港漂找室友租房平台

Andrea Chris Auir Angeline Carol Saron

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Introduction

Product exhibition

Cost & Revenue

Q&A

Agenda

IntroductionMarket Valuation

Target Users

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5

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16,000 students

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172 Followers20 Replies

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Who are our target users?

来港新⽣生

港漂⼀一族 房东/中介

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Product exhibitionPrototype

Cost & RevenueBalance Sheet

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Price Apr May Jun July Aug Sep Oct Nov Dec

Labor

Developer 4,000 12,000 0 0 0 0 0 0 0 0

Designer 5,000 5,000 0 0 0 0 0 0 0 0

Maintainer 2,000 0 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000

Marketer 4,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000

Social Media Operator 4,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000

Assistant 8,000 0 8,000 40,000 40,000 40,000 16,000 8,000 8,000 8,000

Event

CUHK students’

union500 0 0 1,000 1,500 0 0 0 0 0

Other school 1,000 0 0 2,000 3,000 0 0 0 0 0

SEM Baidu & Google 2,000 0 2,000 4,000 4,000 2,000 2,000 2,000 2,000 2,000

Monthly Cost 37,000 36,000 73,000 74,500 68,000 44,000 36,000 36,000 36,000

Summary 37,000 73,000 146,000 220,500 288,500 332,500 368,500 404,500 440,500

Fixed Cost 0 0 0 0 0 0 0 0 0

Cost

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Statistic

The number of___(every year) Notes

Total Newly come student 16,401 source:HK Immigration Department, 2012

Newly come undergraduate 2,000 source:HK Immigration Department, 2012

Newly come graduates 14,401 including PHD and research student

Mainlander who works in HK 8,000-9,000 Source: 港漂圈

Accumulated Mainlanders 100,000 Source: 港漂圈

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Anticipated Number Price(HK$) Apr May June July Aug Sep Oct Nov Dec

Post 360 100/month 0 0 2,000 25,000 6,000 1,000 1,000 500 500

Personal Tailor 58 1,000/

person 0 8,000 10,000 15,000 15,000 3,000 3,000 2,000 2,000

Stick to the top 30% of 365 days, 5 quota 20/day 0 1,750 1,800 2,800 2,800 1,000 300 200 300

ADs

homepage banner (980x100) 170 CPM 0 11,730 15,000 15,850 11,730 2,000 2,000 850 850

2 homepage sidebar (320x450)

240/bar, 450/2 bars

CPM0 31,050 40,000 40,000 31,050 7,250 5,250 1,000 1,000

Search Page banner(728x90~550) 300 CPM 0 20,700 28,000 28,000 20,700 2,000 2,000 1,500 1,500

Search result page banner(480x185), one big banner or 2 small banners

170 CPM 0 11,730 15,850 15,850 11,730 1,500 1,500 500 500

Search result page sidebar(320x450~550) 240 CPM 0 16,560 20,000 20,000 16,560 5,200 2,500 2,200 1,000

Monthly Revenue 0 101,520 132,650 162,500 115,570 22,950 17,550 8,750 7,650Summary 0 101,520 234,170 396,670 512,240 535,190 552,740 561,490 569,140RMB 0 81,216 187,336 317,336 409,792 428,152 442,192 449,192 455,312

Revenue

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RMB

0

100,000

200,000

300,000

400,000

500,000

Apr May Jun July Aug Sep Oct Nov Dec

Cost Revenue

73,000

81,216

Thank youfor your attention

Q&A