98

OSHEE 2015

Embed Size (px)

DESCRIPTION

BE & WIN

Citation preview

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

    COMPETITIVE PRICING

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

    COMPETITIVE PRICINGIMPULSE

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

    COMPETITIVE PRICINGIMPULSE

    NON-STANDARD COMMUNIC ATION

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

    COMPETITIVE PRICINGIMPULSE

    NON-STANDARD COMMUNIC ATION

    MARKETING SUPPORT

  • Oshee sets up the trends in the category

    EDUC ATION

    0,75LNEW SIZE

    COMPETITIVE PRICINGIMPULSE

    NON-STANDARD COMMUNIC ATION

    MARKETING SUPPORT

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

    COMPETITIVE PRICINGIMPULSE

    NON-STANDARD COMMUNIC ATION

    MARKETING SUPPORT

    EDUC ATION

  • Oshee sets up the trends in the category

    0,75L

  • 0,75L 1L

    Oshee sets up the trends in the category

    ISOTONIC SPORTS DRINKDuring physical activities your body loses, not only water but also important for the body

    vitamins and minerals. Therefore we created OSHEE Isotonic Drinks not only to re-hydrate

    the body but also to give the consumers more energy and stamina.

  • Oshee sets up the trends in the category

  • Oshee sets up the trends in the category

    FUNCTIONAL BENEFITS

  • Oshee sets up the trends in the category

    FUNCTIONAL BENEFITS

    GREAT DESIGN DIFFERENTIATING

    THE CAN

  • Oshee sets up the trends in the category

    GREAT DESIGN DIFFERENTIATING

    THE CAN

    ALTERNATIVE PRODUCT FOR

    ENERGY DRINKS

    FUNCTIONAL BENEFITS

  • Oshee sets up the trends in the category

    FUNCTIONAL BENEFITS

    GREAT DESIGN DIFFERENTIATING

    THE CAN

    ALTERNATIVE PRODUCT FOR

    ENERGY DRINKS

  • Oshee sets up the trends in the category

    OSHEE VITAMIN FORMULAGives you the daily dose of minerals and vitaminsin form of a tasty beverage

    OSHEE VITAMIN FORMULA Is a product for people that would like to be healthy

    OSHEE VITAMIN FORMULA Is a product for men and women that lead an active life style

    OSHEE VITAMIN FORMULA The innovative design shows the functional aspect of the drink

    100%VITAMINSREFRESHMENT

  • Oshee sets up the trends in the category

    With natural caffeine with vitamin B

    Zero Sugar

  • Oshee sets up the trends in the category

  • Oshee sets up the trends in the category

    VITAMIN H2O555ml PET

    minerals & vitaminsmagnesium slim pink

    Vitamin H20 is a unique mix of a flavored water with vitamins and micro and macro elements essential for the body. Vitamin H20 gives you 100% of the daily dosage. Two products Slim and Pink also contain L-carnitine.

  • Oshee sets up the trends in the category

    + =

    How was vitamin fruit created?

    1. We chose unique fruits

    2. We added more vitamins

  • BLACK GREEN RED

    Oshee sets up the trends in the category

  • Oshee sets up the trends in the category

    VITAMIN TEA CONCEPT

    tea vitamins

    OSHEE Vitamin TEA is a perfect combination of tea extract with vitamins.

  • Oshee sets up the trends in the category

    EARL GREY WHITE TEA MINT & LEMON YERBA MATE

  • Functional benefits per product

    100% of daily demand for vitamins

    + supplementation

    100% of daily demand for vitamins

    + caffeine+ CO2

    100% of daily demand for vitamins

    + re-hydration

    RE-HYDRATIONVITAMINS(DNA)

    ENERGY

    REFRESHMENT

    RE-HYDRATIONVITAMINS(DNA)

    ENERGY

    REFRESHMENT

    RE-HYDRATIONVITAMINS(DNA)

    ENERGY

    REFRESHMENT

  • COMMUNICATION

    TV ADS

  • EventS

    EVENTS SPONSORED IN 2014150

    LOCAL CELEBRITIES

    CREW MOVIEPROJECT BIKE BROTHERS

  • Sales 2011-2015

    2011

    20 mln22,1 mln

    32,2 mln

    53,8 mln

    75,1 mln

    40 mln

    60 mln

    80 mln

    100 mln

    2012 2013 2014 2015

    OSHEE SPORTS

    70%60%

    53%

    53%

    30% 40%47%

    47%

    OSHEE VITAMIN

  • New products 2015

    RUNNERSFOR FLEX K O L A G E NF O R M U L A

    FOR FLEX K O L A G E NF O R M U L ABIKERIDERS

  • NEW CATEGORIES 2015

    CEREAL BARS CANDY

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015

    OSHEE Vitamin Young is a line of products for children (age 7-11)

    KIDS LIKE TO BE LIKE PARENTS.Because of that we created a new line of products, that are combining the benefits

    of functional products with great taste and demand for energy.

    TV EVENTSEPRESS

  • NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG

    OSHEE Vitamin Young, unique vitamin drink composed based on natural ingredients

    Lower sugar content by at least 57%* (in comparison with Oshee Vitamin Energy Caffeine)

    Naturally sweetened fructose and stevia

    No artificial sweeteners

    No artificial aromas

    No artificial colors

    No taurine, no artificial caffeine

    Tutti Frutti Flavour With Vitamins

    No preservatives

  • NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG MUSLI BAR

    Musli bar with strawberry, banana, cranberry with calcium and vitamin D. Lower sugar content and 17% of Fiber.MUSLI BAR

    CalciumVITAMIN DFiber

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR

    Innovative products for consumers who search for a healthy snack.

    Consumers are now looking for products with natural ingredients and added vitamins and minerals.

    TV PRESS

  • NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR

  • NEW CATEGORIES 2015

    RUNNERSFOR FLEX K O L A G E NF O R M U L A

    ORANGE FLAVOUR ISOTONIC SPORTS DRINK

  • NEW CATEGORIES 2015 - OSHEE FOR RUNNERS

    Running is becoming the number one sport worldwide. Because of this trend runners look for products dedicated for them.

    Therefore we infused our isotonic drink with Collagen that helps keep the joints in the right condition and also potassium and magnesium involved in balancing the electrolytes.

    EVENTYTV PRESS

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE PURE

    Because of increased customer demand for a healthy lifestyle they tend to look for products without additional unhealthy ingredients such as colorants, artificial taste etc.To satisfy their needs we created a product with only 1 calorie, no sugar with a great taste of lime.The product is also infused with L-carnitine, which is a fat burner.

    1kcalin 100 ml

    PRESS

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY

    Because of high demand all over the world we

    decided to create OSHEE vitamin candy.

    It is a combination of great taste and vitamins.

    PRESS

  • NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE VITAMIN COLA

    A cola soft drink with vitamins and minerals. Moreover it does not contain any preservatives.

    PRESS

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE ALOE VERA

    Aloe Vera drinks is one of the few beverage categories in the World, which is growing extremely fast.Aloe Vera follows the trend of a healthy lifestyle.

    PRESS

  • Segmentation of the market 2015

    WATERVITAMIN SECTOR

    OSHEE VITAMIN H2O555ml PETOSHEE VITAMIN TEA555ml PET

    OSHEE VITAMIN FRUIT330 ml CAN

    OSHEE VITAMIN BAR 40 g 35 g OSHEE VITAMIN CANDY 90 g 75 g

    OSHEE VITAMIN TEA330 ml CAN

    OSHEE VITAMIN FORMULA 250 ml CAN

    OSHEE VITAMIN ENEGY 250 ml CAN

    OSHEE VITAMIN SHOT150 ml CAN

    SPORTS SECTOR

    ISOTONIC SPORTS DRINK 0,75L PET

    OSHEE ZERO0,75L

    OSHEE PURE0,75L

    NEW

    NEW NEW NEWNEW

    NEWNEW

    NEW NEW NEW

    NEW

  • Start your success story with OSHEE products

  • Oshee sets up the trends in the category

    0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE

    COMPETITIVE PRICING

  • Oshee sets up the trends in the category

    0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE

    COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSE

  • Oshee sets up the trends in the category

    0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE

    COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSEIMPULSEIMPULSEIMPULSEIMPULSE

    NONSTANDARD COMMUNICATION

  • Oshee sets up the trends in the category

    0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE

    COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSEIMPULSEIMPULSEIMPULSEIMPULSE

    NONSTANDARD NONSTANDARD COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION

    MARKETING SUPPORT

  • Oshee sets up the trends in the category

    EDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATION

    0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE

    COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSEIMPULSEIMPULSEIMPULSEIMPULSE

    NONSTANDARD NONSTANDARD COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION

    MARKETING MARKETING MARKETING SUPPORTSUPPORTSUPPORTSUPPORTSUPPORT

  • Oshee sets up the trends in the category

    0,75LNEW SIZE

    COMPETITIVE PRICINGIMPULSE

    NONSTANDARD COMMUNICATION

    MARKETING SUPPORT

    EDUC ATION

  • Oshee sets up the trends in the category

    0,75L

  • 0,75L 1L

    Oshee sets up the trends in the category

    ISOTONIC SPORTS DRINKDuring physical activities your body loses, not only water but also important for the body

    vitamins and minerals. Therefore we created OSHEE Isotonic Drinks not only to re-hydrate

    the body but also to give the consumers more energy and stamina.

  • Oshee sets up the trends in the category

  • Oshee sets up the trends in the category

    FUNCTIONAL BENEFITS

  • Oshee sets up the trends in the category

    FUNCTIONAL BENEFITS

    GREAT DESIGN DIFFERENTIATING

    THE CAN

  • Oshee sets up the trends in the category

    GREAT DESIGN DIFFERENTIATING

    THE CAN

    ALTERNATIVE PRODUCT FOR

    ENERGY DRINKS

    FUNCTIONAL BENEFITS

  • Oshee sets up the trends in the category

    FUNCTIONAL BENEFITS

    GREAT DESIGN DIFFERENTIATING

    THE CAN

    ALTERNATIVE PRODUCT FOR

    ENERGY DRINKS

  • Oshee sets up the trends in the category

    OSHEE VITAMIN FORMULAGives you the daily dose of minerals and vitaminsin form of a tasty beverage

    OSHEE VITAMIN FORMULA Is a product for people that would like to be healthy

    OSHEE VITAMIN FORMULA Is a product for men and women that lead an active life style

    OSHEE VITAMIN FORMULA The innovative design shows the functional aspect of the drink

    100%VITAMINSREFRESHMENT

  • Oshee sets up the trends in the category

    With natural caffeine with vitamin B

    Zero Sugar

  • Oshee sets up the trends in the category

  • Oshee sets up the trends in the category

    VITAMIN H2O555ml PET

    minerals & vitaminsmagnesium slim pink

    Vitamin H20 is a unique mix of a flavored water with vitamins and micro and macro elements essential for the body. Vitamin H20 gives you 100% of the daily dosage. Two products Slim and Pink also contain L-carnitine.

  • Oshee sets up the trends in the category

    + =

    How was vitamin fruit created?

    1. We chose unique fruits

    2. We added more vitamins

  • BLACK GREEN RED

    Oshee sets up the trends in the category

  • Oshee sets up the trends in the category

    VITAMIN TEA CONCEPT

    tea vitamins

    OSHEE Vitamin TEA is a perfect combination of tea extract with vitamins.

  • Oshee sets up the trends in the category

    EARL GREY WHITE TEA MINT & LEMON YERBA MATE

  • Functional benefits per product

    100% of daily demand for vitamins

    + supplementation

    100% of daily demand for vitamins

    + caffeine+ CO2

    100% of daily demand for vitamins

    + re-hydration

    RE-HYDRATIONVITAMINS(DNA)

    ENERGY

    REFRESHMENT

    RE-HYDRATIONVITAMINS(DNA)

    ENERGY

    REFRESHMENT

    RE-HYDRATIONVITAMINS(DNA)

    ENERGY

    REFRESHMENT

  • COMMUNICATION

    TV ADS

  • EventS

    EVENTS SPONSORED IN 2014150

    LOCAL CELEBRITIES

    CREW MOVIEPROJECT BIKE BROTHERS

  • Sales 2011-2015

    2011

    20 mln22,1 mln

    32,2 mln

    53,8 mln

    75,1 mln

    40 mln

    60 mln

    80 mln

    100 mln

    2012 2013 2014 2015

    OSHEE SPORTS

    70%60%

    53%

    53%

    30% 40%47%

    47%

    OSHEE VITAMIN

  • New products 2015

    RUNNERSFOR FLEX K O L A G E NF O R M U L A

    FOR FLEX K O L A G E NF O R M U L ABIKERIDERS

  • NEW CATEGORIES 2015

    CEREAL BARS CANDYCANDY

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015

    OSHEE Vitamin Young is a line of products for children (age 7-11)

    KIDS LIKE TO BE LIKE PARENTS.Because of that we created a new line of products, that are combining the benets

    of functional products with great taste and demand for energy.

    TV EVENTSEPRESS

  • NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG

    OSHEE Vitamin Young, unique vitamin drink composed based on natural ingredients

    Lower sugar content by at least 57%* (in comparison with Oshee Vitamin Energy Caffeine)

    Naturally sweetened fructose and stevia

    No artificial sweeteners

    No artificial aromas

    No artificial colors

    No taurine, no artificial caffeine

    Tutti Frutti Flavour With Vitamins

    No preservatives

  • NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG MUSLI BAR

    Musli bar with strawberry, banana, cranberry with calcium and vitamin D. Lower sugar content and 17% of Fiber.MUSLI BAR

    CalciumVITAMIN DFiber

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR

    Innovative products for consumers who search for a healthy snack.

    Consumers are now looking for products with natural ingredients and added vitamins and minerals.

    TV PRESS

  • NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR

  • NEW CATEGORIES 2015

    RUNNERSFOR FLEX K O L A G E NF O R M U L A

    ORANGE FLAVOUR ISOTONIC SPORTS DRINK

  • NEW CATEGORIES 2015 - OSHEE FOR RUNNERS

    Running is becoming the number one sport worldwide. Because of this trend runners look for products dedicated for them.

    Therefore we infused our isotonic drink with Collagen that helps keep the joints in the right condition and also potassium and magnesium involved in balancing the electrolytes.

    EVENTYTV PRESS

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE PURE

    Because of increased customer demand for a healthy lifestyle they tend to look for products without additional unhealthy ingredients such as colorants, artificial taste etc.To satisfy their needs we created a product with only 1 calorie, no sugar with a great taste of lime.The product is also infused with L-carnitine, which is a fat burner.

    1kcalin 100 ml

    PRESS

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY

    Because of high demand all over the world we

    decided to create OSHEE vitamin candy.

    It is a combination of great taste and vitamins.

    PRESS

  • NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE VITAMIN COLA

    A cola soft drink with vitamins and minerals. Moreover it does not contain any preservatives.

    PRESS

  • NEW CATEGORIES 2015

  • NEW CATEGORIES 2015 - OSHEE ALOE VERA

    Aloe Vera drinks is one of the few beverage categories in the World, which is growing extremely fast.Aloe Vera follows the trend of a healthy lifestyle.

    PRESS

  • Segmentation of the market 2015

    WATERVITAMIN SECTOR

    OSHEE VITAMIN H2O555ml PETOSHEE VITAMIN TEA555ml PET

    OSHEE VITAMIN FRUIT330 ml CAN

    OSHEE VITAMIN BAR 40 g 35 g OSHEE VITAMIN CANDY 90 g 75 g

    OSHEE VITAMIN TEA330 ml CAN

    OSHEE VITAMIN FORMULA 250 ml CAN

    OSHEE VITAMIN ENEGY 250 ml CAN

    OSHEE VITAMIN SHOT150 ml CAN

    SPORTS SECTOR

    ISOTONIC SPORTS DRINK 0,75L PET

    OSHEE ZERO0,75L

    OSHEE PURE0,75L

    NEW

    NEW NEW NEWNEW

    NEWNEW

    NEW NEW NEW

    NEW

  • Start your success story with OSHEE products