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Scenario Design Process Handout
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SCENARIO DESIGN PROCESS
情境故事法操作過程
agenda
§ What we are going to do today
§ Previous Case
2 Scenario Design Process
For Day One
Introducing the Scenario Approach and its potentials
Macro Forces X 3 + Top 10 (4 posters)
Key Idea Generation + 1 poster (at least 5 product ideas 4 positive 1 negative)
Target User
3 Scenario Design Process
Macro Forces I
§ Social – market culture, life style, political atmosphere
§ Economic – purchasing power, consumer factor
§ Technical – new technology for the market, material, your specialty
§ Brainstorming top 10
4 Scenario Design Process
Current Product
Product opportunity
gaps Anticipatory
design
How to predict the trend
§ Using set theory
§ It is Hard to predict
5 Scenario Design Process
Examples of set
§ 911
ú Bad for international aviation & tourism
ú Good for domestic travel, mine safety appliance mask, nB sneakers (patriotism)
§ Red zone robot
ú Bad bankrupt, chernobyl + three mile island
ú Sewer repair (1200~2000 millions) 6 Scenario Design Process
Ready to work
§ SET factor - Discuss one topic at a time
§ brainstorm
§ Use markers to write down BIG letters in the post-it for people to see & discuss
§ Overlapping is okay
§ Group similar ideas
§ Prepare your company name and 6 minutes presentation
7 Scenario Design Process
Macro Forces brainstorm
8 Scenario Design Process
Macro Forces poster
9 Scenario Design Process
IMPORTANT FORCES
§ Knowledge EconoMY PS2 vs PS2 game
§ The world is flat § 2005 世界是平的 - 把握這個趨勢,在 21世紀才有競爭力 The
World is Flat 作者:佛里曼/著 原文作者:Thomas Friedman 譯者:楊振富‧潘勛 出版社:雅言文化 出版日期:2005年11月23日
§ The World Is Flat: A Brief History of the Twenty-first Century 作者:Friedman, Thomas L. 出版社:Farrar Straus & Giroux 出版日期:2007年08月07日
10 Scenario Design Process
Key Idea Generation • Using the 30 issues to develop 8 product ideas
• Discuss and vote for the best from the 8 product ideas • TOP 8 Product Ideas should include 5 positive + 3 negative
• Some details could be added to the ideas. • Please mark the relationships to the original macro FORCES
• Text and graphics are both fine
11 Scenario Design Process
Basic function and needs Brainstorm the functions and needs of the primary idea of your company
12 Scenario Design Process
Target User Think about the representative users of the target product
Using 5W1H to render the target users, the character, problem, and needs will be more clear
Include CRITICAL ISSUES and KEY IDEAS
13 Scenario Design Process
Target User II
。
14 Scenario Design Process
Scenario Brainstorming I Using scenario brainstorming sketches (情境腦力激盪圖) to develop details about the relationships between user and product and additional functions
Example: the shopping process and related CI & KI of TAO(陶美惠)
15 Scenario Design Process
Scenario brainstorming II
16 Scenario Design Process
銀髮族生活型態與生活需求調查
§ 實地觀察
§ SET/ 生理心理 / 實地觀察 ◊ 銀髮族生活型態 (一般與台灣) ◊ 生活需求
§ Why Our Product Is Needed?
18 Scenario Design Process
For Day two & Three
Character Mapping 代表族群角色選樣
Scenario & Situation 人/事/時/地/物-狀況腦力激盪
Scenario Story Board 情境故事板
19 Scenario Design Process
Situation Brainstorming Using 5w1H to thank about Event Situation & Flow Chart Try to generate a serial process of an event Group work/ one user per participants
20 Scenario Design Process
Character Mapping Except the representative user, please generate other target users to think about the range of user characters Group work/ one user per participants
21 Scenario Design Process
Scenario Design Process 22
銀髮族生活型態與生活需求調查
§ SET/ 生理心理 / 實地觀察 à◊銀髮族生活型態 (一般與台灣) à 生活需求 à Why Our Product Is Needed?
§ Character Mapping
§ 實地觀察 Report
§ Storyboard X 3
Storyboard I § Each slot of flow chart could be a storyboard
§ Please generate 10 storyboards where we can see event sketches, and related CI & KI
§ PLEASE USE PHOTOS OF REAL PEOPLE
24 Scenario Design Process
Storyboard II § All the storyboards of the targets users together could help us to think about the details and different dimensions of the idea
§ Different storyboards verify the necessary of the idea as well.
25 Scenario Design Process
Scenario Design Process 26
For the final day
關鍵議題與設計訴求課題 (Critical Issue & Key Theme)
設計訴求及概念發展 (Key Theme & Concept Development)
概念構想整合+ 構想提案規劃 (Concept Drawing + Concept Synthesis)
提案發表 (Presentation) 5mins VIDEOS
27 Scenario Design Process
Critical issue & Key theme All group members discuss their critical issues and key ideas.
28 Scenario Design Process
Final top 10 themes § Using the storyboards to synthesize the final top 10 themes (設計訴求) § Each theme could include KI, design concept, and its illustrations of.
29 Scenario Design Process
Using the top 10 themes to propose a solid design concept
Writing up the Scenarios for presentation Present the Scenario
Concept Synthesis (概念構想整合)
30 Scenario Design Process
PROCESS ENDS BUT THE CONCEPT LASTS
活動結束但概念持續發展