CURRICULUM VITAE

I. FULL NAME: Rotimi Williams OLATUNJI

PLACE AND DATE OF BIRTH: Modakeke; 21st February, 1960

MARITAL STATUS AND

AGES OF CHILDREN: Married, Three children: 35; 30; and 26 years.

II. PRESENT DEPARTMENT: Public Relations and Advertising,

Lagos State University

POSITION: Professor, Public Relations and Advertising

(Since October 1, 2015)

III. UNIVERSITY EDUCATION WITH DATES

Obafemi Awolowo University, Ile- Ife, 1985-1989 (B.A. degree) University of Ibadan, Ibadan. 1990-1991 (M.A. degree) University of Ibadan, Ibadan 1991-2003 (PhD degree)

IV. ACADEMIC QUALIFICATIONS

B. A (Ife) First Class Honours in Archaeology, June 1989

M. A (Ibadan) Communication and Language Arts, (Specialization: Print Media),

September 1991

PhD (Ibadan) in Communication & Language Arts (Specialization: Advertising),

August 2003

V. WORKING EXPERIENCE:

PRESENT

a). Assistant Lecturer- 2001 – 2004

b). Lecturer II- 2004-2008

c) Lecturer I 2008-2009

d) Senior Lecturer 2009- 2011

e) Associate Professor- 2011-2015

f) Professor, Public Relations and Advertising- 2015-

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PREVIOUS PROFESSIONAL EXPERIENCE

a) Plant Life Limited (Environmental Consulting) – Managing Associate, 1993-1995

b) CITIPRESS Publishers – General Manager, 1995- 1996

c) MULTIFIRM Consulting (Marketing Communications and Management

Consulting)- Managing Partner 1996-2001

VI. SCHOLARSHIP, FELLOWSHIP, PRIZES:

LASU/Ford Foundation Award (in Junior category) for the writing of PhD Post-field

report: August 2002

VII. HONOURS, DISTINCTIONS AND MEMBERSHIP OF LEARNED SOCIETIES

1. Registered Practitioner in Advertising (arpa)- Advertising Practitioner Council of

Nigeria (APCON) 2. Member, Board of Directors, Association of Advertising Agencies of Nigeria

(AAAN) Advertising Academy. 3. Associate Editor, Journal of Global Marketing, (2015-)

4. Fellow, World Academy of Marketing Science, USA

5. Senior Member, Africa Public Relations Association (APRA)

6. Member, Editorial Board, Proceedings of the International Conference on Media,

Culture and Education, held at Faculty of Arts and Humanities, of Moulay Ismail University, Meknes, Morocco, 23-25 November, 2010, with the collaboration of the UNESCO Chair Forum and Heritage, the Autonomous University of Barcelona, and the Gabinete de Communicacio y Educacion, Spain.

7. Member, Editorial Board Global Advanced Research Journal of Social Sciences

(GARJSS) (since 2013)

8. Member, Editorial Board, Covenant University Journal of Communication

Covenant University, Ota, Nigeria (since 2013)

9. Member, APCON Practitioners’ Development and Training Committee (2012- 2014)

10. Co- Track Chair for Africa, International Management Development Association

(IMDA), Hummelstown, P.A, U.S.A.(2011-13)

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11. Editorial Board Member, International Journal of Social and Management Sciences, (IJOSMAS), USA. (Since 2010)

12. Editorial Board member International Journal of Broadcast and Communication Technology; Lagos State University, Nigeria. (Since 2010)

13. Associate Editor, The Nigeria journal of Communication. (2010-2012)

14. Member, International Management Development Association (IMDA), Hummelstown, P.A, U.S.A. Based).

15. Member, International Academy of Business Disciplines (IABD), Beltsville, M.D. (USA)

16. Member, Nigerian Institute for Training and Development (NITAD)

17. Member African Council for Communication Education (ACCE), (Nigeria Chapter).

VIII. TEACHING, RESEARCH, ADMINISTRATIVE AND MANAGERIAL EXPERIENCE

(a) TEACHING

Since 2001 when I was appointed at the Lagos State University I have taught many

undergraduate courses across the different areas of specialization in the School of

Communication at the various levels. Equally, I have taught courses at Postgraduate levels

ranging from Postgraduate Diploma in Communication Studies; Master of Science (M.Sc.)

as well as Master of Communication Studies (M. C.S. ) and M.Phil./PhD (Communication

Studies). I have supervised many undergraduate projects and supervised M.Sc. dissertations

and examined PhD theses.

I started my teaching career in 2001 as Assistant Lecturer in the Department of Public

Relations and Advertising, LASU and have continued to move along the rank steadily. I

remain till date the first pioneer academic staff at AASOC to bag the Doctor of Philosophy in

(Communication Arts) the third year after my appointment (2003 ) and the first to have been

as Associate Professor, Mass Communication (2011). With my elevation on 1st October,

2015, I have thus emerged as the first Professor of Public Relations and Advertising, of the

School of Communication, Lagos State University.

I have served the University in various capacities: Sub-Dean, School of Communication

(2004-2009); two-time Acting Head, Department of PR and Advertising; and Acting Dean,

LASU School of Communication (since December 2014). I was Member, Curriculum

Committee of Senate; Member, Business Committee of Senate; and served in other Ad-Hoc

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Committee of Senate, amongst others. I have recently been appointed Member, Board of

Directors, Association of Advertising Agencies of Nigeria (AAAN) Advertising Academy.

Courses taught and other services provided to students and home institutions:

1. MAC 103 and MAC 104- Writing for Mass Media2. MAC 105- African Communication System3. MAC 213- Principles of Public Relations4. MAC 214- Introduction to Advertising5. MAC 220- Marketing Foundation for Public Relations and Advertising6. MAC 222- Advertising Media Planning7. MAC 304- Media and Society8. MAC 305: Foundations of Communication Research9. MAC 325- Marketing Communication Management10. MAC 333- Public Relations and Advertising Research11. MAC 321- Community Relations12. MAC 302- Multinational Advertising13. MAC 318- Health and Population Communication14. MAC 326- Case Studies in Advertising Management15. MAC 407- Economic and Social Issues in Public Relations and Advertising16. MAC 451- Media Law17. MAC 421- Public Relations Campaign Planning and Execution18. MAC 410- Behaviour Change Communication19. MAC 402- Media Ethics20. MAC 420- Consumer Affairs (Psychology). 21. MAC 711- Principles of Advertising and Public Relations22. MAC 833- Marketing and Management for Public Relations and Advertising23. MAC 832- Advertising and Consumer Behaviour24. MAC 838- Creative Visual Message Design25. MAC 903- Development Communication26. MAC 907- Political Communication

Total number of students supervised since 2003:

o Undergraduate Level =80;

o Postgraduate Diploma in Communication Studies =4;

o Masters in Communication Studies (MCS) = 8

o M.Sc. in Communication Studies = 12

o PhD candidates (2 Nos.) Theses Supervision (on-going)

Courses taught at full time last session 2014/2015 with number of registered

students:

MAC 325- Marketing Communication Management = 190 Students

MAC 421- Public Relations Campaign Planning and Execution = 40 Students

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MAC 420- Consumer Affairs = 70 Students

MAC 833- Marketing and Management for Public Relations and Advertising = 2 Students

MAC 903- Development Communication = 8 StudentsMAC 907- Political Communication = 8 StudentsMAC 920- Advanced Research Methods in Communications Studies

(b) RESEARCH

1. Completed

Health Communication

i. Stigmatization and Discrimination against People Living with HIV and AIDS Among Rural Dwellers in Kwara State, Nigeria

Advertising

ii. Newspaper advertisements of Presidential candidates in 2007 General Election in Nigeria

iii. Advertising Food to Children in Nigeria 2010

iv. Entertainment Media and Advertising in Nigeria

Public Relations

v. Evaluative Study of the Effectiveness of Corporate Social Responsibility Programmes of Business Organisations in Ota and Agbara industrial estates, Ogun state, Nigeria, sponsored by Nigeria Institute of Public Relations (NIPR), with Funding support from Keshington Adebutu Foundations, Nigeria, 2007.

Media, Peace and Conflict Study

vi. Impact Assessment of Institute for Peace and Conflict Resolution (IPCR)/ United Nations Development Programme (UNDP) Training Programmes Administered in Nigeria between 2009 and 2012, carried out by Professor Olusegun Matanmi and Rotimi Olatunji, PhD submitted in October, 2013.

1. In Progress Advertising

vii. Uses of advertising in 2015 Presidential elections in Nigeria- I head the

team of researchers coordinated by Association of Communication

Scholars and Professionals of Nigeria, in association with Advertising

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Practitioners’ Council of Nigeria (APCON) ORBICOM/UNESCO,

NDSU, and Other Partners

viii. Involvement of Women Professionals in Advertising Agencies

Management in Nigeria

ix. Political communication strategies during Party Primaries

x. Communication strategies during Health Emergencies

(iii) Projects, Dissertation and Thesis:

1. Olatunji, R. W.: Archaeological Investigation of Isope, abandoned Site in Ife- North Local Government Area of Osun State. A project submitted to the Department of Archaeology, Obafemi Awolowo University, Ile- Ife, for the Award of B.A. (Archaeology) Degree, September, 1989.

2. Olatunji R.W.: “A critical Study of Selected Human Interest and Comic Magazines in Nigeria” Dissertation submitted in partial fulfillment of the requirements for the award of M.A. degree, Department of Communication and language Arts, University of Ibadan September, 1991.

3. Olatunji, R. W. “The Impact of the Structural Adjustment Programme on the Advertising Industry in Nigeria (1986-1996). A Thesis submitted to the Department of Communication and Language Arts , University of Ibadan, Ibadan, Nigeria for the Award of PhD ( Advertising) Degree, August, 2003.

(iv) Postgraduate Supervision: M.Sc. Dissertations only

i. AMOKA Eunice Onyiyoza (2015)

i. Title: Newspapers’ Reportage of Awareness, Prevention and Curtailment of

1. Ebola Virus Disease in Nigeria, July 2014 – February 2015

ii. Giftchuks, V.C. - M.Sc. 2013

i. Title: Determinants of Brand Preferences among University

Undergraduates: A Study of Feminine Hygiene Products.

iii. Harry, T B. . - M.Sc. 2012

i. Title: Uses of Non-Verbal Communication in Pediatrics: A study of

Special Care Baby Unit in Rivers State

iv. Ige, O.S. . - M.Sc. 2012

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i. Title: Influence of Media Messages on Knowledge, Attitude and

Practice of Women Towards Maternal and Child Health Awareness

Campaigns in Lagos Metropolis

v. Bello, M. Y.. - M.Sc. 2011

i. Title: Attitude of Lagos Residents Towards Insurance Services

vi. Afolabi, R. A. O.S. . - M.Sc. 2010

i. Title: Role of Communication in Development Programmes at the

Grassroots: A Study of Selected Communities in Lagos State.

vii. Ebole, T. W. . - M.Sc. 2009

i. Title: Consumer Relations and Product Marketing in the Nigerian

Telecommunication Industry.

viii. Ojo, T. O. . - M.Sc. 2008

i. Title: The Role of Mass Media in Behaviour Change: Lessons from

the Lagos State Government’s Child Nutrition Campaign

ix. Djoma, H. R. . - M.Sc. 2008-

i. Title: A study of Social Responsibility Programmes of Oil Producing

Companies in the Niger Delta

x. Akande, E.. - M.Sc. 2006-

i. Title: Advertising Agencies in Nigeria and Foreign Affiliations:

Patterns, Pitfalls and Prospects

xi. Ogedengbe, A. R. . - M.Sc. 2006-

i. Title: Public Relations Consultants Association of Nigeria and the

Development of Public Relations Practice in Nigeria.

xii. Rasak, T. . - M.Sc. 2003-

i. Title: The Influence of Integrated Marketing Communication on

Advertising Practice in Nigeria (1996-2002)

PhD Supervision

xi. Okorie, N. (2013)

Influence of Media Awareness Campaigns on Breast Cancer Care Among

Women in South-West Nigeria; PhD Thesis in the Department of \mass

Communication, Covenant University, Ota, Nigeria

xii. Oyedepo, O. O. (2015)

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Application of new media technologies in public relations activities in the food

and beverages industry in Nigeria; PhD Thesis in the Department of \mass

Communication, Covenant University, Ota, Nigeria

PhD External Examiner PhD Candidates examined as External Examiner/Thesis

Title/Institution/Date (5 Nos.)

14. Patience Ochanya ONEKUTU (2011)-

“Treatment Communication Strategies and Adherence to Antiretroviral

Therapy in Benue State, Nigeria”, PhD Thesis, Department of

Communication and language Arts, University of Ibadan, December

2010.

15. Olubisi Olufunke FASUYI (2013)

Spousal Communication and the Adoption of HIV Preventive Strategies among

Couples in Oyo State, Nigeria, PhD Thesis, Department of Communication and

language Arts, University of Ibadan, 28th February 2013.

16. Caleb Tergu CHILE (2014)

Influence of Advertising and Public Relations Strategies on Growth of Small

and Medium Scale Enterprises in Benue State, Nigeria, December, 2014, Ph.D

Thesis, Department of Mass Communication, Benue State University,

Makurdi. Nigeria

17. Adakole Friday ELIJAH (2014)

An Evaluation of Contributions of Corporate Social Responsibility of Selected

Breweries to Community Development in Nigeria, December 2014.; Ph.D

Thesis, Department of Mass Communication, Benue State University,

Makurdi. Nigeria

IX. UWOM, Oguchi Onyeizu (2015) Press Coverage and Stakeholders’ Perception of

Child Labour Issues in Nigeria (2010- 2014); PhD Thesis, Department of Mass

Communication, Babcock Business School, Babcock University, Ilisan, Nigeria

(April 28, 2015).

X. AJIJOLA, Bashiru Amoda (2016).

“Perception and media message comprehension of HIV/AIDS Voluntary -testing among National Youth Service Corps members in Lagos, State, Nigeria”, PhD Thesis, Department of Mass Communication, Babcock Business School, Babcock University, Ilisan, Nigeria

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External Examiner to M. Sc. /M.A. Degree Programmes

1. External Examiner, Department of Communication & Language Arts, University of Ibadan, Masters (M.A./M.C.A.)Degree Programmes ( 2010 to 2013; 2015

2. External Examiner, Master of Science degree, Social Work, Department of General Studies, Ladoke Akintola University of Technology, Ogbomoso, Nigeria ( 2011 to 2012)

ADMINISTRATIVE AND MANAGERIAL EXPERIENCES

1. Acting Dean, School of Communication, Lagos State University, Ojo ( 8 th December 2014- )

2. Member: Committee of Provosts, Deans and Directors (COPDD)3. Member, Appointment and Promotion Committee, Academic Staff

Establishment 4. Member, Quality Assurance Implementation Committee (QAIC), Lagos State

University (2016-)5. Member, Integrated Information Communication Committee, Lagos State

University (2016- ) 6. Member, University ceremonies committee, LASU (2014-) 7. Acting Head, Department of Public Relations and Advertising, School of

Communication, Lagos State University (LASU) (August 2014 to December)8. Editor, Media and Communication Review, Journal of School of Communication,

Lagos State University, (LASU), Nigeria (2013 September to date)9. Faculty Representative, Post-Graduate Board, Lagos State University Post Graduate

School. .September 2013 to date. 10. Acting Head, Department of Public Relations and Advertising, School of

Communication, Lagos State University (LASU) (2008-August 2012)11. Member, University Ceremonies Committee, LASU (2011 to 2012)12. Member, University Senate Committee on Staff Training and Development (2011 to

2012)13. Member, Business Committee of Senate, LASU, (2011-2012) 14. Member, Curriculum Review Committee of Senate, LASU (2009 to 2012).15. Member, Committee of Provost and Dean on Verification of Certificates of Students

in the External System (2010-2011)16. Sub-Dean, LASU School of Communication- 2004 to April 2010 17. Chairman, Curriculum Review Committee of the School of Communication, LASU18. Teaching, Research, and Community service 19. Programme Officer, B. Sc. Degree (Part Time Programme) in Communication20. Technology, Photo Journalism; Human Communication; and Book Publishing

Development (2004 to 2006)21. Chair, Faculty Book Review Committee (2004 – 2012)22. Member, Faculty Curriculum Review Committee (2004 to 2012). 23. Chair, Faculty Research and Book Development Committee (2008 to 2012).

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24. Pioneer Coordinator, Post-Graduate Studies Programmes, School of Communication, Lagos State University, 2003 – 2004.

25. Member, Post-Graduate School Board, Lagos State University , 2003-200426. Member, Curriculum Review Committee Post-Graduate School, LASU ,2003-200427. Member, Faculty Examination Malpractices Committee, 2004 to 201128. Chair, Faculty Student Disciplinary Committee (2010-2012)29. Member, Curriculum Review Committee, School of Part- Time Studies, LASU

(2006 to 2008).

(IX) PUBLICATIONS:

(a). Referred Books published:

1. Olatunji , R. W. (2010) Adve r t i s ing , e conom y and s oc i e t i e s i n A f r i c a : T he N i ger ian pe rs pec t i ve . Saarbrucken, Germany: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG. (Germany)

2. *Olatunji, R.W. Adeyemi, A. R., and AbdulRasheed, A. Afolabi. (2013). Essentials

of Corporate and Business Communication. Lagos, Nigeria: Communication for Development Network. (Nigeria)

3. *Olatunji, R.W and Jimoh, J. (2014). Soft Sell Magazines in Nigeria. Lagos: Lagos State University, School of Communication (Nigeria).

(b) Referred Books Edited

4. *Olatunji, R. W. and Laninhun, B.A. (Eds.) (2013). Dimensions of Advertising Theory and Practice in Africa. Dakar, Senegal: Amalion Publishing.

5. *Oso, Lai, Olatunji, R.W. and Owen-Ibie, N. (2014) (Eds.) Journalism and Media Nigeria: Context, Issues and Practice. Ontario , Canada: Canada University Press (ISBN 978-0-9733879-7-1)

(c) Chapters in Books already published:

6. Olatunji , R.W. (2004), “Advertising and Industrial Conflict Management in Nigerian University Educational sub-sector” , (pp.203-209). In Nwosu, I.E. and D. Wilson, (eds). Communication Media and Conflict Management in Nigeria. Enugu, African Council for Communication Education (ACCE) Nigeria Chapter.(ISBN-978-36959-1-6). (Nigeria)

7. ) Olatunji , R. W. (2005a) “Reward Management in Advertising Agencies for Industry Growth and Development: The Case of Nigeria,” (pp96-100). In Adams .M.G. and A..Alkafaji (eds.) . Business Research Year Book: Global Business Perspectives, Vol. XII, No.1 . Beltsville, M.D. (USA): International Academy of Business Disciplines (ISBN: 1-889754-090-9). (USA

8. Olatunji, R. W. (2005b). “Marketing Communication in an Inter-connected World Opportunities and Challenges in the Advertising Industry in Nigeria” (pp13-17).In Demoranville, C. (Ed). Marketing in an Inter-Connected World: Opportunities and Challenges VOL. XII. Miami, USA: Academy of marketing Science. (USA)

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9. Olatunji, R. W. (2005c). “Advertising Ethics in a Deregulated Economy: The case of Nigeria” (pp659-665). In Kaynak, E. & Harcar, T. D. (eds.). Global Business: The Challenges and Responsibilities in a World of Shifting Alliances. Hummelstown, PA 17036, USA: The International Management Development Association (IMDA). (ISBN: 1-888624-04-3) (USA)

10. Olatunji, R. W. (2006). “Effective News Release Writing”, (pp206-225). In Folarin, B, Obe, J, Oyero, O, and Ekeanyanwu (eds.). Themes in Communication Writing. Lagos, Nigeria: Standard Mass Concept Company. (ISBN: 978-070-849-9) (Nigeria)

11. Olatunji , R.W. (2007). “Advertising Media Planning, Buying and Selling in an Open Economy” (pp767-773). In Kaynak, E. and Harcar, T.D. (Eds.) Beyond Borders: New Global Management Development Challenges and Opportunities. Hummelstown, P.A. (USA): International Management Development Association. (USA)

12. Olatunji , R.W., (2008). “Towards Achieving the Millennium Development Goals in Nigeria: What Rules for Corporate Social Responsibility?” (Pp 223-241). In Mojaya, E.M.; Oyewo, O.O; M’BAYO, R, and Sobowale I.A. (eds.) Globalization and Development Communication in Africa . Ibadan: Ibadan University Press. (Nigeria) (ISBN: 978-121-441-4; 978-121-441-7) (Nigeria)

13. Olatunji R.W. (2008). “Corporate social Responsibilities Practices in Manufacturing Industries in Nigeria: The case of Ogun State”, (pp169-214). In Oso, L & Ajayi , Y. (eds.). Corporate social Responsibility of Business: Principles, Practice and Perspectives. Abeokuta: Nigeria Institute for Public Relations, Ogun State Chapter, Nigeria (ISBN: 978-978-087-857-3) (Nigeria).

14. Olatunji R. W. & Laninhun, B. A. (2009). 'Neoliberalism: What Benefits for the Advertising Industry in Nigeria?' (pp. 157-202). In Anthony A. Olorunnisola (Ed.), Media and Communications Industries in Nigeria: Impacts of Neoliberal Reforms between 1999 and 2007. Lewiston, New York, Wales & Ontario: The Edwin Mellen Press. (ISBN-13: 978-0-7734-4699-1; ISBN-10-7734-4699-0 (USA)

15. Olatunji, R. W. (2010). “Role of Integrated Marketing Communications in the Promotion of Cultural Artifacts”. In Ekeanyanwu, N & Okeke, C. (Eds.) Indigenous Societies and Cultural Globalization in the 21st Century: Is the Global Village Truly Real? (pp. 281-307). Saarbrucken, Germany: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG. (ISBN978-3-639-25760-1). (Germany)

16. Olatunji, R. W. (2010). “Adoption of Integrated Marketing Communication Strategies by Advertising Agencies in Nigeria” (pp350-349). In Kaynak Erdener & Harcar, T.D.(Eds.). Critical Issues in Global Business: Lessons from the Past, Contemporary Concerns and Future Trends. Hummeslstown, PA, USA: International management Development Association (USA) (ISBN: 1-888624-09-4). (USA)

17. Olatunji, R. W. and Ayodele, O.A.(2010) “Gender Portrayals in Advertising: Implications for Nigeria’s Development” ,(pp78-90 ). In Soola, E, Batta, H. and Nwabueze, C (Eds.). Communication and Africa’s Development Crisis: Essays in Honor of Professor Des Wilson. Saarbrucken, Germany: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG. (Germany). (ISBN- 978-3-639-32175-3). (Germany)

18. Olatunji , R. W. (2011). “Newspapers’ Cartoons Portrayal of Human Rights Abuses in Periods of Economic Deregu lation in Nigeria” (pp. 171-188). In Oso, Lai and

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Umaru, Pate (eds). Mass Media and Society in Nigeria. Lagos, Nigeria: Malthouse Press Limited. (ISBN 978-978-8422-28-0)(Nigeria)

19. Olatunji, R. W. (2011). “Understanding Conflict Mediation and Peace Building” (1-12), in Akinbo Olusola (ed.). Fostering Co-Existence and Effective Responses to Conflict. Lagos: Centre for Human Rights and Empowerment. (ISBN978-914-113-5) (Nigeria).

20. *Olatunji, R. W. (2012). “Advertising Media in Traditional African Societies”, pp. 235-250. In Babalola, E.T. and Azeez, T. (eds.). Critical Perspectives in Language, Literature and Communication Studies. Ile-Ife, Nigeria: Obafemi Awolowo University Press (Nigeria).

21. *Laninhun, B.A and Olatunji, R. W. (2013). “Introduction: An overview of advertising in Africa” (pp xv- xxii) In Olatunji, R. W. and Laninhun, B.A. (eds.) Dimensions of Advertising Theory and Practice in Africa. Dakar, Senegal: Amalion Publishing.

22. *Olatunji, R. W. (2013). Advertising in a globalising culture: The Nigerian experience. , (pp 110-110) In. Olatunji, R. W. and Laninhun, B.A (eds.). Dimensions of Advertising Theory and Practice in Africa. Dakar, Senegal: Amalion Publishing.

23. *Olatunji, R. W. and Enahoro, A. B. (2013). Indigenous forms of advertising media in Africa: what relevance in an age of globalisation?”, (pp.2-12). In. Olatunji, R. W. and Laninhun, B.A. (eds.) Dimensions of Advertising Theory and Practice in Africa. Dakar, Senegal: Amalion Publishing.

24. *Oso, Lai, Olatunji, R.W. and Owen-Ibie, N. (2014) . “Introduction” (pp. 1-16). In Oso, Lai, Olatunji, R.W. and Owen-Ibie, N. (Eds.) Journalism and Media Nigeria: Context, Issues and Practice. Ontario , Canada: Canada University Press (ISBN 978-0-9733879-7-1).

25. *Olatunji, R. W. and Jide Jimoh, (2014) “Soft Sell Publications in Nigeria: Evolutionary Trends, Issues and Prospects”, (pp.255-271). In Oso, Lai, Olatunji, R.W. and Owen-Ibie, N. (Eds.) Journalism and Media Nigeria: Context, Issues and Practice. Ontario , Canada: Canada University Press (ISBN 978-0-9733879-7-1)

(d) Articles in Learned Journals:

26. Olatunji, R. W. (2004). “Public Relations and the Nigeria Image project”, Public Relations for Good Governance and Reputation Management. Abeokuta: Nigerian Institute for Public Relation (pp 85-106). (Nigeria)

27. Olatunji, R. W. (2004). “Archaeology and sustainable tourism: What role for integrated marketing communication?” West African Journal of Archaeology 34 (1 and 2), pp 71-92

28. Olatunji, R.W. (2006) “The Service Sector in a Deregulating and Emerging Democracy: The case of the Advertising Industry in Nigeria (1999-2003)” Journal of Arts and Social Sciences, Vol.8 No.1 (April) (pp.35-45). (Nigeria)

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29. Olatunji, R. W. (2006). “Managing advertising creativity in a deregulating economy”, Alliance Journal of Business Research , Vol. 2 No.1, (Spring), (pp 83-90). (USA/India)

30. Olatunji, R.W. (2006) “Print Media Coverage of World Environment Day Activities in Nigeria (2000 – 2004)”, The Nigerian Journal of Communications, Vol. 4, Nos. 1&2, (pp25-37). (Nigeria)

31. Olatunji, R.W. (2007a). “The mass media, youths and reproductive health education in Nigeria”, International Journal of Social and Management Sciences, Vol. 1, No. 2, 77-100 (Sweden)

32. Olatunji, R.W. (2007b). “Magazine publishing in Nigeria: Overcoming the challenges”, Babcock Journal of Mass Communication, Vol.1 No. 2 (January), (pp.87-94). (Nigeria)

33. Olatunji, R.W. (2008) “Sustainable Cultural Tourism Development in Nigeria: What Roles for Marketing?” Journal of Development Communication , No. 1, Vol. 19 (June) (pp3-62). (Malaysia)

34. Jimoh, J. and Olatunji, R. (2008), “The Need for Human Interest Journalism Education in Media Studies Curricula”, African Journalism and Communication Review, Vol. No. 2 (Dec.) (Nigeria), (10-23)

35. Olatunji, R.W. (2009). “Will advertising revenue hurt Nigeria’s external broadcasting?”, International Journal of Broadcasting and Communication Technology, Vol.2 Issue 1 (December) (Nigeria), 139-153.

36. Olatunji , R. W. and Thanny, N. T. (2011). “Youth culture and new media: a study of telecommunications advertisements in Nigeria”, Journal of Development Communication , (Malaysia) (14-28) .

37. *Aladeyomi, S. A. and Olatunji , R.W. (2011). “Stemming the rate of failure in the West African Senior secondary School English Language Examination: What roles for cool and hot media?” Journal of Art and Education , Vol 1. No.01, pp. 159-166) (South Africa).

38. *Olatunji, R.W. (2011). “U ses of redundancy in print advertisements in Nigeria” (pp. 257-272.) Journal of Promotion Management ( Taylor and Francis) Volume 17, Number 2, ( USA)

39. *Olatunji, R.W. (2011) “ An Exploratory Study of Level of Adoption of Integrated

Marketing Communication by Advertising Agencies in Nigeria” (pp25-33), International Journal of Marketing Communication , (Spring), (USA)

40.*Olatunji , R.W and Akinjogbin, S.A. (2011) “Newspaper advertisements in the democratic process: the case of the 2007 Presidential elections in Nigeria” (pp189-405) International Journal of Public Affairs, (wwwwileyonlinelibrary.com):10.1002pa.419 DOI (John Wiley and sons Limited, UK.

41.*Olatunji, R. W. and Akhagba, O. (2013). “Children and Advertising Literacy: a study of selected schools in Lagos, Nigeria”, Global Advanced Research Journal of

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Social Science (GARJSS), Vol. 2 (8), (June) pp 134-142. Available online http://garj.org/garjss/index.htm

42. *Olatunji, R. W. (2013). “Managing outdoor advertising business in Nigeria: Trends, issues and prospects”, Social Sciences & Humanities Review, Volume 4, pp 51-78.

43. *Olatunji, R.W. and Aladeyomi, S.A. (2013). “Entertainment orientation of advertisements on television and social media: A study of selected brands in Nigeria’s telecommunications industry” , The Nigeria Journal of Communications, Volume 11, No. 1, pp. 243-267 .

44. *Olatunji , R. W. (2013). “Uses of semiotics in periods of hostilities, armed conflicts and peacebuilding among the Yoruba, South-West Nigeria”, AFRREV International Journal of Arts and Humanities”, ( pp 247-261), Vol. 2 (4), September. ISSN 2227-5452 (Online); ISSN: 2225-8590 (Print) (Ethiopia).

45. *Olatunji , R.W. (2013). “Communication and social change: A case for cause- related advertising in Nigeria”, Covenant Journal of Communication (CJOC) , Vol.1 No. 1 (Maiden Edition), July, pp 27-42

46. *Okorie Nelson, Oyesomi Kehinde, Olusola Oyero, Olatunji Rotimi Williams and Ebenezer Oludayo Soola (2014), " Effective Use of Information Sources for Breast Cancer Care: Interplay of Mass Media and Interpersonal Channels ", Journal of African Research in Business & Technology, Vol. 2014 (2014), Article ID 152107, DOI: 10.5171/2014.152107, pp. 1-12

47. *Olatunji , R.W . (2014). “As others see us: Differing perceptions of public relations in Nigeria among practitioners and general public”, Public Relations Review , DOI 10.1016/j.pubrev.2014.02.007 , pp. 466-472.

48. *Olatunji, R.W. and Babatunde, K. A. (2014) “Stigmatization and Discrimination against People Living with HIV and AIDS: A Study of Rural Dwellers in Kwara State, Nigeria”, Journal of AIDS Clinical Research and STDs Vol. 1 Issue 1, 001, pp. 1-6 Online Version at: http://heraldopenaccess.us/fulltext/AIDS-Clinical-Research-and-STDs/Stigmatization-and-Discrimination-against-People-Living-with-HIV-and-AIDS-A-Study-of-Rural-Dwellers-in-Kwara-State,-Nigeria.php#tab3

49.*Olatunji, R. W.; Akhagba, O. M. (2014). “Female professionals, advertising agency management, and Nigeria’s development challenge”, Journal of Mass Communication Journalism (JMCJ), Volume 4 No. 7, p. 55. http://dx.doi.org/10.4172/2165-7912.S1.003

50. *Olatunji, R. W. (2015). “Advertising Food to Children: Implications for Marketing

Communications and Public Policies in Nigeria”, Journal of Communication and Media Research, Vol. 7, No. 2, October 2015, 227 – 244.

(e) Articles in Referred Conference Proceedings:

51. Olatunji, R.W. (2007). “Towards achieving the Millennium Development Goal in Nigeria: What roles for corporate social responsibility?” In Mojaye, E. M. V., Salawu, A; and Oyewo, O.O. (eds.). Ebenezer Soola Conference on Communication: Proceedings, (pp342-352.) (University of Ibadan, Nigeria). (ISBN: 978-37739-5-X) (Nigeria).

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52. *Olatunji, R. W. (2014). “The Role of Advertising in the Promotion of Foreign-Oriented Food Culture among Children in Nigeria” (pp287-310). In Chouit, D. (Ed,) Proceedings of the International Conference on Media, Culture and Education, Conference Proceedings Series 40, held at Faculty of Arts and Humanities, of Moulay Ismail University, Meknes, Morocco, 23-25 November, 2010, with the collaboration of the UNESCO Chair Forum and Heritage, the Autonomous University of Barcelona, and the Gabinete de Communicacio y Educacion, Spain

(g) Technical Reports and Monographs:

52. *Matanmi O. D. and Olatunji, R. W. (2014). “Report of the Impact Assessment of Institute of IPCR-UNDP Training Programmes Administered in Nigeria (2009 – 2012). Abuja: Institute for Peace and Conflict Resolution (IPCR) and United Nations Development Programme (UNDP).

* Denotes new publications since the last promotion

(h) Major Conferences attended with paper read in the last 5 years & Professional experience:

1. African Council for Communication (Nigeria Chapter) Annual Conference and AGM, held in University of Maiduguri, December 2009.

2. Nineteenth Annual World Business Congress. Theme: Critical Issues in Global Business: Contemporary Concerns and Future Trends, July 21-25, 2010, Konya Turkey 30th December- 4th December, 2009)

3. African Council for Communication (Nigeria Chapter) Annual Conference and AGM, held in American University of Nigeria, Yola, October 2010

4. “A Study of Level of Advertising Literacy among Children in Selected Schools in Lagos, Nigeria”, Paper Abstract for presentation at First International Forum on Media and Information Literacy (May 12-13, 2010), SIDI Mohammed Ben Abdellah University, Faculty of Arts and Humanities, FES-SAIS, FEZ, Kingdom of Morocco- 2010

5. Second Professor Idowu Sobowale Conference Theme: 150years+ of Journalism in Nigeria, held at Caleb University, Imota, Lagos and presented a paper on “Historical Development of Soft Sell Publications in Nigeria” 11-13th May 2011.

6. Olatunji, R. W. and Aladeyomi, S. A. “Uses of Entertainment Media in Television Commercials of Selected Telecommunications Brands in Nigeria” , Paper presented at Nigeria English Studies Association, 28th Annual NESA Conference at University of Benin, Nigeria, October 25 2011

7. Aladeyomi, Simeon Ade and Olatunji, Rotimi Williams “Stemming the rate of failure in the West African Senior Secondary School English Language Examination: What roles for the cool and hot media?” Presentation at the International Conference on Research and Capacity

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Building, University of Ghana, Accra, Ghana in 15-16th September, 2011.

8. Attended National Conference on “Media, Terrorism and Political Communication in a Multicultural Environment”, organized by African Council for Communication Education (ACCE), Nigeria chapter, held from 20th to 22nd September, 2011 at the African Leadership Development Centre, Covenant University, Ota, Ogun State, Nigeria- 2011

9. Olatunji, R. W. and Akhagba, Omoye (2011) “A Study of Level of Advertising Literacy among Children in Selected Schools in Lagos, Nigeria”, Paper presented at First International Forum on Media and Information Literacy SIDI Mohammed Ben Abdellah University, Faculty of Arts and Humanities, FES-SAIS, FEZ, Kingdom of Morocco, June 15 to 17, 2011

10. Olatunji, R.W. “Children’s Day Celebrations in Nigeria: How Socially Responsible Are the Advertising Messages?” Paper presented at International Conference on Glocal Communication, 2011, and International Communication Fest (ICF), Ankura 2011, Bangalore, India 26th November 2011

11. “An Exploratory Study of Mirror and Current Images of the Public Relations Profession in Nigeria”, Paper delivered at Barcelona PR Meeting #3, International Conference on Representing PR: Images, Identities and Innovation, organised by the Universitat Oberta de Catalunya, the Universitat Pompe Fabra and the University of Waikato Barcelona, Spain, held on 2nd and 3rd July 2013. .

12. “African Network for Strategic Communication in Health and Development (AfriComNet)”, Practicum on Monitoring and Evaluation of Health Communication programs: Making a case for health communication, Accra, Ghana , June 2 to 4, 2014

13. 17th National Conference of African Council for Communication Education (ACCE) held at University of Calabar, Nigeria October. 2015

14. 3rd Idowu Sobowale International Conference on Globalization, Media Entertainment and Development, held at Covenant University, Ota, Nigeria, 27-28 October, 2015

(i) Seminars, Workshops & Consultations:

1. Institute of Peace and Conflict Resolution (IPCR), Nigeria on the joint programmes on “Mainstreaming Peace Building and Conflict Resolution in Development Programming” (2008-2013);

2. Training Consultant to the United Nations Development Programme (UNDP) and Nigeria Institute of Peace and Conflict Resolution (ICPR), Nigeria on the joint programmes on “Mainstreaming gender in conflict resolution and peace building in Nigeria” (2011-present).

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3. Academic Adviser to Ford Foundation International Fellowship Program, Nigeria; Pathfinder International; and International Ford Fellowship Program Alumni, Nigeria

4. Training Consultant to United State-based Consensus Building Institute on “Training Workshop on Negotiation and Public Conflict Resolution in the Nigerian Context”, November 5th to 7th 2007 at Abuja, Nigeria.

5. Training Consultant to “Centre for Human Rights and Empowerment” on Peace Building and Conflict Resolution in the Electoral Processes in Nigeria (2011).

6. STDs, HIV, AIDs: Knowledge, Attitude Practice Among Adolescents in Osun State, Nigeria, Research undertaken for the World Bank/Nigeria Population Research Fund (PRF), Nigerian Institute for Social and Economic Research (NISER), Ibadan, December 1997.

7. Olatunji, Rotimi W. Keynote Address on “Media Freedom for a Better Future: Shaping the Post-2015 Development Agenda”, at UNESCO World Press Freedom Day, at United Nations Information Centre, Ikoyi, Lagos, on 6th May 2014.

(j) Community Service:

1. Member, Board of Directors, Association of Advertising Agencies of Nigeria (AAAN) Advertising Academy.

2. Member, professional post-graduate diploma curriculum development committee of the Nigeria Institute for Training and Development (NITAD), on voluntary basis (2005 – 2006), NITAD Post Graduate Implementation Committee (2007 to 2011)

3. Public Relations Executive (PRE) African Council for Communication Education (ACCE), (Nigeria Chapter) (2008-2012)

4. Panel Member and Judge, Maiden Edition of Public Relations Essay Competition for Students of Tertiary Institutions in Lagos State, 2nd February, 2005, organized by Nigerian Institute of Public Relations , Lagos State.

5. Member, Faith Academy Governing Council, Cannanland Ota, Ogun State, Nigeria (2006/2007 Session to 2011)

6. Academic Adviser to Ford Foundation International Fellowship Program, Nigeria; Pathfinder International; and International Ford Fellowship Program Alumni, Nigeria

7. Part-Time Pastoral Service, Living Faith Church Worldwide, Canaan Land Ota, Ogun State, Nigeria.

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(k) Referees: Professor Olusegun Matanmi

Dean, Post Graduate School Lagos State University, Tel. 08033327527; 08027456286. E-mail: matami.daveson@gmail.com

Professor BANJI FAJONYOMI, Professor, Public Administration andLagos State University, Ojo, Lagos, NigeriaTel: 234 8033010398 E-mail: fajonyomib@yahoo.co.uk

Prof. Ayo Omotayo,Dean, Faculty of Social Science, Lagos State University,Ojo.

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R. W. OLATUNJI, PhD Professor of Public Relations and Advertising, School of Communication, Lagos State University

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