Presentation 4.pptx

8/10/2019 Presentation 4.pptx

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ANALYSIS OF 15 DIGITAL GRAPHICS TO PROMOT

O


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Emli Sande is has kept her album

very simple and plain, as she onl

picture of herself on the front cove

name in large front and then just t

cover name. As we can she has nany colours and stuck with her bl

white style.

Emili's songs are known to be

emotional and not very cheerful or

therefore by keeping her album co

and has not incorporated colours

the theme.


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This magazine has used two colours which are, yelloThis helps to focus on the front and what has been

the audience don't get distracted. The yellow writing i

information as it is in larger front and yellow is more

than white.

In the image Nicki Minaj, is standing in a certain posit

attract men, this also links in with the facial expression

she is dressed. The zip is

half way down showing the audience some skin and c

this is to be put there to catch the eyes of men. This is

the Male Gaze theory

by Laura Mulvey as shes put

herself to look a certain way so that men can be attr


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On the front cover we see the image of Drake, he is the main focus and we

know this because the cover is so simply and he is the only thing standing

out to us. The use of gold props helps to signify he is a rapper, also

representing his wealth and fame but this is shown to be conventional.

Drake is not giving direct eye contact to the audience, representing that he

may be ashamed of the things he has done, this also reflects upon the album

which may give the audience the idea that this album may not be a normalup beat fun album. This could link in well with the songs and the audience

may not be getting the normal expected stereotype album from drake

therefore they might think its not be as good. Take Care which again reflects

on the album and that it will be a deep and meaningful album. The name of

the album which does not stand out as much because Drake wants to bring

the audience more into the background of the digital


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In this magazine Emili has used dark clothing cre

emphasis her face this has been done in relation t

shadows have been used to create composition, wi

light and dark tones.

The hair colour Emili is rocking in this picture is blon

is 'My blonde ambition' therefor it relates to her hairs

has also bee done consciously as she is known for h

and it part of her image and own style

Once again in this magazine Emili's names is the larg

page and is also in italics, this is to also emphasis

targeted to the members of the public who are famili

it will be that her name is the first thing that will catch

draw them in.

There has been a use of Grey/ black and white backg

see that the black frame from outside the ma


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The layout of this Digi pack goes with the conventions of the Digipack. The cover has an image of the artist Katy Perry and her name.

Katy's image has been put directly in the middle of the front cover

and this has been to bring all attention on her. This is in relation with

the theory of Male Gaze by Laura Mulvey, as the way she is dressed

and positioned would make men attracted. In the bottom right corner

there is an advisory logo directing the viewers there is explicit content

on some of the songs.

The layout links in well with the artist and her music as it looks

feminine and joyful, which connects in with the whole

candy theme. This is portrayed on her CDs as one of

them is a doughnut with sprinkles on it and the other is a red and

white candy, which helps to link the whole package.


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Looking back at the pervious album and this, one we can see the resemblance and simila

such as she has again stuck with the black and white look. This shows that it is part of her

and not just a theme for one album. Once again Emili has just change the positioning of he

and the title of the album and has a different picture of herself.


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Black and white is used for Adele's

audience an understanding of her m

that her music is soft and calm and

emotion and black a white usually i

The pose Adele is making on this

though she is fed up and depresse

look as if she is upset. This signifies

meaningful and upsetting or 'she's sheart'. The close-up used on this im

emphasis on her expres

Her name is in a larger front and th

to attract the Adele fans and allow

start recognizing her and h


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The main colours used on this album is cream, black and

white.The front and the back on the panels used all these

colours in order to link the product together as one. The guys

costumes are mainly black, these colours are natural and helps

to show them out more from the rest of the background and lets

us fully focus on them.

The font used is the same throughout the album apart from the

sizes which differ. The Script is done in capital letters and bold

to emphasis the bands name to the audience and fans. The

name of the album is written small and thin, therefore bringing

less attention to the name and more on the image as it may

have more information and could link in with the album name.


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CHRIS BROWN F.A.M.E DIGIPAK

This album has small pictures of the artist himself, as thebackground and one big one confusing on his face in the

middle of the cover. The direct mode and the way he is

staring straight into the camera represents him and shows

the audience that he is confident, while having a straight

stern facial expression on indicating that this may be how

they artist is and is part of his personality, or the seriousness

of the album and may be a hint that the songs are more

serious rather than pop. It uses graffiti style of drawings

which references to the street and connotations of an

urbanized theme.

The front used is consistent throughout the album, the title

stands out with the full background, because of the use of

capitalized letters and large front. the front used for the title

is in sync with the graffiti style. The main colours used are

blue, white and yellow although there are many othermixtures amongst it

The background images like the main image, f

visuals of the artists an

style of hip hop genre a

clothing from what is sho

which again is commo

genre. As the album is v

eye catching it indicte

audience is


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INSIDE PANEL CD

Different colurs have been used for the

inside of the CD its just black and white

this creates a stronger contrast allowing

the imagine and front stand out, This

could denote another personality of the

artist, black and white conventionally

having connections of sophistication and

Chris Brown stylish. The long shot is

used to show audience his outfit and how

he's leant forward almost in Michael

Jacksons positions. This demonstrates

his relationship with MJ


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J.COLE-COLE WORLD THE SIDELINE STORY

The imagine is of the artist sitingon a bench looking directly into

the camera which is denoting

confidence. The use of long shot

allows the audience to see all the

of the artist, position, costume

etc. His positioning and facial

expression is relaxed and slightly

sympathetic. The costume of theartist is urbanized but also smart

at the same time inanition with

traces of wealth and success.

The front used is consistent through his digipak is similar to all of his other, however the ar

than the album name, this could have connections of the artist being well known and is usi

promote album.

The bac

of locke

interesti

allows th

the artis

carried o

theme th

his albuof the lo

jacket a

theme.


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JAY Z THE BLACK ALBUM

There is only on imageand that is very

obscured, the audience

doesn't see all of the

artists only the nose and

lips. The imagine is

saying what the albums

name is 'The Black

Album' almost everythingis black with slightly used

grey/white. His

positioning on the album

cover is very represented

of a person who is

confident to achieve big

things.The background of the album is all black, matching the imagine allowing the audience to fo

showing off his features. His outfit is urbanized which relates to the genre and the artists li

Using ccoverin

whole i

black c

shadow

address

though

eyes w

confide

front att

audienc

that wh

used.


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INSIDE PANEL CD

The CD is consistent throughout, continuing with the white and black, white front and black

background and the simplistic design. The plain black background can be a suggestive of J

subtle but high status which he obtains for example he doesn't need to show off with expen

objects and the plain background is quite representative of this.

Moreover the black can also me

where commonly the colours bla

represent wealth and class.

The record label is given along wit which promotes Jay Z and aga

white capitalized front. The capi

significant to Jay Z as it represe

individual and unique hip hop ar

capital letters are used for some

gives a sense of uniqueness.


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BACK COVER

The same typography is

used with the black

background which again

goes with the digipak

theme. The same

capitalized theme is used

which allows the

audiences to concentrateon the track names

rather than anything else.

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Presentation 4.pptx