reebokpptpresentation-121118032217-phpapp01

8/12/2019 reebokpptpresentation-121118032217-phpapp01

1/36


2/36


3/36

Founded in England in 1895 as J.W. Foster

and Sons, a manufacturer of track shoes

Renamed Reebok in 1958.

North American distribution rights purchased

by Paul Fireman in 1979.

Fireman and a few investors bought theparent company in 1984.


4/36

Vision Statement

Continue to bring inspiration to present and future

athletes, while maintaining the company's standard of

quality for its products.

Mission Statement

At Reebok, we see the world a little differently and

throughout our history have made our mark when wevehad the courage to challenge convention. Reebok creates

products and marketing programs that reflect the brands

unlimited creative potential. ."


5/36

1890-1930

J.W. Foster and Spikes of Fire

in the 1890s, Joseph William Foster made some of

the first known running shoes with spikes in them.

1950-1980

A Gazelle Named Reebok, A Company on the Move

In 1958, two of the founder's grandsons started acompanion company that came to be known asReebok, named for an African gazelle.


6/36

1980s By 1981, Reebok's sales exceeded $1.5 million.

In 1986, Reebok made its first strategic acquisition,

The Rockport Company.

1990's

Reebok began a transition from a company

identified principally with fitness and exercise to

one equally involved in sports.


7/36

2000-10

Reebok and the National Football League announced anexclusive partnership that serves as a foundation of theNFLs consumer products business.

Reebok formed a long-term strategic partnership with the

National Basketball Association. Reebok launched Rbk Hockey, a new and innovative line

of ultra-high performance hockey equipment.

In January 2006, adidas-Salomon AG acquired Reebok,forever altering the worldwide sporting goods industry

landscape. Reebok launched ZigTech, designed to conserve and

return energy to the athlete for a soft and springy ride.


8/36

2011-12

In 2011, Reebok formed a long-term alliance withone of the biggest fitness movements of our time,CrossFit.

Reebok also announced its long-term partnershipwith producer, artist and designer Swizz Beatz.

Reebok also launched RealFlex.

Reebok Indias ex-MD, COO Bhagat arrested forfraud.

In the news -Reebok Hires Lancaster MBAs ToWork On New Branding Strategy.


9/36


10/36

The product line of a Reebok retail outlet generally

consists of sports accessories. The product line is

divided into four sections:

1) Shoes

2) Apparels

3) Sports equipment4) Exercising / health products

5) Personal grooming.


11/36

1) Shoes

Reeboks specialty is their shoes. They vary from shoes for every day use

to professional footwear. The outlet has around 4000 different types of

shoes. The outlet also sells floaters and sandals which have gained a

tremendous amount of popularity among the youth.

2) Apparels

These include T-Shirts & shirts, track suits, shorts, socks& caps which a

quiet popular among teenagers , sportsmen and professionals.

3) Sports Equipment

Sport equipment includes like Cricket bats & balls, Tennis balls and

gymnastic equipment.

4) Exercising / Health Products

It also sells exercising / health products like dumbles &weights, skipping

ropes etc. Recently Reebok has launched its Iverson Collection .


12/36


13/36

This Reebok showroom is a speciality store and is a

franchisee organization. The products are basically

shoes , apparels, sports equipment, health products

etc. The horizon of products is very limited, that is,there are only a few types of product. According to

the need of customers, specialty store sare further

divided into

single-line stores,

limited-line stores and

super-speciality stores


14/36


15/36

Narrow product line with a deep assortment , such as apparel

stores, sporting goods stores, furniture stores , florists, andbookstores would be super specialty store ,clothing store

would be a single line store and a mens clothing store would

be a limited line store.

Specialty Store:

Franchise Organization:

Contractual association between a franchiser (manufacturer,

wholesalers, service organization)and franchisees(independent business people who buy the right to own and

operate one or more units in the franchise system).

Franchising has been prominent in dozens of product and

service areas.


16/36

Winning companies will be those who can meet

customer needs economically and conveniently and

with effective communication.

The marketing mix of Reebok has a focused

market. It also has been campaigning on the

product, price, promotion and place.


17/36

Marketing Mix

Product

Price Promotion

Place

TARGETMarket

ChannelsCoverageAssortmentsLocationsInventory

Transport

PromotionAdvertising

Sales ForcePublic RelationsDirectMarketing

List PriceDiscountsAllowancesPaymentPeriodCredit

Terms

ProductVarietyQualityDesign

FeaturesBrand NamePackagingSizesServicesWarranties

Returns


18/36

Promotion includes all the activities thecompany undertakes to communicate andpromote its products to the target market.


19/36


20/36


21/36

Identity and image needs to be distinguished.

Identity comprises the ways that a company aims to

identify or position itself or its product.

The Reebok symbol represents Vectoran animal

similar to the Cheetah which runs very fast.


22/36


23/36

From a buyers point of view, each marketing toolis designed to deliver a customer benefit. RobertLauterborn suggested that the sellers four Ps

correspond to the customers four Cs.

Four Ps Four CsProduct Customer solutionPrice Customer cost

Place ConveniencePromotion Communication


24/36


25/36


26/36

R&D teams at Reebok create footwear, apparel andhardware with the primary focus being on fitnessand training.

Reebok Advanced Concepts (RAC) team, ensures

specific concepts can be taken right through frominitial idea to production.

Reeboks R&D activities are primarily located inCanton/Massachusetts, USA, with collaboration

partners at Advanced Development Centres inChina and Vietnam, which focus on newtechnology developments, cutting-edge materialsand treatments and manufacturing solutions.


27/36


28/36


29/36

Strength

The firm can predict the shoe market and come up with productsthat will create market.

Diversifies its products into the competitive market. New technology makes the firm to be able to make better shoes.

The top firm in the shoe industry.

Utilize market research and development and try to find outconsumer's preferences.

Able to enter into different markets and to gain market share fromit.


30/36

Weakness

Reebok's current position in the apparel industry is not strong.

Go for too many segments, so company can't handle all of themwell, and it may cause company to loss its market in the long run.

Put the company operation oversea may get company potentialrisks.

The company's non-Reebok brand footwear may be potentialcompetitor for itself.


31/36

Opportunity

The market is big, and the increasing demand isexpected.

Produce oversea will help company to cut down itscost on labour, and generate more margins on itsproducts.

Newer Technology development or innovations canhelp company to get more profit and market shareon its future products.

Extend its distribution network via its ownsubsidiaries or individual distributors will increaseReebok 's future sales.


32/36

Threats

The industry is controlled by fads and the fads are nearly not

predictable.

Reebok facing strong competitors in the casual market, and

competitor's products are trendy, fashionable, and fleshy.

Rapid changes in technology and consumer preference that

can occur in the footwear and apparel markets constitute

significant risk factors in the Company's operations.

The Company's other product lines also continue to confront

strong competition .


33/36

40 Main Footwear Factories in 8 Countries

600 Apparel Factories in 29 Countries

450 Raw Material Suppliers

27 Freight Forwarders

Transportation modes include Ship, Truck, Rail

and Air

34 Custom Brokers Over 5,000 purchase orders placed each month


34/36


35/36


36/36

THANK YOU!

Documents

reebokpptpresentation-121118032217-phpapp01