pepsicopresentation-100902160701-phpapp02

5/26/2018 pepsicopresentation-100902160701-phpapp02

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WELCOME TO THE WORLDOF PEPSICO


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Most successful consumer product companiesin world.

Company consist of Frito-Lay, Pepsi-cola,company and Tropicana products.

Found by theCALED BRADHAM.


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Advertising History

Pepsi has continuously focused on the currentTeen Generation

The high expenditure, which is made by thepepsi for advertising is 11,800,000,000

In 1958 the advertisement for the pepsi isBe Sociable, Have a Pepsi.

In 1993 the advertisement for the pepsi is Be

Young, Have Fun, Drink Pepsi. In 2000- Joy of Cola In 2009- Sar Utha Ke Piyo


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1965:Pepsi-Cola merges with Frito-Lay to form PepsiCo, Inc., with the twopredecessors becoming divisions.1967:Frito-Lay introduces Doritos tortilla chips to the national U.S. market.1977:PepsiCo acquires Taco Bell.1978:PepsiCo acquires Pizza Hut.1981:Frito-Lay introduces Tostitos tortilla chips.

1986:The Kentucky Fried Chicken (KFC) chain is acquired.1997:Taco Bell, Pizza Hut, and KFC are spun off into a new company called TriconGlobal Restaurants.1998:PepsiCo acquires Tropicana Products for $3.3 billion.1999:Pepsi Bottling Group is spun off to the public, with PepsiCo retaining a 35percent stake.2000:PepsiCo reaches an agreement to acquire the Quaker Oats Company for

Company History


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HISTORY

PepsiCo, Inc. is one of the world's top consumer product companies with many ofthe world's most important and valuable trademarks. Its Pepsi-Cola Companydivision is the second largest soft drink business in the world, with a 21 percentshare of the carbonated soft drink market worldwide and 29 percent in the United

States. Three of its brands--Pepsi-Cola, Mountain Dew, and Diet Pepsi&mdasheamong the top ten soft drinks in the U.S. market. The Frito-Lay Company division isby far the world leader in salty snacks, holding a 40 percent market share and aneven more staggering 56 percent share of the U.S. market. In the United States,Frito-Lay is nine times the size of its nearest competitor and sells nine of the top tensnack chip brands in the supermarket channel, including Lay's, Doritos, Tostitos,

Ruffles, Fritos, and Chee-tos. Frito-Lay generates more than 60 percent ofPepsiCo's net sales and more than two-thirds of the parent company's operatingprofits. The company's third division, Tropicana Products, Inc., is the world leader injuice sales and holds a dominant 41 percent of the U.S. chilled orange juice market.


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PepsiCo Board of Directors

1James J. Schir

2 Dina Dublon

3 Victor J. Dzau, M.D.4 Michael D. Whith

5 Ray L. Hunt

6 Sharon Percy Rockefelle

7 Alberto Ibargen

8 Daniel

Vasella9 Arthur C.

Martinez

10 Indra K. Nooyi


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Competitor Comparision


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Brands of Pepsico


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Brands of Pepsi


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It can be seen then that differences do exist

between Coca-Cola and Pepsi Cola. This can beseen in the marketing variables which are the basisfor segmentation such as age and geographic

variables. In a competitive market, both companiesmust identify and target different market segmentsin order to remain at the cutting edge. Differencesbetween the companies are evident with respect to

product, pricing, place and promotion. Coca-colarelies heavily on value: quality is more thansomething we see or taste. Pepsi, on the otherhand, relies on its success resulting from superior

products and high standards of performance.


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