STRATEGIC MANAGEMENT PRESENTATION

ON “RISHABH TOURS &

TRAVELS”

BY GROUP 2:MEET GOR 11020PARESH KAPIL GRIGLANIHARSHA KESWANI 11031SHYMA SAMUEL 11040

05/01/23

1

Industry AnalysisTravel and tourism is the largest service industry globally in

terms of gross revenue and foreign exchange earnings.

It is also one of the largest employment generators in the world.

It is been driven by societal and business interests and motivated by the human urge for new experience.

Tourism is both cause and consequence of economic development.

Tourism in India has registered significant growth over the years.

05/01/23

2

Cont.•This has been led by growth in both leisure and business tourism.

Rising incomesIncreasing affordability, Growing aspirations, Increasing globalization, and a growing airline industry

along with improvement in travel-related infrastructure Have supported industry growth.

•Tourism holds immense potential for the Indian economy. It can provide impetus to other industries through backward and forward linkages and can contribute significantly to GDP.

05/01/23

3

About the CompanyRishabh Tours & Travels is one of the most leading car & bus

service provider on lease, in Gandhidham since year 1996.

Previously they were into the business of hotel & from that business itself they started poaching & maintaining customer in lending cars. (for e.g.. They rented car to hotel Maruti during 1998-2000)

Then after 2000, they solely concentrated in travel business & now the result is they provide services to top class hotel like Radisson & big corporates & MNC’s like Lewis Dreyfus, Jinadal Salt,cargil India etc.

They offer vehicle for hire on casual & monthly basis with well mannered and experienced drivers.

05/01/23

4

Cont.They have 12 bus and 70 premium Cars.

From their car rental service you can travel to remote areas of Kutch, where you can witness natural treasures of the land.

They are concentrating more on their Corporate clients and specially MNC’s in Kutch region.

KPT is the regular client of them since 1998.

Currently they are into contract with Hotel Radisson & they have traveling desk at their also.

05/01/23

5

Vision, Mission & Goals05/01/23

6

OBJECTIVES:

To satisfy the needs of customer with safe travel media.

To be consistent in maintaining the commitments with the customers.

To maintain the quality service provided to MNCs.

To retain the existing staff.To conduct the business with ethics.

Business Model•Rishabh Tours & Travel’s has differentiated itself

with its two distinct growth engines.

Contract with their corporate clients.

Providing Luxury Cars to their big budget customers.

05/01/23

8

ORGANISATION CHART

Key Values of Rishabh Tours & Travels

•Key values that they are deploying through their internal and external communications are as follows:-

Commitment with their ClientsRelation with clients.Comfort to their customer.Quality service.

05/01/23

10

Dimensions Of Business Definition05/01/23

11

ORGANISATION STAKEHOLDERS RELATIONSHIP

ORGANISATION

EXTERNAL STAKEHOLDERS

CUSTOMERS,SUPPLIERS,

GOVERNMENT REGULATORS,

BANKS/CREDITORS.

INTERNAL STAKEHOLDERS

EMPLOYEES,OWNERS.

CONTRIBUTION/

SUPPORT

EXPECTATIONS/

CLAIMS

Critical success factors

• The critical success factors affects the success of organization. These factors are very crucial for an organization.

• The factors that affect the Rishabh Tours & Travels critically are:

Speed & Safe Travelling:- They maintain the vehicles periodically so that the travelling becomes smooth and speedy.

05/01/23

13

….contRelation with their Clients:- They are not marketing their

organization because they have maintained good relationship with their clients & these clients are loyal to them.

Commitment and Punctuality :- They are committed to their clients. sometimes if they don’t have the vehicle according to clients need, they hire it from outside to provide service to their loyal customers & that to on time which proves their punctuality.

Quality & Comfort :- They invest huge amount of money on maintenance of vehicle so that Quality and Comfort can be maintained & given to their client.

05/01/23

14

VRIO framework 05/01/23

15

Corporate-Level Strategy•Stability Strategy.

▫No-Change Strategy:- Company has adopted No-Change strategy because they think they provide a premium service which is not provided by an other competitors, they also do not focus on low Cost customers because their main target audience is Corporate Clients.

05/01/23

16

BCG Matrix 05/01/23

17

Rishabh Tours & Travels

Porter’s Generic Business Strategy05/01/23

18

Rishabh Tours & Travels

• Rishabh Tour’s & Travels are using Differentiation Business strategy because they provide service according to their customers needs and their customers are willing to pay them for their quality service.

POTERS FIVE FORCE MODEL05/01/23

19

SWOT AnalysisStrength•They provide the assured commitment to their Customers.•Alone Premium service provider.•Good client base.

Weakness•Single person manages the whole business.•Reference based client base.•Undergraduate employees.•Less focus on consumers(Low Cost)

Opportunities•Growing tourism industry•Increase in disposable income due to increasing income•Dominance of young generation in Indian population•Consumer preference for high quality services.

Threats•New entrants•Counter strategies by established players•Continuous increase of petrol & diesel prices.•Increase of new entrants.

ETOP

ETOP

Strategic Advantage Profile

Capability factor

Nature of

impactCompetitive strengths or

weaknesses

Finance •High cost of capital•Financed through Bank’s Long term Loan

Marketing •Fierce competition, Company’s position is safe at present.

Operations •Good conditions of Vehicle, Depreciation policy is also good.

Personnel • Unskilled employees.• Proprietor handles all the work

Information• Advanced management information

system is there. (E-Velocity by E-Solutions)

General Management

• Experienced Top Management. Quick decisions are possible.

Rishabh Tours and Travels

Nine-cell Matrix Strategic Signals

INVEST / EXPAND

SELECT / EARN

HARVEST / DIVEST

ORGANISATIONAL LIFE CYCLE

05/01/23

27

TIME

MAR

KET

SIZE

Introduction Growth Maturity Decline

Rishabh Tours

& Travels

STAGES OF INDUSTRY LIFE CYCLERishabh Tours & Travels is at the growth

stage as they have expanded their market and is known to the public.

They are in continuous search for new MNCs.

The demand is established and they use differential strategy in which customers are able to differentiate the services with other businesses.

They involve moderate risk.

TACTICS FOR BUSINESS STRATIGIES

TIMING TACTICS

Timing tactics helps to decide when to move in business strategy. The moves can be either first mover or last mover.

Rishabh Tours & Travels are the last movers as they are not the first to come with this tours & travels business but they are first movers as they have entered in niche market in terms of providing premium vehicles.

..cont.They have made commitments with the

customers for smooth travelling.

MARKET LOCATION:

Market location is the place where the business compete.

Rishabh Tours & Travels are the Niche marketers. They have entered with premium vehicles which was not provided by any other marketers.