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PEPSICO COMPANY PRESENTATION

PEPSICOis a multinational manufacturer of beverage&corn chips, potato chips and other

snack foods.``


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CONTENTS

History

Mission and Vision

Values and PhilosophyOrigins

Acquisitions and divestments

RestructuringCompetition

Products and brands

Areas of business
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PEPSICO HISTORY

PepsiCo Inc. is an American multinationalcorporation headquartered in Purchase, New York, United

States, with interests in the manufacturing, marketing and distribution of grain-based snack foods,

beverages, and other products. PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief

Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay,

through the merger of the two companies. PepsiCo was formed in 1965 with the merger of the Pepsi-ColaCompany and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsito a

broader range of food and beverage brands, the largest of which include an acquisition of Tropicana

in 1998 and a merger with Quaker Oatsin 2001which added the Gatoradebrand to its portfolio as

well.

As of 2009, 19 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the

companys products were distributed across more than 200 countries, resulting in annual net

revenuesof $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beveragebusiness in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food

and beverage business.

Indra Krishnamurthy Nooyihas been the chief executive of PepsiCo since 2006, and the company

employed approximately 285,000 people worldwide as of 2010. The companys beverage distribution

and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions. PepsiCo is a SIC

2080(beverage) company.
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PEPSICO MISSION AND VISION

Our Mission

Our mission is to be the world's premier consumer products company focused on convenient

foods and beverages. We seek to produce financial rewards to investors as we provide

opportunities for growth and enrichment to our employees, our business partners and the

communities in which we operate. And in everything we do, we strive for honesty, fairness

and integrity.

Our Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in which we

operate - environment, social, economic - creating a better tomorrow than today."Our vision is put into action through programs and a focus on environmental stewardship,

activities to benefit society, and a commitment to build shareholder value by making

PepsiCo a truly sustainable company.


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PEPSICO VALUES & PHILOSOPHY

`` Our Values & Philosophy are a reflection of the socially and environmentally

responsible company we aspire to be. They are the foundation for every business decision

we make.``


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ORIGINS

The recipe for Pepsi, the soft drink, was first developed in the 1890s by a New Bern, North Carolinapharmacist and

industrialist, Caleb Bradham, who named it "Pepsi-Cola" in 1898. As the cola developed in popularity, he created the

Pepsi-Cola Companyin 1902 and registered a patent for his recipe in 1903. [3]The Pepsi-Cola Company was first

incorporated in the state of Delaware in 1919.[4]The company went bankrupt in 1931 and on June 8 of that year the

trademark and syrup recipe was bought by Charles Guthwho owned a syrup manufacturing business in Baltimore,

Maryland. Guth was also the president of Loft, Incorporated, a leading candy manufacturer and used the company'slabs and chemists to reformulate the syrup. He further contracted to stock the soda in Loft's large chain of candy

shops and restaurants, which were known for their soda fountains, used Loft resources to promote Pepsi, and moved

the soda company to a location close by Loft's own facilities in New York City. In 1935 the shareholders of Loft sued

Guth for his 91% stake of PepsiCo in the landmark Guth v. Loft Inc.. Loft won the suit and on May 29, 1941 formally

absorbed Pepsi into Loft, which was then rebranded as Pepsi Cola Company that same year. (Loft restaurants and

candy stores were spun off at this time.) In the early 1960s the company product line expanded with the creation of

Diet Pepsiand purchase of Mountain Dew.[5]

Separately, the Frito Companyand H.W. Lay & Companytwo American potato and corn chip snack manufacturersbegan working together in 1945 with a licensing agreement allowing H.W. Lay to distribute Fritosin the Southeastern

United States. The companies merged to become Frito-Lay, Inc.in 1961.[6]

In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc., the company it is known as at

present. At the time of its foundation, PepsiCo was incorporated in the state of Delawareand headquartered in

Manhattan, New York. The company's headquarters were relocated to its still-current location of Purchase, New York

in 1970,[7]and in 1986 PepsiCo was reincorporated in the state of North Carolina.[4]

PepsiCo was the first company to stamp expiration dates, starting in March 1994.
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RESTRUCTURING

In February 2012 ahead, CEO of PepsiCo Inc. plans to cut 8,700 jobs or about 3

percent of the PepsiCo's global workforce and boost marketing spending for its

brand by as much as $600 million. It may save about $1.5 billion by 2014. [25]
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COMPETITION

The Coca-Cola Companyhas historically been considered PepsiCos primary competitor in the beverage market,[26]and

in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since

both companies began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft

drinksales within the U.S.[27]In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage

market, however, reflecting the differences in product lines between the two companies. [27]As a result of mergers,

acquisitions and partnerships pursued by PepsiCo in the 1990s and 2000s, its business has shifted to include a broaderproduct base, including foods, snacks and beverages. The majority of PepsiCo's revenues no longer come from the

production and sale of carbonated soft drinks.[28]Beverages accounted for less than 50 percent of its total revenue in

2009. In the same year, slightly more than 60 percent of PepsiCo's beverage sales came from its primary non-

carbonated brands, namely Gatoradeand Tropicana.[27]

PepsiCo's Frito-Layand Quaker Oatsbrands hold a significant share of the U.S. snack food market, accounting for

approximately 39 percent of U.S. snack food sales in 2009.[27]One of PepsiCo's primary competitors in the snack food

market overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack market share.[27]
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PRODUCTS AND BRANDS

PEPSI-COLA BRANDS

Pepsi

Sierra Mist

Slice

Tropicana

Ocean Spray (License)More

Mountain Dew

AMP Energy

Mug Root Beer

No Fear

Seattle's Best Coffee

TazoSoBe

Aquafina

Starbucks (Partnership)

Lipton (Partnership)

Outside North America

FRITO-LAY-NORTH

AMERICA BRANDS

Lay's potato chips

Lay's Kettle Cooked potato

chips

Wavy Lay's potato chipsBaked Lay's potato crisps

Maui Style potato chips

Ruffles potato chips

Baked Ruffles potato

crisps

Doritos tortilla chips

Baked Doritos tortillachips

Tostitos tortilla chips

Baked Tostitos tortilla

chips

Santitas tortilla chips

Stacy's pita chips

Fritos corn chips

FRITO-LAY- NORTH AMERICA BRANDS

Cheetos cheese flavored snacks

Rold Gold pretzels

Funyuns onion flavored rings Sunchips

multigrain snacks

Sabritones puffed wheat snacksCracker Jack candy coated popcorn

Chester's popcorn Grandma's cookies

Gamesa cookies and wafers

Munchos potato crisps Smartfood popcorn

Baken-ets fried pork skins

Matador meat snacks

Frito-Lay nuts Frito-Lay,Fritos and Tostitos dips & salsas Frito-Lay,

Doritos and Cheetos snack crackers Hickory

Sticks


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PRODUCTS AND BRANDS

FRITO-LAY OUTSIDE NORD

AMERICA BRANDS

Bocabits wheat snacks

Crujitos corn snacks

Fandangos corn snacksHamka's snacks

Niknaks cheese snacks

Quavers potato snacks

Sabritas potato chips

Smiths potato chips

Walkers potato crisps

Walkers Square potatosnacks

Walkers French Fries

potato sticks

FRITO-LAY OUTSIDE NORD AMERICA BRANDS

Walkers Monster Munch corn snacks, Gamesa cookies Doritos Dippas

Sonric's sweet snacks, Wotsits corn snacks, Walkers Sensations

Doritos, A La Turca Lay's Mediteranneas, Red Rock Deli Kurkure Smiths

Sensations Lays Artesanas PC Cheetos Shots Quavers Snacks

GATORADE BRANDS

TROPICANA BRANDS

QUAKER BRANDS


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PRODUCTS AND BRANDS


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AREAS OF BUSINESS

The structure of PepsiCo's global operations has shifted multiple times in its history as a result of international expansion, and as of 2010

it is separated into four main divisions:[31]PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe, and PepsiCo Asia,

Middle East and Africa. As of 2009, 71 percent of the companys net revenuescame from Northand South America, 16 percent from

Europe and 13 percent from Asia, the Middle East and Africa.[32]Approximately 285,000 people are employed by PepsiCo worldwide as of

2010.[33]
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