Orign Story TVC

8/11/2019 Orign Story TVC

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Canara Bank Corporate TVC

Route : Knock Out Doubt


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We open as the Boxing (Current Account) TVC ends. We see Shikhar climbing down fromthe ring, dressed as a coach.


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As he heads out, we see a microphone thrust in his face


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and a reporter asking a question: Shikharji aap itne logon ko doubt ke saath fight karne meinkyon maddat kartein hain?


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We see Shikhar tilting up his head and looking into space before he starts to speak.


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A wavy, dream sequence SFX occurs as Shikhar says, Asal mein meri doubt ke saathpurani dushmani hain


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Next we Shikhar as a child looking at cycle through a cycle shop display windowdoubtfully, with a finger on his chin.


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When suddenly, a little grey hand gives him a hard tap on the head.


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We see young Shikhar turn around and look at a grey version of himself mocking him.


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Young Shikhar now attacks the grey version of himself in retaliation by shoving him.


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Following this, we see quick cuts of fights between him and the grey version of himself take

place through the years in different locations as he grows up. Here we see him exchangingpunches as a 12 year old.


12/30Next we see him in a fight with the grey guy on a rooftop as an 18 year old teenager


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then we see him in a brawl with the grey version of himself on a mountain top. As thesescenes are shown, we hear Shikhar say: Yeh ladai chalti gayi salon ke liye. Phir ek din


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We see Shikhar falling through the doors of a Canara Bank branch


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and sliding across the floor, all the way to someones desk.


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The grey version of himself stands tall in the door way.


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A full-sleeved hand now thrusts a form which says Canara Bank Auto Loan in his face.


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Shikhar signs the paper.


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He then rises up with a new-found courage and energy


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takes a que-seperation iron stand


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and swings it.


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Following which, the grey version of himself goes flying. The security guard looks at this and raisesboth his hands while blowing his whistle to indicate that Shikhar has hit a six.


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Shikar: Uss din ke baad Can Savings Account

(While Shikhartalks we see the camera turning slightly to show a ring girl whos holding up a cardwhich says, Savings Account.)

CAN SAVINGS

ACCOUNT


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Shikar: Canara Current Account

The ring girl drops the previous card and reveals the new card as the new name is mentioned.

CANARA CURRENT

ACCOUNT


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Shikar: Canara Home Loan


CANARA HOME LOAN


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Shikar: Can Vehicle Loan


CAN VEHICLE LOAN


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Shikar: MSME Loans


MSME LOANS


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Shikar: aur aise anek Canara Bank ke suvidhaon ke saath mein logon ko apne doubt ko

knock-out karne mein maddat karta hoon. Kyonki Canara Bank ke saath its not just banking na?

Its Can Banking.


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Theek hain agya dijiye. Thank you Shikhar says concluding the interview.


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Documents

Orign Story TVC