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North North - South America - South America n n , , Australian Australian and Asian and Asian Smart Cities Smart Cities E E xamples: models, xamples: models, strategies, branding, areas strategies, branding, areas to invest, vision - a to invest, vision - a comparative presentation comparative presentation

North - South American, Australian and Asian Smart Cities Examples: models, strategies, branding, areas to invest, vision - a comparative presentation

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NorthNorth - South America- South Americann, , AustralianAustralian and Asian and Asian

Smart CitiesSmart Cities

EExamples: models, strategies, xamples: models, strategies, branding, areas to invest, vision - branding, areas to invest, vision -

a comparative presentationa comparative presentation

TokyoTokyo

Smart EnviroSmart Enviro Green Buildings (Tokyo Green Building Program)Green Buildings (Tokyo Green Building Program) Green energy and Urban planning (Panasonic deals)Green energy and Urban planning (Panasonic deals) After Fukushima’s nuclear plant accident: an abandonment or reducing of the After Fukushima’s nuclear plant accident: an abandonment or reducing of the

nuclear power as an energy source is obligatory.nuclear power as an energy source is obligatory. Smart EconomySmart Economy

Trans Pacific Partnership focusing on commerce and trade exchangeTrans Pacific Partnership focusing on commerce and trade exchange Tokyo has un unemployment rate of 4.7%. Tokyo’s total population is 13 m.Tokyo has un unemployment rate of 4.7%. Tokyo’s total population is 13 m. Tokyo is considered the most expensive city on earth.Tokyo is considered the most expensive city on earth.

Smart LivingSmart Living It ranks up to position 44 on the scale of cities with the best life quality worldwideIt ranks up to position 44 on the scale of cities with the best life quality worldwide High quality of life (wages, low unemployment rate, cultural festivities)High quality of life (wages, low unemployment rate, cultural festivities) Safe (low rates of crime)Safe (low rates of crime) Health (593 hospitals, low mortality rate)Health (593 hospitals, low mortality rate)

Smart peopleSmart people 100 educational institutions. Many of them ranked high globally in terms of 100 educational institutions. Many of them ranked high globally in terms of

academic institutionsacademic institutions

Smart TokyoSmart Tokyo

SydneySydney

Goals for Sydney 2030 :Goals for Sydney 2030 :

1.1. A globally competitive and innovative CityA globally competitive and innovative City2.2. A leading environmental performerA leading environmental performer3.3. Integrated transport for a connected CityIntegrated transport for a connected City4.4. A City for pedestrians and cyclistsA City for pedestrians and cyclists5.5. A lively, engaging City CentreA lively, engaging City Centre6.6. Vibrant local communities and economiesVibrant local communities and economies7.7. A cultural and creative CityA cultural and creative City8.8. Housing for a diverse populationHousing for a diverse population9.9. Sustainable development, renewal and designSustainable development, renewal and design10.10. Implementation through effective partnershipsImplementation through effective partnerships

1. Smart Green Business

2. Smart Green Apartment.

1. New energy-efficient LED street and park lights

1. Decentralized Water Master Plan

2. Urban Forest Strategy

3. Green Square project

• 5 grants and sponsorships programs

• 2nd most innovative city in Asia/Pacific region

1. new Retail Advisory Panel

2. series of seminars “Locally and Globally connected”

2nd happiest city in the world

(cultural events local creativity)

low-rates of crime.

5 Universities 9 Libraries

1. Ethnic diversity2. Gay communities3. Old people

Sydney cycle ways program

1. Live traffic apps

2. Ticket sellers apps

•Annual Reports

•Sydney’s Media Centre

•Open data

San FranciscoSan Francisco

Smart EnvironmentSmart Environment1. Solar power stations 2. Wave park, Ocean Power3. 2014 goal: 100% city’s energy through renewable sources only

4. 110 Public fueling stations for its electronic vehicles, the highest number of any city in the world

5. Recycling rate is 80% 6. Domestic pollution decreased by 3.1%

Smart MobilitySmart Mobility1. 60 Electronic transport applications

Smart LivingSmart Living1. In the Siemens Green City Index, San Francisco rated No. 1 of all North American cities 2. 68.2% Of households have broadband access

Smart EconomySmart Economy1. Innovations Cities Survey: 2nd 2. Global Urban Competiveness: 6th

Smart GovernmentSmart Government1. Open data movement encourage governmental transparency & open innovation 2. SF’s open data movement is active; (e.g. transportation, parks & recreation) 3. Geographic Data/Ethics/Admin & Finances represent major open domains for SF

São PauloSão Paulo

Smart EnvironmentSmart Environment1. Green urban planning: From grey to green 2. Green energy: São Paulo already produces a substantial amount of its

electricity from renewable sources3. Green buildings: the building industry is trying to catch up population

growth

Smart EnvironmentSmart Environment1. Public university of Sao Paulo: SIR World Report 2012 classified the

university in the 11th place in the world2. 13rd ecosystem worldwide

Smart MobilitySmart Mobility1. Rapid-transit system (the largest in Brazil)2. Prioritized clean and non motorized option3. Bicycle lanes 4. Integrated Information System for the São Paulo Government5. Laboratory of Integrated Systems6. Polytechnic School - University of São Paulo - Brazil

Smart LivingSmart Living1. Cultural vibrant and happy2. Artistic center of Brazil

Smart EconomySmart Economy1. Global and local interconnectedness2. Productivity: Gross domestic product (GDP) in 2010 was R$ 450

billion, approximately $220 billion, 12.26% of Brazilian GDP and 36% of all production of goods and services of the State of São Paulo

3. PricewaterhouseCoopers average annual economic growth of the city is 4.2%

Smart GovernmentSmart Government1. ICT e gov 2. Transparency and Open Data

Kuala LumpurKuala Lumpur

Smart EconomySmart Economy

1. Fastest growing region in Malaysia.2. The Gross Domestic Product (GDP) for Kuala Lumpur is

estimated at 5.2 Billion Euro with an average annual growth rate of 5.9 percent. This GDP contributes to the 14% of the country’s GDP which amounts at 200 Billion Euro.

3. The per capita GDP for Kuala Lumpur is 12.600 Euro. The total employment in Kuala Lumpur is estimated at around 838,400.

4. Employment: 1. 83% for finance, insurance, real estate, business and other

services. 2. 17% from manufacturing and construction.

5. Rated as an alpha world city

Smart EnviromentSmart Enviroment• Malaysia Kuala Lumpur’s Stormwater Management and Road Tunnel (SMART), Malaysia Kuala Lumpur’s Stormwater Management and Road Tunnel (SMART),

which opened in 2007, is a unique solution to the Malaysian capital’s long-term which opened in 2007, is a unique solution to the Malaysian capital’s long-term traffic and stormwater management problems.traffic and stormwater management problems.

• The government encourages green building market growth through Green The government encourages green building market growth through Green Technology Financing Scheme (GTFS).Technology Financing Scheme (GTFS).

• Tenaga Nasional Berhad (TNB), developed a 25 years initiative: Green Tenaga Nasional Berhad (TNB), developed a 25 years initiative: Green Technology and Water, the National Green Technology Policy, the National Technology and Water, the National Green Technology Policy, the National Climate Change Policy. Climate Change Policy.

• 100000 trees by 2020.100000 trees by 2020.

• The Kuala Lumpur City Hall (DBKL) will establish a smart partnership with the The Kuala Lumpur City Hall (DBKL) will establish a smart partnership with the Forest Research Institute of Malaysia (FRIM).Forest Research Institute of Malaysia (FRIM).

• DBKL and FRIM are identifying the method needed to rejuvenate the Bukit DBKL and FRIM are identifying the method needed to rejuvenate the Bukit Kerinchi Forest Park, which is among the 19 recreational parks in the city.Kerinchi Forest Park, which is among the 19 recreational parks in the city.

• 16% of electricity generation is hydroelectric16% of electricity generation is hydroelectric

Smart GovernmentSmart Government The Government introduced a new plan concerning initiatives The Government introduced a new plan concerning initiatives

and incentives for Green Buildings, which comply with certain and incentives for Green Buildings, which comply with certain criteria.criteria.

Smart LivingSmart Living As the population increases, the need for a smart healthcare As the population increases, the need for a smart healthcare

grows. Kuala Lumpur hosts more than 70% medical grows. Kuala Lumpur hosts more than 70% medical manufacturers and industriesmanufacturers and industries

Fresh water is available to over 95 per cent of the population.Fresh water is available to over 95 per cent of the population.

Smart PeopleSmart People Malaysia ranks fourth globally in terms of people who are Malaysia ranks fourth globally in terms of people who are

educated and pursue degrees or professional qualifications.educated and pursue degrees or professional qualifications. The literacy rate in Kuala Lumpur is 97.5%The literacy rate in Kuala Lumpur is 97.5% Its telecommunications network is second in Southeast Asia, Its telecommunications network is second in Southeast Asia,

with 4.7 million fixed-line subscribers and more than 30 million with 4.7 million fixed-line subscribers and more than 30 million cellular subscribers.cellular subscribers.

Smart Economy Smart Environment

Smart People

Smart Living

Smart Mobility

Smart Gov

Innovation

Product

Loc/GlobIntercon

GreenBuild

GreenEnergy

GreenUrbanPlan

Edu

Inclucive Soc

Creativity

Happy

Safe health

Mixed model access

Clean non moto

ICT Dublex policy

Open data

e-gov

Tokyo ++ ++ ++ ->-> ->-> ++ ++ ++ ++ -- --

Sydney ++ ++ ++ -- ++ ++ ++ ++ ++ ++ ++ ++

San Francisco

++ ++ ++ ++ ++ ++ ++ ++

São Paulo ->-> ++ ++ ->-> ->-> ->-> ++ -- ++ ++ -- -- ++ ++ ++ ++ ++

Kuala Lumpur ++ ++ ++ ++ ++ ++ ++ ++

Thank youThank you for your for your attentionattention

Panteion University of Social and Political SciencesPanteion University of Social and Political Sciences Department of Communication, Media & Culture Department of Communication, Media & Culture

Msc in Cultural ManagementMsc in Cultural ManagementCourse of Cultural Marketing: Course of Cultural Marketing: Supervisor Dr. B. TsakarestouSupervisor Dr. B. Tsakarestou

Athens, GreeceAthens, Greece

Athens Co Creation ProjectAthens Co Creation ProjectAnastasiadou Mersilia

[email protected]

Krommydas Foivos [email protected]

Mitropoulos [email protected]

Moumouris [email protected]

Politis [email protected]

Zachariadis [email protected]