Picha Pie“kung ‘di ka Picha Hut o Shakey’s, you’re not

welcome ina mo!” – Parokya ni Edgar

“Team Eskalera”AGRA (Pizza ‘Hot’)

ARANZAMENDEZ (Don Hen’ricky’s)BUENCAMINO ( ‘Green’wich Archer)

CARAAN (Yellow ‘Tiger’Cab) GUZMAN (Ma’N’goo’s Pizza)

VILLA(3M: mabait, mayaman… magandang lalaki!)

History of PizzaPizza (pronounced as ‘pi-tsa’) is ‘an oven-baked,

flat, disc-shaped bread typically topped with tomato sauce, cheese (usually mozzarella) and various toppings depending on the ‘culture’

Modern pizza originated in Italy as the ‘Neapolitan pie with tomato’

In 1889, cheese was addedTypes (based on crust): thin, hand-tossed pizza

(Roman) and thick, pan pizza (Neapolitan)

Source: Wikipedia

Nice to knowSao Paulo, Brazil is the ‘Pizza capital of the

world’ – 6,000 pizza establishments and 1.4M pizzas consumed daily, Pizza Day on July 10

In Israel, pizzas in ‘Kosher’ locations have no meat or use ‘imitation’ meat because there is a Jewish prohibition against mixing meat and dairy products such as cheese

Source: Wikipedia

Nice to knowHEALTH ISSUES

PRO: European nutrition research showed who ate pizza at least once a week had less chance of developing cancer of the mouth, throat, esophagus or colon because of ‘lycopene’

CON: Pizza can be high in salt, fat and calories

Source: Wikipedia

Nice to knowLargest pizza (Johannesburg, South Africa Dec

8,1990) has a diameter of 122 feet and 8 inches using 500 kg of flour, 800 kg of cheese and 900 kg of tomato puree (Guinness Book of Records)

Most expensive pizza sold at £2,150 at an auction for charity

Source: Wikipedia

Top Selling Pizza Companies in RP

1. Greenwich2. Pizza Hut3. Shakey’s

Source: www.franchisephilippineseadvise.com

vs.

Started in 1958 in Wichita, Kansas by brothers Dan and Frank Carney

Opened its first restaurant in the Philippines in 1984

12, 689 restaurants worldwide, 140 in RP

Managed by Philippine Pizza, Inc.

Started April 30, 1954 in Sacramento, California by Sherwood ‘Shakey’ Johnson and Ed Plummer

Opened its first Philippine restaurant in Makati in 1975

Over 500 restaurants worldwide, 100 in RP

Managed by International Family Food Services, Inc.

VISION: To be the LEADING and PREFERRED pizza

restaurant by consistently serving the best tasting, high quality food through fast, efficient and friendly service in a clean, fun and wholesome environment

We provide our Guests the best value for

their money and a very memorable experience!

MISSION: To ALWAYS EXCEED EXPECTATIONS and

become the BEST in CLASS by Making Things Happen and Getting Things Done. 

We will WOW them all!

CORE VALUES: Guest Focused

To WOW our guests (external and internal), exceeding… not just meeting their expectations.

AnalyticalWe apply ‘critical thinking’ in all major decisions… We are a thinking organization!

PassionWe are self-driven, intense and persistent. We have the ability to energize ourselves and everyone else around us.

Results OrientedWe make things happen… we get things done!

CORE VALUES: Unquestioned Integrity

We are ethical, honest, just, reliable and honorable. Our integrity is beyond doubt!

Commitment to ExcellenceWe will do things better than before, better than the others and better than expected! Good enough is never enough.

RespectWe create an environment where everyone will be appreciated and recognized for the efforts they put in.

Sense of OwnershipLoyalty, dedication, commitment and “malasakit” to the business … thinking and deciding like an owner does for his business.

MISSION STATEMENT:

We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!"

We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.

We are accountable for profitability in everything we do, providing our shareholders with value growth. 

Core Values: P.E.A.R.L.S

Have a PASSION for excellence in everything we do.

EXECUTE with positive energy and urgency.Be individually and collectively ACCOUNTABLE

for growth in people, customer satisfaction and profitability.

Find reasons to RECOGNIZE the achievement of others and have fun doing it.

LISTEN and more importantly, respond to the voice of the customer.

Think SAFETY first.

CustomersAge: (variable) 7-62 y/oSex: M/F/GOccupation: office

workers and call centre agents

Behaviour: Order bestsellers

- ‘Bunch of Lunch’- Set meals- ‘Manager’s

Choice’

Customers20-45 y/oCouplesWorking class/dating

people/business people

Behaviour:Pizza and pasta with soda on regular hours/ full meal entree on lunch and dinner with wine and coffee

CustomersOccasion:Plain meals /

meriendaBirthdaysPartiesGatherings

Customers Occasion:

Before and after seeing a movie

On a dateBusiness meeting

LocationG/F, Robinson’s

Galleria (near the escalator)

Heavy traffic of people going shopping, or just looking around.

Location4/F, Robinson’s

Galleria (adjacent to the movie theatres)

Lesser traffic, mostly moviegoers

EstablishmentMenu: pizza/pasta/chicken/

saladService: hospitable and attentiveSpeed: 10-15 min (non pizza) 10-20 min (pizza)Crew: 6-7 workers 2 cooks per station 8-9 stationsPhysical aspect: 43 tables

EstablishmentMenu:

pizza/pasta/chicken/saladService: caring and attentiveSpeed: 5 min (pasta) 10 min (pizza)Crew: 8 workers 2 cooks per station 8-9 stationsPhysical aspect: 20 tables

EstablishmentCustomers in 1 hr:

53Facilities: -no comfort rooms

-no power outlets -Wi-Fi available

EstablishmentCustomers in 1 hr: 8Facilities: -visible cooking and

food preparation area

-nice chairs and tables with centrepiece and wine

-no comfort room -no power outlets

EstablishmentService process 1. Welcomes / sits guests2. Offer specials / take

orders3. Inform billing /

Kitchen4. Serve food5. Wait on additional

orders 6. Serve bill7. Dish out and clean

tables

EstablishmentService process

(personalized, courteous, well-groomed staff)

1. Welcomes/sits guests2. Gives menu/ take orders3. Inform billing/ kitchen4. Serve food5. Quality assurance6. Serve bill7. Civic program offering8. Dish out and clean

tables

In the Pizza Industry…Food market is large and continues to growConsumers are price conscious and show

brand loyalty Pricing schemes (price cuts, discounts) and

marketing strategies (meal combinations, freebies, raffles, discounted items) influence market share

Advertising and celebrity endorsements play a major role in establishing brand consciousness and loyalty

In the Pizza Industry…Raising the standards in the quality of food

served, friendly and courteous personnel, fast and efficient service and cleanliness are also vital in luring in customers

Coming up with new products and innovations helps in increasing market share