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Ruben Cruz 14308 Newbern Loop, Gainesville, VA 20155 | 571-839- 1105 | [email protected] Executive Summary Committed, results oriented professional with over 25 years of managerial experience in fast-paced environments. Proven track record in maximizing the profit potential of large businesses through strong leadership, identification of market trends and creating new business opportunities. Experienced sales closer. Exemplary customer service focus to a diverse customer base assuring that the customer feels valued. Recognized as an effective leader with excellent analytical, interpersonal and communication skills. - Professional Experience Sales Manager February 2004 to Present M Beem Jewelers, Reston, VA Recruited, trained and coached the staff in order to achieve assigned sales goals. Researched fashion trends in order to fulfill customer’s requests. Assisted clientele with jewelry designs. Increased the repair department’s profit 35% by identifying new suppliers offering lower materials costs. Minimized the costs of

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Ruben Cruz 14308 Newbern Loop, Gainesville, VA 20155 | 571-839-1105 |

[email protected]

Executive Summary

Committed, results oriented professional with over 25 years of managerial experience in fast-paced environments. Proven track record in maximizing the profit potential of large businesses through strong leadership, identification of

market trends and creating new business opportunities. Experienced sales closer. Exemplary customer service focus to a diverse customer base assuring that the

customer feels valued. Recognized as an effective leader with excellent analytical, interpersonal and communication skills.

- Professional Experience

Sales Manager February 2004 to PresentM Beem Jewelers, Reston, VA Recruited, trained and coached the staff in order to achieve assigned sales goals. Researched fashion trends in order to fulfill customer’s requests. Assisted clientele with jewelry designs. Increased the repair department’s profit 35% by identifying new suppliers offering lower materials costs. Minimized the costs of operation 25%, researching and contracting new vendors. Maintained open communication channels with the suppliers. Planed and conducted the store’s open house sale including vendors, sales goals, decorations and entertainment.

Store Manager February 2003 to February 2004 Kay Jewelers , Tysons Corner, VA

Cultivated strong customer relations in order to achieve corporate sales goals and improve daily business. Provided the staff with the latest knowledge and tools in order to prepare them reach their sales goals. Prepared time schedules with the

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objective of optimizing store coverage while minimizing payroll dollars. Followed and revised all corporate standards and guidelines. Implemented and set into action new merchandise programs.

General Manager June 1999 to February 2003Jared the Galleria of Jewelry, Plano, TX

Developed a professional sales staff that achieved the highest net profit increase for the entire company during 1999, 50% in the first year. Facilitated daily, weekly and monthly training seminars enhancing the development of the store’s staff knowledge. Mediated employees as well as customers conflict resolution. Achieved 20% increase in sales by mentoring and coaching employees. Managed merchandise inventory in excess of 4 million dollars. Set into action all human resources rules and regulations. Completed and facilitated bi-yearly employees merit reviews. Created and executed plans for special events successes. Maintained a professional and fun work environment where staff was encouraged to develop their full potential.

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Education

Nuclear Engineering

University of Florida Gainesville, FL Studies in nuclear engineering and mathematics.

Fluent in Spanish

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References

James W. Hefti

Vice President of Human Resources

Advanced Technology Services- Peoria, IL

Phone: 309-693-6264

Email: [email protected]

Sherlene Bradbury

Owner/ Appraiser

YB Associates- Rockville, MD

Phone: 301-335-6687

Email: [email protected]