Recruiting_Kaiser Permanente Creative Team

hello. We’re the creative team.

GOOOOOO TEAM!

We're a full-service creative

POWERHOUSE

T H E C R E A T I V E T E A M

We’re made up of creative directors, copywriters, proofreaders, and designers. Together, we create all kinds of pieces — from fliers to floats to an entire store.

These materials fall into 3 different categories:

PROMOTIONAL INFORMATIONAL STRATEGIC

We’re not here to help drive a business. We’re here to champion a cause.

Everything we do supports Kaiser Permanente’s mission:

“ Our cause is health. Our passion is service. We’re here to make lives better.”

AND OUR WORK SHOWS IT …

Veggies rule.BEETS BEFORE

SWEETS!

First, let’s talk about our Promotional Work.

What?Conceptual pieces — from posters to t-shirts to flip books — designed to motivate and inspire Kaiser Permanente members

Why? To build brand awareness, blow out big campaigns, and reinforce our “healthy” mission

How?By flexing our creative muscles: A copywriter and designer team up to brainstorm the big idea, flesh it out, present it, and sell it. A proofreader goes through it with eagle eyes to make sure that the big idea is buttoned up.


Promotional


Promotional


Then, there’s our Informational Work.

What?Communication pieces — like brochures and fliers — that give members the key info they need to understand their plan and get care

Why? To provide clear, direct information to our members

How?A copywriter and designer distill and shape the information to make it really easy to understand. A proofreader acts as ”the gatekeeper” to ensure content accuracy and enforce that no key points get left behind.


Informational

kp.org/eguidebook

to Kaiser Permanente Services

Your Guidebook

Northern California | 2015–2016

During your visit what to expect when getting care

You make a payment when you check inWhen you come in for care, the receptionist will ask you to make a payment for your scheduled services. Your payment may only cover part of what you owe, especially if you get any unscheduled services during your visit. In that case, you’ll get a bill for the difference later.

If you get unscheduled services, you may have extra costsDuring your visit, your doctor may recommend services that weren’t scheduled. For example, he or she might order a blood test and an X-ray to get more information about your health. When you go to the lab or radiology department, you may need to make another payment for these services. If what you pay doesn’t cover everything you owe, you’ll get a bill for the difference later.

Before your visit getting an estimate of your costs

Use our online Estimates toolVisit kp.org/memberestimates for an estimate of what you’ll pay for many common services. Estimates are based on your plan benefits and whether you’ve reached your deductible — so you get personalized information every time.

Call us for an estimateIf you can’t get an estimate for a service online, call 1-800-390-3507, weekdays from 7 a.m. to 5 p.m. One of our representatives will be happy to help.

After your visit managing bills and expenses

Getting your billYou’ll get a bill if:

• Your payment at check-in didn’t cover the full cost of the services you got during your visit.

• You got unscheduled services during your visit.

If you’ve signed up for electronic billing, you’ll get an email alert instead of a bill. Depending on the kinds of care you received, you may get a “physician bill,” a “hospital bill,” or both.

Paying your billYou have several convenient options:

• Online: Visit kp.org/paymedicalbills to securely pay your bill online — 24/7.

• By mail: Send your payment in the return envelope that came with your bill.

• Over the phone: Call us at 1-800-390-3507, weekdays from 7 a.m. to 5 p.m., to pay with a credit or debit card.

Tracking your expensesYou can also track your costs and see how close you are to reaching your deductible and out-of-pocket maximum.

Once you reach your deductible, you’ll pay just a copay or coinsurance for covered services. Depending on your plan, you may pay copays or coinsurance for some services without having to reach your deductible. If you reach your out-of-pocket maximum, you won’t pay for covered services for the rest of the year. For a small number of services, you may need to keep paying copays or coinsurance after reaching your out-of-pocket maximum.*

• Your Summary of Accumulation (SOA): This statement tracks the care you’ve received and how close you are to reaching your deductible and out-of-pocket maximum. It is not a bill. You’ll only get an SOA for the months you get services that count toward your deductible or out-of-pocket maximum.

• Our online Out-of-Pocket Summary tool: Visit kp.org/outofpocket anytime for an update on how close you are to reaching your deductible and out-of-pocket maximum.

* See your Evidence of Coverage for your plan details, including the date your deductible and out-of-pocket maximum will start over.

During your visit what to expect when getting care

You make a payment when you check inWhen you come in for care, the receptionist will ask you to make a payment for your scheduled services. Your payment may only cover part of what you owe, especially if you get any unscheduled services during your visit. In that case, you’ll get a bill for the difference later.

If you get unscheduled services, you may have extra costsDuring your visit, your doctor may recommend services that weren’t scheduled. For example, he or she might order a blood test and an X-ray to get more information about your health. When you go to the lab or radiology department, you may need to make another payment for these services. If what you pay doesn’t cover everything you owe, you’ll get a

Use our online Estimates toolkp.org/memberestimates

many common services. Estimates are based on your plan benefits and whether you’ve reached your deductible — so you get personalized

Call us for an estimateIf you can’t get an estimate for a service online, call weekdays from 7 a.m. to 5 p.m. One of our representatives will be

Please recycle. This material was produced from eco-responsible resources.

Member and Marketing Communications 60246115 [Month] 2014

Before your visitGetting an estimate of your costs

During your visitWhat to expect when getting care

After your visitManaging bills and expenses

Kaiser Permanente Deductible HMO Plan

paying for careWe’re here to help you understand how your health plan works financially. This can make it easier to stay on top of your expenses and get the most out of your plan.

A deductible plan works a little differently than a traditional HMO plan. But you get all the same quality care and convenient resources you expect from Kaiser Permanente. The steps in this brochure will help you know what to expect before, during, and after each visit.

A focus on prevention

An important way to stay healthy is to find problems before they become serious. That’s why your deductible plan offers most preventive care services — like routine physical exams, mammograms, and cholesterol screenings — at little or no cost, even before you reach your deductible.

Visit kp.org/deductibleplans for more information about your plan.

Key terms

Here are some terms to help you understand your plan. See your Evidence of Coverage for your plan details, including the date your deductible and out-of-pocket maximum will start over.

Coinsurance: A percentage of the charges that you pay for covered services. For example, a 20 percent coinsurance for a $200 procedure means you pay just $40.

Copay: The set amount you pay for covered services — for example, a $10 copay for an office visit.

Deductible: The amount you pay for covered services each year before Kaiser Permanente starts paying. Depending on your plan, you may pay copays or coinsurance for some services without having to reach your deductible.

Out-of-pocket maximum: The maximum amount you’ll pay for covered services each year. For a small number of services, you may need to keep paying copays or coinsurance after reaching your out-of-pocket maximum.

Have an HRA, HSA, or FSA?If so, don’t forget: You can use the money in your health reimbursement arrangement (HRA), health savings account (HSA), or flexible spending account (FSA) to pay for care.* Just use the debit card for your account, if you have one, when you check in for your visit or when paying a bill later. Be sure to keep all receipts, bills, and Summary of Accumulations.

For more information

To check whether you’ve reached your deductible or out-of-pocket maximum, or if you have questions about your bill or Summary of Accumulation (SOA), call 1-800-390-3507, weekdays from 7 a.m. to 5 p.m.

* You can use your HRA, HSA, or FSA to pay for qualified medical expenses, which are defined under Internal Revenue Code Section 213(d) in IRS Publication 502, Medical and Dental Expenses, available at irs.gov/publications. Your employer may limit which qualified medical expenses HRA funds can be used for.

Getting the most out of your plan

Características

Consulte a un médico por videollamada en vivo*

Pase y consulte a un médico hoy mismo: sin necesidad de hacer cita. Es fácil. Simplemente consulte a nuestro enfermero en una sala privada. Luego tendrá una consulta por videollamada con uno de nuestros médicos.

¿Qué es una consulta por videollamada?Utilizamos tecnología de video para ayudarle a interactuar con un médico en vivo en una sala de examen privada. Durante su consulta por videollamada, usted permanece conectado a un equipo médico especial que le permite al médico tomar sus constantes vitales, como si estuvieran en la misma sala. Los resultados se envían directamente al médico durante su consulta. Un enfermero estará con usted en caso de que necesite ayuda.

Todos son bienvenidosTodos los compradores pueden usar Care Corner™. No importa si son miembros de Kaiser Permanente o no.

* La consulta privada por videollamada no es un servicio incluido en la cobertura de los beneficiarios de Medicare.

†Únicamente medicamentos nuevos. Para hacer un resurtido, debe ir a una farmacia de Kaiser Permanente.

‡ Si tiene razones para creer que tiene un problema médico de emergencia, es decir, un problema médico o psiquiátrico que requiere de atención médica inmediata para prevenir un peligro grave para su salud, llame al 911 o vaya al Departamento de Emergencias (emergency department) más cercano. Para obtener una definición completa de un problema médico de emergencia, consulte su Evidencia de Cobertura (Evidence of Coverage).

Atención de confianza para todosPodemos ayudar a diagnosticar y tratar muchos problemas de salud, incluidos:

• síntomas de resfriado común

• tos• dolores de oído• comezón en los

ojos o secreciones oculares

• salpullido u otros problemas no graves en la piel

• inquietudes de rutina sobre la presión arterial

• presión en los senos paranasales

• dolor de garganta (para pacientes de 17 años o más)

Asequible y conveniente Si usted es miembro de Kaiser Permanente y le gustaría consultar a un médivco por videollamada en vivo en este momento, únicamente tiene que pagar su copago de la visita al consultorio regular o su deducible: hasta un máximo de $40. Si usted no es miembro y necesita consultar a un médico, debe pagar $45. Y si recibe alguna receta nueva durante su consulta por videollamada, puede surtirla ahí mismo, en la farmacia de Walmart.†

Revise su salud: de manera gratuita• Cuando pase por nuestra práctica

ubicación, también podrá usar

nuestras estaciones gratuitas

de autoservicio para revisar

su presión arterial y su peso.

• Si usted es miembro de Kaiser

Permanente, puede registrarse

en kp.org para hacer una cita de

rutina, enviar un correo electrónico

a su médico, hacer preguntas sobre

sus beneficios de salud y más.

Consulte a un médico ahora: sin necesidad de hacer cita

Consulte a un médico por videollamada en vivo*

Pase y consulte a un médico hoy mismo: sin necesidad de hacer cita. Es fácil. Simplemente consulte a nuestro enfermero en una sala privada. Luego tendrá una consulta por videollamada con uno de nuestros médicos.


Todos son bienvenidosTodos los compradores pueden

. No importa si son miembros de Kaiser Permanente o no.


Atención de confianza para todosPodemos ayudar a diagnosticar y tratar muchos problemas de salud, incluidos:

• síntomas de resfriado común

• tos• dolores de oído• comezón en los

ojos o secreciones oculares

• salpullido u otros problemas no graves en la piel

• inquietudes de rutina sobre la presión arterial

• presión en los senos paranasales

• dolor de garganta (para pacientes de 17 años o más)

Asequible y conveniente Si usted es miembro de Kaiser Permanente y le gustaría consultar a un médivco por videollamada en vivo en este momento, únicamente tiene que pagar su copago de la visita al consultorio regular o su deducible: hasta un máximo de $40. Si usted no es miembro y necesita consultar a un médico, debe pagar $45. Y si recibe alguna receta nueva durante su consulta por videollamada, puede surtirla ahí mismo, en la farmacia de Walmart.†


* La consulta privada por videollamada no es un servicio incluido en la cobertura de los beneficiarios de Medicare.

†Únicamente medicamentos nuevos. Para hacer un resurtido, debe ir a una farmacia de Kaiser Permanente.

‡Si tiene razones para creer que tiene un problema médico de emergencia, es decir, un problema médico o psiquiátrico que requiere de atención médica inmediata para prevenir un peligro grave para su salud, llame al 911 o vaya al Departamento de Emergencias (emergency department) más cercano. Para obtener una definición completa de un problema médico de emergencia, consulte su Evidencia de Cobertura (Evidence of Coverage).

Revise su salud: de manera gratuita• Cuando pase por nuestra práctica

ubicación, también podrá usar

nuestras estaciones gratuitas

de autoservicio para revisar

su presión arterial y su peso.

• Si usted es miembro de Kaiser

Permanente, puede registrarse

en kp.org para hacer una cita de

rutina, enviar un correo electrónico

a su médico, hacer preguntas sobre

sus beneficios de salud y más.

Consulte a un médico ahora: sin necesidad de hacer citaCaracterísticas

Consulte a un médico por videollamada en vivoPase y consulte a un médico hoy mismo: sin necesidad de hacer cita. Es fácil. Simplemente consulte a nuestro enfermero en una sala privada. Luego tendrá una consulta por videollamada con uno de nuestros médicos.


Todos son bienvenidosTodos los compradores pueden usar Care Corner™usar Care Corner™usar Care Corner. No importa si son ™. No importa si son ™

miembros de Kaiser Permanente o no.



Member and Marketing Communications 60258509 September 2014

kp.org/kerncounty Todos son bienvenidos.

Regístrese. Hágase un chequeo. Siga su camino.

Conozca el nuevo Care Corner™, convenientemente ubicado en el Walmart de su localidad, donde puede hacerse cargo de sus necesidades médicas diarias.

Horarios Consultas por videoconferencia: de jueves a lunes, de 11 a. m. a 7 p. m.

Estaciones de autoservicio: disponibles durante el horario normal de atención.

UbicaciónWalmart 5075 Gosford Road Bakersfield, CA 93313

No hay disponibles servicios de emergencia.‡

KP Library: CLN06d041_DG_flip.tif


InformationalYour new member guide

kp.org/newmember

GOOD THINGSARE INSIDE

kp.org/location

If you reasonably believe you have an emergency medical condition, which is a medical or psychiatric condition that requires immediate medical attention to prevent serious jeopardy to your health, call 911 or go to the nearest emergency department. For the complete definition of an emergency medical condition, please refer to your Evidence of Coverage (EOC).

Think Urgent Care Another choice when you need care quickly

Sometimes even good dogs bite

60218613 September 2014

Open 7 days a week, no appointment necessary

The rewards program runs from July 1, 2015, through April 30, 2016, and is open to Fort Vancouver Regional Library benefits-eligible employees 18 and older who are Kaiser Permanente members. Kaiser Permanente Added Choice Plan members can participate in this program. For a full list of activities you need to complete to earn the $25 reward card and be entered to win a prize, visit https://healthworks.kp.org/fvrl. If you think you can’t meet a requirement for a reward because of your health, you may be able to earn it by doing something else. Please contact your employer or union to learn more. They’ll help you find a way to earn the same reward based on what’s right for your health. If you like, your doctor can also be part of this decision. You can take the Total Health Assessment as often as you would like, but you can only earn a reward for it, if available, once during the reward period. Kaiser Foundation Health Plan of the Northwest, 500 NE Multnomah St., Suite 100, Portland, OR 97232

START NOW

Questions? Call us at 360-906-5073, Monday through Fridayfrom 8 a.m. to 5 p.m. Or email us at [email protected].

You’re invited to earn healthy rewardsJust complete these 2 wellness activities by April 30, 2016. You’ll earn a $25 Visa reward card from your employer and get entered in a drawing for a chance to win a smart watch.

1. Test your:

• Blood pressure

• Total cholesterol

• Blood sugar

• Body mass index (BMI)

2. Take the Total Health Assessment online.

This program is open to Fort Vancouver Regional Library employees who are Kaiser Permanente or Added Choice members.

The rewards program runs from July 1, 2015, through April 30, 2016, and is open to Fort Vancouver Regional Library benefits-eligible employees 18 and older who are Kaiser Permanente members. Kaiser Permanente Added Choice Plan members can participate in this program. For a full list of activities you need to complete to earn the $25 reward card

https://healthworks.kp.org/fvrl. If you think you can’t meet a requirement for a reward because of your health, you may be able to earn it by doing something else. Please contact your employer or union to learn more. They’ll help you find a way to earn the same reward based on what’s right for your health. If you like, your doctor can also be part of this decision. You can take the Total Health Assessment as often as you would like, but you can only earn a reward for it, if available, once during the reward period.

Kaiser Foundation Health Plan of the Northwest, 500 NE Multnomah St., Suite 100, Portland, OR 97232

Call us at 360-906-5073, Monday through Fridayfrom 8 a.m. to 5 p.m. Or email us at [email protected].

This program is open to Fort Vancouver Regional Library employees who are Kaiser Permanente or

If you reasonably believe you have an emergency medical condition, which is a medical or psychiatric condition that requires immediate medical attention to prevent serious jeopardy to your health, Evidence of Coverage (EOC).


Finally, there’s our Strategic Work.

What?Things like guidelines, toolkits, and initiatives

Why? To provide our partners with instructions and resources for using our materials to meet their marketing goals

How?A copywriter/designer team communicates the how-to in a smart, memorable way, plus offers valuable data. A proofreader meticulously analyzes it until it’s a flawless, finished piece.


© 2014 Kaiser Foundation Health Plan, Inc. For internal use only.4 Version 1.0 ›› November 2014

Explaining Coverage and Costs » Introduction

This guide is for all communicators within Kaiser Permanente. It’s the go-to resource for informing all written and verbal communications about health plan coverage and costs. The purpose of this guide is to:

• Influence all coverage and costs communications — from training tools to multichannel communications.

• Simplify the language we use to describe financial information and complicated health plan terminology.

• Create consistency in how health plan details are explained in print, online, on the phone, and in person.

• Improve members’ experience with Kaiser Permanente by empowering them to really understand their plans.

Who is this guide for?

“What you think is simple, is not simple enough.”— Kaiser Permanente member

Jargon, jargon, jargon.

????!!!!!

© 2014 Kaiser Foundation Health Plan, Inc. For internal use only.5 Version 1.0 ›› November 2014

Explaining Coverage and Costs » Introduction

As Kaiser Permanente employees, we live and breathe health plans. Our members don’t. They’re often frustrated and confused. Here’s what we know about our members:

Many don’t know the basics of their plans. They may not understand what’s covered, what’s not covered, or what their costs will be. And some are surprised when they get a bill.

They have limited health literacy. About 5 in 10 Americans read at or below an 8th-grade level. And 9 out of 10 don’t understand health information well enough to make good health decisions.

They’re stressed. Most members wait until they or a loved one gets sick or injured to try to figure out their coverage. The costs just add to the stress, and health literacy drops even lower.

Why is being clear and simple so important?

Clear and Simple is:

The right thing to do.Communicating clearly gives our members more equitable access to care.

The smart thing to do.Clear and simple communication improves sales and retention.

The law. Clear and accurate language is required by federal and state law and regulatory agencies.

Learn more about our Clear and Simple principles at brandcenter.kp.org.

1

2

3

Health literacy is the ability to read, understand, and use health care information to make health decisions. Clear and simple communication empowers people to make better decisions about their health.

Limited Health Literacy

Limited Literacy

A Clear and Simple Guide

© 2014 Kaiser Foundation Health Plan, Inc. For internal use only.

Explaining Coverage and Costs How we can make financial information clearer and simpler for our members

Strategic

Table of Contents

5 ways to reach our audience

3 phases of communication

Color

Photography

Typography and layout

Customizable fields

Co-branding

Do’s and Don’ts

3 4 6 10 15About System Overview Brand Standards Customization Examples

For internal use only

AboutHealthWorks Guidelines System Overview Brand Standards Customization Examples 8

For internal use only

Brand Standards

PhotographyHealthWorks imagery shows real, everyday people doing healthy things at home, at work, and in the community. It embodies a welcoming, “start where you are” attitude that presents HealthWorks as accessible to everyone. It combines real-life scenarios with healthy, inspirational symbols to make an emotional connection with our audience.

HealthWorks Guidelines

11

STRATEGY & PLANNING

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Partners in Health e-newsletter


Partners in Health e-newsletter or spring print newsletter







Partners in Health e-newsletter or fall print newsletter



New Member ID card(s) and welcome bookmailed + automated welcome call1

New Member reminder letter to select PCP (NoCal only)1

New Member reminder letter to select PCP (NoCal only)1

LCM incentive to register on kp.org2

LCM recommended screenings reminder2

2014–2015 Guidebook3

LCM classes/programs reminder2

LCM open enrollment reminder2

LCM reminder to register on kp.org2

New Member welcome letter from PCP (NoCal only)1

New Member satisfaction check-in1

Flu campaign

In-Home Engagement

1 Based on January 1 activation date (or upon plan effective date during the year).2 Low-contact member (LCM) population determined by level of interaction with care delivery system. 3 Guidebook is distributed to Medicare and Medi-Cal members only. Also available to all members on kp.org/eguidebook.

Year-round engagement happens both in the home and the workplace, as well as in the community. This calendar shows the communications our California members will receive at home in 2015. Use it to help guide your engagement planning for the year.

3

How to use the toolkit

20

ACQUISITION

DescriptionAn at-a-glance explanation of the advantages to choosing Kaiser Permanente. It covers personal doctors, convenient facilities, and our unique model of care.

New this year• Refreshed design• 10 photography options• Option to replace benefits grid

with expanded value message• For use with either fully insured

or self-funded groups

AudienceProspective members

Special considerationsThe Advantages Handout of years past is now available in email and home-mailer formats. On the back of the handout, a customizable benefits summary may be added, showing up to three different plans. This option is available in all regions except MAS and OH.

Customization optionsBenefits summary Enrollment date(s)Group name and logoPhotographyRegionCompany microsite URL

Advantages Communications

TACTIC Email Mailer HandoutGeneric California Handout

KP Experience Handout

ITEM NUMBER

English 60224612 60224309 60222414 N/A 60222510

Bilingual English/ Spanish

N/A 60224611 60224908

REGIONS CA, CO, GA, HI, NW

CA, NATL

SIZE N/A 5" x 7" (folded; three panels)

8.5" x 11"

ESTIMATED PRICE

See Communications Showcase

See Storefront No charge See Storefront

ORDER INFO COMMUNICATIONS SHOWCASE

@HPI

STOREFRONT

@HPI

HPUB @HPI

STOREFRONT

@HPI

THUMBNAIL

[Event Name] for [Group Name] [Employees]: [Dates and times]

[Location] [Address1] [Address2] [City, State ZIP]

[Set co-branding space]

Make the best choice for a healthy tomorrow

Choose more than a health plan. With Kaiser Permanente, you also get top doctors, personalized care and attention, convenient facilities, and advanced technology — all together in one easy-to-use package that helps you live life to the fullest.

If you have questions about our plans, call us [hours, including weekend hours if any]:

[insert regional phone numbers] [insert regional phone numbers] [insert regional phone numbers]

[insert regional phone numbers] [insert TTY phone number]

[my.]kp.org[/thrive][/company]

[Set space for regional footers]

Take a look at some of your group’s benefits

[†Scheduled prenatal care, first postpartum visit, and well-child care (0 to 23 months)]

[‡Coinsurance applies after you meet your deductible.]

This is only a summary of some benefits and their copays and coinsurance. Please see your Evidence of Coverage for more information about coverage, limitations, and exclusions for all benefits, including those not listed in this summary.

[Annual deductible] $[XX] individual/$[XX] family

[Annual out-of-pocket maximum] $[XX] individual/$[XX] family

Covered Service You Pay

[Selected benefit] [$XX copay/ XX% coinsurance†/free text]






[Prescription drugs (30-day supply)] [XX% coinsurance† (generic maintenance)/XX% coinsurance† (other generic)/XX% coinsurance† (brand)]

A better choice for good health

[“VERTICAL” LOGO FPO] [“HORIZONTAL” LOGO FPO] MMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMM

[Return address line 1][Return address line 2][Return address line 3]

Make the best choice for a healthy tomorrow[Open enrollment] for [Group Name] [Employees]:

[Month date, year]–[Month date, year]

Please recycle. This material was produced from eco-responsible resources.Member and Marketing Communications 60224309 June 2014 [XXXXX-XXXXX]

The power to choose With many great doctors and convenient facilities, it’s easier to get the care

you need when and where you want it. Plus, you can choose and change your doctor anytime.

Excellent care Our specialists and multidisciplinary care teams are pioneering new ways to prevent, detect, and treat illness — leading to healthier tomorrows for our members and the communities we serve.

Your health. Your way. We’re here when you need us — in person, by phone, or online. Through

our website or the KP app, you can manage your family’s health care anytime, anywhere.*

Healthy extras We’re not your typical health care provider. We partner with you inside

and outside the doctor’s office — with resources like [farmers markets] and wellness classes — to help you feel your best. Some classes may require a fee.

Discover the Kaiser Permanente difference


[“HORIZONTAL” LOGO FPO] MMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMM

A better choice for good healthNationwide, over 9 million people turn to us as their trusted partner in total health. With everything you get, it’s easy to see why Kaiser Permanente is the best choice for your health.

your health. your way.We’re always here when you need us, however you need us — in person, by phone, or online. With convenient online and mobile tools, you can manage your family’s health care anytime, anywhere.

excellent careYou’re at the center of everything we do, which is why the personalized care you get leads to healthier tomorrows. Our board-certified specialists and multidisciplinary care teams are pioneering new ways to prevent, detect, and treat illness.

the power to chooseWith many great doctors and convenient facilities, it’s easier to get the care you need when and where you want it. Plus, you can choose and change your doctor anytime, for any reason.

healthy extrasWe’re not your typical health care provider. We partner with you so you have the knowledge and resources to manage your health — inside and outside the doctor’s office. We also partner with local communities through health education programs and events.

[[Employer Group Name][employees]: Choose Kaiser Permanente![Open enrollment] is [Month XX, 20XX,] through [Month XX, 20XX].

[my.]kp.org[/thrive][/company]

If you have questions, call Customer Service beginning on [customer service start date].

Self Funded NATL

Note: Many features discussed here are available only to members receiving care at Kaiser Permanente medical facilities.

Your health benefits will be self-insured by your [employer][union][Plan sponsor]. Kaiser Permanente Insurance Company will provide certain administrative services for the Plan and will not be an insurer of the Plan or financially liable for health care benefits under the Plan.

[Region] [Phone number] [Times]









Member and Marketing Communications 60222414 June 2014 [XXXXX-XXXXX]


A better choice for good healthNationwide, over 9 million people turn to us as their trusted

partner in total health. With everything you get, it’s easy to

see why Kaiser Permanente is the best choice for your health.

Note: Many features discussed here are available only to members receiving care at Kaiser Permanente medical facilities.

1-800-464-4000 English 1-800-788-0616 Spanish

�1-800-757-7585 Chinese dialects�1-800-777-1370 TTY for the deaf,

hard of hearing, or speech impaired

kp.org

If you have questions about our plans, call us 24 hours a day, 7 days a week (closed holidays).

your health. your way.We’re always here when you need us, however you need us — in person, by phone, or online. With convenient online and mobile tools, you can manage your family’s health care anytime, anywhere.

excellent careYou’re at the center of everything we do, which is why the personalized care you get leads to healthier tomorrows. Our specialists and multidisciplinary care teams are pioneering new ways to prevent, detect, and treat illness.

the power to chooseWith many great doctors and convenient facilities, it’s easier to get the care you need when and where you want it. Plus, you can choose and change your doctor anytime, for any reason.

healthy extrasWe’re not your typical health care provider. We partner with you so you have the knowledge and resources to manage your health — inside and outside the doctor’s office. We also partner with communities through health education programs and events.

Experience the Kaiser Permanente difference

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60222510 Month 2014 [XXXXX-XXXXX]

Your health benefits will be self-insured by your <employer> <union> <Plan sponsor>. Kaiser Permanente Insurance Company will provide certain administrative services for the Plan and will not be an insurer of the Plan or financially liable for health care benefits under the Plan.

To learn more about Kaiser Permanente, visit <my.>kp.org</company>.1 These features are available when you receive care at Kaiser Permanente facilities.2 24-hour service is not available in Colorado.

The experience… With some health plans With Kaiser Permanente1

Choosing your doctor All you know is that your doctor accepts your insurance.

You can research and choose your doctor on kp.org. Switch anytime.

Estimating your costs You may be in the dark as to what the services you need will cost you.

Get a personalized estimate of your out-of-pocket costs before you come in for a visit.

Your health. Your way. Even for minor concerns, you make an appointment, drive to the doctor’s office, and sit in the waiting room.

For minor concerns, you can request a phone appointment or email your doctor’s office with routine questions.

24/7 advice nurse When your child has a late-night fever, there’s often no medical advice available.

Specially trained Kaiser Permanente nurses can offer medical advice by phone, 24/7.2

Visiting a specialist Hope that your primary care doctor has sent your records.

Your specialist has already reviewed your information via your electronic health record.

Making an appointment Call, wait on hold, and get frustrated. Schedule routine appointments from your computer or mobile device.

During your visit Your doctor flips through your files, searching for answers you’ve already given him.

Your doctor can easily access your medical history and prescriptions through your electronic health record.

Recalling your doctor’s instructions

You can take notes during your visit, or trust your memory later.

View your past visit details and most lab test results online, whenever you want.

Asking routine questions without a visit

Call your doctor’s office, leave a message, and hope you don’t miss the return call.

You can email your doctor’s office, and get a reply usually within 48 hours—sometimes sooner.

1: Self Funded NATL


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Description Gives a concise summary of the communication.

New this year Calls out new or updated features.

Audience Tells who the communication is targeted to.

Special considerations Presents related communications, links to more information, and other recommendations.

Customization options Lists how the communication can be modified using the Print-On-Demand store.

Intuitive layout The communication tool pages make it easier for you to build enrollment campaigns and create strategic engagement opportunities throughout the year. Important details are clearly called out so you can quickly find what you need.

engagement toolkit 2015Communications to inform and inspire consumers



Strategic


Our Brand Photography

WOO HOO!

AND IF THAT DOESN’T GRAB YOU … we’ve won awards.

HOW Design Communication Arts Graphic Design USA Hermes Creative Awards HPRMA (Healthcare Public Relations & Marketing Association) MarCom Awards

Then, there’s our culture.

Even though we’re all different, we come together like collaboration superstars.

And when it comes to our projects, we move quickly, but thoughtfully. We thrive on innovation and fresh thinking.

We’ve also got a pretty spectacular work/life balance. So, there’s plenty of time for yoga, yodeling, yam baking, or whatever you’re into.

YODEL LAY-HEE-HOO!


Overall, we’re just a bunch of good people doing our part to help make lives better.

DOES THIS SOUND LIKE YOU? If so, come join us!

LET’S MOVE MOUNTAINS!

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