港漂找室友租房平台

Andrea Chris Auir Angeline Carol Saron

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Introduction

Product exhibition

Cost & Revenue

Q&A

Agenda

Introduction

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16,000 students

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172 Followers20 Replies

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Who are our target users?

来港新生

港漂一族 房东/中介

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Product exhibition

Cost & Revenue

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Price Apr May Jun July Aug Sep Oct Nov Dec

Labor

Developer 4,000 12,000 0 0 0 0 0 0 0 0

Designer 5,000 5,000 0 0 0 0 0 0 0 0

Maintainer 2,000 0 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000

Marketer 4,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000

Social Media Operator 4,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000

Assistant 8,000 0 8,000 40,000 40,000 40,000 16,000 8,000 8,000 8,000

Event

CUHK students’

union500 0 0 1,000 1,500 0 0 0 0 0

Other school 1,000 0 0 2,000 3,000 0 0 0 0 0

SEM Baidu & Google 2,000 0 2,000 4,000 4,000 2,000 2,000 2,000 2,000 2,000

Monthly Cost 37,000 36,000 73,000 74,500 68,000 44,000 36,000 36,000 36,000

Summary 37,000 73,000 146,000 220,500 288,500 332,500 368,500 404,500 440,500

Fixed Cost 0 0 0 0 0 0 0 0 0

Event

CUHK students’ union 500

Other school 1,000

SEM Baidu & Google 2,000

Cost

Labor

Developer 4,000

Designer 5,000

Maintainer 2,000

Marketer 4,000

Social Media Operator 4,000

Assistant 8,000

Fixed Cost

Server

Domain

Hardware

Rent

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Statistic

The number of___(every year) Notes

Total Newly come student 16,401 source:HK Immigration Department, 2012

Newly come undergraduate 2,000 source:HK Immigration Department, 2012

Newly come graduates 14,401 including PHD and research student

Mainlander who works in HK 8,000-9,000 Source: 港漂圈

Accumulated Mainlanders 100,000 Source: 港漂圈

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Anticipated Number Price(HK$) Apr May June July Aug Sep Oct Nov Dec

Post 360 100/month 0 0 5,000 25,000 6,000 0 0 0 0

Personal Tailor 58 1,000/

person 0 8,000 10,000 20,000 20,000 0 0 0 0

Stick to the top 30% of 365 days, 5 quota 20/day 0 1,750 3,000 3,100 3,100 0 0 0 0

ADs

homepage banner (980x100) 170 CPM 0 11,730 17,850 17,850 11,730 0 0 0 0

2 homepage sidebar (320x450)

240/bar, 450/2 bars

CPM0 31,050 47,250 47,250 31,050 0 0 0 0

Search Page banner(728x90~550) 300 CPM 0 20,700 31,500 31,500 20,700 0 0 0 0

Search result page banner(480x185), one big banner or 2 small banners

170 CPM 0 11,730 17,850 17,850 11,730 0 0 0 0

Search result page sidebar(320x450~550) 240 CPM 0 16,560 25,200 25,200 16,560 0 0 0 0

Monthly Revenue 0 101,520 157,650 187,750 120,870 0 0 0 0Summary 0 101,520 259,170 446,920 567,790 567,790 567,790 567,790 567,790RMB 0 81,216 207,336 357,536 454,232 454,232 454,232 454,232 454,232

Revenue

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RMB

0

125,000

250,000

375,000

500,000

Apr May Jun July Aug Sep Oct Nov Dec

Cost Revenue

73,000

81,216

Thank youfor your attention

Q&A