampata Analysis 8 Observation

8 Recommendations 8 imitations

lt SO+ Analysis

= A omparative Study Amon the )merin

ommercial anks

gt onclusion

iblioraphy

Anneure

8 Buestionnaire

8 )cel Sheets

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IROampU

+IO

amp0 AK

HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of

)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance

orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector

in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9

amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of

)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in

the private sector

The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a

premier housin finance company set up in gtgt- of )ndia et Profit for the year ended

(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +

HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((

branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts

across these cities

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 4: nandini.doc

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)4)U+I6) SU((AR7

The bases of the pro1ect was to understand the customers perception about the various schemes

(ike Persona( (oans+ Home (oans+ Car (oans under asset products and savin bank account+

Current account and Sa(ary account under (iabi(ity products for retai( bank

The pro1ect a(so encompasses+ identifies the scope and various parameters+ a customer wou(d

(ook into whi(e transactin with bank for certain scheme

Overa(( ana(ysis has been done+ keepin in mind the various customer sements (ike

businessmen+ sa(aried peop(e+ students and others+ consideration whi(e optin for any deposits or

borrowins The S5OT ana(ysis shows the pitfa((s and identifies the opportunities avai(ab(e for

HDFC Bank and competitor ana(ysis has been done by considerin four other c(ose competin

commercia( banks (ike )C)C)+ SB)+ 6T)+ )DB) banks at mba(a + ana(ysis has been done by

takin the profitabi(ity and performance indicator+ it says there are severa( potentia(s avai(ab(e

for HDFC bank to be the market favorite fter the ana(ysis it is found that the ma1or part of the

deposits from HDFC Bank+ mba(a is formed by businessmen fo((owed by sa(aried peop(e and

professiona(s and its nearest competitors are )C)C) Bank 7 SB)

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O+)+S

SIO amp)SRIP+IO PA$) O

9 Introduction to amp0 ank

Products 8 Services

8 Personal ankin

8 RI ankin

8 holesale ankin

(arket Research

8 Problem ampefinition 8 Objectives

8 Research (ethodoloy

8 ampata Analysis 8 Observation

8 Recommendations 8 imitations

lt SO+ Analysis

= A omparative Study Amon the )merin

ommercial anks

gt onclusion

iblioraphy

Anneure

8 Buestionnaire

8 )cel Sheets

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IROampU

+IO

amp0 AK

HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of

)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance

orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector

in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9

amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of

)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in

the private sector

The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a

premier housin finance company set up in gtgt- of )ndia et Profit for the year ended

(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +

HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((

branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts

across these cities

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

8142019 nandinidoc

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 5: nandini.doc

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O+)+S

SIO amp)SRIP+IO PA$) O

9 Introduction to amp0 ank

Products 8 Services

8 Personal ankin

8 RI ankin

8 holesale ankin

(arket Research

8 Problem ampefinition 8 Objectives

8 Research (ethodoloy

8 ampata Analysis 8 Observation

8 Recommendations 8 imitations

lt SO+ Analysis

= A omparative Study Amon the )merin

ommercial anks

gt onclusion

iblioraphy

Anneure

8 Buestionnaire

8 )cel Sheets

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IROampU

+IO

amp0 AK

HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of

)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance

orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector

in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9

amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of

)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in

the private sector

The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a

premier housin finance company set up in gtgt- of )ndia et Profit for the year ended

(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +

HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((

branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts

across these cities

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

8142019 nandinidoc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

8142019 nandinidoc

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 6: nandini.doc

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IROampU

+IO

amp0 AK

HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of

)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance

orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector

in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9

amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of

)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in

the private sector

The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a

premier housin finance company set up in gtgt- of )ndia et Profit for the year ended

(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +

HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((

branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts

across these cities

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 7: nandini.doc

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IROampU

+IO

amp0 AK

HDFC Bank was amonst the first to receive an 9in3princip(e9 approva( from the eserve Bank of

)ndia B)- to set up a bank in the private sector from ousin ampevelopment 0inance

orporation imited amp0-D in lt durin the period of (ibera(i=ation of the bankin sector

in )ndia HDFC )ndia was incorporated in uust lt in the name of 9HDFC Bank ampimited9

amp0 ank + one amonst the firsts of the new eneration+ tech3savvy commercia( banks of

)ndia+ was set up in auust lt after the eserve Bank of )ndia a((owed settin up of Banks in

the private sector

The Bank was promoted by the ousin ampevelopment 0inance orporation imited+ a

premier housin finance company set up in gtgt- of )ndia et Profit for the year ended

(arch 9D EE 2as up Rs9D9lt9= croresD up 99F eaduartered in (umbai +

HDFC Bank+ has a network of over lt branches spread over A cities across )ndia ((

branches are (inked on an on(ine rea(3time basis Customers in over (ocations are servicedthrouh Te(ephone Bankin The Bank a(so has a network of about over networked Ts

across these cities

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

8142019 nandinidoc

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

8142019 nandinidoc

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

8142019 nandinidoc

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

8142019 nandinidoc

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

8142019 nandinidoc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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8142019 nandinidoc

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 8: nandini.doc

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OraniGational Structure

Chairperson

Jagdish Kapoor)

Direct

or

$eki

Direct

or

Einee

Direct

or

auta

Directo

r

CEasude

Direct

or

rvin

Direct

or

Pandi

anain

Director

ditya

Puri-

24ecutive director Paresh Sukthankar)

24ecutive director Harish Engineer )

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

8142019 nandinidoc

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 9: nandini.doc

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PRO(O+)R

HDFC is )ndia9s premier housin finance company and en1oys an impeccab(e track record in

)ndia as we(( as in internationa( markets Since its inception in gtgt+ the Corporation has

maintained a consistent and hea(thy rowth in its operations to remain the market (eader in

mortaes )ts outstandin (oan portfo(io covers we(( over a mi((ion dwe((in units 5ith its

e4perience in the financia( markets+ a stron market reputation+ (are shareho(der base and

uniue consumer franchise+ HDFC was idea((y positioned to promote a bank in the )ndian

environment

USI)SS 0OUS

HDFC Bank9s mission is to be a 5or(d3C(ass )ndian Bank The ob1ective is to bui(d sound

customer franchises across distinct businesses so as to be the preferred provider of bankin

services for taret retai( and who(esa(e customer sements+ and to achieve hea(thy rowth in

profitabi(ity+ consistent with the bank9s risk appetite HDFC Bank9s business phi(osophy is

based on four core va(ues 3 Operationa( 24ce((ence+ Customer Focus+ Product ampeadership and

Peop(e

+I()S AK A(A$A(A+IO

)n a mi(estone transaction in the )ndian bankin industry+ Times Bank ampimited another new

private sector bank promoted by Bennett+ Co(eman 7 CoGTimes roup- was mered with

HDFC Bank amptd+ effective February + s per the scheme of ama(amation approved by

the shareho(ders of both banks and the eserve Bank of )ndia+ shareho(ders of Times Bank

received share of HDFC Bank for every gt shares of Times Bank

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

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8142019 nandinidoc

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 10: nandini.doc

8142019 nandinidoc

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AP+)RC

PROampU+S 8 S)R6I)S

P)RSOA AKI$

SA6I$S AOU+

8142019 nandinidoc

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

8142019 nandinidoc

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

8142019 nandinidoc

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

8142019 nandinidoc

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

8142019 nandinidoc

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

8142019 nandinidoc

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

8142019 nandinidoc

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

8142019 nandinidoc

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

8142019 nandinidoc

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

8142019 nandinidoc

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

8142019 nandinidoc

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

8142019 nandinidoc

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

8142019 nandinidoc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

8142019 nandinidoc

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

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9- Regular savings ac

n easy3to3operate savins account that a((ows you to issue cheues+ draw Demand Drafts and

withdraw cash Check up on your ba(ances from the comfort of your home or office throuh

etBankin+ PhoneBankin and obi(e Bankin

0eatures 8 benefits

bull 5ide network of branches and over thousand Ts to meet a(( your bankin needs no

matter where you are (ocated

bull Bank convenient(y with faci(ities (ike et Bankin and obi(e Bankin3 check your

account ba(ance+ pay uti(ity bi((s or stop cheue payment+ throuh SS

bull ever overspend3 Shop usin your )nternationa( Debit Card that ref(ects the actua(

ba(ance in your savins account

bull vai( of faci(ities (ike Safe Deposit ampocker + Sweep3)n and Super Saver faci(ity on your

account

- O 0RIS savins aHc

)n an effort to make bankin simp(er and more accessib(e for our customers+ we have introduced

the 9o Fri((s9 Savins ccount+ which offers you a(( the basic bankin faci(ities ou can even

avai( of services (ike et Bankin+ obi(e bankin free of cost

0eatures 8 benefits

bull ccess a wide network of branches and over a thousand Ts across the country to

meet a(( your bankin needs

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your HDFC

Bank account to an account in another Bank at the (ocations as specified by B)try to

meet a(( your bankin needs

bull Bank convenient(y with faci(ities (ike Free etBankin and obi(e Bankin

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 12: nandini.doc

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bull 2n1oy Free )E based PhoneBankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull Free Cash withdrawa(s per Juarter at Branch and HDFC Bank Ts

- Retail +rust aHc

The etai( Trust ccount is beneficia( for Trusts and Societies as it earns them a hiher

interest as compared to a conventiona( Current ccount that offers no interest

0eatures 8 benefits

bull vai( of Free Outstation Cheue Co((ection at HDFC Bank (ocations across the country

bull 2n1oy free DD9s payab(e on HDFC bank (ocations up to a (imit of s +G3 per DD+

per day

bull Payab(e at Par Cheue faci(ityK t a nomina( cost+ you can avai( a PP cheue book of

(eaves eu(ar non3PP cheue book come free of cost-

bull vai( of Specia( discounts on Forein e4chane transactions and Fore4 rates at most

branches across the country

bull Structured )nvestment ProramK vai( of the faci(ity for investin surp(us funds (yin in

your account into utua( Funds+ B) Bonds and other financia( instruments throuh any

of our branches across the country

lt- SAAR7 AOU+

a- Payroll salary aHc

b- 0eatures 8 benefits

bull i( )nterest payout on account ba(ance

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 13: nandini.doc

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bull Free Payro(( Debit Card 3 ma4 cash withdrawa( at Ts3 s +G3 and s + at

shoppin avenues-

bull Bi(( Pay faci(ity at s G3 p(us ta4es- per tr per Customer )D

bull

6p to free T cash withdrawa( transactionsL thereafter s AG3 per transactionbull Cheue book issuance M chare of s per (eaf on(y on reuest and this is not a

standard offerin -

b- lassic salary aHc

0eatures 8 benefits

bull Nero Ba(ance ccount

bull Free persona(ised cheue books

bull Free T Card with a withdrawa( (imit of up to s +G3 per day

bull Free faci(ities (ike et Bankin+ Phone Bankin and obi(e Bankin

c- Reular salary aHc

0eatures 8 benefits

bull o minimum ba(ance reuired

bull Free )nternationa( Debit card with T cash withdrawa( (imit of up to s +

and s + non3cash- at shoppin avenues

bull Free issuance of Demand Drafts up to s + per instrument+ payab(e at branches

within the HDFC Bankin network

bull Preferentia( rates on (oan products offered by the bank

bull Preferentia( rates on fore4 transactions

d- Premium salary aHc

0eatures 8 benefits

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

8142019 nandinidoc

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

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8142019 nandinidoc

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 14: nandini.doc

8142019 nandinidoc

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bull Free )nternationa( Debit Card and dd3on Debit card for (ife

bull Free Persona( )nsurance ccident cover up to s ++G3 on the Debit card

bull Free Debit card withdrawa(s 3 ma4 cash withdrawa( at Ts3 s +G3 and s

+ non3cash- at shoppin avenuesbull Preferentia( rates for o(d and Si(ver credit cards

bull Free Demand Drafts up to s + per instrument+ per instrument payab(e at

branches within the HDFC Bankin network

bull Free Bi(( Pay and )nsta (ert faci(ity

e- ampefence salary aHc

0eatures 8 benefits

bull The Defense Sa(ary ccount is a Nero Ba(ance account

bull 2n1oy faci(ities (ike et Bankin+ Phone Bankin+ obi(e Bankin+ Bi(( Pay+ T

faci(ity+ and inter3branch bankin

bull 2n1oy preferentia( rates on ampoans ainst Shares+ ew Car ampoans and 6sed Car ampoans+

Consumer ampoans and Persona( ampoans

0- o 0rills salary aHc

0eatures 8 benefits

bull Bank convenient(y with faci(ities (ike Free et Bankin and obi(e Bankin

bull 6se the Free 2(ectronic Funds Transfer 2FT- faci(ity to transfer funds from your

HDFC Bank account to an account in another Bank at the (ocations as specified by

B)

bull 2n1oy Free )E based Phone Bankin ent assisted ca((s wi(( be charedI-

bull et Free Juarter(y ccount Statements

bull ccess your account throuh a Free T Card

bull 2n1oy free Cash Deposits at BranchGT

8142019 nandinidoc

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

8142019 nandinidoc

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

8142019 nandinidoc

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

8142019 nandinidoc

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

8142019 nandinidoc

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

8142019 nandinidoc

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

8142019 nandinidoc

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

8142019 nandinidoc

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 15: nandini.doc

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bull Free Cash withdrawa(s per onth at Branch and HDFC Bank Ts

=- Kid5s Advantae Account

0eatures 8 benefitsbull utomatica((y increases the ba(ance in your $ids dvantae ccount by transferrin a

fi4ed sum from your Savins ccount every month

bull mounts in e4cess of s +G3 over and above a ba(ance of s +G3 ets converted

into Fi4ed Deposits for a specified period in your chi(d9s name

bull Free )nternationa( Debit Card for your chi(d above gt years of ae- with a ma4imum

drawin capabi(ity of s +G3 per day

bullFree 2ducation )nsurance cover of up to s ++G3 for your chi(d with every $ids

dvantae ccount

gt- P)SIO SA6I$ AOU+

0eatures 8 benefits

bull The Pension savin account is a Nero Ba(ance ccount

bull Time(y credit of receivab(es

bull Free )nternationa( Debit Card

bull 2n1oy faci(ities such as et Bankin+ Phone Bankin+ Bi(( Pay+ T faci(ity+ inter3city

and inter3branch bankin

bull Pension ccounts are transferab(e from one branchGbank to another

- 0A(I7 SA6I$S AOU+

0eatures 8 benefits

bull (( account ho(ders can operate their account free(y without worryin about their

minimum ba(ance

bull Fami(y members with ) status can a(so be part of the roup

bull et Free Cash withdrawa( transactions on SB) Ts per roup per month

bull 6p to free DD9sG C9s on HDFC Bank (ocations per account per month ma4 up to s

+G3 per instrument per day-

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

8142019 nandinidoc

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

8142019 nandinidoc

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

8142019 nandinidoc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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8142019 nandinidoc

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 16: nandini.doc

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bull Free )nternationa( Debit Card for a(( account ho(ders ti(( the account is part of the Fami(y

roup O ccounts wi(( be issued on(y T cards-

bull Free Bi(( Pay 7 )nsta(erts faci(ity for a(( account ho(ders ti(( the account is part of the

Fami(y roup

bull Free Standin )nstructions for investment into utua( Funds

bull Free One Eiew to access a(( your accounts

bull Free obi(e Bankin+ et Bankin 7 Phone Bankin

bull 2n1oy a Savins account to Savins account sweep3in to a nominated account sweep3in

to 2 accounts not permitted from resident G O accounts-

URR)+ AOU+

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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8142019 nandinidoc

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 17: nandini.doc

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9- Plus urrent aHc

)n today9s fast3paced wor(d+ your business reu(ar(y reuires you to receive and send funds to

various cities in the country HDFC Bank P(us Current ccount ives you the power of inter3

city bankin with a sin(e account and access to more than cities

amp)(A+ AOU+

HDFC B$ is one of the (eadin Depository Participant DP- in the country with over ampac

demat accounts

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments+ over a period of time+ without the hass(e of hand(in physica(

documents that et muti(ated or (ost in transit

HDFC B$ is Depository participant both with 3ationa( Securities Depositories ampimited

SDamp- and Centra( Depository Services ampimited CDSamp-

OAS

P)RSOA OA

0eatures 8 benefits

bull Borrow up to s ++ for any purpose dependin on your reuirements

bull F(e4ib(e epayment options+ ranin from to lt months

bull epay with easy 2)s

bull One of the (owest interest rates

bull Hass(e free (oans 3 o uarantorGsecurityGco((atera( reuired

bull Speedy (oan approva(

bull Convenience of service at your doorstep

bull Customer privi(ees

8142019 nandinidoc

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

8142019 nandinidoc

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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8142019 nandinidoc

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 18: nandini.doc

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O() OA

0eatures 8 benefits

bull ome oan 3 5e offer home (oans for individua(s to purchase fresh G resa(e- or

construct houses Home (oans can be app(ied for individua((y or 1oint(y HDFC finances

up to ma4imum of the cost of the property reement va(ue Stamp duty

eistration chares-

bull ome Improvement oan 3 H)amp faci(itates interna( and e4terna( repairs and other

structura( improvements (ike paintin+ waterproofin+ p(umbin and e(ectric works+ ti(in

and f(oorin+ ri((s and a(uminum windows HDFC finances up to of the cost of

renovation for e4istin customers-

bull ome )tension oan 3 H2amp faci(itates the e4tension of an e4istin dwe((in unit ((

the terms are the same as app(icab(e to Home ampoan

bull and Purchase oan 3 Be it (and for a dream house+ or 1ust an investment for the future+

HDFC ampand Purchase ampoan is a convenient (oan faci(ity to purchase (and HDFC finances

up to gt of the cost of the (and Conditions pp(y- epayment of the (oan can be done

over a ma4imum period of years

bull Choose from Fi4ed ate or F(oatin ate with options to structure your (oan as Part(y

Fi4ed or Part(y F(oatin

bull F(e4ib(e repayment options to suit your individua( needs

bull ampoan cover Term ssurance P(an 3 HDFC Standard ampife )nsurance Company amptd offers

an insurance p(anI+ which is desined to ensure that (ife9s uncertainties do not affect your

fami(y9s interests and your precious home ampCTP provides a (ump3sum payment on the

unfortunate demise of the (ife assured

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

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AP+)RCgt

OUSIO

8142019 nandinidoc

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 19: nandini.doc

8142019 nandinidoc

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) AR OA

0eatures 8 benefits

bullCovers the widest rane of cars and mu(ti3uti(ity vehic(es in )ndia

bull vai( 9EEF finance on your favorite car

bull F(e4ib(e repayment options+ ranin from to lt months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull Speedy processin C 2ithin lt hours

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

bull ttractive )nterest rates

US)amp AR OAS

0eatures 8 benefits

bull Choose any car manufactured in )ndia within a certain ae

bull Borrow up to EF of the value of the car

bull F(e4ib(e repayment options+ ranin from to months

bull Borrow up to times your annual salary for sa(aried professiona(s- and gt times your

annual income for se(f emp(oyed professiona(s-

bull vai(ab(e for a(most a(( car mode(s at attractive interest rates

bull epay with easy 2)s

bull Attractive car loan plans 3 To 0astrack your loan+ 1ust choose the p(an that is riht for

you

8142019 nandinidoc

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

8142019 nandinidoc

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

8142019 nandinidoc

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 20: nandini.doc

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bull Additional loan on eistin loan 3 )f you are a e4istin HDFC Bank uto (oan customer

with a c(ear track record of months or more+ then you can et an additiona( (oan to the

e4tent of your e4istin (oan amount at attractive rate of interest

+O )))R OA

9EE 9E Or maybe a =EE 5hichever the bike+ our Two 5hee(er (oan is the

answer 5ith uick approva(s+ f(e4ib(e payment options and easy repayment

0eatures 8 benefits

bull F(e4ib(e repayment options+ ranin from to lt months avai(ab(e even at the point of

purchase

bull epay throuh post3dated cheues with easy 2)s Ca(cu(ate your 2)

bull assle free loans 3 o uarantor reuired

bull Speedy (oan approva(

bull vai(ab(e for a(most a(( mode(s at attractive interest rates

bull

O6)RampRA0+ A$AIS+ AR

eed etra cash ant a lo2er rate of interest than a personal loan ave a car to your

name

5ith HDFC Bank9s Overdraft ainst Car+ one can et an overdraft aainst car and uti(i=e the

money for persona( or business needs

0eatures 8 benefits

bull Overdrafts avai(ab(e on cars hypothecated with the bank and up to years o(d

bull ampoans ranin from s + to s gt (acs dependin on your needs

bull Borrow up to of the va(ue of the car

8142019 nandinidoc

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

8142019 nandinidoc

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

8142019 nandinidoc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

8142019 nandinidoc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 3470

luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 21: nandini.doc

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)4PR)SS OA

ouse repairs School admission SisterJs 2eddin HDFC Banks now offer 24press ampoans

to he(p fu(fi(( a(( these needs The procedure is simp(e+ documentation is minima( and approva( is

uick

0eatures 8 benefits

bull Borrow from s +G3 to gt+G3 for any purpose dependin on your needs

bull F(e4ib(e repayment options+ ranin from to A months

bull

epay with easy 2)sbull One of the (owest interest rates in the market

OA A$AIS+ S)URI+I)S

5ith HDFC Bank9s ampoan aainst Securities+ one can et an overdraft aainst securities (ike

2uity Shares+ utua( Fund 6nits+ O) e(ief Bonds+ amp)C Po(icies+ SC+ $EP+ 6T) Bonds

S 7 6Slt Bonds- and o(d Deposit Certificates+ whi(e sti(( retainin ownership nd

the best part is that one can continue to en1oy a(( shareho(der benefits such as rihts+ dividendsand bonuses

0eatures 8 benefits

Overdraft faci(ity can be avai(ed aainst p(ede ofK

bull 2uity SharesI 3 Demat Shares up to of the va(ue

bull utua( Fund unitsI 3 utua( Funds up to of E et sset Ea(ue- See

approved utua( Fund Schemes

bull O) e(ief Bonds

bull amp)C Po(icies

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 22: nandini.doc

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OA A$AIS+ PROP)R+7

HDFC Bank brins to you ampoan ainst Property ampP- one can now take a (oan aainstresidentia( or commercia( property+ to e4pand hisGher business+ p(an a dream weddin+ fund

chi(d9s education and much more ampoan to purchase Commercia( Property ampCP- is a specia((y

desined product to he(p you e4pand your business without reducin the capita( from your

business

0eatures 8 benefits

bull ampoans from s ampacs onwards dependin on your needs

bull Borrow up to of market va(ue of the property

bull F(e4ibi(ity to choose between an 2) based (oan or an Overdraft 3 5e a(so offer to you

overdraft aainst your se(f3occupied residentia( or commercia( property and you save

money by payin interest on(y on the amount uti(i=ed

bull Hih tenure (oans for ease of repayment

bull ttractive interest rates

O(()RIA 6)I) 0IA)

+ruck +empo or a +ipper )f some one is (ookin for finance to buy commercia( vehic(e

5e offer hass(e3free Commercia( Eehic(e ampoan with the best terms for fundin at the most

attractive rates in )ndia

ORKI$ API+A 0IA)

1amp03 a bank with substantia( appetite for reconised credits They have a team of customer3

driven re(ationship manaers with wide industry e4perience in various sements HDFC provide

workin capita( finance by way of cash credit or (oans suitab(y structured for the transporter to

fund day3to3day operations (ike fue(+ tyre rep(acement+ repairs+ sa(ary+ maintenance+ etc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

8142019 nandinidoc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

8142019 nandinidoc

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 23: nandini.doc

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OS+RU+IO )BUIP()+ 0IA)

0orkliftheeloaders)cavators

)f some one is (ookin for finance to buy construction euipment HDFC bank offers hass(e3free

Construction 2uipment ampoan with the best terms for fundin at the most attractive rates in

)ndia

ARampS

R)ampI+ ARampS

Besides armin one with unmatched spendin power+ HDFC Banks Credit Cards are desined to

meet ones uniue needs

I+)RA+IOA SI6)R R)ampI+ ARamp

ewards points+ )nsurance to suit ones needsQ ampoya(ty does definite(y reap rewards with HDFC

Bank with (ower interest rates and privi(ee pricin on our products

0eatures 8 benefits

Add on cards

et up to A supp(ementary cards for your spouse+ parents+ sib(ins own brotherGsister-+ son

andGor dauhter over years- and a((ow them to en1oy the many benefits of a HDFC Bank

)nternationa( Si(ver Credit Cardero liability on lost card

eport your credit card (oss immediate(y to our e4ecutives at our lt3hour ca(( centers fter

reportin to us+ you carry =ero (iabi(ity on any fraudu(ent transactions on your card

8142019 nandinidoc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

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8142019 nandinidoc

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 24: nandini.doc

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idely accepted

ccepted at over + merchant estab(ishments across )ndia and epa( and c(ose to

mi((ion merchant estab(ishments around the wor(d

$Oamp R)ampI+ ARamp

0eatures 8 benefits

6ptocashbackonairticketin

et a whoppin cash back on any domestic air ticket purchased with HDFC Bank o(d

Credit Card direct(y from the ir(ine Company9s website+ for transactions above

s For transactions up to s + et cashback

cashback on train ticketin

et cashback on rai(way tickets purchased with your HDFC Bank o(d Credit Card at the

)ndian ai(way

Discounts on hote( tariff

whoppin discount on hote( stays across )ndia and abroad+ throuh comp(imentary Si(ver

Benefit membership to the )nternationa( Business Trave((er9s C(ub ou are a(so e(iib(e for up to

discounts for car renta(s from Hert=3ent3a3Car+ throuh the )BTC membership

)nsurance benefits

HDFC Banks provide air accident cover of s (akhs+ rai(Groad accident cover of s A (akhs

and accidenta( hospita(i=ation cover of s + abso(ute(y free on the card

reater reward points

5ith the HDFC Bank o(d Credit Card you earn reward points for every s spent on the

card

8142019 nandinidoc

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

8142019 nandinidoc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

8142019 nandinidoc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

8142019 nandinidoc

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

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evo(vin credit faci(ity

Pay a minimum amount+ which is sub1ect to a minimum amount of s- of your tota( bi((

amount or any hiher amount whichever is convenient and carry forward the ba(ance to a better

financia( month For this faci(ity you pay a nomina( chare of 1ust per month Alt

annua((y- per month Alt annua((y for HDFC Bank ccount Ho(ders-

+I+AIU( R)ampI+ ARamp

The HDFC Bank Titanium Credit Card is uite simp(y the most e4c(usive Credit card you cou(d

ask for Find out a(( it can do for you nd you9(( never be satisfied with anythin (ess

0eatures 8 benefits

Discounts o n hote( tariff

2n1oy a f(at discounts on hote(s in )ndia and hote(s wor(dwide+ with the

comp(imentary membership to )nternationa( Business Trave((ers9 C(ub

Conversion of reward points to airmi(es

ou can redeem your accumu(ated reward points for airmi(es on )ndia9s top air(ines 3 et

irways+ )ndian+ ir Sahara 7 $infisher ir(ines

ampowest ever interest rates

)f you choose to use the evo(vin Credit Faci(ity+ you wou(d pay the (owest3ever interest rate of

per month This wou(d trans(ate to amp(e f(e4ibi(ity in terms of financia( p(annin at your

convenience

Nero petro( surchare

2arn whi(e you spend on your fue( QQQ s a HDFC Bank Titanium Card customer+ you en1oy not

on(y a fu(( waiver of the fue( surchare that wou(d be norma((y app(icab(e otherwiseL you a(so et

the benefit of earnin reward points on these spends

8142019 nandinidoc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

8142019 nandinidoc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 26: nandini.doc

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ampost card (iabi(ity

)n case you (ose your card+ intimate us immediate(y )f any fraudu(ent transactions happen after

you have intimated to us+ you are fu((y abso(ved of any (iabi(ity on those transactions up to s

(acs

)nterest free credit faci(ity

our Card now ets you the hihest Free Credit Period of upto days from the date of purchase

sub1ect to the submission of the chare by the erchant-

6AU) PUS R)ampI+ ARamp

)t9s power packed with a host of unmatched features that provides your fami(y with true Ea(ue

and savins o wonder we ca(( it the HDFC Bank )nternationa( Ea(ue P(us Credit Cardampike the

name suests+ the Ea(ue P(us Credit Card brins you added va(ue un(ike any other card )t is a

uaranteed Cash Back card which enab(es you to earn up to Cash Back on your spends

0eatures 8 benefits

Chi(dren Future Secured

The happiness and the we((3bein of your chi(dren is your most important responsibi(ity HDFCBank va(ues your commitment and has desined a comprehensive insurance packae of s

ampakhs enab(in your chi(dren to continue their education in the unfortunate event of (oss of your

(ife due to accident

Househo(d )nsurance

HDFC Bank Ea(ue p(us Credit Card a(so comes with a comprehensive House Ho(d )nsurance

Po(icy that covers damae caused to househo(d contents by fire and bur(ary up to a va(ue of s

ampakh

5or(dwide acceptance

The HDFC Bank )nternationa( Ea(ue P(us Credit Card is accepted at over A mi((ion erchant

2stab(ishments around the wor(d+ inc(udin + erchant 2stab(ishments in )ndia

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 27: nandini.doc

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Cash dvance

ust step into any one of our Ts or E)S ember Ts and withdraw cash up to A of

your credit (imit at a very nomina( chare

ccidenta( Death

)n case of death in an air accident your nominated ne4t of kin wi(( receive a compensation of

s++ nd in case of death in a rai( or road accident+ your nominated ne4t of kin wi((

receive a compensation of s++

)A+ PUS R)ampI+ ARamp

)maine a Credit Card that takes care of your financia( hea(th as we(( as your fami(y9s hea(th and

fitness This is not 1ust a card but a uarantee of a hea(thy and secure future

0eatures 8 benefits

Cash(ess edic(aimThis card comes with a free cash(ess medic(aim cover of s+ p(us a critica( i((ness cover of

s (akhs The critica( i((ness cover inc(udes open heart surery+ cancer+ kidney fai(ure and

vascu(ar stroke ou can avai( cash(ess medic(aim faci(ity at any of more than A networked

hospita(s of the Third Party dministrator TP- across the country

24tra protection for your fami(y3dd3on F(oatCover

ou have the option of e4tendin the s+ medic(aim p(us the critica( i((ness cover of

s (akhs cover to the add3on cardho(ders+ be it your spouse+ chi(dren+ brothers or sisters

5hat9s more+ the add3on cardho(ders can a(so avai( the discounts at participatin hospita(s

Protection throuh insurance

The HDFC Bank Hea(th P(us )nternationa( Credit Card offers you a comprehensive insurance

8142019 nandinidoc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

8142019 nandinidoc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

8142019 nandinidoc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

8142019 nandinidoc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

8142019 nandinidoc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

8142019 nandinidoc

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

8142019 nandinidoc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 28: nandini.doc

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packae at no additiona( cost )n case of death in an air accident+ the nominated kin wi(( receive a

compensation of s (akhs )n the case of a rai( or road accident the nominated kin wi(( receive

a compensation of s (akhs

Cash dvance

ust step into any one of our Ts or any T disp(ayin asterCard (oo or aestro Cirrus

(oo and withdraw cash up to A of your credit (imit at a very nomina( chare P(ease refer to

the Schedu(e of chares-

Third Party dministratorTP-

The TP is an intermediate(y between the hospita(+ the )nsurer and the cardmember 6nder the

TP system+ the medic(aim po(icyho(ders need not pay the medica( bi((s upfront )nstead the

sett(ement is to be done between the hospita( and the TP For the customer+ medica(

e4penditure becomes a cash(ess transaction For the HDFC Bank Hea(th p(us )nternationa( Credit

Card+ the insurer 6nited )ndia )nsurance Company 6))C- has appointed Fami(y Hea(th P(an

ampimited FHPamp- as the TP

amp)I+ ARampS

5hat if you cou(d carry your bank account with youR HDFC Bank Debit Cards ive you

comp(ete and instant access to the money in your accounts without the risk or hass(e of carryin

cash Choose fromK

- C(assic Cards 2asy shop )nternationa( Debit Card-

- Specia(i=ed Cards2asy shop 5oman0s dvantae Debit Card-

A- Premium Cards2asy shop o(d Debit Card-

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 29: nandini.doc

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)asy shop International ampebit ard

0eatures 8 benefits

bull Dai(y ampimitsK s at Ts for 5ithdrawa( and s at merchant

estab(ishments for shoppin

bull ccess your bank account at over ++ EisaGaestroGCirrus Ts in )ndia and

abroad

bull Shop at more than A++ out(ets in )ndia and A mi((ion wor(dwide The amount is

debited direct(y to your account

bull 6se your card overseas our account is debited in upees reard(ess of the currency in

which you spend

bull 5or(dwide assistance from Eisa and asterCard on your card

)asy shop oman5s Advantae ampebit ard

HDFC Bank 2asy Shop 5oman9s dvantae Debit Card is )ndia9s first 5oman9s Debit Card of

its kind ot on(y does it rep(ace your T card+ it a(so opens a wor(d of privi(ees that match

your status and (ifesty(e

0eatures 8 benefits

ash ack of Re 9 for every Rs EE spent K For every s that you wi(( spend + you wi((

receive e as cash back This cash back is va(id on a(( purchases made throuh the card+ at a((

times of the year

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

8142019 nandinidoc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 30: nandini.doc

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SpecialiGed ServicesK uniue service number wi(( be avai(ab(e for 5oman9s Debit Card

customers to avai( information G bookin for the services (isted ahead ust ca((+ uote your card

number and use any of the services

)ntertainment assistance

Dinin eferra( and eservation ssistance

F(ower 7 ift De(ivery

ovie Tickets

ome assistance

Financia( P(annin 7 dvisory Services ssistance

2(ectrica( 7 2(ectronic adet epair ssistance

Pest Contro( ssistance

Home C(eanin ssistance

ellness

edica( Check 6p Packaes

ursin Care rranement

)asy shop $old ampebit ard

HDFC Bank 2asyShop o(d Debit Card not on(y rep(aces your T G eu(ar Debit Card+ it

a(so opens a wor(d of privi(ees that match your status and (ifesty(e

0eatures 8 benefits

ampaily imitsK s at Ts for 5ithdrawa( and s at merchant estab(ishments for

shoppin

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 31: nandini.doc

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ash ack K For every s that you wi(( spend+ you wi(( receive e as cash back This

cash back is va(id on a(( purchases made throuh the card+ at a(( times of the yearQQQ

E F petrol surchare at select Petrol pumpsL s a o(d Card ho(der+ any petro( surchare

(evied on your Card at any petro( pump in )ndia wi(( be reversed in the subseuent month

Insurance coverLK The fo((owin are inc(uded in the insurance coversK

Death Cover by ir G oad 3 Sum assured s ++

Fire 7 Bur(ary for the items purchased under Debit Card upto months- 3 Sum assured s

+

amposs of Baae )nsurance 3 Sum assured s +

PR)PAIamp ARampS

0orePlus ard

HDFC Bank brins you the Fore4P(us Trave( Card 3 a pre3paid trave((er9s card desined to ive

you a secure and hass(e3free trave( e4perience

o more chasin moneychaners Or payin transaction chares for shoppin abroad The

Fore4P(us Trave( Card is idea( for trave(ers since it can be b(ocked if sto(en and re(oaded+ whi(e

you are sti(( abroadQ )n fact+ it is the perfect answer to a(( your forein e4chane needs

+he 0orePlus +ravel ard is

bull ccepted at over A mi((ion Eisa erchants wor(dwide

bull Can be used to withdraw cash at lt hour E)S Ts anywhere in the wor(d

bull e(oadab(e anytime+ anyp(ace

bull vai(ab(e in 6S Do((ar+ 2uro and BP Currencies

bull Comes with a Persona( ccident )nsurance Covers of s (acs

bull )nc(udes amposs of Baae 7 Passport reconstruction insurance cover

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 32: nandini.doc

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$iftPlus ard

The card has been packaed to suit any iftin occasion and is avai(ab(e for any denomination of

your choice )t ives iftin the persona( touch that we a(( desire and a(so ives the beneficiary

the freedom to choose the way they want to use itQ

0eatures 8 benefits

bull ore persona( than cash most often than not+ we run short of time or ideas to ift 3 we

then make do with iftin cashQ This card with its occasion3based packain is more

persona( than cash+ as it ref(ects the thouht and effort that has one behind the ift

bull Freedom of choice 5hi(e the card is more persona( than cash+ it a(so a((ows the

cardho(der the beneficiary- the freedom to choose their own ift Shop+ dine+ party 3 the

cardho(der can use the card 1ust the way heGshe wants This is the freedom this card ifts

the user

bull 2ase of usae iftp(us card is a Eisa card and can hence be used at any Eisa affi(iated

merchant out(et+ both in )ndia and abroad This ives wor(dwide usae access to over

more then A mi((ion merchant estab(ishments

PA7()+ S)R6I)S

5ith HDFC Bank9s payment services+ one can bid oodbye to ueues and paper work Our rane

of payment options make it easy for you to pay for a variety of uti(ities and services

etSafe ow shop on(ine without revea(in your HDFC Bank Credit Card number

illPayK Pay your te(ephone+ e(ectricity and mobi(e phone bi((s at your convenience Throuh the

)nternet+ Ts+ your mobi(e phone and te(ephone 3 with Bi((Pay+ our comprehensive bi((

payments so(ution

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 33: nandini.doc

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InstaPay Pay your bi((s+ make donations and subscribe to maa=ines without oin throuh the

hass(es of any reistration

ampirectPayK Shop or Pay bi((s on(ine without cash or card Debit your account direct(y with our

DirectPay serviceQ

6isa (oney +ransferK Transfer funds to any Eisa Card debit or credit- within )ndia at your

own convenience throuh HDFC Bank9s etBankin faci(ity

E-Monies ational )lectronic 0unds +ransferK Transfer funds from your account to other

Bank accounts across )ndia 3 F22 of costQ

Online Payment of )cise 8 Service +aK ake your 24cise and Service Ta4 payments at

your own convenience throuh HDFC Bank9s etBankin faci(ity

PRI6A+) AKI$

HDFC Bank offers Private Bankin services to hih net worth individua(s and institutions Our

team of seasoned financia( and investment professiona(s provide ob1ective uidance backed by

thorouh research and in3depth ana(ysis keepin in mind your financia( oa(s u(tip(e

econition from 2uromoneyK t HDFC Bank+ we have a(ways strived towards providin

e4ceptiona( service to each of our esteemed customers s testament to this dedication+ we have

earned the fo((owin ranks in a recent(y conducted 2uromoney Survey Rated as the est

Private ank in the Super Affluent ateory in India

RI AKI$

RO 0I4)amp amp)POSI+

0eatures 8 enefits

bull Open the deposit 1oint(y with a esident )ndian

bull vai( of a (oan on upto gt of your deposit

bull epatriate the interest on your deposit

bull )nterest credited at (east every three months

bull omination Faci(ity avai(ab(e

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 34: nandini.doc

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luster ampeposit

bull our O Deposit is he(d in c(usters of e+ thus a((owin you to encash part of the

deposit amount+ makin it possib(e for you to withdraw part of the deposit before the

maturity date+ whi(e the ba(ance continues to earn interest at the contract rate

bull )nitia( Fi4ed DepositK s +G3

bull dd3on Fi4ed DepositsK s +G3

R) 0I4)amp amp)POSI+S

0eatures 8 enefits

bull Open the deposit 1oint(y with any other )

bull vai( of a (oan of upto gt of your deposit

bull epatriate your comp(ete deposit principa( and interest- at any time

bull The entire deposit principa( and interest- is e4empt from ta4

O)SA) AKI$

ORPORA+)S

Corporate Bankin ref(ects HDFC Bank9s strenths in providin our corporate c(ients in )ndia+ a

wide array of commercia(+ transactiona( and e(ectronic bankin products 5e achieve this

throuh innovative product deve(opment and a we((3interated approach to re(ationship

manaement

AR$) ORPORA+)S

5e offer b(ue chip companies in the )ndia+ a fu(( rane of c(ient3focused corporate bankin

services+ inc(udin workin capita( finance+ trade and transactiona( services+ forein e4chane

and cash manaement+ to name a few The product offerins are suitab(y structured takin into

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 35: nandini.doc

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account a c(ient9s risk profi(e and specific needs Based on our superior product de(ivery+

industry benchmark service (eve(s and stron customer orientation+ we have made sinificant

inroads into the forma( bankin consortia of a number of )ndian companies inc(udin

mu(tinationa(s+ domestic business houses and prime pub(ic sector companies

0unded Services

5orkin Capita( Finance Short Term Finance

Bi(( Discountin Structured Finance

24port Credit Term ampendin

on 0unded Services

ampetter of Credit Bank uaranteesCo((ection of Documents

6alue Added Services

Syndication Services Fore4 Desk

ea( Time ross Sett(ement oney arket Desk Cash anaement Services Derivatives Desk

Channe( Financin 2mp(oyees Trusts

Eendor Financin Cash Surp(us Corporates

Corporate Sa(ary ccounts Ta4 Co((ectioneimbursement ccount Bankers to ihtGPub(ic )ssue

Internet ankin

bull Supp(y Chain anaement

bull Payment ateway Services

bull Corporate )nternet Bankin

Supply hain Partners

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 36: nandini.doc

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t HDFC Bank we create Supp(y Chain Finance so(utions that enab(e our c(ients to automate

supp(y chain manaement resu(tin in operationa( efficiency and supp(y chain ains Our vast

array of services and supp(y chain so(utions he(p in seam(ess transfer of funds+ faster de(ivery of

oods and reduction of processin costs nd a(( this from our website or our revo(utionary

2et service

Aricultural endin

2veryone who is invo(ved in aricu(tura( industry knows that the business is not usua( 2ach

aribusiness faces different cha((enes and has uniue needs From the f(uctuatin cash f(ows to

the unpredictabi(ity of the weather+ manain a successfu( aribusiness reuires a distinctive

approachThat9s why the HDFC Bank has so(utions that are chief(y dedicated to aribusiness

Small 8 (edium )nterprises

t HDFC Bank we understand how much of hard work oes into estab(ishin a successfu( S2

5e a(so understand that your business is anythin but sma(( and as demandin as ever nd as

your business e4pands and enters new territories and markets+ you need to keep pace with the

rowin reuests that come in+ which may (ead to purchasin new+ or updatin e4istin p(ant and

euipment+ or emp(oyin new staff to cope with the demand That9s why we at HDFC Bank have

assemb(ed products+ services+ resources and e4pert advice to he(p ensure that your business

e4ce(s Our so(utions are desined to meet your varyin needs The fo((owin (inks wi(( he(p you

identify your individua( needs

0unded ServicesFunded Services from HDFC Bank are meant to direct(y bo(ster the day3to3day workin of a

sma(( and a medium business enterprise From workin capita( finance to credit substitutesL from

e4port credit to construction euipment (oan 3 we cater to virtua((y every business reuirement of

an S2

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 37: nandini.doc

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onC0unded Services

6nder on3Funded services HDFC Bank offers so(utions that act as a cata(yst to prope( your

business )maine a situation where you have a (etter of credit and need finance aainst the same

or you have a tender and you need to euip yourse(f with a uarantee in order to o ahead This

is e4act(y where we can he(p you so that you don9t face any roadb(ocks when it comes to your

business

SpecialiGed Services

HDFC Bank is one of the most trusted entities when it comes to specia(ised services (ike se((in

of precious meta(s to customers 6nder specia(ised services you can a(so avai( customised

contro( of your va(ue chain throuh our internet bankin p(atform

6alue Added Services

There is a p(ethora of services that we offer under va(ue added services There9s corporate sa(ary

account which ensures smooth payment methods to your staff ou can avai( an assortment of

credit cards and debit cards from our merchant services

Internet ankin

)nternet bankin is a revo(utionary service under the bankin sector and HDFC Bank is a

forerunner in providin you with this service 5e provide state3of3the3art payment ateway

services to industries and companies in order to ease transaction processin This in turn

enhances the credibi(ity of your business and makes bankin e4treme(y cost3efficient

0inancial Institutions 8 +rusts

HDFC Bank provides correspondent bank services to Co3operative Banks+ Private Banks+

Forein Banks 7 B9s Banks can (everae HDFC banks branch network+ techno(oy and

product capabi(ity 5e have a wide rane of products enineered to suit the needs of the bankin

sector this is backed up by a dedicated e(ationship anaement Team and dedicated servicin

department )nstitutions need a bank that uses its financia( ski((s to stream(ine performance and

bui(d business Therefore we at HDFC Bank focus on respondin to the uniue environments of

each and every c(ient+ confiurin our core capabi(ities to satisfy those needs within (ocations or

sectors

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

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$overnment Sector

HDFC Bank acts as an active medium between the overnment and the customers by means of

various services These services inc(udeK

+a ollection wherein customers can direct(y pay their ta4es (ike Direct ta4es+ )ndirect ta4es

and Sa(es Ta4 co((ections at their (oca( HDFC Bank

)C+icketin 3 He(ps the customer by providin him a direct access to book a ai(way Ticket

on(ine and et it home de(ivered

Openin of HJs is done by the bank on beha(f of overnment of )ndia+ ints and Presses+ thus

faci(itatin imports for the overnment

ollection of levies and taes on beha(f of unicipa( Corporations ie $a(yan 3Dombiv(i

unicipa( Corporation+ is undertaken by the Bank

ampisbursement of Pension to retired 2mp(oyees of Centra( ovt and Defence is direct(y done by

HDFC Bank a(on with the disbursement of pension to the members of 2PFO 2mp(oyeesProvident Fund Orani=ation-

)lectronic ollection of fees on beha(f of DFT is done by the bank too

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 39: nandini.doc

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AP+)RC

(ARK)+ R)S)AR

)

R)S)AR OM)+I6)S Aamp SOP) O0 R)S)AR PROM)+

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

8142019 nandinidoc

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 40: nandini.doc

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PRO)( amp)0IA+IO

Sa(es 24ecutives were with ood backround human bein and throuh riorous process of

recruitment but sti(( not ab(e to perform up to the e4pectation (eve( of company+ H is not ab(e to

sort out the prob(em why the performance is not comin even after ivin the fu(( marketin

support The communication techniue and dea(in with the customers is a(so a prob(em to the

sa(es e4ecutives

US+O()RS5 P)R)P+IO O +) 6ARIOUS OM)+I6)S O0 R)S)AR

PROM)+

PRI(AR7 OBJECTIVES

bull To open new savins accounts by convincin customers and to promote the benefits of

those which are provided by the bank

bull To find the different way of convincin customers

bull To study brand imae of the bank

bull To increase the business of the bank

S)OampAR7 OM)+I6)S

bullTo determine the need and purpose of a sa(es e4ecutive

bull To understand the decidin criteria for peop(e to become sa(es e4ecutive

bull To offer suestions based upon the findins

$)O$RAPIA SOP)

The same prob(em was with the a(( other branches of HDFC Bank The manaement is

conductin the same research on a bi round whi(e my contribution is tiny Thouh my samp(e

si=e and eoraphica( area was defined and confine to a particu(ar territory but the app(ication of

out put from the research are oin to be wide

PROampU+ SOP)

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4170

bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4270

information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4370

wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

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AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

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ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

8142019 nandinidoc

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Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

8142019 nandinidoc

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6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

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$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

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Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

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$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

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Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

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SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

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)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

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bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

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AP+)RCgt

OUSIO

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

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SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

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bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

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8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 41: nandini.doc

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bull Studyin the increasin business scope of the bank

bull arket sementation to find the potentia( customers for the bank

bull To study how the various products are positioned in the market

bullCorporate marketin of products

bull products of the bank

R)S)AR ()+OampOO$7 Aamp I(I+A+IOS

(( the findins and conc(usions obtained are based on the survey done in the workin area

within the time (imit ) tried to se(ect the samp(e representative of the who(e roup durin my 1ob

trainin ) have co((ected data from peop(e (inked with different profession at mba(a

R)S)AR PA

Preliminary Investiation )n which data on the situation surroundin the prob(ems sha(( be

athered to arrive at

bull The correct definition of the prob(em

bull n understandin of its environment

)ploratory Study To determine the appro4imate area where the prob(em (ies

R)S)AR amp)SI$

esearch was initiated by e4aminin the secondary data to ain insiht into the prob(em By

ana(y=in the secondary data+ the study aim is to e4p(ore the short comins of the present system

and primary data wi(( he(p to va(idate the ana(ysis of secondary data besides on unrevea(in the

areas which ca((s for improvement

amp)6)OPI$ +) R)S)AR PA

The data for this research pro1ect has been co((ected throuh se(f dministration Due to

time (imitation and other constraints direct persona( interview method is used structured

uestionnaire was framed as it is (ess time consumin+ enerates specific and to the point

8142019 nandinidoc

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4470

AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4570

ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4670

Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4770

6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 42: nandini.doc

8142019 nandinidoc

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information+ easier to tabu(ate and interpret oreover respondents prefer to ive direct answers

)n uestionnaires open ended and c(osed ended+ both the types of uestions has been used

O)+IO O0 ampA+A

9 Secondary ampata )t was co((ected from interna( sources The secondary data was co((ected on

the basis of orani=ationa( fi(e+ officia( records+ news papers+ maa=ines+ manaement books+

preserved information in the company0s database and website of the company

Primary data (( the peop(e from different profession were persona((y visited and

interviewed They were the main source of Primary data The method of co((ection of primary

data was direct persona( interview throuh a structured uestionnaire

SA(PI$ PA

Since it is not possib(e to study who(e universe+ it becomes necessary to take samp(e from

the universe to know about its characteristics

bull Samplin Units Different professiona(s Chartered ccountants+ Ta4 Consu(tants+

ampawyers+ Business an+ Professiona(s and House 5ives of mba(a

bull Sample +echniue andom Samp(in

bull Research Instrument Structured Juestionnaire

bull ontact (ethod Persona( )nterview

SA(P) SI)

y samp(e si=e for this pro1ect was respondents Since it was not possib(e to cover

the who(e universe in the avai(ab(e time period+ it was necessary for me to take a samp(e si=e of

respondents

ampA+A O)+IO IS+RU()+ amp)6)OP()+ The mode of

co((ection of data wi(( be based on Survey ethod and Fie(d ctivity Primary data co((ection

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4370

wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4470

AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4570

ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4670

Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4770

6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

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8142019 nandinidoc

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

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bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 43: nandini.doc

8142019 nandinidoc

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wi(( base on persona( interview ) have prepared the uestionnaire accordin to the necessity of

the data to be co((ected

R)S)AR I(I+A+IOSbull )t was not possib(e to understand thorouh(y about the different marketin aspects of the

Financia( Consu(tant within days

bull s stipend+ money was not iven it was difficu(t to continue the pro1ect work

bull (( the work was (imited in some (imited areas of mba(a so the findins shou(d not be

enera(i=ed

bull The area of research was mba(a and it was too vast an area to cover within trainin

period

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4470

AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4570

ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4670

Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4770

6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

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onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

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OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

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bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 44: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4470

AP+)RClt

ampA+A AA7SIS

ampA+A AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4570

ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4670

Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4770

6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 45: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4570

ampA+A AA7SISD I+)RPR)+A+IO Aamp PR)S)+A+IO

B97our Ae

+A)

Serial o Ae ateory umber of Respondents Percentae 3A ears lt

lt3 ears gt A

A A3A ears A

lt A ears and above A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondent0s ae are to A years

bull A respondent0s ae are gt to years

bull A respondent0s ae are A to A years

bull respondent0s ae are A to above year

B (arital Status

+A)

Sr o ateory o of Respondents Percentae

arried lt gt

6nmarried A

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4670

Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4770

6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 46: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4670

Tota(

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull gt respondents are married

bull Arespondents

bull B )ducational Bualification

+A)

Sr o ateory o of

Respondents

Percentae

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4770

6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 47: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4770

6nder raduate

raduate lt

A Post raduate gt A

Tota(

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are 6nder raduate

bull lt respondents are raduate

bull A respondents are Post raduate

Blt umber Of year5s Are 7ou in Ambala

+A)

Sr o ateory o of Respondents Percentae

ampess than five years gt A

ore than five years

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 48: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4870

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull A respondents are in mba(a for (ess than five years

bull respondents are in mba(a for more than five years

B= 7our Occupation

+A)

Sr o ateory o of Respondents Percentae

Business lt

Profession lt

A Service

Tota(

Base respondent

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 49: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 4970

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull respondents Occupation is Business

bull respondents Occupation is Profession

bull lt respondents Occupation is Service

Bgt 7our annual household income

+A)

Sr o ateory o of Respondents Percentae ampess than (acs lt

Between to (acs A

A Between to (acs A

lt ore than (acs

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 50: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5070

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull lt respondent0s annua( househo(d income is (ess than (acs

bull A respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is between to (acs

bull respondent0s annua( househo(d income is more than (acs

B Are you a member of a clubHymkhana

+A)

Sr o ateory o of Respondents Percentae

es lt lt

o

Tota(

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 51: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5170

Base respondents

$RAP

Interpretation

From the tab(e and raph above it can be seen that

bull

lt respondents are member of a c(ubGymkhanabull respondents are not member of a c(ubGymkhana

B hat is your perception about different productsHservices provided by amp0 bank

+A)

Sr o ateory o of Respondents Percentae ampucrative

ot (ucrative

lt o idea A

Tota(

Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 52: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5270

$RAP

Interpretation

From the tab(e and raph above it can be seen that

respondent0s perception about different products is (ucrative

respondent0s perception about different products is not (ucrative

respondent0s have no idea

BN ampo you 2ant to open an account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es

o

A 5i(( te(( (ater A

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 53: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5370

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are not interested to open an account with the bank

bull respondents are interested to open an account with the bank

bull of the respondents say that they wi(( te(( (ater

B9E ampo you have all the documents 2hich are reuired to open an account

+A)

Sr o ateory o of Respondents Percentae

es

o lt

Tota( Base respondents

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 54: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5470

$RAP

InterpretationFrom the tab(e and raph above it can be seen that

bull respondents have a(( the documents which are reuired to open an

account with the bank

bull respondents do not have a(( the documents which are reuired to open an

account with the bank

B99 Are you a2are that the bank provides you a free ampmat account if you open a ne2

savins account 2ith amp0 bank

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota( gt

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 55: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5570

Interpretation

From the tab(e and raph above it can be seen that

bull respondents are aware that the bank provides a free Dmat account with new

savins account

bull lt respondents are not aware of it

B9Are you a2are of different terms and conditions 2hich are very much essential to

maintain an account at amp0 ank

+A)

Sr o ateory o of Respondents Percentae

es

o gt

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 56: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5670

Interpretation

From the tab(e and raph above it can be seen thatbull respondents are fami(iar with different terms and conditions which are very much

essentia( to maintain account with the bank

bull respondents have no idea about it

B9 ampo you kno2 about amp0 ank5s recruitment policies related to sales eecutives

+A)

Sr o ateory o of Respondents Percentae

es lt

o

Tota(

Base respondents

$RAP

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 57: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5770

Interpretation

From the tab(e and raph above it can be seen that

bull lt respondents are known about HDFC Bank0s recruitment po(icies re(ated to sa(es

e4ecutives

bull respondents are not known about HDFC Bank0s recruitment po(icies re(ated to

sa(es e4ecutives

SO+ AA7SIS

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 58: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5870

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 59: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 5970

SO+ AA7SIS

)n app(yin the S5OT ana(ysis it is necessary to minimi=e or avoid both weaknesses and threats

of HDFC bank 5eaknesses shou(d be (ooked at in order to convert them into strenth ampike

wised+ threat shou(d be converted into opportunities ampast(y+ strenths and opportunities shou(d

be matched to optimi=e the potentia( of HDFC bank

Strenth

bull ampow averae (oan to va(ue ratio 7 debt averse nature of borrowers

bull

rowth in urban marketG sa(aried c(ass 7 Jua(ity of underwritin

bull Stron Brand 3 customer base of over mi((ion

bull The bank has the power attorney of the c(ient and e4ecutes on hisGher beha(f once it

ets written instructions from its c(ients

bull It offers custodial services 2hich 2ill include services such as receivin dividend

of shares and other entitlements such as buyback proposals

bull ustomers don5t have to 2orry about trackin dividends of companies or

subscribin to buybacks

bull o thresho(d (imit for offerin its services

bull Cash of s de(ivered at your doorstep

bull Offers free o(d )nternationa( Debit card+ a free )nternationa( Titanium card or a free

internationa( o(d Credit card

bull )t offers e3brokin

bull Free standin instructions avai(ab(e on(y in HDFC Bank

bull vai( of (ocker at 1ust of the annua( fee

bull Preferentia( pricin for (oan aainst securities+ home (oans

bull s a preferred customer you are entit(ed to a waiver of up to s per annum on a

host of service chares (ike

Demand DraftG anaers Cheue chares

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 60: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6070

)nter3branch funds chares

Stop payment chares

Cheue returnGco((ection chares

DD cance((ation chares

Ho(d mai( chares

Dup(icate statement chares

Certificate of ba(ance chares

ecovery of o(d records chares

F)C chares

eakness

bull Chares customers on the various services it offers

bull The bank does not chare any fi4ed fees+ it earns commission on the products the

customer buys

bull Cash withdrawa( (imit up to s Gday

bull Door step bankin avai(ab(e on(y twice a month and on(y in metros

bull Does not provide lt hours bankin transactions by phone

bull Does not provide A days of bankin transactions

bull ot so focusin more on rura( areas

Opportunity

bull rowth in demand3driven by improved affordabi(ity

isin disposab(e income

ffordab(e interest rates

enera((y stab(e property prices

Fisca( incentives on both interest and principa( repayments

bull )ncreasin urbani=ation 7 )ncreased network of out(ets

bull Can taret to the sma(( investors not on(y in urban areas but a(so to the rura( area

bull Can Provide a =ero ba(ance savins account to the customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 61: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6170

bull Can provide the interest on deposits as provided by the co3operatives

bull Can trap the students sement by providin a very (ow JB or Nero ba(ance

amp0 ank can have a professional savins account 2ith the follo2in benefits

Free reistration in reputed consu(tancies

2asy persona( (oan+ car (oans+ to the account ho(der

Dmat account free with every current 7 savins accounts without any reistration fee

and stamp fee-

Free membership faci(ity to the top rated c(ub members in )ndia

+hreats

bull Competition from other banks is very hih

bull Some banks provide lt hour bankin transaction over phone

bull Some banks provide transactions for A days

bull ampess number of branches as compared to others

bull s third party cash deposits is not accepted there is a fear that HDFC bank may (oose

some customers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 62: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6270

AP+)RCgt

OUSIO

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 63: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6370

onclusion

The S5OT ana(ysis shows the competitive stratey of HDFC bank especia((y in

widenin its networks+ continuous up radation of techno(oy Fine wire by i3f(e4- for reduction

in OC and its specific eoraphica(ura( bankin-+demoraphica( stratey wi(( brin to serve

as a best bank in )ndia The Com

petitor na(ysis show that it has to focus more to increase its ) The percentae of net )P

and capita( adeuacy ratios are very ood re(ative to its competitors The survey throws (iht on

various )ssues that the customer faces in the market

na(y=in the findins it can be said that ood customer re(ationship raises awareness amon the

peop(e There are touh competitions and thus there e4ists a (ot of room to improve so as to

become the market (eader from a(( aspects The on(y thin is the makin of and imp(ementation

of the proper stratey in the best effective way By understandin the steps of competitors before

they were imp(emented is the way (ead to the market

The HDFC Bank be(ieves in adoptin and adherin to the best corporate overnance practices

and continuous(y benchmarkin itse(f aainst each such practices in the industry The Bank

understands and respects its fiduciary ro(e and responsibi(ity to shareho(ders and strives hard to

meet their e4pectations ) be(ieve that the best board practices Transparent disc(osures and

shareho(der empowerment are necessary for creatin shareho(der va(ue The cardina( princip(es

such as independence+ ccountabi(ity+ responsibi(ity+ transparency+ fair and time(y disc(osures+

credibi(ity serve as the means for imp(ementin the phi(osophy of corporate overnance in (etter

and in spirit The banks emp(oyees are very friend(y amon their coordinates and a(so to theircustomers

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 64: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6470

OUSIOS Aamp SU$$)S+IOS

O USIOS

HDFC Bank+ the bankin arm of HDFC is e4pected to o on stream The bank

a(ready has ood number of emp(oyees on board and is recruitin Sa(es 24ecutives heavi(y to

take the headcount to many more )t is on the brim of increasin its customers throuh its

attractive schemes and offer The pro1ect opportunities provided was market sementation andidentifyin prospective customers in potentia( eoraphica( (ocation and convincin them to

open an account so that new Business Opportunities of the bank can be e4p(ored Throuh this

pro1ect+ it cou(d be conc(uded that peop(e are not much aware about the various products of the

bank and many of them not interested to open an account at a((

Services was considered as unsouht ood which reuire hard core se((in+ but in

chanin trend in income and peop(e becomin financia((y (iterate+ the demand for bankin

sector is increasin day by day

ccordin to my findins Company0s promotiona( activities for recruitin sa(es

e4ecutives are a(so very (ess

So+ at (ast the conc(usion is that there is touh competition ahead for the company from

its ma1or competitors in the bankin sector

ampast but not the (east ) wou(d (ike to thank HDFC Bank for ivin me an opportunity to

work in the fie(d of arketin ) hope the company finds my ana(ysis re(evant

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 65: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6570

SU$$)S+IOS

Fina((y some recommendations for the company are as fa((owsK3

bull To make peop(e aware about the benefit of becomin HDFC Bank0s Sa(es

24ecutive+ fo((owin activities of advertisement shou(d be done throuh

Print edia

Hoardin 7 Banners

A Sta((s in Trade Fares

lt Distribution of (eaf(ets containin detai(s information

bull The bank shou(d provide (ife time va(id T card to a(( its customers

bull inimum ba(ance for savins account shou(d be reduced from s to s

+ so that peop(e who are not financia((y stron enouh can maintain their

account proper(y

bull The company shou(d provide a pass book to a(( its customers

bull ake peop(e understand about the various benefits of its products

bull Company shou(d orani=e the proram in the society+ so that peop(e wi(( be aware

about the company and different products of the bank

bull Company shou(d open more branches in different cities

I(I+A+IOS2very work has its own (imitation ampimitations are e4tent to which the process shou(d not

e4ceed ampimitations of this pro1ect areK3

bull The pro1ect was constrained by time (imit of two months

bull indset of peop(e may very dependin upon their ae+ ender+ income etc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 66: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6670

bull ettin appointment from the concern person was very difficu(t

bull Peop(e mind set about the survey was an obstac(e in acuirin comp(ete

information 7 positive interaction

bull Respondents were very busy in their schedule So it was very time

consuming for them to answer all the questions properly

AP+)RC

A)4UR)S

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 67: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6770

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 68: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6870

bull raduate V

bull Post raduate V

(arital Statusbull arried V

bull Sin(e V

o Of Chi(drenK UUUUUUUUUU

lt umber Of year5s Are 7ou in Pune

bull ampess than five year0s V

bull ore than five year0s V

= Occupation

bull Business V

bull Profession V

bull Service V

P(ease mention be(ow the type of businessGprofession you are in incase of service p(ease

mention your orani=ation name and desination-

gt 7our annual household income

bull than (ack V

bull Between to (ack V

bull Between to (ack V

bull than (ack V

Are you a member of a clubHymkhana

bull es V

bull o V

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

bull Financial Express

)SI+)S

Page 69: nandini.doc

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 6970

8142019 nandinidoc

httpslidepdfcomreaderfullnandinidoc 7070

bull o V

ampate

Place Sinature

IIO$RAP7

9OOKS AU+ORS

bull arketin anaement th 2dition- Phi(ip $ot(er

bull arketin anaement Ard 2dition- ES amaswamy

bull esearch ethodo(oy nd 2dition-

bull esearch ethodo(oy

C $othary

SP $asande

)S PAP)RS

bull Times of )ndia

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