Rade aptovi

PORTFOLIO

FULL NAME:RADE APTOVI

BELGRADE, SERBIA, EUROPECURRENT RESIDENCE:

I basically grew up with Nintendo consoles [ NES & SNES ], two thirds of my play time probably goes to Super Mario sequels, one third to Donkey Kong trilogy. Years after, i still enjoy plugging NES onto my TV and playing Mario Bross.

INTERESTINGFACT

#149

a creative & resourceful individual with more thna decade of experience + a few awards here and there;graphic designer by nature, digital native by genetics, jack of all trades by spirit;

a dude of many talents & diverse interests [music, art, www, history, philosophy, languages, traveling];[hi]tech savvy, fan of all things digital, internet addict; navigation & interface conceptualist;

a jedi + a lot more!

QUOTE: "The mind is everything. What you think you become." - Buddha

FORMAL EDUCATION: Technical School Pozega; Enrolled the Polytechnic Academy Belgrade;

OTHER EDUCATION: Countless hours of online learning through tutorials, professional literature, online & offline master classes in fields of Design, Animation, 3D, Video Editing, Web Design... Many, many hours of practical work, neverending self

improvement and trend watching through blogs, forums, Social Networks...

BORN: September 14th 1982 [ Virgo/Scorpio ]

MUSIC: Electronic, Progressive & Psy Trance, DnB, Downtempo, Electro, Classical, World Music...

MOVIES: StarWars, Mujeres al borde de un ataque de nervios, Blade Runner, Trainspotting, Amelie...

BOOKS: 2001: A Space Odyssey, Clockwork Orange, 1984, Indian Tales, Neuromancer...

BRANDS: Apple, Diesel, Google, Skittles, Guinness, Nintendo, National Geographic...

ASSOCIATED CREATIVE DIRECTOR,MCCANN BELGRADE

CURRENT POSITION:

DIGITAL ART DIRECTOR, LEO BURNETT BELGRADE PREVIOUS POSITION:

BORN: September 14th 1982 [ Virgo/Scorpio ]

MUSIC: Electronic, Progressive & Psy Trance, DnB, Downtempo, Electro, Classical, World Music...

MOVIES: StarWars, Las Mujeres al borde de un ataque de nervios, Blade Runner, Trainspotting, Amelie, Lock Stock...

BOOKS: 2001: A Space Odyssey, Clockwork Orange, 1984, Indian Tales, Neuromancer...

BRANDS: Apple, Diesel, Google, Skittles, Guinness, Nintendo, National Geographic...

QUOTE: "The mind is everything. What you think you become." - Buddha

FORMAL EDUCATION: Technical School Pozega; Enrolled the Polytechnic Academy Belgrade;

OTHER EDUCATION: Countless hours of online learning through tutorials, professional literature, online & offline master classes in fields of Design, Animation,3D, Video Editing, Web Design... Many, many hours of practical work, neverending self improvement and trend watching through blogs, forums, Social Networks...

THE SKILLS

THE BASICS

DESIGN+ART DIRECTION: 3+ years of freelancing & 10+ years of professional engagement. I started with Leo Burnett Belgrade, part of a LB Worldwide Network. I understand that there are rules in a process, also when and how to apply them. I try to do as much personal projects as possible;

ANIMATION: Beginner to Intermediate level; I mostly use After Effects, though Ive got experience with Apple Motion, too. I also use Cinema4D for 3D - I can model some basic scene and put it to use (simple objects, mostly for simple mockups)

VIDEO EDITING: Very handy in this field, though Ive never edited a full feature movie, I can say that Im able to finish projects of different levers of compleci-ty. Please visit my , youll find projects for both business & fun concepts.

OTHER SKILLS: UI/UX, Social Media, Community Management, Some HTML & CSS, VJing, presentations in both Keynote and PowerPoint, Photo manipulation, OSs, Advanced user of Internet, text editing, research...

LANGUAGES: Serbian, Serbo-Croatian [fluent/native speaker], English [fluent, TOEFL certificate], Czech [basics], German [some basics], Greek [some basics]

3+ YEARS FREELANCING - My first steps in design, designed a lot of party flyers, posters, brochures, business cards... Basically smaller projects that resulted in first serious business opportunity - my first job.

AUGUST 2005 - DECEMBER 2014 - Got a job with Belgrades Leo Burnett office, and started to build a carrier in advertising. I started as a Junior Graphic Designer, and after a lot of hard work and a lot of learning, In 2010, I got promoted to Digital Art Director Position at Leo Burnett. Besides usual projects: concepts, mock-ups and UI design for mobile apps and websites, mostly for single campains or pitch projects, I helped winning a huge Digital Pitch for local Molson Coors beer brands. I did a good job with brands strategies for social media, content and conversation planing and developing.

Ive worked on some big national and international accounts, including: Philip Morris brands like Marlboro, L&M, Parliament [ markets of Western Balkan region ], Coca-Cola, Burn, Molson Coors beer brands like Becks, Jelen, Staropramen, Niksicko beer, Telco clients including Telenor, Promonte, Djuice, Vip Mobile [ part of Telekom Austria ], Doncafe, stark, 24Kitchen, Knjaz Milos, Frikom...

JANUARY 2015 - PRESENT - Started working in McCann Belgrade, and as an Associate Creative Director, leading a half of the office [alongside another ACD, under supervision of CD]. Client list includes Coca-Cola brands - regional, except for Schweppes which is pan European; mts/Telekom Srbija, RZB, LOreal...

THE BASICS

LEADERSHIP DIGITAL ACCELERATION, Knowledge Engineers, Istanbul 2012TOEFL, FCE-1, IFFL, Belgrade 1997, 1999S.A.T. TOOLS TRAINING, Belgrade, 2005LEO BURNETT HUMAN KIND TRAINING, Leo Burnett, 2011LEO BURNETT SHOPPER TRAINING, Leo Burnett, 2011WEBIT, Bulgaria 2011VODAFONE TELCO TRAINING, Vodafone UK, 2011. MANAGEMENT TRAINING - LEADERSHIP, FEEDBACK GIVING... McCann 2016CREATIVE TOOLS, Mindscapes Israel, 2016TCCC SHOPPER, The Coca-Cola Company, 2016

EPICA AWARDS [ Epica Bronze - Guru Jafforidza Integrated Campaign ]GOLDEN DRUM FESTIVAL [ New Driving Tests App - 1 gold, 3 silvers - New Driving Tests App; 2x Integrated Campaign Shortlist - Jafforidza, djuice; 5x TVC Finalist djuice ],FAB AWARDS LONDON [ Fab Award + Fabulous Award - Jafforidza Integrated Campaign ],ADS OF THE WORLD [ Bronze - Becks Sobriety Test mobile app ],FORFEST [ Gold - Jelen Sobriety Test mobile app ],AICP Festival [ shortlist for The Next Award ],GOLDEN THUMB FESTIVAL [ Grand Prix and Best Campaign - djuice Good Stuff Industry ],+ Other local awards ...

TRAININGS & CERTIFICATES

CLIENT LIST:

AWARDS LIST:

ADVERTISING AWARDS LIST

TVC

TVC

I was born & grew up in a small town of Poega. One day I was a bit too bored so i started to learn HTML :) First version was rather primitive back then. After a lot of reading, then practice, and finally research, Ive put together a town website, cca 1998- 1999. You could have read about history, culture, tourism, and other local issues. The only problem was that only 3-5 people there had Internet access :(

It took local municipality 5 years to understand the benefits and importance of such portal, and they finally acquired it as their official media outlet. Nowadays almost everyone is online, but the content and the looks of the current website is 10 times worse .

INTERESTINGFACT

#216

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