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Introduction to ICICI 2nd largest bank with total assets of 1,67,659 crore.
Founded-1955
Headquarters-Mumbai, Maharashtra Equity shares are listed in BSE and NSE and the ADR
are listed in NYSE.
Ranked 3rd amongst listed companies of Indian stock
exchanges
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PRODUCTS SERVICES OF ICICI PRODUCTS
1) Savings Account
2) Home loans3) Car loans
4) Lockers
5) Family wealth Account
6) Foreign Ex services
7) Demat Accounts
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SERVICES
1) Wide variety of deposite products such as internet and
mobile banking.
2) Credit and debit cards.3) Travel cards with US dollar, Euro pounds etc.
4) Customer care.
5) Nomination facility.
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Driving Forces Internet Banking
Bill payment Funds transfer
Money manager
Quick payments
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Globalization
ICICI to set up its branches in countries like US,Hong-Kong, Sri Lanka, etc.
Serves NRIs.
Subsidiaries overseas.
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Growth Net income & profitability
Deposits grew from 13% to 16%.
Credit growth from 17% to 22%.
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Innovation 24X7 electronic banking
Tab banking
Bank-on-the-Move E-Locker
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Michael porter's five forces mode
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Intensity of Existing Rivalry
Low storage costs (ICICI Bank)
Government limits competition (ICICI Bank)
Large industry size (ICICI Bank)
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Bargaining Power of Suppliers
Inputs have little impact on costs (ICICI Bank)
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Bargaining Power of Customers
Large number of customers (ICICI Bank)
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Threat of Substitutes
New Aspirants in Banking sector like AV Birla, TataGroup, IFCI etc.
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Threat of New Competitors
Strong distribution network required (ICICI Bank)
High capital requirements (ICICI Bank)
High sunk costs limit competition (ICICI Bank)
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Industry requires economies of scale (ICICI Bank)
Geographic factors limit competition (ICICI Bank)
High learning curve (ICICI Bank)
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Competitors sizeLast Price Market Cap.
(Rs. cr.)
Net Interest
Income
Net Profit Total Assets
ICICI Bank 976.40 108,913.39 25,706.93 4,024.98 363,399.71
HDFC Bank 2,087.55 95,962.73 16,172.91 2,948.69 183,270.78
Axis Bank 1,328.20 54,184.44 11,638.02 2,514.53 180,647.87
Kotak Mahindra 829.30 30,303.99 3,255.62 561.11 37,436.31
YES BANK 321.00 10,946.75 2,369.71 477.74 36,382.50
IndusInd Bank 223.75 9,197.47 2,706.99 350.31 35,369.52
Federal Bank 330.20 5,644.5 3,673.23 464.55 38,850.88
JK Bank 875.05 4,242.05 3,056.88 512.38 42,546.80
ING Vysya Bank 344.80 4,139.22 2,232.90 242.22 33,880.24
Karur Vysya 608.70 3,313.49 1,757.94 336.03 21,993
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Channel Strength
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Access to Costumer Base
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Experience of sponsors
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Access to capital
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Strong Brand Name
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Weaknesses of ICICI Bank
The ICICI bank has the most stringent policies interms of recovering the debts and loans, and creditpayments.
The bank service charges are comparatively higher
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Opportunities of ICICI Bank
Banking sector is expected to grow at a rate of 17% inthe next three years
The concept of saving in banks and investing infinancial products is increasing in rural areas as morethan 62% percentage of Indias population is still inrural areas.
Within next four years ICICI bank is planning to open1500 new branches
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Threats of ICICI Bank
RBI allowed foreign banks to invest up to 74% inIndian banking
HDFC is the major competitor for ICICI, and otherupcoming banks like AXIS, HSBC impose a majorthreat
In rural areas the micro financing groups hold a major
share
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