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Phn bit TMT truyn thng v TMThot ng TMT truyn thng u tin xut hin khi cc c t ca chng taquyt nh quan tm n cc hot ng hng ngy ca mnh. Mi gia nh thayv trng cy thu hoch, sn bn ly tht, to ra cc cng c sn xut..

pht trin v hon thin tng k nng trn ri trao i sn phm ca mnh ly

cc sn phm cn thit khc. VD mt gia nh sx cng c c th i cng c lyng cc t g sx ng cc. Dn dn vic i chc dn n vic s dng tin tlm cho giao dch tr nn d dng hn, tuy nhin thng mi c bn ging nhauv mt c hc. Mi thnh vin trong x hi to ra c mt s th m mt thnhvin khc trong x hi cn. TM hoc l lm KD, l tha thauanj trao i cci tng c gi tr hoc cc dch v gia cc bn(t nht l 2 bn) v gm cchot ng m mi bn phi m nhn hon thnh vic giao dchTMT l hot ng TM s dng phng thc truyn s liu in t thchin hoc x l qu trnh kd. Trong nhiu thp k nay cc cng ty s dng rt

nhiu cng c truyn thng, in t ch dn cc giao dch KD khc nhau.Ngn hng dng EPTs chuyn tin ti khch hng trn khp th gii, ccdoanh nghip th s dng EDI t hng v gi cc ha n, nhng ngi bnl dng qung co trn TV thu thp cc n t hng bng in thoi...Mt sngi s dng cm t TM internet nh ngha cho TMT, ngha l dnginternet hoc web nh l b phn trung gian trong vic chuyn giao s liu can. Ngay t khi cm t ny cn l qu trnh mi th di khi cc doanh nghip vngi dn thng dng n theo nhiu ngha khc nhau. VD nh IBM nhngha TMT l qu trnh thay i kinh doanh ch yu qua vi s dng cngngh internet. y chng ti s hng dn cho bn lm nh th no sdng cc cng c chuyn giao s liu in t, nhng cng c c bn ny l mt

phn ca Web l internet, ci to qu trnh tn ti ca vic KD v xc nhcc c hi kd mi. Vai tr quan trng ca TMT l phi hiu c cch lmcho cc cng ty s dng n chp nhn s thay i. Trong nhiu trng hp thqu trnh kd theo truyn thng rt c c hiu qu nhng li khng th hinc nh vo cc cng ngh. Cc sn phm m ngi kd mun c chm vo,ngi thy hay kim tra trc tip th kh c th bn qua TMTKhch hng c th khng sn sng mua cc loi qun o thi trang cao cp vcc loi th phm d b hng nu nh h khng th kim tra trc tip trc khi

ng mua. Nhng ngi bn l c rt nhiu nm kinh nghip trong vic to rami trng TM truyn thng c th thuyt phc c khch hng n mua. Skt hp ny bao gm vic thit k quy hng, by hng v kin thc th hin sn

phm c gi l bun sn phm hoc cc dch v ph hp vi cc nhu cu .Ngh thut ca vic kd kh c th thc hin qua cc kt ni in t. Ccnhn hng ha v sn phm nh sch hoc a CD th li c th d dng s dngTMT bn, bi mt bn sao ca mt cun sch mi cng ging nh cc bnsao khc, v bi v ngi tiu dng khng quan tm ti vn sc khe, tnhti mi, hay cc cht lng khc , h sn sng t mt u sch m khng cn

kim tra c th bn sao m h s nhn c

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So vi cc hot ng Thng mi truyn thng, thng mi in t c mt sim khc bit c bn sau:

1. Cc bn tin hnh giao dch trong thng mi in t khng tip xc trctip vi nhau v khng i hi phi bit nhau t trc.

Trong Thng mi truyn thng, cc bn thng gp g nhau trc tip tinhnh giao dch. Cc giao dch c thc hin ch yu theo nguyn tc vt lnh chuyn tin, sc ha n, vn n, gi bo co. Cc phng tin vinthng nh: fax, telex, .. ch c s dng trao i s liu kinh doanh. Tuynhin, vic s dng cc phng tin in t trong thng mi truyn thng ch chuyn ti thng tin mt cch trc tip gia hai i tc ca cng mt giaodch.

Thng mi in t cho php mi ngi cng tham gia t cc vng xa xiho lnh n cc khu vc th ln, to iu kin cho tt c mi ngi khp

mi ni u c c hi ngang nhau tham gia vo th trng giao dch ton cu vkhng i hi nht thit phi c mi quen bit vi nhau.2. Cc giao dch thng mi truyn thng c thc hin vi s tn ti ca

khi nim bin gii quc gia, cn thng mi in t c thc hin trong mtth trng khng c bin gii (th trng thng nht ton cu). Thng mi int trc tip tc ng ti mi trng cnh tranh ton cu.

Thng mi in t cng pht trin, th my tnh c nhn tr thnh ca scho doanh nghip hng ra th trng trn khp th gii. Vi thng mi int, mt doanh nhn d mi thnh lp c th kinh doanh Nht Bn, c vChil ..., m khng h phi bc ra khi nh, mt cng vic trc kia phi mtnhiu nm.

3. Trong hot ng giao dch thng mi in t u c s tham ra ca t nhtba ch th, trong c mt bn khng th thiu c l ngi cung cp dchv mng, cc c quan chng thc.

Trong Thng mi in t, ngoi cc ch th tham gia quan h giao dchging nh giao dch thng mi truyn thng xut hin mt bn th ba lnh cung cp dch v mng, cc c quan chng thc l nhng ngi to mitrng cho cc giao dch thng mi in t. Nh cung cp dch v mng v cquan chng thc c nhim v chuyn i, lu gi cc thng tin gia cc bn

tham gia giao dch thng mi in t, ng thi h cng xc nhn tin cyca cc thng tin trong giao dch thng mi in t.

4. i vi thng mi truyn thng th mng li thng tin ch l phng tin trao i d liu, cn i vi thng mi in t th mng li thng tin chnhl th trng Thng qua Thng mi in t, nhiu loi hnh kinh doanh mic hnh thnh. V d: cc dch v gia tng gi tr trn mng my tnh hnhthnh nn cc nh trung gian o lcc dch v mi gii cho gii kinh doanh vtiu dng; cc siu th o c hnh thnh cung cp hng ha v dch v trnmng my tnh.

Cc trang Web kh ni ting nh Yahoo! America Online hay Google ngvai tr quan trng cung cp thng tin trn mng. Cc trang Web ny tr thnhcc khu ch khng l trn internet. Vi mi ln nhn chut, khch hng c

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kh nng truy cp vo hng ngn ca hng o khc nhau v t l khch hng vohng ngn cc ca hng o khc nhau v t l khch hng vo thm ri muahng l rt cao. Ngi tiu dng bt u mua trn mng mt s cc loi hngtrc y c coi l kh bn trn mng. Nhiu ngi sn sng tr thm mtcht tin cn hn l phi i ti tn ca hng. Mt s cng ty mi khch may

o qun o trn mng, tc l khch hng chn kiu, gi s o theo hng dnti ca hng (qua Internet) ri sau mt thi gian nht nh nhn c b qun otheo ng yu cu ca mnh. iu tng nh khng th thc hin c nycng c rt nhiu ngi hng ng.

Cc ch ca hng thng thng ngy nay cng ang ua nhau a thng tinln Web tin ti khai thc mng th trng rng ln trn Web bng cch m ca hngo.

Nh vy, v bn cht Thng mi in t l hot ng thng mi, n ch khc duy nht i vi Thng mi truyn thng(TMTT) l n s dng cc phng tin in t vo trong hot ng thng mi. C th phn tch mt s kha cnh khc nhauca Thng mi in t vi thng mi truyn thng thng qua mt s nt nh sau:

V hnh thc giao dch: Nu nh trong Thng mi truyn thng th hnh thc ca giao dch l trc tip gia cc ch th tham giagiao dch vi nhau cn trong Thng mi in t, hnh thc ca giao dch l hon ton gin tip. iu ny c ngha l cc ch thkhng gp g trc tip vi nhau m h giao dch vi nhau thng qua cc phng tin in t. Mt i din ca doanh nghipVit Nam c th giao dch nhiu nm vi mt i din ca doanh nghip nc ngoi thng qua vic gi in thoi tho lunvi nhau, thng qua fax truyn cho nhau cc ni dung hp ng, thng qua Internet m phn vi nhau v hp ng spti m khng cn thit phi gp g trc tip vi nhau. Trn thc t , c nhiu i tc giao dch vi nhau nhiu nm m khngbit mt nhau.

V vn th trng:Trong thng mi truyn thng, tm kim mt th trng mi, cc doanh nghip phi n tn ni, tham

gia cc hi ch, trin lm, cc cuc gp g trc tip. Nh vy th trng trong Thng mi truyn thng b gii hn v mt phmvi, cc doanh nghip khng th v khng c c hi i tm hiu trc tip cc th trng trn ton th gii thng qua vic gp g vtrao i trc tip. Cn i vi Thng mi in t th th trng l khng bin gii. Mt doanh nghip c th m mt Websitekinh doanh trn mng v thng qua cc phng tin qung b trn mng c th qung b doanh nghip mnh ra th trng toncu m khng b gii hn v mt phm vi. Mt doanh nghip Chu M, Chu u hay Chu Phi c th d dng tip cn vithng tin doanh nghip, sn phm ca doanh nghip Vit Nam thng qua mng Internet. iu ny th hin li th vt tri caThng mi in t so vi hnh thc Thng mi truyn thng.

V ch th tham gia: Trong Thng mi truyn thng chng ta thy tham gia vo hot ng giao dch ch c cc ch th trc tiptham gia dch vi nhau, l ngi mua v ngi bn. Ngi mua hng tm n ngi bn hng, hai bn trao i , m phntrc tip vi nhau tm kim c hi hp tc, kinh doanh vi nhau m khng cn c mt ch th no khc tham gia cng.

Cn i vi Thng mi in t, bn cnh ch th ngi mua, ngi bn th lun lun c mt ch th th ba tham gia vo qutrnh giao dch ca cc bn l nh cung cp dch v. V d: Mt doanh nghip Vit Nam kt ni Internet ca FPT s dng

th in t giao dch vi mt doanh nghip M, khi nh cung cp dch v y l Cng ty FPT cung cp dch v Internet cho doanh nghip Vit Nam c th kt ni vi doanh nghip M.

V mng li thng tin: i vi Thng mi truyn thng, mng li thng tin ch l phng tin trao i d liu cn i viThng mi in t mng li thng tin chnh l th trng.

Vi s pht trin nh v bo ca cc thnh tu v cng ngh thng tin nh ngy nay, c bit l Internet gip cho cc doanhnghip c th xy dng cho mnh cc gian hng o trn mng m doanh nghip c th cung cp v s cc thng tin giithiu v sn phm, dch v ca mnh cho cc bn hng tm kim. S pht trin ny cn hnh thnh nn cc Trung tm thngmi o trn Internet vi vai tr nh mt trung tm Thng mi tht, ti c rt nhiu cc thng tin giao dch v doanh nghip,sn phm, dch v nhm gn kt ngi mua v ngi bn vi nhau. Cc mng li thng tin ny chnh l th trng cho ccdoanh nghip tm kim bn hng v giao dch vi nhau.

Ngoi ra, t chc UNESCAP cn so snh gia Thng mi in t v Thng mi truyn thng nh sau:

Phng din Thng mi in t Thng mi truyn thng

Knh bn hng Doanh nghip InternetKhch hng. Nh sn xutBn bunBn lKhch hng

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Thi gian/khu vc bnhng

Bn hng 24x 7 ngy

Bn hng trn ton th gii

Thi gian bn hng gii hn

a im bn hng gii hn

Cch thc bn hang Khng gian bn hng trn mng

Bn hng da trn thng tin v hnh nh

Bn hng ti ca hng

Bn hng ho trng by thc t

Thu thp thng tin Thu thp thng tin khch hng qua Internet Thu thp thng t in bn hng qua kho st th

trng v nhn vin bn hngKhch hng D liu s, khng cn nhp li Thng tin cn phi nhp li

Hot ng tip th Tip th 1:1 thng qua giao tip 2 chiu Tip th mt chiu n khch hng

H tr khch hng H tr trc tuyn nhu cu khch hng

Nm bt nhu cu khch hng trc tip

Khong tr thi gian trong h tr nhu cu khchhng

Khong tr thi gian trong nm bt nhu cukhch hng

Vn u t Nh Ln