Process Magazine - Summer-09

Sum

mer

09 The AIGA Summer Film Series

delves into the life and times of Milton Glaser, the icon of American graphic design.Page 27

Group ThinkCreatives hit the GangplankIncitrioSan Diego agency pulls out all the stopsSketch ArtistThe dish on illustrator Gabriel Utasiprocessmag.com

141838

Behind every brilliant idea is the process.

features14 Group Think

Creatives hit the Gangplank

18 Incitrio

San Diego agency pulls out all

the stops

20 Publication Printers

It’s a family affair at Denver-

based printing company

departments5 Editor’s Letter

26 Regional News

35 Resource Guide

the source6 Lambchops StudiosPhoenix recording studio moves into new era

30 Industry OrganizationsIt’s not what you know, it’s who you know

how to8 Sniff JobShock the senses with scented inks

10 Brand YouDiscover the art of self-promotion

12 House of CardsWhat keeps business owners awake at night

show time22 2009 ADDY GalaAAF Metro Phoenix celebrates the best in the business

24 AMA Spectrum AwardsValley’s top marketing professionals honored

shop talk17 Phoenix Design Week“Designed” to bring creative community together

34 Flex AppealArizona Label fine-tunes new print process

creative mind38 Gabriel UtasiCreativity draws out the best in Mesa illustrator

27

Gabriel UtasiCreativity draws out the best

in Mesa illustrator

38ten questions

the contents:

the cover:Inspired by a self-portrait of Marcel Duchamp and Islamic painting, Milton Glaser created this poster for Bob Dylan as an album insert in 1967. Image courtesy of AIGA Arizona and was reproduced for promotion of his documentary Milton Glaser: To Inform and Delight presented by Arthouse Films and Curiously Bright Entertainment. Please check your local AIGA chapter Web site for a screening near you.

process summer 20094

Welcome to the first issue of Process Magazine, formerly Southwest Graphics. Quite a change, huh? I’ll admit, the new name didn’t quite do it for me the first time I heard it. Process? Like processed meat? Perhaps the idea was a bit far flung. After wrapping my mind around it, however, letting the word roll off my tongue, it suddenly clicked and I realized that “process” is the one word that perfectly and infinitely captures what it is we as creatives do. From brainstorming and development to production and print, process brings structure to the unbridled ideas that spill from our minds. We hope you enjoy this inaugural issue. It was a process getting here, but we made it.

Michelle Jacoby

01. Sabine Lenz…is the founder of PaperSpecs, the first online paper database specifically designed for paper specifiers. A graphic designer for nearly 20 years, she recognized a need for businesses to stay current with paper trends, which eventually led her to start PaperSpecs and become a leading expert in the industry.

02. Chase Granberry…is the founder of Authority Labs, an Internet rank monitoring service that helps businesses analyze their ranking performance on such search engines as Google and Yahoo! Chase is also a professed Internet buff who has a history of creating and directing the development of great ideas.

03. Ed Tankersley…is the president of Eight Trails, a Web site strategy and online marketing consulting firm. Drawing on his 21 years of experience in creative, management and entrepreneurial positions, Ed provides a pragmatic combination of new media savvy and creative know-how on a foundation of solid marketing strategy.

04. Nate Sachs…is the founder and owner of Blueprints for Tomorrow®, a Scottsdale-based business specializing in succession, exit and transition planning. With more than 30 years experience in financial and business planning, Nate is a frequent lecturer and sought-after expert resource for strategic business planning.

the editor

the contributors01 03

02

our people: editor/publisher

Kevin [email protected]

associate publishersTammy White

[email protected]

Jim Frey [email protected]

managing editorMichelle Jacoby

[email protected]

art directionSW!TCH s t u d i o

Jim Nissen, Chaidi Lobato, Erin [email protected]

advertising salesChuck Runbeck

circulation fulfillmentDana DeDona

[email protected]

Magazine is published quarterly (Spring, Summer, Fall and Winter). Magazine is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individuals. Single copies may be obtained from the publisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for

$50 and viewed at southwestgraphics.net.

©2009 by Magazine. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opinions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by

Magazine is from sources believed to be reliable. However, while every effort is made to ensure the accuracy of the information contained herein, Magazine is not responsible for any errors or omissions or the results obtained from the use of such information. Magazine assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and

advertising submissions.

2404 West 14th Street, Suite 110

Tempe, Arizona 85281-6929PHoNE: 602.437.1311

FAx: 602.437.1411Toll-free: 888-333-1237www.processmag.com

27Summer 2009 + v.1 + no.1

04

Photo by Mark W. Lipczynski

This magazine was printed at Publication Printers in Denver and printed on 80# Nature Web® Gloss 10% PCW from West Linn Paper Company.

process summer 2009 5

L ambchops Studios has been providing audio and recording services since it began in 1977 by music composer Rick Lamb.

Known for its professional yet inviting atmosphere, the studio quickly became recognized by local, national and global corporations.

Thirty years later, the company continues to offer high-quality recording services, but now under the new direction of Jim Sherry and Susan Bolin. The longtime employees recently took ownership of the central Phoenix recording studio, carrying on the reputable tradition Lambchops Studios has established.

Bolin joined the company in 1991 as office man-ager, eventually becoming the studio’s manager overseeing client services and operations. Sherry started in 1996 as a dubbing technician, moving

Its client list includes some of

the entertainment industry’s biggest

names: Warner Bros., Turner Broadcasting

and Sony, as well as celebrities from Bob

Costas to Toby Keith. Even Arizona Sen. John McCain has

sat in on a recording session or two.

theSOURCE

ContaCt: LAMBCHOPS602.279.0900 + lambchops.com

Sound BiteNew ownership, new era for Lambchops Studios.

story: Michelle Jacoby + photography: Mark Taylor

up the ranks to assistant engineer the same year. Five years later, he became the senior audio engi-neer. Today, Bolin now serves as principal and general manager, while Sherry serves as principal and chief engineer.

According to Bolin, the pair is eager to grow the company they have been with for so many years.

“Our clients are like family to us and we know they will be thrilled with our new capabilities and services as we build on the solid reputation of this 30-year old company,” she says.

With such services as voice over recording and editing, post production, sync to picture, ISDN and ADR sessions, SFX/music libraries, CD/DVD duplication, audio transfers and enhancement, and on hold messaging and equipment, Lambchops Studios is dedicated to offering the latest state-of-the-art recording equipment available today.

Lambchops uses ProTools HD with C/24 control surface; 24-touch sensitive, motorized faders; frequency analyzing monitors by JBL; and Izotope Rx, the leader in forensic audio analysis, spectral repair and noise reduction for crystalline audio restoration.

Clients recognize and expect high-quality sound thanks to high-definition surround sound they experience in their own home theaters and per-sonal music playlists, says Sherry.

“Our clients know they need to project the highest quality audio to their customers to reflect the quality of their businesses,” he says. “I am excited with the new technologies we now have at our fingertips so we can help our clients achieve their goals.”


Because behind every brilliant idea is the process.join us at processmag.com

We are proud to present our transition to Process Magazine.We look forward to presenting you with new and relevant information on your local creative industry.

change is awesome.

Thank you for 24 amazing years as Southwest Graphics Magazine!

how to: print

I don’t know anyone who doesn’t like the scents of a warm sum-mer’s day: a whiff of suntan lotion, freshly mowed grass or sweet cotton candy. Whether it’s a provocative scent that lures you or a

powerful smell that repels, it’ll grab your attention.Imagine being able to inject some of the most powerful scents into

your designs. It’s easier and less expensive than you’d expect. All it takes is a little extra time, the right know-how and a cooperative printer.

ways and meansOne way to get scent on paper is to coat the entire sheet. That’s the option that McCormick (the company that makes spices and flavorings for food and cooking) has chosen to incorporate a different aroma, such as ginger or cinnamon, into the pages of its annual report.

To find out more about the project and the process of scenting paper, I spoke with Paul Schmitz at E. John Schmitz & Sons Inc., a commercial printer near Baltimore, Md. Schmitz explained that on the McCormick annual report, the scent is applied to the paper inline (on press) in much the same way as a varnish is applied. The addition of the coating requires extra drying time, but basically, it’s a simple process.

Micro-Scent, a firm that mixes the scented coating liquid for Schmitz, has more than 400 premixed scents including chocolate,

Whether it’s a provocative scent that lures you or a

powerful smell that repels, it’ll grab your attention.

BIo: SABine Lenzis the founder of PaperSpecs, the first online paper database for the design and print industries. For information, visit paperspecs.com or e-mail [email protected]

Sniff JobShock the senses with scented inks.

story: Sabine Lenz + illustration: Chaidi Lobato

lawn, sea breeze and, yes, suntan lotion. Micro-Scent will also mix up custom scents, which it did for the McCormick project.

Making a custom scent can take several weeks and requires an oil (not water) soluble fragrance, which Micro-Scent can help find or develop. The company doesn’t usually charge extra for the develop-ment and testing process.

The scent is microencapsulated and the process works best with matte, dull-coated or vellum papers as opposed to gloss-coated. The process tends to give the paper a matte appearance, so keep that in mind when choosing your paper.

If you don’t need to coat the entire sheet—or if you want to make sure the scent doesn’t reveal itself as soon as the envelope is opened—then you can add a scratch-and-sniff or rub-and-sniff scent to the paper. This option allows you to place more than one scent on a single sheet of paper.

common scentsJim Berard, co-founder of Scentisphere in Carmel, N.Y., makes Rub’nSmell, a scented print varnish that also uses microencapsulated technology. This product can be applied inline like a spot varnish on just about any quality paper (coated and uncoated) except newsprint.

The scent isn’t detectible until the area where it has been applied is rubbed. Unlike older scratch-and-sniff processes, the scent can be activated many times because the process applies millions of micro-capsules within a small area.

Dana Springfield, director of circulation at Yankee Candle, manages the retail and wholesale catalog production process and has been using Rub’nSmell with great success.

Yankee Candle’s retail operation sends out eight to 10 catalogs a year (10 million in all) and was looking for a way to let customers smell new candle fragrances. Springfield ran several tests with the scented varnish and has been so impressed with the increased sales that he’s using it to introduce six new scents in the latest catalog.

The biggest lesson he and his staff learned from the tests is that they needed to find a way to call attention to the coated areas that contain the scent. Their solution was to use dotted lines around the areas with instructional text. For example, a dotted line appears around the photo of a jar candle with “Rub the jar to experience Citrus Sunshine Fragrance!” above it.

Springfield likes the fact that you can’t smell the scent until you touch the area where it has been applied. This allows people to stop and sniff only the scents they think they’ll like. He also likes the price. Compared to other scented printing processes he’s tried, this one is the least expensive.

the nose knowsThe hardest part of the process may be finding a printer that has extensive experience in using scented products. Scent suppliers will be able to direct you to a printer who is familiar with their products. So, if you have a project that could benefit from the added boost of an evocative fragrance, then scented inks may be just for you.


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BIo: ed TAnkerSLeyis the president of Eight Trails, which develops smarter Web sites and online marketing for outdoor recreation and travel businesses. For information, visit edtankersley.com or eighttrails.com/personal-branding.

L et’s face it. You’re not going to have that job forever.Business is undergoing fundamental and sweeping

change, and one of the consequences is that there are no more “lifers”—not in middle management, not on the factory floor and not in the corner office.

Change is unsettling, but there are things you can control. By taking a few simple steps now, you’ll be able to walk out the door with your “World’s Greatest Boss” coffee cup in one hand and a portable personal marketing campaign in the other.

Your personal brand is what people think when they think about you, from your personality, to your skills and knowledge, to the car you drive and the drink you order at Starbucks. Others do the thinking about you, but you influence what they think by what you say and do. Here are some easy steps to begin marketing your personal brand.

buy your name There’s something deeply satisfying about owning your name as a domain name. And it’s so easy and inexpensive ($10 or less) that there’s really no excuse not to.

There are many options, but Dreamhost.com is one of my favorites. Sign up for their Web hosting and you’ll get one domain registration for free. Once your domain is registered, use Dreamhost’s one-click Wordpress install, pick a pre-designed template and in five minutes, you’ve set up Web hosting, registered your name and launched your personal Web site.

how to: market

get socialEven if you don’t know what to do with it yet, grab your name in all of the popular social networking sites. Get Twitter, Facebook, LinkedIn and Plaxo (they’re all free) and, if you’re feeling motivated, get Flickr, YouTube and SlideShare. They’ll all come in handy eventually in your personal branding campaign.

start talking The biggest fear when you begin marketing your personal brand is the notion that “nobody wants to hear what I have to say.” And you’re right … to a point.

We don’t want to hear what you had for lunch every day, but people like people. We want to do business with, associate with and hire people we like. So share some of your personality; your hobbies; your thoughts on politics, religion and sports; and even, once in a while, what you had for lunch.

Tell us what you believe, what you stand for, what makes you different. Dive in boldly. Use your authentic voice. Remember, you’re not the company you work for and you’re not going to have that job forever. Start marketing your personal brand.

story: Ed Tankersley

Brand you.Discover the art of self-promotion.


For a chance to showcase your work in the pages of Process Magazine, send high resolution images to [email protected] or printed samples to 2404 West 14th St. + Suite 110 + Tempe, AZ + 85281-6920. Don’t miss this opportunity to show us what you’ve got!

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BIo: nATe SACHSis the founder and owner of Blueprints for Tomorrow®, a Scottsdale-based business specializing in succession, exit and transition planning. For information, visit blueprintsfortomorrow.com.

story: Nate Sachs

What keeps business owners awake at night.

how to: manage

W hat if I don’t want to do this anymore? What if something happens to me? What if I lose a key employee? What if I don’t improve cash flow?

These are some of the “what ifs” that have business owners staring at their bedroom ceilings at 2 a.m. In today’s precarious times, business owners are finding themselves working in their businesses when they should really be working on them.

It’s “bunker mentality” for today’s business owners. They get to work in the morning, climb into that “bunker,” lock the door tight and don’t show their faces until the end of the day. A great deal of their time is spent in crisis mode.

The interesting thing is that there is a great commonality among business owners. They take care of their employees, vendors and customers. They do not, however, take care of themselves. They are a house of cards in the event of their deaths or disability, creating real exposure for those they love. They have not protected their assets in the case of lawsuits. They have concentrated far too much wealth in their businesses and have done nothing to really lock in their key employees. Sadly, many have left more written directions for babysitters when they’ve gone out of town than have for the people who handle their affairs.

Today’s business owners have lost balance, feeling they no longer own a business, but rather, the business owns them. Often, they feel they are running “an adult daycare center,” where they spend more time managing employees than they do managing their companies.

So who’s to blame? Interestingly, much of it falls on business advisors, who tend to be more focused on their own agendas and not on their client’s.

Advisors pose a threat to each other, so they almost work against each other instead of working together for the benefit of their client. Business owners crave brevity and most advisors don’t have a clue on how to be brief. Business owners are also fee adverse. They only get paid for results, not activity. Advisors charge for activity.

It is imperative in today’s uncertain times that business owners find a “demon slayer,” someone who understands their demons and can conquer them. Until this happens, there will be many more sleepless nights.

House of Cards.


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Gangplank is … an exhilarating

workspace and a great place to

meet new people, where anyone is

welcome. Creatives hit the Gangplank.

story: Chase Granberry + photography: James Archer


An issue with living in Phoenix is the sheer space between all of us. Phoenix is the epitome of urban sprawl. This is a tribute

to how fantastic the city is because people keep moving here and we can’t stop them.

It’s easier for us to develop out rather than up because, well, we’re in the middle of a desert and we have the space. The problem is that all this space makes it difficult for like-minded people to get together or run into each other around town.

The guys at Integrum, a Web application devel-opment shop in Chandler, realized the same thing and wanted to do something about it. They were looking for a way to get to know people—people who were into design, technology, Web develop-ment, business and entrepreneurship. And they were looking for a way to foster the technology community within the greater Phoenix area.

Integrum realized that people wanted something different, something that hadn’t been done before. With more than enough “networking” events around, they weren’t looking for another group exchanging business cards. They wanted to build a community for exchanging ideas. Enter Gangplank.

Gangplank offers three things: a continuing education platform, a startup incubator and a co-working space. Each Wednesday, a brownbag lunch is held, featuring a speaker on such topics as small business accounting, social media marketing and design theory. Usually 20 to 30 people from across the Valley show up. Speakers are interesting and relevant.

Since Integrum has experience developing complex Web applications, it decided to put some of that knowledge to use. Anyone with an idea and some talent can apply for seed funding. Here’s a tip: Be sure to set yourself apart. There’s a lot of interest so far.

When Integrum started Gangplank, it had a lot of space that wasn’t being used. The firm wanted to use this space to foster community, so it decided to open it up to anyone who needed it. This is where co-working comes in. There are 12 tables designated as co-working space. Co-workers can use power and the Internet free, while being surrounded by interesting people doing interesting things. It’s a motivating environment and the only one of its kind in the greater Phoenix area. Supporting this co-working space are four additional anchor companies: Draw Backwards, Forty Agency, ObuWeb and Stealthmode Partners.

Gangplank is a little bit of San Francisco in Phoenix. It’s an exhilarating workspace and a great place to meet new people, where anyone is welcome.

BIo: CHASe GrAnBerryis the founder of Authority Labs, a Web rank monitoring service. For information, visit authoritylabs.com or e-mail [email protected].

ContaCt: [email protected] + http://gangplankq.com325 E. Elliot Road #34, Chandler + 1-877-426-4755

offering free co-working space Monday through Friday, Gangplank offices are typically open from around 9 a.m. to 6 p.m. If you’re in the area, drop on by and get your work on.

on Wednesday nights, join the group for Hacknight, which typically runs from 6 to 9 p.m. (It’s a great way to work on your side projects after hours.)

each Wednesday, a brownbag lunch is held from 11:45 a.m. to 12:45 p.m. at gangplank HQ where featured speakers present on a variety of relevant topics. everyone is welcome! For a full schedule, visit gangplankhq.com/events. Don’t forget your lunch!

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It all began with an open letter from graphic designer Mark Dudlik …

Phoenix Design Week

T he Phoenix design scene is dying. These simple yet straightforward words

ignited a firestorm of response, some good and some bad. But the words did exactly what they were meant to do: open dialogue and bring attention to a passionate design community that needs to come together.

“I wrote the letter because I found this strange disconnect within the design community,” Dudlik says. “It’s not that there is a lack of talent or a lack of organizations. It’s that none of them seemed to be talking to each other.”

Although Dudlik, a designer at SarkissianMason in downtown Phoenix, has only been in the Valley a short time, he’s realized the amount of talent in the design community, much of it unrecognized and without a voice.

“I don’t think the letter would have gotten attention anywhere else but Phoenix because there is such a desire and a demand for events like this,” he says. “I’m just the guy dumb enough to yell what everyone else was thinking.”

Once the letter went out, the response was immediate, says James Archer, managing director of Forty, a Phoenix-based marketing agency and sponsor of Phoenix Design Week.

“There’s been a lot of buildup to this kind of thing,” he says. “There have been small meet-ups in the community, but [we’re nowhere near having] a real design scene. We’re trying to

jumpstart that initiative. When Mark put out that letter, it said things people have been wanting to say for a long time.”

The details are still being ironed out for the Oct. 21-29 event, but, according to Archer, the format will be three days of exhibits, gallery showings and networking, followed by two days of intensive design discussion, panels and speakers.

When asked if Phoenix Design Week would replicate the format of similar events in other markets and cities, Dudlik explains the event is inspired by dynamic design communities, no matter how big or small.

“The inspiration comes more from closer knit communities like Austin, Minneapolis and cities that aren’t quite New York and L.A., but are still known for their vibrant design,” he says. “This event is as much a community organization effort as it is a design conference, if not more so.”

Marketing the event has been successful through partnerships with design and marketing firms like Forty, SarkissianMason and Keane Creative, as well as a collaboration with AIGA Arizona and numerous volunteers who have stepped up ready to help.

“The goal of the week is to get all of the design creatives in Phoenix talking to each other, learning and inspiring each other,” says Dudlik. “If we build up our community, we build up everyone within it at the same time.”

Oct. 21-25phxdW.Com

phxdw is in the very early stages of planning and execution. Events currently being planned include:

Interactive Exhibitions

If you’d like to exhibit/display your work, or find out more about events as they are being put together, please e-mail [email protected].

shoptalkAn open letter to the Phoenix design communityPhoenix needs to act as its namesake, to rise from the ashes and glow bright. There was a huge boom of growth and change here in the past few years, with increased building, expansion and improve-ment across the entire valley. This has been spectacular, it really has. But has the creative community similarly grown? Similarly expanded and improved?

[I’ve only lived in Phoenix for five years, so I don’t consider myself an expert on its past, its current status, and definitely not its future. I mention this because I hope what I say here doesn’t come off as a slap in the face of those of you who have been in this town, working hard, making great things and being part of the community here. However, that being said...]

The Phoenix design scene is dying.There are hardly any major groups or events that are primarily

design related. AIGA seems mostly inactive. The same places are always mentioned in the trade magazines and Phoenix is always shoved in with “Rest of the Southwest” instead of being recognized as the 5th biggest city, with an amazing creative culture buried beneath the surface.

We have the absolute best twitter community and the web-dev community seems to be doing really great with things like Gangplank, Refresh and all the various dev oriented meetups. Marketing/Social Media groups are frequent too. This is fantastic, and definitely worth being part of. However, there is still not a huge focus on just design from a graphic/industrial standpoint.

This is where Phoenix Design Week can step in. It is part of a plan geared towards showing the rest of the world how Phoenix is being overlooked, how there is so much latent talent and potential here that its ridiculous to be treated like a subcategory of some map section. Instead it will demand that Phoenix be seen as a loca-tion deserving its own attention and praise.

PHxdw will bring together the organizations, meetups and news that are already in Phoenix and give them a forum where they can be accessed and highlighted. It will also offer emerging and unknown groups a chance to reach their audience in a way not possible before in Phoenix.

The big part of that promotion is the idea of a design confer-ence. While it won’t be like, as an example, HoW’s in style or scale, there is the desire to bring together the best creative and industrious parts of this city and showcase them. Toot our own horn and make it loud enough that people have to look over and find out whose making all that noise.

Phoenix Design Week is bred from this idea. Here are some initial thoughts on what should be included: Along the light rail different exhibitions will set up. These will showcase graphic, inter-active and industrial design from local firms. For example: entire galleries of local posters, logos and other projects, opportunities to create interactive new media experiments and display them, as well as product and furniture design. There would be workshops and lectures scheduled. For instance, having an Ignite Phoenix where the presentations were all directly related to design would be an amazing interconnection of ideas.

Phoenix Design Week should be considered the place to launch new products, beta preview items, teasers, prototypes, and promote Phoenix design to an international audience of people listening in as we talk about our work.

This first year needs to be held at a time with lots of advanced notice giving people plenty of time to start building interactive exhibits, planning their designs, building models, writing speeches, and in general, getting pumped up about the events.

Now is the time to get people involved in planning, promotion, fundraising, sponsorships, finding exhibitors and all the many tasks that it takes to produce something truly inspiring.

The more people involved, the less its just an idea and the more its a movement by those of you interested in rising this city above where it currently stands, in bringing attention and envy to those people who aren’t here taking part in the city with the most poten-tial to be amazing.

- MARK DuDLIK

• print/design work gallery exhibitions

• Industrial/furniture design exhibits

• Workshops/lectures

• debates• movies• Networking/meet-ups• Fun• Adventure

story: Michelle Jacoby + photography: Mark Dudlik


AH: Our company philosophy is to do great work and have fun, too. Our branding positioning is integrity + authenticity + excellence = trust. It’s all about strong relationships and clear communication. When you have clear communication and a strong branding strategy, you can absolutely guarantee great results for your clients.

Before showing anything to a client, the first question I always ask my designers is, “Do you feel good about it?” Simple question, but it forces them to critically analyze their work and guarantee that we never show anything we don’t feel good about. It may require an extra hour or two of refinement, but it guarantees that our quality is high and our process is efficient. Some firms may go 8 to 10 rounds on a logo design, but thanks to our internal process, we usually nail a design in two rounds.

creativeQ&A

Angela Hill,Incitrio

how did you get into the business?

ANGELA HILL: I’ve been in graphic design and branding since 1992. I worked full-time as a graphic designer and professional photographer to put myself through Washington University in Saint Louis.

Before I selected visual communications as my major, I had a tough time figuring out who or what I was meant to be. I tried business, computer science, writing and photography. Visual communications in arts school combined with branding/marketing in business school was the perfect solution that allowed me to combine all of my interests into one.

how long has Incitrio been around?

AH: Incitrio is five years old, but it seems like just yesterday when I started the company after a partner position and merger with my previous employer didn’t work out. At that point, I had two kids under the age of 3 and knew that if I got a full-time job, I’d be working 60 hours a week and never see them again. So, I talked it over with my husband, whose reaction was, “It’s about time!”

What is your company philosophy? What do you

believe in when it comes to not only serving your clients, but putting your name on projects you do?

What separates you from the rest of the pack?

AH: We do three things really well: branding, graphic design and online marketing. We don’t do public relations, TV or radio advertising, or market research. We’re straightforward with our clients—if they ask for something we don’t do well, we help them find the right person. I am more interested in being the go-to trusted resource in a long term firm-client relationship, than burning a bridge by promising something we can’t deliver.

We do not make “beautiful trash.” Some design firms will design a piece to win an award. While it may be esthetically beautiful and be loved by other design firms, at the end of the day, if it doesn’t produce results for the client, it’s just beautiful trash.

As president and creative director of San Diego-based branding and graphic design firm Incitrio, Angela hill wears many hats: boss, artist, strategist, negotiator, housemother. Process sat down with Angela find out exactly what makes this enterprising young creative tick.

interview: Michelle Jacoby + photography: Pat Boemer


What have been some of your most memorable

or challenging projects?AH: The corporate Web site we designed for Nielsen Claritas. They were just starting to grow through the merger (which was affecting the look and feel) and they needed us to pare down their enormous site. After careful branding analysis, internal team interviews and extensive discussions, we took their 800-page gorilla site and transformed it into a sleek, easy-to-use, 200-page site.

It was a huge success with the CEO, who com-mented to other Nielsen family companies that this site was an example of how to do it right. It still gives me chills thinking that the head of such a huge company, who never met us or spoke with us, took a look at our work and realized the impact we had made.

What’s the company culture at Incitrio?

AH: We’re basically one big family. Whether you work at the office or from home via a flex-work schedule, what unites us is a common desire to produce really fantastic work that generates results for our clients. We laugh, we grab drinks together, we argue about typography or the sport of the season, and have a great time working together.

It’s about creating a corporate culture where it’s safe to share your opinion (even if you disagree), where it’s okay to call your boss or coworker out on something they did that you have a problem with (no matter what), and where vacation requests are pretty much guaranteed with a yes. If you’re going to spend 40 hours a week with your coworkers, it should be an enjoyable experience. And that only happens when you ensure that respect and kindness are part of your core internal values.

ContaCt: inCiTriO858.202.1822 + incitrio.com

Incitrio’scurrent work

& projects

Photo taken at the Salk Institute in La Jolla, Calif.


In the print world, only one thing flows thicker than ink: blood.

PublicationPrinters

story: Michelle Jacoby + photography: Brad Bartholomew

Left to Right: Josh Rosenberg, Kerri Ann Rosenberg-Hallet and Zach Rosenberg

printerspread


profitable times in the print and publishing industries. It has also weathered the storm of more challenging economic times—particularly now.

“The economic recession has hindered all business in America and we are not immune,” says Kerri Ann. “In fact, our industry appears to have been hit even harder than most and suddenly, there are too many printers and not enough printing to go around.”

To meet the demands of such an unstable economy, Publication Printers has implemented a number of cost-saving measures. However, the most important and effective measure has been to improve efficiencies by improving processes.

“Our foresight seven years ago led us to purchase the first M-600, new bindery equipment and new buildings, which, in turn, has put us into a more secure position than many of our competitors. By looking to the future and investing in new technology and equipment, our efficiencies improved tremendously even before the economy took a dive. As long as we continue to have forward thinking and an invaluable staff, we believe we are in a solid position to get through this.”

The Rosenbergs credit their success to rejecting a “no” mentality. They strive to make the answer “yes” and come up with a way to make it work.

“We look forward to those challenges thanks to the firm belief that we have secured our place in the market,” says Kerri Ann.

ContaCt: PuBLiCATiOn PrinTerS888-824-0303 + publicationprinters.com

F or Denver-based Publication Printers Corp., that notion is practically a family motto. Brothers Gary and I.V. Rosenberg

started the company in 1979, fulfilling a family tradition that began when their great grandfather came from Russia with only the tools of his printing trade under his belt.

The brothers dreamed of starting a web print shop to accommodate the growing needs of the region, and Publication Printers was born. Thirty years later, Gary and his three children—Kerri Ann, Zach and Josh—now run the company, developing it into one of the leading web printers in the western United States.

With a focus on high-end publications, the company serves nationally recognized clients who print periodicals, magazines, brochures, wedding guides, visitor guides, direct mail pieces and newspaper inserts. The choice to focus on such a niche in the print industry came by accident, says Kerri Ann.

“When Gary and I.V. started the company, we were a cold-set printer of small, local newspapers. With the gradual addition of newer presses and a true sales staff, we began pushing our limits on the cold-set presses by printing local magazines and guides,” she says.

Impressed with the higher quality print jobs they were producing, the company transitioned into heat-set printing, a move that has helped them position themselves as a leader in the publication market. Recently, they added four GOSS M600 web presses.

“With our top of the line heat-set web printing equipment, we have the most new, like presses under one roof than any other printer in the United States,” says Kerri Ann.

Throughout its 30 years, Publication Printers has reaped the rewards of

The Rosenbergs credit their success to rejecting a “no”

mentality. They strive to make the

answer “yes” and come up with a way to

make it work.

Publication Printers Services

PrePress & DigitalComputers: iMac G5, Mac G5 (oS 10.4); Dell – Windows xP;

G5 xserve Server; internal FTP server

Proofers: Epson 9600, Epson 9800, Epson 9880,

HPdesignjet 5500Front-end: Kodak Prinergy Connect 4.0, Kodak Insite

Prepress Portal 5.0, Preps 5.3 Imposition software

Platesetters: Magnus 800 platesetter with 500 plate auto-loader, Creo Trendsetter 800 IISoftware (MAC & PC): Adobe Creative Suite 2-4, Quark 6-8

equipment: Pitstop Professional 6.53, xerox Igen 3 Digital Press with Fiery RIP and xerox DocuSP interface, Docucolor 250 with Fiery RIP, uVarnish off-Line uV CoaterPBS-6000 Hard & Soft Cover Book Binder, Horizon - HTS-30 Stitchliner & Three Knife Trimmer with ACF30 Feeder, PL227-HP Series II Heated

Roll Laminator

Web Press4 GoSS M-600 presses, all

with a 22 3/4” cut-off and are multi-color, perfecting units.

binDeryStitcher Trimmers: Mueller Martini Tempo 22, Mueller

Martini Bravo T, Mueller Martini Bravo S, Mueller Martini,

Mueller Martini MinutemanPerfect Binders: Mueller

Martini Corona C18 Perfect Binder, Mueller Martini

Norm BinderOther: Poly-bagger, tip-on

gluer, AARPAC shrink wrap unitFolders: 26” x 40” MBo Folder

Cutters: Pivano 52”, Schneider-Senator 48”,

Polar 71”Drills: Lawson, Baum

Publication Printers also offers mailing and shipping services.

printerspread


event photography: Rick D’Elia

E ach year, the American Advertising Federation Metro Phoenix recognizes the industry’s most innovative advertising

campaigns created by local agencies and firms, who, with their cutting-edge, creative and out-of-the-box conceptions, seem to outdo themselves year after year.

This year was no different.held at the hotel Valley ho in Scottsdale,

more than 300 people attended the 24th annual ADDY Gala, where they grooved to the sounds of Acapulco Five-0 while enjoying gourmet comfort food prepared by the award-winning chefs of Café Zuzu. Professional voice talent Robert Rue hosted the evening’s awards ceremony, with students from the Art Institute of Phoenix handing out specially inscripted award “title belts.”

This year’s award recipients took home titles for Best of Show, Art Director of the Year, Copywriter of the Year and the special Judges Award. The top prize, however, went to Fran Mallace, who received the coveted Ad Person of the Year award.

The vice president and general manager of Cox Media Arizona, Mallace is a two-time Ad Club president and received seven nominations for this year’s award from Valley business leaders, one of whom said, “In the most trying times we in the industry have ever faced, it is rare to find someone of Fran’s stature and history who still puts people first, who recognizes that there is nothing wrong with making work fun, and who sets the example that every aspiring advertising professional would do well to emulate. They don’t come any better than Fran Mallace.”

2009ADDY Gala

ShoWTIME

Best of Show Winners: Santy Agency Fran Mallace, Ad Person of the Year

process summer 200922 process summer 200922

Two Bun Posters The Counter is a burger joint that lets customers create their own burger.

A poster displaying two buns was used to illustrate that what you put between these buns

says something about you. The posters invited the passerby to draw on the advertisements

and customize them. Much like at The Counter, it requires customer participation.

best in showSanty Agency Advertiser: The CounterTitle: TCB Long Copy Poster Campaign

Credits: Jamie Dos Santos, Copywriter; Chris Cavalieri, Art Director; Adam Pierno,VP Creative Director; Lera Germaine, Account Executive

art director of the yearMatthew Wilson, KnoodleGrand Canyon Summer Games

copywriter of the yearJim Clark, Blind Society Phoenix Coyotes Viral Videos

special judges awardNomadic Grohe DreamSpray Technology Rich Media Banner

To view and order photos, visit http://pa.photoshelter.com/gallery/ADDY-Awards/G00003dDU6Xe8.Dc/ (password: addywins).


Nearly 200 guests were in attendance on May 27, when the American Marketing Association – Phoenix Chapter held

its Seventh Annual 2009 Spectrum Awards at the Sheraton Phoenix Downtown hotel. With 82 entries in 36 categories, this year’s competition honored top Valley marketing professionals and their work.

A silent auction kicked off the evening, and the Valley’s own Chris Parker from Mix 96.9 emceed the event, announcing the show’s 30 winners. Best of Show honors went to Defero, a Phoenix-based media marketing solutions firm, for Coldstone Creamery Imix America.

Spectrum Awards sponsors included Print Time, Bold Impressions Inc., Wright Choice Promotions, Buzz Video Productions and photographer Cody Schierbaum. A complete list of winners is available at amaphoenix.org and on the organization’s Facebook page. –DD Kullman

2009 AMA Spectrum Awards

ShoWTIME

brand identityMullen AdvertisingAlta Phoenix Lofts

broadcastEB Lane AdvertisingChipmunk Cable one

crmSix 9Pops health

digital marketingDeferoCadillac Jack

best in showDefero Coldstone Creamery Imix America

process summer 200924 process summer 200924

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BRAND MANAGEMENT IDENTITY EDITORIAL DESIGN ADVERTISING ILLUSTRATIRATIRA ON

602. 304. 0703 WWW.RIPECREATIVE.COM


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Regional Events: the local update

Copper Quill AwardsIABC Phoenix hosted their annual awards event on May 20 at the Arizona Grand Resort in Phoenix. Honoring the top communications programs in the Valley, this year’s program recognized more than 50 awards in a variety of disciplines, including corporate communications, media and public relations, and graphic design.

PeaceLovePrintThe 2009 Creative Media & Print Expo came to Phoenix and Denver this spring, showcasing the print industry’s top companies and organizations. Sponsored by the Printing Industries of Arizona and Colorado, respectively, the ’60s-inspired events—complete with tie-dye and love beads—featured speakers, exhibits and seminars, as well as contests, prizes and social networking.

2009 Creative Media & Print Expo Phoenix

2009 Creative Media & Print Expo Denver

IABC Board Members Debra Plunkett, Jackie Wright with keynote speaker Peter Shankman

IABC Members and guests enjoy a festive cocktail hour at the Copper Quill Awards Dinner

Members of the Urias Communications team celebrate their big win

AIGA Arizona Portfolio ReviewOn April 25, design students got the chance to have their work critiqued by nine of the Valley’s top design profes-sionals. With graduation in sight, the review gave students the unique oppor-tunity to refine their portfolios before hitting this competitive workforce.

BCT Open HouseBCT Arizona hosted an open house of their new 25,000-square-foot facility in Tempe on April 23. The all-day event gave print buyers the opportunity to get up close and personal with the company’s state-of-the-art equipment, as well as see their various print services at work.


AIGAAIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest pro-fessional membership organization for design, and is a nonprofit, 501(c)(3) educational institution.

Formed in 1989, the Arizona chapter serves the graphic design community and those in related fields within the state of Arizona, and augments the activities of the national AIGA. The Arizona chapter presents several popular and well-attended industry events, including the Prisma Awards competition, Adobe training, design films, Say Anything roundta-ble discussions, and annual art auction that benefits the organization’s outreach activities and area chari-ties. Studio tours, lecture series and student portfolio reviews round out the group’s programming, offer-ing something for every member of the community.

IABCThe Phoenix chapter of the International Association of Business Communicators (IABC) is the Valley of the Sun’s most comprehensive resource for communication professionals. Named the world’s best chapter five times, IABC Phoenix is part of a global professional network of more than 16,000 business communication professionals located in 80-plus countries.

IABC Phoenix provides members with professional development and networking opportunities to help people and organizations achieve excellence in communications. The chapter also provides job resources, the ability to volunteer and learn new skills, and the opportunity to become accredited, which recognizes communicators who have reached a globally accepted standard of knowledge and proficiency.

IABC Phoenix supports the highest professional standards of quality and innovation in organizational communication. We are recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.

our more than 250 members hold positions in: corporate communications, marketing communications, public and media relations, public affairs, investor relations, government relations, community relations, writing, editing, advertising, photography and video production, graphic design, training and more.

IABC Phoenix’s monthly professional development luncheons, held on the third Thursday

of the month, feature engaging guest speakers and topics of interest to communications professionals. Luncheons are open to members and non-members.

In addition to monthly luncheons, networking events and other professional development activities, IABC Phoenix provides opportunities for communications professionals to connect with each other through three of the most popular social media platforms – LinkedIn, Facebook and Twitter.

For more information about IABC Phoenix, visit iabcphoenix.com.

AMUG In continuous operation for 25 years, AMuG (Arizona Macintosh users Group) is one of the oldest and largest Macintosh users groups in the country. The group currently has approximately 400 members in the u.S. and abroad.

Members range from brand-new Macintosh owners to long-time users. The group has a very active listserve with which AMuG members can get help with any computer-related problems. AMuG also sponsors a number of special interest groups, including the Senior SIG and a Genealogy SIG.

AMuG meetings are held monthly and have included such topics as networking, digital photog-raphy, utilities and eBay. The last meeting focused on using the Macintosh and Garage Band to record and mix audio in a studio setting. The presenter included a live performance, and recorded and mixed the audio as part of his presentation.

Meetings are held at 6:30 p.m. on the third Thursday of each month at the PERA Club, 1 E. Continental Drive, Tempe. June’s meeting will be on Mac troubleshooting. For information, e-mail [email protected].

Creative ConnectCreative Connect is a monthly social gathering intended to create connection and communication within the Phoenix metro creative community. Gatherings are held on the second Tuesday of the month at various venues throughout the Valley. It’s a mixer format, so just show up. There is no cost. For more information and to subscribe to e-mail notices, go to creativeconnect.org.

Regional News: the local update

Events Listing:Places to be. Things to do. People to see.

June 13Milton Glaser: To Inform and DelightAIGA’s Summer Film Series presents this documentary portrait of Milton Glaser, co-founder of New York Magazine and creator of the enduring I NY campaign. ASu Neeb hall, Tempe. 6:30 p.m. $5 members, $7 non-members. arizona.aiga.org/events

June 18Mac OS X TroubleshootingAMuG’s monthly meeting will identify and understand the basics of oS X.PERA Club, 1 E. Continental Drive, Tempe. 6:30 p.m. amug.org

June 20Milton Glaser: To Inform and DelightAIGA’s Summer Film Series presents this docu-mentary portrait of Milton Glaser. uA School of Art Building, Tucson. 6:30 p.m. $5 members, $7 non-members. arizona.aiga.org/events

June 23Phoenix Mars Mission – The Rest of the StoryuofA’s Paul G. Allvin, associate vice president of university Communications, will discuss the PR aspects of this mission. 11:30 a.m. $25 members, $35 non-members. Visit prsatucson.com for location.

June 24AMA Phoenix June Professional Development LuncheonFeaturing Cia Romano, CEo and founder of Interface Guru. Embassy Suites Phoenix – Biltmore, 2630 E. Camelback Road. 11:30 a.m. $35 to $65. amaphoenix.org

July 9Updating the Media Mix in Hispanic MarketingLearn about the latest trends in reaching Latinos through online marketing, social networking and bilingual in-culture applications.ASu SkySong, 1475 N. Scottsdale Road, Scottsdale. 3:30 p.m. $20 to $40. amaphoenix.org.

July 14Creative ConnectMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. 6 p.m. Visit creativeconnect.org for location.

July 23Mixed Media Art: Where Does it Fit in Marketing?Ad2 Tucson’s July event looks into mixed media art and its role in marketing. Visit tucsonadfed.org for location and price information.

Oct. 21-25Phoenix Design WeekComprehensive event featuring exhibitions, workshops, lectures and networking. Visit phxdw.com for location and price information.Events subject to change.

A profoundly original movie about a profoundly

original man. — BoB BALABAN

Don’t see your event or organization listed? Submit your information to [email protected].


The Arizona Leadership Council of the National Federation of Small Business (NFIB) recently named Andy Delph the Small Business Champion of the Year. Delph and his wife Patsy own Central Bindery Co., which donates a half percent of its annual sales to such causes as Arizona State university West, hillsdale College, Agua Fria Food Bank, The Salva-tion Army, Boy Scouts of America, Crisis Nursery, St. Mary’s Food Bank, Crisis Pregnancy Center, and Ducks unlimited. A long-time board member for the Fighter Country Partnership, Delph is a staunch sup-porter of Luke Air Force Base and is a member of the Printing Industries Association Inc. of Arizona.

Arizona’s hometown grocer Bashas’ has expanded its partnership with Cramer-Krasselt, naming the Phoenix firm it’s official advertising agency. C-K will be responsible for branding strategies, advertising, digital marketing and public relations for more than 80 Bashas’ supermarkets throughout the state. The agency recently developed a campaign to com-municate Bashas’ new price cuts program through TV, radio, outdoor and digital advertising with such slogans as “Fridges and wallets now full at the same time;” “That extra weight you’re feeling is your wal-let,” and “From our family to yours isn’t just a slogan.”

Eeko Studio in Phoenix recently won an Earth Day 2009 design contest sponsored by Green Eyed Mon-ster, a family-owned, eco-friendly business focused on promoting the BYoB (Bring Your own Bag) movement through creative design. Creative director Jenny Poon’s “Just Save Water” design stood out with its powerful message displayed in an under-stated, simply approach. A portion of the proceeds from sales of the bag will go to Tree People, a Los Angeles-based nonprofit dedicated to addressing critical water issues.

Touted as Denver’s largest marketing and business professionals networking event, SummerToast returns on Aug. 6. Now in its seventh year, the professional gathering with a decidedly party atmosphere features gourmet food and drink, entertainment and prizes. This year’s event will be held at Club 303, an 18,000-square-foot multi-level club in downtown Denver. For information, visit summertoast.com.

Scottsdale advertising firm Addison Clark received honors for its work in medical marketing, bring-ing home a 2009 Aster Award and a healthcare Advertising Award for its work with Abrazo Health Care. The Aster Award recognized the firm’s “ER Ad Campaign,” while the second award honored the health care organization’s orthopedic services ad.

Western Maricopa Education Center, known as West-MEC, recently hosted its first student design contest, featuring the works of students enrolled in graphic design and/or media production programs. Deer Valley high School student James Martinez took top honors with his T-shirt design featuring an abstract industrial skyline. The shirt will be available for students throughout West-MEC’s member districts. The contest was sponsored by Salt River Project.

Fresh Ink Year-books, a southern California yearbook production com-pany, has partnered with Phoenix-based O’Neil Printing. Through a collabora-tive effort between Fresh Ink’s digital design program and

o’Neil’s state-of-the-art technology, students can customize their yearbook with such features as tri-fold or metal covers with custom die-cut magnets. The company is also the first to offer FSC-certified paper and other green options like soy-based inks and recycled printing plates.

On the Move:See who’s moving and shaking in the print,

creative and corporate communities:

Kurt Simmons has been promoted to Arizona Regional Vice President for Xerox Corp., where he will be responsible for all direct product and services sales for the Arizona business operation. With Xerox since 1994, Simmons has served as Senior Color Solutions Sales Manager, General Manager of Sales operations and, most recently, Regional Vice President of the Eastern Region Reseller channel Business.

Six new marketing profession-als have joined Phoenix-based E.B. Lane, bringing experience in creative execution, traditional and online media buying, and digital and social marketing. They are: (01) Kelly Emery, Vice President, Director of Media Strategy; (02) Nick Zink, Interactive Associate Creative Director; (03) Dustin Thompson, Interactive Account Manager; Jackie Mossay, Account Coordinator, Account Services;

Brandi Palmer, Account Coordinator, Public Relations; and Amanda Perkey, Assistant Account Coordinator, Public Relations.

Mesa-based Canyon Communications welcomes account manager (04) Matt Hensler and graphic designer (05) Kristina Toft to its team. hensler will be responsible for creat-ing strategic communications plans, while Toft will develop logos, print ads, newsletters and brochures. In addition, (06) Shannon Martin has been promoted to account manager, serving as liaison between clients and the agency.

(07) Josh Rossman has joined Crosby/Wright, a Scottsdale-based luxury-brand public relations and advertising agency, as senior graph-ic designer. Responsible for strate-

gic marketing and advertising for the firm’s clients, he will also oversee social networking campaigns. Rossman was previously production manager and lead designer for 944 magazine in Scottsdale.

Regional News: the local update

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arizonaAmerican Advertising Federation (AAF)Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.Metro Phoenix: aafmetrophoenix.comTucson: tucsonadfed.org

Ad2 PhoenixPremier organization in the Valley for young professionals in advertising, marketing and communication.ad2phoenix.com

AIGA ArizonaServes the graphic design community in the state of Arizona and augments the activities of the national AIGA.arizona.aiga.org

American Marketing Association (AMA)Professional association for those involved in the practice, teaching and study of marketing worldwide.Phoenix: amaphoenix.orgTucson: tucsonama.com

Arizona Macintosh Users Group (AMUG)Provides education and assistance to its members in the use of computers and related products. amug.org

Arizona Technology CouncilNon-profit trade association founded to connect, represent and support the state’s expanding technology industry. aztechcouncil.org

AZ Ad ClubDiscussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. azadclub.com

Creative ConnectDedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines.creativeconnect.org

GangplankCommunity of thinkers, doers and rabble-rousers, anchored by web/marketing/development professionals.gangplankhq.com

Ignite PhoenixInformation exchange for fostering and inspiring Phoenix’s creative community. ignite-phoenix.org

International Association of Business Communicators (IABC)The Valley’s most comprehensive resource for communications professionals.Phoenix: iabcphoenix.comTucson: iabctucson.com

Printing Industries of Arizona (PIAZ)Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship.piaz.org

Public Relations Society of America (PRSA)Pre-eminent organization that builds value, demand and global understanding for public relations.Phoenix: phoenixprsa.orgTucson: prsatucson.com

Tiny ArmyFocused on uniting Arizona illustrators by sharing knowledge, experiences and camaraderie. tinyarmy.com

coloradoAd2 DenverThe future of Denver’s advertising and marketing community. ad2denver.com

Ad Directors Club of DenverFocused on strengthening the creative community through education, workshops, informative events, and annual design competitions. adcd.com

AIGAoffers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. aigacolorado.org

Colorado AMAProvides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. coloradoama.com

Colorado Business Marketing AssociationProfessional development organization providing B2B education, networking, resources, and job listings in Colorado. bmacolorado.org

IABCValuable resource to Colorado-based communicators committed to delivering strategic, integrated communications. iabc-colorado.com

New Denver Ad ClubDesigned to elevate Denver’s profile as a national ad community, promote education, professional development, networking and public service. newdenveradclub.com

Printing Industries of ColoradoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. printincolorado.org

PRSABased in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals. prsacolorado.org

Rocky Mountain Direct Marketing AssociationProvides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community. rmdma.org

nevadaAAFNevada’s advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence.Las Vegas: aaflasvegas.orgReno: a2n2.com

Ad2 RenoYoung professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger. ad2reno.com

AIGAServes the graphic design community in the state of Nevada and augments the activities of the national AIGA.Las Vegas: lasvegas.aiga.orgReno: renotahoe.aiga.org

AMAProfessional association for those involved in the practice, teaching and study of marketing worldwide.Las Vegas: amalasvegas.comReno: renotahoeama.com

IABCPart of an international network of professionals engaged in strategic business communication management. iabclasvegas.com

PRSAPre-eminent organization that builds value, demand and global understanding for public relations.

Las Vegas: prsalasvegas.comReno: prsareno.org

new mexicoAAFNetwork of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico. nmadfed.org

AIGAServes the graphic design community in the state of New Mexico and augments the activities of the national AIGA. newmexico.aiga.org

AMAProvides a forum for educational and professional development of marketing professionals throughout New Mexico. nmama.org

PRSAProvides professional information, networking and social activities to New Mexico’s communication professionals. nmprsa.com

san diegoAd2 San Diegohelp young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field. ad2sd.com

AIGAServes the graphic design community San Diego and augments the activities of the national AIGA. sandiego.aiga.org

AMADedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. sdama.org

IABCPart of an international network of professionals engaged in strategic business communication management. iabc-sd.org

PIA San DiegoDedicated to thesupport and promotion of the San Diego printing and graphic arts industry. piasd.org

PRSAProvides professional information, networking and social activities to San Diego’s communication professionals.prsasandiego.org

nationalAAFPromotes advertising through a grassroots network of advertisers, agencies, media

companies, local advertising clubs and college chapters. aaf.org

AMAProfessional association for those involved in the practice, teaching and study of marketing worldwide.marketingpower.com

AIGAStimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. aiga.org

IABCA professional network of more than 15,500 business communication professionals in over 80 countries. iabc.com

Design TaxiInternational multidisciplinary design network that features the latest design news, creative industry jobs and careers.designtaxi.com

Printing Industries of AmericaEnhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information.printing.org

International Digital Enterprise Alliance (IDEAlliance)Develops standards and best practices to enhance efficiency and speed information across the end-to-end digital media supply chain. idealliance.org

Promotion Marketing Association (PMA)Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process.pmalink.org

PRSAPre-eminent organization that builds value, demand and global understanding for public relations. prsa.org

Second Wind NetworkInformation resource designed to help smaller and midsize advertising agencies, design firms and related businesses to be better.secondwindonline.com

Specialty Graphic Imaging Association (SGIA)Provide imaging professionals with the tools and information needed to make the best possible business decisions.sgia.org

Industry Organizations: “It’s not what you know, it’s who you know.”



�e Power of Partnership. Join Today and Power Up Your Business.

303.806.8700 www.printincolorado.org [email protected] of the Printing Industries of America

The New Denver Ad Club

THE PRINTING INDUSTRIES OF COLORADO IS PROUD TO BE A GOLD SPONSOR OF THE NEW DENVER AD CLUB

“One Shade-Grown Mexico Decaf Grande.”“Two Double-shot Caffè Americano Soy.”

Someone at Starbucks sat down and defined their system and in every store around the world, this definition is consistently fulfilled – every minute of every hour of every day.

Consistency is Key ...The American Forest & Paper Association tried to bring a similar consistency into the paper world more than 15 years ago. Names like “Grade No. 1” and “Grade No. 2” were born and precisely defined based on a paper’s brightness levels, which ultimately also reflected the sheet’s pricing.

But, these standards are not binding. They are mere “suggestions,” which means any mill can decide for themselves if they want to adhere to the standards … or not.

No matter how confusing these orders may sound to your ears, the person behind the counter knows exactly what a customer has ordered.

In todays business world, 15 years is a long time. Take a closer look at some of the sheets on offer, and you will find that brightness is, by far, not the only concern when grading a sheet. Today, grading is based on brightness, opacity, formation, runnability ... and marketing. Which grade is right for you? Find out how to determine which grade is best for your project and how you can reap the benefits in this marketing frenzy. Go to www.paperspecs.com/SWG and download your FREE copy of “Top 5 Paper Myths Exposed” now.

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shoptalk

F lexography has come a long way from its humble beginnings. Once used as simple, low-end printing for envelopes, packaging tape and labels, the process has

evolved into a premier printing method producing high-quality, pressure-sensitive labels, tags and flexible packaging such as full-body shrink sleeves, bags and pouches.

“Equipment manufacturers, ink and printing plate manufacturers, and the rest of the flexo printing supply industry have all contributed to a rapid development in quality and versatility,” says Kyle A. Norris, president of Arizona Label & Packaging. “One of the most significant developments in flexography was the introduction of ultraviolet ink curing, which has allowed better control of halftone printing. And because the chemistry is extremely stable, color won’t shift throughout the printing run.”

New versatility in flexography has allowed printing companies once relegated to producing only labels and tags to now offer high-quality flexible packaging. One of the fastest growth areas in this market is a full-body shrink sleeve.

Arizona Label & Packaging is one such company that has taken advantage of these flexo developments. It has been offering wholesale services for labels since 1976 and recently expanded into flexible packaging.

Flex AppealArizona Label & Packaging fine-tunes new print process

ContaCt: ArizOnA LABeL & PACkAGinG602.269.3203 + azlabel.com

story: DD Kullman

GOLF OUTING


Advanced Graphic Designs, Inc. 775-786-3300 www.SWGBG.net/AdvancedGraphicAdvanced Screen Technologies, Inc., Tempe, AZ 480-858-9804 www.SWGBG.net/AdvancedScreenTechAmarillo Screen Graphics 806-354-2123 www.SWGBG.net/AmarilloScreenBP Graphics 602-272-7907 www.SWGBG.net/BPGraphicsandScreenprintCSI Printing 480-837-1968 www.SWGBG.net/CSIPrintingD & L Plastic Screening 806-373-0906 www.SWGBG.net/DandLPlasticDeluxe Engraving & Screen Print Service, Inc. 505-892-8090 www.SWGBG.net/DeluxeEngravingDemand Printing Solutions 505-881-2927 www.SWGBG.net/DemandPrintingSoDesign 10 Custom Screen Printing, Inc. 602-866-1950 www.SWGBG.net/Design10CustomDesign Silk Screen Printers 505-881-5154 www.SWGBG.net/DesignSilkExcel Screen Printing 480-966-1158 www.SWGBG.net/ExcelScreenFocus Ink, Inc. 505-265-3497 www.SWGBG.net/FocusInkIncInkling Custom Screen Printing 623-780-1820 www.SWGBG.net/inklingscreenJ & R Graphics and Printing, Inc. 602-233-3336 www.SWGBG.net/JandRGraphicsKola’s Screen Graphics 520-622-5652 www.SWGBG.net/KolasScreenGraphicMarian Graphics/IMS Division 915-542-0033 www.SWGBG.net/MarianGraphicMaverick Screenprinting & Graphics 480-517-9977 www.SWGBG.net/MaverickScreenMill Avenue Screen Print Co. 602-243-6611 www.SWGBG.net/MillAvenueParadise Valley Screen Print 602-482-6796 www.SWGBG.net/ParadiseValleyScreenQuality Screen Print Corp. 505-266-1872 www.SWGBG.net/QualityScreenRepacorp, Inc., Phoenix, AZ 602-233-1802 www.SWGBG.net/RepacorpShirtail Silk Screen 480-833-6900 www.SWGBG.net/ShirtailSilkStevens Custom Screen Printing 602-269-7758 www.SWGBG.net/StevensStith Printing, Inc. 562-944-8333 www.SWGBG.net/StithPrintingStubblefield Screen Print Co. 505-242-9802 www.SWGBG.net/StubblefieldScreenuS Screen Printing Institute 480-929-0640 www.SWGBG.net/uSScreenPrintingVisual Communications 480-892-8300 www.SWGBG.net/VisualCommunicationsWindyView Designs 928-632-4525 www.SWGBG.net/WindyvVewDesignsZia Graphics 888-994-7274 www.SWGBG.net/ZiaGraphics

30th Century Graphic Design 602-331-3707 www.SWGBG.net/ThirtiethCent

A Designing Woman 602-840-1117 www.SWGBG.net/ADesignWoman

BC Graphics 480-831-1544 www.SWGBG.net/BCGraphics

Beth Benning 480-987-4139 www.SWGBG.net/BethBenning

Copy That Clicks 602-703-2888 www.SWGBG.net/CopyThatClicks

Deal In Design 480-962-0458 www.SWGBG.net/PBD

Dining Transactions Inc. 602-750-4316 www.SWGBG.net/dti

Fabiano Communications, Scottsdale, AZ 480-922-1122 www.SWGBG.net/Fabiano

Genysis 480-949-5991 www.SWGBG.net/Genysis

Granich Design 602-212-9554 www.SWGBG.net/Granich

Mad Dog Design 602-532-9361 www.SWGBG.net/MadDog

MJF Design Network, LLC 480-695-5771 www.SWGBG.net/MJFDesign

Philamo 480-968-5530 www.SWGBG.net/Philamo

RIPE Creative 602-304-0703 www.SWGBG.net/RIPEcreative

Scottsdale Interactive 480-922-1122 www.SWGBG.net/ScottsdaleInter

The TAKA Group 480-344-7217 www.SWGBG.net/TAKA

Thinking Caps 602-495-1260 www.SWGBG.net/ThinkCap

Visage Creative Business Services, Inc. 480-471-6393 www.SWGBG.net/VisageCreative

Wind Dancer Graphics 623-780-2461 www.SWGBG.net/WindDancer

resourceguide

American Color 602-333-1000 www.SWGBG.net/AmColor

C & L Graphics, Inc. 818-785-8310 www.SWGBG.net/C&L

Color Service, Inc. 626-282-4137 www.SWGBG.net/ColorService

Colorteks Creative 520-798-3200 www.SWGBG.net/Colorteks

Continental Imaging Center 818-998-6777 www.SWGBG.net/ContinentalImaging

Cyber Trails 623-434-6093 www.SWGBG.net/Cybertrails

Desert Horizon Media Services 520-795-3443 www.SWGBG.net/DesertHorizon

developersDen 720-489-6042 www.SWGBG.net/developersDen

Digital Solutions 505-523-7661 www.SWGBG.net/digitalsolution

Easy Card Designer 858-571-1620 www.SWGBG.net/EasyCard

Electric Lightwave, Inc. 602-889-6100 www.SWGBG.net/ElectricLightwave

ELP Networks 915-533-8617 www.SWGBG.net/ELP

Extreme Internet Services 480-368-4638 www.SWGBG.net/ExtremeInternet

Filmoutput.Com 714-549-7705 www.SWGBG.net/FilmoutputCom

Franklin Estimating Systems 801-355-5954 www.SWGBG.net/Franklin

Grafico, Inc. 562-921-6731 www.SWGBG.net/Grafico

High Desert Web 505-332-8064 www.SWGBG.net/HighDesertWeb

Logic General 480-736-8959 www.SWGBG.net/logicgen

Moebius Color 858-450-4486 www.SWGBG.net/Moebius

NS Graphics and Design 602-258-5092 www.SWGBG.net/NSGraphics

o’Neil Printing 602-258-7789 www.SWGBG.net/oNeil

odds on Recording 877-633-7661 www.SWGBG.net/oddson

Page one Productions, Inc. 602-254-5739 www.SWGBG.net/Pageone

ProAction Media 602-277-2011 www.SWGBG.net/ProActionMedia

Rage N’ Page Design 602-765-0652 www.SWGBG.net/RageNPage

Sejersen DPS 619-275-6931 www.SWGBG.net/SejersenDPS

The Dot Generator 562-941-7022 www.SWGBG.net/TheDotGenerator

Trademark Graphics 619-631-0220 www.SWGBG.net/Trademark

Typographic Service Co. 626-857-7272 www.SWGBG.net/TypographicService

Typography unlimited, Inc. (TuI) 602-266-2445 www.SWGBG.net/TuI

u S Digital Media 623-587-4900 www.SWGBG.net/uSDigitalMedia

Visual Communications, Inc. 602-426-0300 www.SWGBG.net/VisualComm

WebDez Digital Media 480-777-8117 www.SWGBG.net/WebDez

Western Web & Graphics, Inc. 520-747-3456 www.SWGBG.net/WesternWeb

Wind Dancer Graphics 623-780-2461 www.SWGBG.net/WindDancer

Specialty Printing

Creative ServicesScreen Printing

Electronic Services

A B B Labels 888-225-5222 www.SWGBG.net/ABBAmerican Wholesale Thermographers 602-233-2933 www.SWGBG.net/AWTArtcraft, Inc. 602-482-2685 www.SWGBG.net/ArtcraftBC Graphics 480-831-1544 www.SWGBG.net/BCGraphicsBest Label Co., Inc. 562-926-1432 www.SWGBG.net/BestLabelBig3D.com 559-233-3380 www.SWGBG.net/Big3DBlack Mesa Printing 928-367-4032 www.SWGBG.net/BMPBryan Printers and Stationers, Inc. 505-746-2905 www.SWGBG.net/ByranPrintersBusiness Cards Tomorrow, Tempe, AZ 480-829-8890 www.SWGBG.net/BCTTempeBusiness Cards Tomorrow #3009 520-745-2030 www.SWGBG.net/BCT3009Canyon Graphics Corp. 858-646-0444 www.SWGBG.net/CanyonGraphicsCards Creative 303-664-0673 www.SWGBG.net/CardsCreativeCarlson Craft® Social Division 800-328-1782 www.SWGBG.net/CarlsonCraftSocialDivCoast Label Company 714-426-1410 www.SWGBG.net/CoastLabelCoast to Coast Label 800-631-6501 www.SWGBG.net/CoastToCoastColorfast Printing and Marketing 800-944-1347 www.SWGBG.net/ColorfastDataCal 480-813-3100 www.SWGBG.net/DataCalDigital Printing Systems, Inc. 626-334-1244 www.SWGBG.net/DigitalPrintingSysGilbert Embroidery 480-248-7259 www.SWGBG.net/GilbertEmbroideryGPA, Specialty Printable Substrates 303-550-4562 www.SWGBG.net/GPAHolt Marketing Group 480-998-5222 www.SWGBG.net/HoltMarketingI-Graphics 970-613-0022 www.SWGBG.net/I-GraphicsIdentity Marketing 480-785-0335 www.SWGBG.net/IdentityMarketingImagePro Marketing, Inc. 623-977-6622 www.SWGBG.net/ImageProImpresa Label, Inc. 915-594-4088 www.SWGBG.net/ImpresaLabelIntegrated Document Solutions 303-866-4006 www.SWGBG.net/IDSK & K Graphics 520-790-2461 www.SWGBG.net/KandKGraphicsKaufman Associates, Inc. 702-362-9020 www.SWGBG.net/KaufmanAssociatesLabel House 760-246-4211 www.SWGBG.net/LabelHouseLabelblank Corp. 800-642-2020 www.SWGBG.net/LabelblankLabelSmith, Inc., Sparks, NV 775-359-7778 www.SWGBG.net/LabelSmithLaMesa Printing Co. 806-872-2151 www.SWGBG.net/LaMesaPrintingLightning Labels Inc. 303-695-0398 www.SWGBG.net/LighteningMerestone Productions 480-945-4631 www.SWGBG.net/MerestoneMy Imagination 928-204-2214 www.SWGBG.net/MyImaginNorthern California Labels, Inc. 562-802-8528 www.SWGBG.net/NCALabelsPerformance Label Co. 806-763-1663 www.SWGBG.net/PerformanceLabelRepacorp, Inc., Phoenix, AZ 602-233-1802 www.SWGBG.net/RepacorpScott Graphics & Promotions 702-791-5508 www.SWGBG.net/ScottGraphicsSerious Signs & Specialties 602-375-0588 www.SWGBG.net/SeriousSignsStixon Labels & New Mexico Plastics 505-883-0081 www.SWGBG.net/SixtonLabelsSynergy 602-438-0500 www.SWGBG.net/SynergyThe McCreless Co. 432-332-1213 www.SWGBG.net/McCrelessThunder Thoughts 602-234-0184 www.SWGBG.net/Thunderuniversal Forms Labels & Systems, Inc. 714-540-8025 www.SWGBG.net/universalFormsWorld 3D, Los Angeles, CA 800-743-1997 www.SWGBG.net/World3D


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Index of AdvertisersAction Envelope ......................................11

Airo Graphics ............................................. 9

American Wholesale Thermographers ..................................... 16

Arizona/L A Grinding ........................29

Business Cards Tomorrow ...............25

Cactus Bindery ........................................ 16

Fast Banners Now ............................. IFC

Jobing.com ................................................29

Lithotech ........................................................ 3

Mutual of omaha Bank...................... 13

oasis outsourcing ................................33

PaperSpecs .................................................32

Printing Industries Assoc. Inc. of Arizona ..........................................34

Printing Industries Assoc. Inc. of Colorado.......................................32

Publication Printers Corp. ..........oBC

Ripe Creative ............................................25

Roswell Bookbinding ........................... 31

SummerToast ........................................... 31

Switch Studio ............................................29

West Linn Paper Company ......... IBC

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What’s your design and illustrative philosophy?

Eat, drink and sleep creativity. Not because I want to, but because that’s how I’m wired. A design or illustration is more than just a pretty picture or fancy font. Well, a good one is. The best ones disappear into the message they are trying to convey. My favorite medium is my brain. I use it every day to turn the unimaginable into reality. I use it to remember to turn off the stove after cooking most of the time, too.

If you weren’t designing, you’d be...

Painting portraits or illustrating for books or magazines. Boring, eh?

What has been your favorite project and why?

Mostly my daily blog: a sketchy, scratchy cartoon that I’ve been updating almost daily for nearly two years. Usually, after coercing my eyes to open with the aroma of flavored coffee, I often reflect upon recent personal events. It’s a continuous project and probably wouldn’t be nearly as fun if I had to do it to earn a living. That and I set a goal to be “most searched” on Google. I succeeded.

Who or what influences your work?

Humor. Coffee. Swine Flu. Commercials. M*A*S*H, Seinfeld, and Cheers reruns. Oh, and The International Thesaurus of Quotations.

Whose design or illustrative work do you

most admire and why?Most is a serious word. Norman Rockwell, the Beatles of the illustration world. C.F. Payne, Norman Rock-well of today, and Ryan Ostrander, a fellow illustrator who entered the illustration world the same time as me. They are all experts at capturing human emotion and inspire me to want to continue to improve.

In your professional life, what is the one thing you

cannot live without?Honesty. Period.

What’s your idea of a perfect day?

I’d be lying if I didn’t admit it involves hours of mental and physical stimulation followed by a good nap.

creative MIND

What’s your guilty pleasure?

Poker.

What’s on your iPod?

I’m not sure if I should mention that I don’t have an iPod and probably never will, unless someone wants to send one to me. I’d even take a Zune. On Pandora.com, I’ve been playing my Young MC station the most.

The content of a person’s refrigerator says a lot

about them. What’s in yours?Two half-finished 1/2 gallons of 1% milk, premium orange juice, leftover pork chops, green beans and rice dinner, home-made bread, various vinegar-based or pickled condiments, two to three shelves of various bottled and canned beer for poker nights (I can’t stand beer; I stick to the good stuff in the cabinet), deli salami and cheese, butter, old mushrooms, new mushrooms, old onions, new onions and a filtered water pitcher complete with the little charcoal particles that never pour out of the bottom.

ContaCt: GABrieL [email protected] + gabrielutasi.com

Gabriel Utasi, Illustrator and Graphic Designer.10 QuestionsGabriel, as he

sees himself in illustrative form.


Summer 20092404 W. 14th Street, Suite 110Tempe, AZ 85281

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