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Kód ITMS projektu: 26110130519Gymnázium Pavla Jozefa Šafárika – moderná škola tretieho tisícročia
Vzdelávacia oblasť: Jazyk a komunikácia
Predmet Anglický jazyk
Ročník, triedy: IV.OA
Tematický celok: Novinky
Vypracoval: Ing. Diana Matisová
Dátum: 10.2013
MASS MEDIA
Communication is a process of sending and receiving information
Mass media – brings news about what happened home and in the world,spread news quickly, provides education and entertainment
MASS MEDIA
MASS MEDIA
INTERNETTELEVISIONRADIO PRESS
NEWSPAPER MAGAZINES
THE PRESS1. NEWSPAPER – the daily press – important – informing its reader about the latest news in political, cultural and economic life
sport
Cultural achievements Editorial at the front page
advertisementsThe hottest political issues
Sport results
reviews
Interviews with famous personalities
Some sad news – road accidents, robberies, murders
Popular section
NEWSPAPER
Newspaper buy in news stand
newspaper delivery
weeklies
daylies
Supplements are pages put inside the main newspapers
Huge supplements – on Thursday or Friday – mixture of news and entertainment
Small supplements – one topic as hobbies, job, housing, advertisements – taxes in the spring, universities in the autumn
NEWSPAPER
BROADSHEETS
- quality paper, large in size with few black and white pictures, text – serious, reliable and unemotionalIn Britain – The Times – the oldest existing newspaper – was founded in 1785, The Daily Telegraph, The Guardian
NEWSPAPER
TABLOIDS - smaller in size, shorter texts with many coloured picture, large headlines, not very serious, gossips and sensational news, information – subjectiveIn Britain – The Daily Mirror, The Sun
MAGAZINES
Provide entertainment or information, women prefer clothes,men – technical devices-are published weekly, forthnightly, monthly, quarterly – can not supply fresh daily news- all magazine articles come with number of photographs
1. JOURNALS - limites number of readers are inetersted – doctors, engineers, economists – the latest development in their field – quicker than through the books
MAGAZINES
2. HOBBY MAGAZINES - for motorists, nature lovers, fishermen, sportsmen –
gardening, fashion, crosswords, animals
3. CULTURAL MAGAZINES - for the lovers of theatre, museum, cinema
RADIO
Is a powerful thing, it may broadcast 24 hours a day, during the day you can turn on radio when you are cooking, working, driving
music
reports
informationadvertisement
interviews
TELEVISION
- provides enteratinment and education
Public service station – much less advertising, in Britain BBC1 – British Broadcasting Corporation (sport and current events), BBC2 – documentaries, travel programmes, music, foreign films
Commertional station – sponsored by an independent company, supperted by advertisers, less serious, news – sensational, exciting, full of action, in Britain – ITV, Channel 4 and Channel 5
INTERNET
The Internet is a global system of interconnected computer networks that serves several billion users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope
entertainment
TV
radio Newspaper and magazines
films
latest news
E-books
education
PC games
Wiki
ADVANTAGES AND DISADVATAGES
Try to think of advantages and disadvantages of different types of mass media
MASSMEDIA ADVANTAGES DISADVANTAGES
PRESSRADIOTELEVISIONINTERNET
Mass Media in time
Print : books, newspapers, magazines
Recordings : music, games, movies
Cinema
Radio
TV
Internet
Mobile
1500
1890s
1910s
1920s
1950s
1995s
2000s
Použité zdroje
• http://en.wikipedia.org/wiki/Internet• http://www.upsidelearning.com/blog/index.p
hp/2010/07/07/interesting-mobile-statistics-by-tomi-ahonen-mlearncon/