Shanghai New International Expo Center (SNIEC) · PR Newswire advertorial publishing will cover the entire network stream (include feedback reports). 6.Pre-Exhibition News Briefing

Shanghai New International Expo Center (SNIEC)

2019.11.12-14

www.railmetrochina.com

智+轨道发“ ”未来

Driving Smart Rail towards an Intelligent Future

Rail+Metro China 2019

Brand positioning —— promote brand influence

Through magazines, official website, e-newsletters, official WeChat platform etc., pushing news feeds about your

products to more than 60,000 professional visitors who are from all sectors of rail and tunnel industries domestic and

abroad.

Expand exposure —— explore new business opportunities

Rail+Metro China will attract all the rail industry’s leading suppliers in China and extending to Asia & Pacific Rim.

We are offering on-site billboard display and handing out print ads to all the visitors, buyers and distributors, which are

able to help you attract more high quality customers.

Face-to-Face with your customers —— embolden communications with your customers

Invite your customers to visit your booth, through the most direct way to know the latest features of your products.

Embolden your existing relationship with your customers by face-to-face communication.

Wide media report exposure —— continue your investment returns

Your targeted customers will continually receive your products information through our print media and e-newsletters,

which will maintain your investment returns and consolidate your business orders.

You may get value from our promotion plan


No.2345, Longyang Road, Shanghai, China

2019.11.12-14 Shanghai New International Expo Center SNIEC( )


WeChat is now considered as the new media platform for branding and promoting. Rail+Metro China’s WeChat (ID: RailMetroChina) was established in 2013, through providing professional industry news feed and services, the account has attracted over 20,000 followers, and with 5% average growth rate monthly. The messaging frequency is 2 times a week. Advertisement: Send out your company/product information through our platform twice a month, and place your company’s ads. banner (or logo)under the article at the same time.(The articles and relevant images should be provided by the sponsor).

1.Official WeChat Platform Promotion

Issue time: every Friday (sponsors should provide all the materials before the issue date).

Price: US$480/time

EDMs will be sent out at least twice a month, the content is focusing on industry trend, product information and dynamic news of the exhibition. The e-newsletters will be delivered to potential visitors on the basis of over 50,000 email addresses database. You can promote your product through this platform.

2.Email Direct Marketing (EDM)

Issue time: every Monday (sponsors should provide all the materials before the issue date).

Price: US$650/time

The <Exhibition Preview> will contain highlights of conferences and exhibits, and then mail them out 1-2 months before the exhibition to invite the industry’s top elites. Sponsors can put the company’s logo together with the organizer’s logo on the <Exhibition Preview> as the jointly invitation. Advertisement: 1 color page ads.; 1 paragraph of no more than 300 words introduc-tion along with 3 images of your products/company.Size: 110mm×210mm (W×H)

3. <Exhibition Preview> Advertisement

Delivery time: August-October, 2019

Price: US$1600/1 section

Pre-Exhibition Value-added Items Release Cycle: Before Nov.2019





The most effective way to attract visitors!Invitation cards will be delivered by direct mail and also enclosed in industrial media publications and handouts, in order to ensure the invitations will be sent to all industry specialists. Size/format: 110mm*210mm (W*H); 300dpi (designs should be provided by the sponsor)

Position: Exhibition information on the front side and sponsor’s information on the back side.Print run: 50,000 copies

4.Advertisement on Invitation Cards (include visitor registration form)

Delivery time: August-October 2019

Price: US$800/10,000 copies

SMS has features of timeliness, high open rate and has no limitation on daily messaging frequency. Rail+Metro China have collected over 200,000 valid cell phone numbers, and we have a strong background support system to manage these data and send periodic messages.

5.SMS Platform Promotion

The sending time will be assigned by the sponsor. Please provide the draft text as required (must be in accordance with the provisions of the country).

Price US$800/ 10,000 data in each message (70-140 characters including punctuations)

Price: US$9,550/1 issue (including production fee)

The advertisement flyers can be enclosed in Shanghai newspapers such as <Jiefang daily>, <Shanghai Morning Post> etc. It needs more further consulting if you want to cooperate with the main newspapers other than Shanghai, such as in Beijing, Guangzhou, Shenzhen, Chengdu, etc.Size/Format: A4 210mm*285mm (W*H) Color pageQty/Time: 200,000 enclosed ads/ select 2 major newspapers (sending out to the key regions 1 week before the exhibition).

7.Advertisement Enclosed in Newspapers

1. Media Partners (30)Short news of your products and activities will be published through our selected media partners (the text should be no more than 150 characters).

2. Mass Media and Cross-Industry Media, e.g.:Mass media and cross-industry media such as <Shanghai Morning Post> and <The

Age>. According to different media forms, advertorials or direct advertisement will be released through 2 of the selected media partners 1 week before the exhibition.

PR Newswire advertorial publishing will cover the entire network stream (include feedback reports).

6.Pre-Exhibition News Briefing

Price: US$ 1,600/1 issue/2 media partners (according to different medias, the price could be negotiable)

Price: US$ 9,550/issue

Pre-Exhibition Value-added Items Release Cycle: Before Nov.2019





Post advertisement on the <Visitor Guide> is one of the most effective ways to promote brand image to all visitors. The <Visitor Guide> will be handed out at the entrance, which can guide visitors to your booth.Size: 140mm*245mm (W*H) (designs should be provided by exhibitor)Print run: 20.000 copiesTargets: Onsite visitors/conference audiencesAds. Position: Inside front cover / Inside full page

1.<Visitor Guide>

Price: US$3,200 (Inside front cover)/ US$1,600 (Inside full page)

On-site Value-added Items Release Cycle: 12-14 Nov.2019

More than 30,000 trade visitors, speakers and exhibitors will wear the badges with the individual’s information (name/company) on the front side and your advertise-ment on the back side/add-on layer.Print run: 30,000 piecesTargets: Onsite visitors/conference audiences/speakers/exhibitorsFinished size: 85mm×60mm (W×H) back page

3.Exhibitor/Visitor’s Badge Advertisement

Price: 1. US$4,800/10,000 pieces

2. US$9,600 for Exclusive

(Including production fee)

Logo bags will be handed out at the entrance to all exhibitors and visitors for free to collect exhibition materials.Print run: 30,000 bagsTargets: Onsite visitors/conference audiencesSize: 340mm*370mm (W*H)Format: Logo + Chinese/English name (single sided)

2.Logo Bag Advertisement

Price: Price: US$4,800 /10,000 bags (including production cost)





Logo bags will be handed out to every visitor, in which your company’s brochures/fly-ers will be enclosed. All visitors will receive your company’s information before they reach your booth. Size: A4 (brochures/flyers should be provided the sponsors)

5.Logo Bag Enclosed Advertisement

Price: US$800 for 30,000 bags

Outside billboard will be placed outside the No. 1 Entrance Hall which is a good opportunity to show your company image to all the visitors who are passing by. Limited quantity, first come, first served. Position: Outside the No. 1 Entrance Hall

Size A: 5m×4m(H×W) US$2,400 (including production costs and service fee; designs should be provided by the sponsor)Size B: 5m×8m(H×W) US$4,000 (including production costs and service fee; designs should be provided by the sponsor)

6.Billboard outside the Entrance Hall (No. 1 Entrance)

The billboard will be placed at the corridor between the No. 1 Entrance Hall and Hall W1, which every registered visitors and exhibitors will pass before they start visiting. That is the best place to inform your booth location.

Size/Price: 5m×6m (H×W) US$3,200(Including production and service fee; designs should be provided by the sponsor)

7.Billboard in the corridor connecting the Entrance Hall No. 1 and the Hall W1

More than 30,000 exhibitors and visitors will be wearing the belts with your compa-ny’s logo on it around the hall, which will leave a deep impression to everyone.Size: Width 20 mm

4.Exhibitor/Visitor’s Badge Belt Advertisement

Price: US$3,200 for 10,000 belts (including production fee)






The advertisement banner will be hanging at the corridor between the No.1 Entrance and Hall W1 which will surely lead large amount of visitors to your booth.Size: 5m*0.7m (W*H) (Double side print)Qty: 10 spots/ corridor

8.Advertisement Banner hanging in the Hallway

Price: US$/3,200 (including production and service fee, and design draft should be provided by company)

Advertisement flags will be hanged in the main path of the exhibition hall, which will impress visitors deeply.Qty limitation: 10 flags in each hallSize: 3m×6m (W×H) (Double side print)

10.Flags hanging in the Main Path of the Exhibition Hall

Price: US$4,800/ 1 flag (including production fee)

Ground guide will be stick on the hall ground and contain your booth number and company name to guide the visitors.

9.Ground Guide Advertisement

Price: US$800/set (8 pieces/set)

During the exhibition, the trade visitors first need to enter the No.1 Entrance Hall to register. Your advertisement will be printed at the bottom of the registration counter.Size: 2m×1m×0.5m (L×H×W) (KT board printing)

11.Hanging Advertisement in the No.1 Entrance Hall

Price: US$2,400/set. (including production and service fee)






The industry insight interview from specialized media such as <World Railway>, <Urban Mass Transit>, <High-speed Railway and Rail Transit>, <Today Rail Transit> etc.Form: Onsite video interviewInterviewee: Assigned person at the exhibition booth Publish forms: publishing interview videos on websites; composing interview articles and publishing on WeChat platform or/and magazines (different forms will be applied according to different media).Publish time: within 2 months after the exhibition

12.Media Interviews

Price: US$320/media (only for the interview)

Onsite interview by CBN and the interview will be broadcast in the related programs. Broadcast time: during the exhibition

13.TV Interviews

Price: US$8,000/interview

The interview will be carried out at the SMG station before the exhibition opens, which will be broadcast in the related program. Company qualification: Listed companies will be preferred. The company should enjoy high reputation in the industry or/and own a valuable brand. Broadcast form: recorded broadcastBroadcast time: during the exhibition

14.SMG Interview

Price: US$4,800/edition






Rail+Metro China will provide each exhibitor/sponsor a customized plan for pre-exhibition and on-site promotion.

You can select your preferable items.

Contacts:Shanghai Intex Exhibition Co., Ltd.Add.: 11F, 55 Loushanguan Road, New Town Mansion, Shanghai 200336Tel: +86-21-6295 1060 Fax: +86-21-6278 0038

Sales InquiriesMr. Bill WuTel: +86-21-6295 1059 Email: [email protected]

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Shanghai New International Expo Center (SNIEC) · PR Newswire advertorial publishing will cover the entire network stream (include feedback reports). 6.Pre-Exhibition News Briefing