CoverContent_Chapter 1PrefaceAcknowledgmentsBrief ContentsContentsChapter 1 - IntroductionCharacteristics of Successful Product DevelopmentWho Designs and Develops Products?Exhibit 1-2

Duration and Cost of Product DevelopmentExhibit 1-3

The Challenges of Product DevelopmentApproach of This BookStructured MethodsIndustrial ExamplesOrganizational RealitiesRoadmap of the BookExhibit 1-4

References and BibliographyExercisesThought Question

Chapter 2Chapter 3Chapter 4Chapter 5Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Appendix A_Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16