parag milk.doc

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Market Analysis of Parag Milk and Its products inShahjahanpur City

Summer Training Project Report

Submitted to

autam !uddh Technical "ni#ersity$ %uckno&

In partial fulfillment of the requirements of the degree of

Master of !usiness Administration

Prepared by: Training Supervisor:Sateesh Kumar Pal Mr. Sanjeev Srivastava

rd Semester General Manager,Roll Number: !"#"$""!% &udgh 'tpada( Saha(ari

Sangh )td.Shahjahanpur

'()*+),

&epartment o* +usiness dministrationTechnical -ducation . Research Institute

Post-Graduate ollege, Gha/ipur 0 !%%"" 1'.P.2


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Certificate

This is to

3erti*y that Sateesh

(umar pal, pursuing M+ % rd Semester *rom this institute, has prepared the

summer training proje3t report entitled Market Analysis /f Parag MilkAnd Its Products In Shajhanpur City in partial *ul*illment o* the

re4uirements o* the degree o* Master o* +usiness dministration *rom

Gautam +uddh Te3hni3al 'niversity, )u3(no5, *or the session !" %-!" #.

This report

is based on summer training proje3t underta(en by Sateesh (umar pal at

6Pradeshik Cooperati#e 0airy 1ederation %td2 '3 Park Road %uckno&$

under the supervision o* Mr. Sanjeev Srivastava during the period 7 8une

to 7 ugust and *ul*ills the re4uirements o* regulations relating to the nature

and standard o* M+ 3ourse o* G. +. Te3hni3al 'niversity.

9

re3ommend that this proje3t report may be sent *or evaluation.

Rahul

Anand Singh

!


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ead, &ept. o* +usiness dministration

%


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0eclaration

9, Sateesh

(umar pal, hereby de3lare that this summer training proje3t report

entitled Market Analysis /f Parag Milk And Its Product In

Shahjahanpur City has been prepared by me on the basis o* summer

training done at 6 Pradeshi( ooperative &airy ;ederation )td. ! my *amily members

and all the respondents *or their dire3t and indire3t help. nd at last 9 5ould

li(e to a3(no5ledge my deep than(s to my *a3ulty member &r. Neetu Singh

1 ead o* Training > Pla3ement ell2, Miss. ;ati Sha*aat2, *or their (ind help

and 5ithout 5hom support this summer training proje3t 3ouldn?t be

3ompleted .

SAT--S8 6"MAR PA%


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PART+ )

Introduction

"


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Introduction

The 3ompany?s name is &ugdh 'tpadada( Sah(ari Sangh )td, Shahjahanpur. 9t 5as

established in the year


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pur3hase mil( giving 3attle, so that they 3an be 3urbed the rural 3ommittees are set-up *or

providing better 4uality o* *odder as 5ell as arti*i3ially to get the better the breeds o* 3attle

in order to raise their produ3tivity. The veterinary *a3ility is also provided to the *ormers.

9n the year

all the important poli3y de3isions are ta(en by Pradeshi3 o-perative &airy ;ederation )td. Dho monitors to all the &ugdh 'tpada( Saha(ari Sangh

)imited.

P R G

provides hygieni3, nutritious mil( produ3ts. 9n the year


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5hitener and butter et3. the o**i3es are lo3ated in Shahjahanpur, Earanasi,)u3(no5 and

Meerut respe3tively.

9 got my

pra3ti3al training at regional mar(eting o**i3e at Shahjahanpur, 5hi3h is situated at the

distan3e o* t5enty (ilometers *rom the industry Rausar Kothi. ll most all the distri3ts o*

'ttar Pradesh ate 3overed by R.M. Shahjahanpur, distribute desi ghee, 3heese, s(immed

mil( po5der ,dairy 5hitener and butter et3.

n some o33asions, the RM Shahjahanpur has been a5arded *or their signi*i3ant role in

mar(eting o* the mil( produ3ts re3ently 9ndira Gandhi Priyadarshini a5ard o*


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3hariest . Parlin. Mar(eting resear3h departments 5ere subse4uently established at '.S.

Rubber 1 < C2 and s5i*t and 3ompany 1 < $2. This department is to sell sometime late

ompanies began to 3ombine mar(eting.

Resear3h,

advertising 3ustomer servi3es and other mis3ellaneous mar(eting *un3tion into mar(eting

department.

business and industrial enterprises 3an a3hieve its obje3t o* ma@imi/ing the pro*its only

5hen it tries *or the satis*a3tion o* these need and 5ants. Thus, a produ3er must produ3e

5hat his 3onsumers need, pri3e must be distributed through the 3hannel 5hi3h ate mostsuited to his 3onsumers.

Mar(eting is

the business *un3tion that identi*ies 3urrent un*ul*illed needs 5ant de*ines and measures

their magnitude, determiners 5hi3h target mar(ets the organi/ation 3an best serve and

de3ides on appropriate produ3ts, servi3es and programs to serve these mar(ets. Thus, the

mar(eting serves as the lin( bet5een a so3iety its pattern o* industrial response.

Marketing /rgani=ation

Mar(eting

organi/ation is an organi/ational stru3ture 5hi3h implements it poli3ies o* the enterprise,

helps in ta(ing de3ision regarding produ3tion, pa3(ing, advertisement, sale-promotion,

pri3e brand, trade mar( and 3hannel o* distribution

#


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et3. helps in ma(ing mar(eting a3tivities and helps in 9mplementing the de3isions so that

pre-determines obje3tives o* the enterprise may be a3hieved.

'nder organi/ational stru3ture, various departments are established 9n the enterprise

a33ording to the re4uirements o* mar(eting a3tivity these

&epartments

may be sales department, advertising department and a*ter sales servi3es department are

spe3i*i3ally determines and the duties, right and liabilities o* all the employees o* these

departments are 3learly de*ined and assigned to them.

7


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/R A4ISATI/4A% STR"CT"R-

:At unit le#el 2

ere at unit level the organi/ation is leaded by General Manager in 3harge unit o* P &;

)td. ll the important de3isions are ta(en by the GM 5ith the approval o* +oard o*

&ire3tor and ead o**i3e. t unit level all the administrative 5or( done by Manager

dministration, all the mar(eting 5or( in done by Mar(eting Manager, all the

pro3urement 5or( is done by manager P > 9 all the *a3tory 5or( is done through *a3tory

manager. ll the *inan3ial 5or( is done by manager *inan3e 'nder these managersL

Supervisors and 3ler(s 5or( rgani/ational stru3ture at 'nit )evel:

!/AR0 /1 0IR-CT/R

C8AIRMA4

C8I-1 -4-RA%

eneral Manager

The o**i3e o*

General Manager, mar(eting is in Shahjahanpur. The General Manager, mar(eting,

3ontrol and gives Regional mar(eting o**i3es, RM ?s situated in 'tter Pradesh.

C


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Regional Marketing Manager

:Regional Marketing /ffice ;

The regional

Mar(eting o**i3e 1RM 2 situated in Shahjahanpur by a Regional mar(eting Manager,

Dho manages the a**airs o* 5hole eastern 'ttar Pradesh e is assisted by *ive persons.

They are-

Typist-RTISI4

. 9ntelligent advertising 3an be o* edu3ational value to the publi3.

!. Sin3e advertised brands must be reliable, the 3onsumer 3an buy 5ith more

3on*iden3e.

%. The 3onsumer does not have to depend on the reliability o* the dealer 5ho sells

him the mer3handise.

#. dvertising may redu3e 3ost through in3reased e**i3ien3y o* manu*a3ture

brought about by in3reased volume o* sales.

7. dvertising supports entertainment and edu3ational *eatures o* interest to the

publi3, su3h as radio and television programs, agri3ultural *airs, labor day

parades, *ourth o* 8uly 3elebrations

3arnivals, and sports Sports events

IMP/RTA4C- /1 A0>-RTISI4 ACC"RACB mil( produ3t 3onsumers only.

Non-3onsumers are not part o* resear3h.

$


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*2 The resear3her has dra5n the 3on3lusions *rom 7"" data samples. So

there may be some variation *rom the a3tual position.

,2 The study is 3ondu3ted in summer season.

0ata Analysis.

Interpretation

$!


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#


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/ccupational %e#el Classification

usinessman40

,r! essi!nal56

Ot&ers4

9n Shahjahanpur there are 7CO pro*essional, #"Obusineesman and #O others out o* ""O

%. &o you use mil(-:

$7


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Milk Consumption of Family

Yes

985

"!25

s usual


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Three hundred thirty *ive *amily o* Shahjahanpur 3onsume only liter mil( and remaining

!7 *amilies out o* #


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Eendor are the measure sour3e o* mil( provider in Shahjahanpur 5ho provided mil( to

$%O *amilies and other !$O *amilies provided by &airy mil(.

C. 9* you ta(e Parag mil( then 5hy

Pri3e %"uality 77

vailability %7thers "

Mean of purchase of Milk by Family

$airy

Mil/

27

l! al

#en !r

73

$A


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Reason To Purchase Dairy Milk

,ri e23

(uality42

A#ailability27

Ot&ers8

s it is 3lear *rom the 3hart that #!O a33ept dairy mil( due to its 4uality and !$O go *or

dairy mil( be3ause o* availability !%O *amily li(e dairy only *or the pri3e and remaining

AO out o* ""O a33ept dairy by other reason .

$. &o you use Ghee

Hes #C" No #"

$


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FamilY Who ses !hee

Yes

92

"!8

$. o5 mu3h Ghee 3onsume by your *amily in a month

A"


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Consumption "f !hee By TheFamilies

M!re 3 /.g.

3

el!< 1 /.g.

60

et


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" . 9* you ta(e Parag Ghee then 5hy

Pri3e

vailability !"thers "

Reason To Purcha#e Dairy !hee

,ri e60

(uality20

A#ailability13

Ot&ers7

Pri3e is the main *a3tor by 5hi3h reason C"O *amilies out o* 7% pre*er Parag ghee and

!"O *amilies pur3hases *or 4uality.

A%


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. &o you use +utter

Hes %A% No $

Family Who ses Butter

Y9S77

"O23

$$O *amilies out o* 7"" *amilies use butter and !%O *amilies do not use butter.

A#


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!. o5 mu3h +utter 3onsume by your *amily in a month

+elo5 , (. g. %+et5een to ! (. g $"+et5een ! to % (. g. 7!

More , % (. g. %"

$" *amily 3onsume to ! (g butter % *amily 3onsume (g and other 7! and %" *amily

3onsume !-% (g and more than % (g butter in a month.

Butter Consumption By Families In AMonth

+ elow ,1 k. g.

34%

Between 1 to 2k. g.

44%

+et5een ! to % (.g. 14%

More , 3 k. g.8%

A7


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%. +y 5hi3h mean do you buy +utter

Parag &airy A"mul !"%

7%O *amilies li(e mul butter and remaining #$O *amilies use Parag &airys butter 2

Mean of Purcha#e of Butter

Parag &airy

#$mul7%O

AC


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#. 9* you ta(e Parag +utter then 5hy

Pri3e


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Hes ##7

No C7

A$O *amilies use Paneer and remaining %O *amily don?t use paneer.

C. o5 mu3h Paneer 3onsume by your *amily in a month

Family Who uses Paneer

Hes

A$O

"!

%O

AA


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+elo5 , (. g.+et5een to ! (. g.+et5een ! to % (. g.

More , % (. g.

Consumption of Paneer By A Familyin A Month

0

50

100

150

200

250

el!< t&an1 /. g.

et


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Parag &airy #

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parag milk.doc