Smart advertising – in a wide range of NZZ productswerben_Ausland_e_1... · Z Magazine (8 times a year) NZZ campus (4 times a year) NZZ Chronik (once a year) Sections Supplements

Smart advertising –in a wide range of NZZ products

For clients outside Switzerland

2

NZZ media group Page 3

Neue Zürcher Zeitung Page 6

NZZ am Sonntag Page 14

NZZ Online Page 22

NZZ Folio Page 28

Z – Die schönen Seiten Page 34

NZZ campus Page 36

NZZ Chronik Page 38

Bücher am Sonntag Page 39

NZZ Fokus Page 40

Swiss Equity Magazin Page 41

NZZexecutive Page 42

NZZdomizil Page 46

Combinations Page 48

Cross-media options Page 50

Contacts Page 52

Contents

3

NZZ is a modern media company that not

only publishes “Neue Zürcher Zeitung”,

“NZZ am Sonntag”, “NZZ Folio” magazine,

“Z – Die schönen Seiten”, “NZZ campus”

and the “Swiss Equity Magazin”, but

also has interests in other newspaper

pub lishing and printing companies. In

addition, NZZ is behind the famous book

publi shing house, NZZ Libro. The company

is also a major player in the electronic

media market. NZZ Film und Fernsehen,

for instance, produces regular television

programmes broadcast in Switzerland

and Germany, and NZZ Online is one of

Switzerland’s most successful information

platforms. The NZZ media group comprise

two companies : NZZ and FPH (Free Press

Holding). The NZZ business arm includes

all the activities and products of the NZZ

AG parent company and is particularly

geared to the national market, while the

FPH holding manages all of our interests

in other regionally significant and well-

established media companies.

A modern media company

NZZ media group

4

NZZ media group

Neue Zürcher Zeitung AG (100%)

NZZ Deutschland GmbH (100%)

Swiss Equity Medien AG (75%)

Presse TV AG (30%)

PrintOnline AG (25%)

dctp Entwicklungsgesellschaft

für TV-Programme GmbH (12%)

AG for Neue Zürcher Zeitung (holding)

FPH Freie Presse Holding AG (75%)

Zürcher Unterland Medien AG (100%)

St. Galler Tagblatt AG (95%)

LZ Medien Holding AG (80%)

Zürichsee Presse AG (40%)

Zürcher Oberland Medien AG (38%)

Tagblatt der Stadt Zürich AG (15%)

NZZ media group

Management

Digital Data AG (50%)

Swiss Printers AG (25%)

5

Product portfolio of Neue Zürcher Zeitung AG

Product portfolio AG for Neue Zürcher Zeitung (holding)

Newspapers

NZZ media group

Neue Zürcher Zeitung

NZZ am Sonntag

Contract printing/prep work

Swiss Printers AG1

Management Digital Data AG1

Newspaper printing

NZZ PrintTV/radio

NZZ Format

Presse TV1

NZZ Standpunkte

dctp GmbH2

Magazines/periodicals

NZZ Folio

Z – Die schönen Seiten

NZZ Fokus

NZZ campus

NZZ Chronik

Swiss Equity Magazin/Specials

Bücher am Sonntag

Books/calendars/specialist publica-

tions/miscellaneous

NZZ Libro

NZZ Podium

Swiss Equity Days

Online media

nzz.ch

nzz.ch/fi nance

nzzexecutive.ch

nzzdomizil.ch

nzzvotum.ch

nzzcampus.ch

nzzglobal.ch

nzzpodium.ch

eBalance.ch

se-magazin.ch

1Associated company (20–50%) 2 Minority shareholding (<20%)

6

“Neue Zürcher Zeitung” is famous in

Swit zerland, Europe and to many people

around the world as a thoroughly infor m-

ative, liberal voice with a long-standing

tradition. This quality daily newspaper

is geared to sophisticated readers, who

are not looking for cheap headlines but

in-depth articles, sound analysis and intel-

ligent commentary. “Neue Zürcher Zeitung”

is particularly widely consulted and highly

valued by top executives in government,

business and culture as an indispensable

source of information. The Stock Exchange

and Markets section has been extended

to the point where it is now one of the

most comprehensive in the business. Our

intelligent and varied range of reading

material is enhanced by special weekly

themes like Mobile • Digital, Research

and Technology or Education and Society.

Thanks to NZZ Global, the complete digital

version of “Neue Zürcher Zeitung” can also

be accessed online from anywhere in the

world.


Better informed to face the day

7

Swiss edition

1st section

International

Switzerland

Zurich and Region

Zurich Culture

Opinion and Debate

Miscellaneous

2nd section

Business

Stock Exchange and Markets

Investment Funds (published Tue–Sat)

Sport

3rd section

Features

Radio/TV

Weather

Special topics

International edition

1st section

International

Business

Exchanges

Opinion and Debate

Miscellaneous

2nd section

Features

Literature and Art (Sat)

Zurich Culture

Switzerland

Sport

Weather

Games

Weekly features

Monday Education and Society

(with Campus and Careers)

Tuesday Media

Wednesday Research and Technology

Thursday Mobile – Digital

Friday Travel and Leisure

Saturday Literature and Art, Games

Marketplace (as a separate section)

Friday NZZdomizil (property)

Saturday NZZexecutive (recruitment)

Special supplements and special topics

See separate list on our website :

www.nzzwerbung.ch/produkte/beilagen/nzz

Magazines

NZZ Folio (monthly)

Z Magazine (8 times a year)

NZZ campus (4 times a year)

NZZ Chronik (once a year)

Sections Supplements

“ We specialise in well-founded, accurate and in-depth reporting on international, national and regional events.

In collaboration with more than 50 exclusive correspondents right around the globe, our journalists offer

authentic reporting, intelligent analysis, clear commentary and fascinating features every day. ”

Markus�Spillmann,�Editor-in-Chief�of�“Neue�Zürcher�Zeitung”

8

Swiss edition 1/1 page, b/w

CHF 14 680

Swiss edition 1/1 page, colour

CHF 18 270

Total edition 1/1 page, b/w

CHF 19 310

Total edition 1/1 page, colour

CHF 25 300

For full details of our rates, please go to :

www.nzzwerbung.ch.

Print run

Total 139 732 copies

Switzerland 125 228 copies

International 14 504 copies

Readership

German-speaking Switzerland

313 000 readers

Reach

German-speaking Switzerland 7.3%

CPT1

b/w CHF 47.00

colour CHF 58.50

Media data 2010 rates


1 Cost per thousand (net)Sources : MACH Basic 2010-1, WEMF-Auflagen-Bulletin 2009

9


Readership data : composition (1)

■ Gender

Female

37%Male

63%

■ Age

55 to 99 35%

14 to 34

26%

35 to 54

39%

■ Level of education

University

40%

Up to apprenticeship

31%

University entrance, high-er vocational training

29%

❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland



10



Employment status

Gross household income

Place of residence

CHF 10 000 or more

46%

Up to CHF 5999

21%

CHF 6000 to CHF 7999

15%


18%

Employee

26%

Not earning/studying

34%Manager

29%

Self-employed

11%

Rural

14%

City or built-up area

86%

■

■

■




11

Readership data : affi nity with interest areas

■ Affi nity with interest areas

❚ Source : MACH Basic 2010-1 (LpA fi gures) ❚ German-speaking Switzerland ❚ Index : 100 = average

Busi

ness

, sto

ck e

xcha

nge

and

fi nan

cial

m

arke

ts

Natio

nal a

nd in

tern

atio

nal p

oliti

cs

Tech

nolo

gy, s

cien

ce a

nd re

sear

ch

Com

pute

rs a

nd IT

Art a

nd c

ultu

re

Fore

ign

coun

trie

s an

d tr

avel

Resi

dent

ial m

arke

t and

pro

pert

y

Hom

e liv

ing,

inte

rior d

esig

n an

d fu

rnitu

re

Jobs

, wor

kpla

ces

and

care

ers

Educ

atio

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d fu

rthe

r tra

inin

g

Lite

ratu

re a

nd p

hilo

soph

y

Very strong interest in subject area


Basler Zeitung 121 146 101 96 201 115 81 99 84 100 178

Berner Zeitung BZ 103 125 97 87 124 111 93 94 114 98 132

Bilanz 307 187 153 158 161 135 238 156 166 137 156

Blick 103 91 109 117 63 93 117 107 118 103 52

Finanz und Wirtschaft 344 191 152 146 140 116 227 147 176 150 149

Handelszeitung 311 184 136 135 126 125 201 121 170 150 133

Mittelland-Zeitung 114 116 98 111 100 102 112 114 113 108 97

Neue Luzerner Zeitung 96 104 85 75 89 98 93 83 104 100 92

Neue Zürcher Zeitung 232 210 130 109 243 121 158 110 127 130 248

St. Galler Tagblatt 110 104 101 85 96 95 83 95 112 95 88

Stocks 356 173 123 147 114 121 234 104 147 139 110

Südostschweiz (Die) 107 91 101 101 71 84 86 102 100 97 63

Tages-Anzeiger 159 169 117 100 182 122 143 114 103 109 192

Weltwoche (Die) 188 175 129 112 178 121 148 131 127 128 198

Zürcher Landzeitung 125 122 104 75 94 107 144 114 115 88 111

12

■ Gross annual income

❚ Source : MA Leader 2009 ❚ German-speaking Switzerland

Tota

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CHF

100

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CHF

120

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40 0

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CHF

140

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80 0

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CHF

180

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or m

ore

Tota

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60 0

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CHF

160

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80 0

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CHF

180

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to 2

20 0

00

CHF

220

000

or m

ore

Leaders Top leaders


Leaders (in 1000s) 233 61 102 54 40

LPA REACH %

Basler Zeitung 7.4 6.6 7.7 7.5 6.3

Berner Zeitung 16.0 18.7 15.2 15.9 12.7

Bilanz 18.7 11.9 16.8 21.3 31.4

Finanz und Wirtschaft 11.2 5.7 9.3 13.1 22.0

Handelszeitung 16.9 9.6 15.8 20.1 28.6

Neue Zürcher Zeitung 27.5 19.3 22.4 33.2 46.5

Stocks 6.5 5.2 5.1 6.3 11.1

Tages-Anzeiger 31.0 26.8 32.2 32.8 34.4

Weltwoche (Die) 22.7 19.4 23.4 23.8 27.4

Top leaders (in 1000s) 80 27 17 17 19

LPA REACH %

Basler Zeitung 7.0 7.2 8.2 6.6 5.9

Berner Zeitung 15.1 12.1 23.2 15.5 11.8

Bilanz 27.7 21.0 27.4 29.8 35.5

Finanz und Wirtschaft 18.3 11.5 18.4 19.8 26.5

Handelszeitung 25.6 20.4 24.1 25.0 35.1

Neue Zürcher Zeitung 38.9 29.0 41.9 38.7 50.5

Stocks 9.0 5.6 8.5 11.2 12.6

Tages-Anzeiger 32.4 29.5 32.9 34.4 34.1

Weltwoche (Die) 26.4 26.5 22.7 28.3 27.8

Readership data : income of leaders and top leaders

13

Particularly in these turbulent times, people value competent business reporting that is neither sensationalised

nor trivialised. “Neue Zürcher Zeitung” is not superfi cial. It offers intelligent analysis, clear commentary and

captivating reading. Naturally the same applies to coverage of politics, society, culture and sport. The annual

subscription includes the “NZZ Folio”, “NZZ campus”, “Z – Die schönen Seiten” and “NZZ Chronik” magazines,

a wide range of fascinating special supplements and online access to “NZZ Global”, the digital version of

“Neue Zürcher Zeitung”. For information and subscription orders: Tel. +41 (0)44 258 15 30, [email protected]

or www.nzz.ch/abo

Working with the languageis thinking work

14

The world does not stand still on Sundays

and this is particularly true of the busi-

ness world. “NZZ am Sonntag” provides

a high standard of reporting on business,

politics, sport, science, culture, society

plus a wealth of background reading so

that its readers are better qualified than

ever to voice their own opinions. With its

detailed research, journalistic skill and

intelligent analysis, the Sunday edition

keeps our dis cerning readers well informed

about the key happenings of the past

week and ideally prepared for a good start

to the new one. “NZZ am Sonntag” is a

well-balanced and indispensable asset for

anyone wanting to keep on top of things

seven days a week – and from anywhere in

the world, if so desired, thanks to our digital

version with the same layout.

NZZ am Sonntag

Competence on Sunday

15

“‘NZZ am Sonntag’ reports on the latest weekend happenings and gives expert and varied coverage of topical

world issues. Our own research and background reporting make this publication the leading Sunday newspa-

per for all aspects of politics and business, without neglecting the entertainment factor. Every week we let

you know on Sunday what the feature articles for Monday will be. ”

Felix�E.�Müller,�Editor-in-Chief�of�“NZZ�am�Sonntag”

Sections and themes

1st section : Current Affairs

2nd section : Background

3rd section : Business

4th section : Sport

5th section : Knowledge

6th section : Culture

7th section : Society

8th section : Style

Weekly supplement

NZZexecutive (recruitment)

Monthly supplement

Bücher am Sonntag (Books on Sunday)

Special supplements and special topics

See separate list on our website :

www.nzzwerbung.ch/produkte/beilagen/

nzzas

Magazine

Z Magazine (8 times a year)

Sections Supplements

16

1/1 page, b/w, 1st section

CHF 16 900

1/1 page, colour, 1st section

CHF 24 040

1/1 page, b/w, 2nd to 8th section

CHF 15 360

1/1 page, colour, 2nd to 8th section

CHF 21 850


www.nzzwerbung.ch.

Print run


Readership


509 000 readers

Reach


CPT1

b/w CHF 30.60

colour CHF 43.50


NZZ am Sonntag

Sources : MACH Basic 2010-1, WEMF-Auflagen-Bulletin 2009 1 Cost per thousand readers (net)

17


■ Gender

Female

47%Male

53%

■ Age

55 to 99

31%

14 to 34

30%

35 to 54

39%


University

31%


40%

University entrance, high-er vocational training

29%

NZZ am Sonntag




18


NZZ am Sonntag

■ Employment status

■ Gross household income

■ Place of residence

CHF 10 000 or more

40%

Up to CHF 5999

22%


19%


19%

Manager

25%

Self-employed

10%

Rural

18%


82%




Employee

31%

Not earning/

studying

34%

19


NZZ am Sonntag



Busi

ness

, sto

ck e

xcha

nge

and

fi nan

cial

mar

kets

Natio

nal a

nd in

tern

atio

nal p

oliti

cs

Tech

nolo

gy, s

cien

ce a

nd re

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ch

Com

pute

rs a

nd IT

Art a

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Fore

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s an

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Resi

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Hom

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Jobs

, wor

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and

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Educ

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Lite

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Very strong interest in the subject area

NZZ am Sonntag 175 174 119 97 216 125 152 135 127 128 213

Sonntag 119 119 95 110 98 103 102 107 109 106 88

Sonntags-Blick 105 94 100 108 66 97 118 116 121 102 59

Sonntags-Zeitung 147 140 109 116 135 116 134 127 117 115 130



Tota

l rea

ch

CHF

100

000

to 1

20 0

00

CHF

120

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to 1

40 0

00

CHF

140

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to 1

80 0

00

CHF

180

000

or m

ore

Tota

l rea

ch

CHF

140

000

to 1

60 0

00

CHF

160

000

to 1

80 0

00

CHF

180

000

to 2

20 0

00

CHF

220

000

or m

ore

Leaders Top leaders

Leaders (in 1000s) 233 61 102 54 40

LPA REACH %

NZZ am Sonntag 33.2 27.5 30.3 34.1 46.4

Sonntags-Zeitung 38.2 32.0 37.9 42.8 44.3

Top leaders (in 1000s) 80 27 17 17 19

LPA REACH %

NZZ am Sonntag 38.7 29.4 39.4 39.0 51.1

Sonntags-Zeitung 44.8 40.7 51.0 45.9 44.4

❚ Source : MA Leaders 2009 ❚ German-speaking Switzerland

20

Readership data : reading time

NZZ am Sonntag

■ Average reading time by age

❚ Source : NZZaS Subscription Survey 2008 ❚ Pool : 797 people

Total 58 minutes

Under 35 57 minutes

35 to 54 56 minutes

55 and older 60 minutes

Readership data : media consulted on Sunday

■ Length of time media consulted on Sunday

Newspapers 95 minutes

Magazines 15 minutes

Television 82 minutes

Radio 83 minutes

Internet 28 minutes

❚ Source : NZZaS Subscription Survey 2008 ❚ Pool : 797 people

21

“NZZ am Sonntag” offers a wealth of topics to arouse your interest. The Sunday menu includes expertly prepared reports and analysis, but

also tasty and entertaining treats and – ten times a year – our magazine supplement “Z – Die schönen Seiten”. To sample all of this goodness

free of charge for a 5-week period, phone +41 (0)44 258 15 30. For further offers, go to www.nzz.ch/abo

Mit Verstand zu geniessen.

22

NZZ Online is the leading platform for

news, background and analysis and one of

the most popular internet choices for the

target market of “ Leaders ” and “ Top lead-

ers ”. NZZ Online stands for credible, up-to-

the-minute news reporting, and offers a

high standard of journalistic quality that

is guaranteed by the presence of a strong

editorial team, seven days a week and

twenty-four hours a day. By running your

campaign on our news portal, you gain di-

rect contact to this unique and lucrative

target group that can only be good for your

business.

NZZ Online

The online platform of NZZ

23

“ NZZ Online is politics in real time and business with no downtime : news, analysis, commentary, the latest

information from the fi nancial markets and individual fi nancial analysis on NZZ Finance. NZZ Online is backed

by two great editorial teams. Our own online editorial team writes and edits copy from fi rst thing in the morning

to late at night. It also works in close liaison with our newspaper editorial team. ”

Fredy�Greuter,�Editorial�Head�of�NZZ�Online

Hits (page impressions)

41.6 million

Unique clients

1.2 million

Visits

9 million

Reach

Switzerland 12.6%


Unique users per month

620 000 people

CPT bookings (cost per thousand)

Skyscraper (160 x 600 pixels) from CHF 35

Rectangle (300 x 250 pixels) from CHF 45

Fixed placements per week

Maxiboard (994 x 118 pixels) from CHF 1000

Teaser from CHF 500

Advertorial from CHF 500


www.nzzwerbung.ch/online

Usage per month1 2010 rates

1 Sources: NET Metrix Profi les 2010-1, NET Metrix Audit 2010/1

24

NZZ Online

User data : composition

■

■

■

Gender

Age

Level of education

❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland



Male 62.3%

14 to 19

Compul. 6.7%

6.2%

4.9%

20 to 29 18.9%

Medium 34.8%

30 to 39 27.3%

High 58.5%

40 to 49 18.3%

50 to 59 15.5%

60 to 69 8.9%

70 or older

Female 37.7%

25

NZZ Online

User data : affinity

■ Top 5 subject areas of interest, very strong/rather strong interest (affinity index)


■ Employment status (affinity index)


Business 150

Top management level, permanent employee 173

National and international politics 141

Middle to lower management, permanent employee 125

Technology, science and research 128

Employee 91

Computers and IT 113

Worker, permanent position 49

Art and culture 122

Careers and workplaces 113

Entrepreneur, business owner 120

■ Income in Swiss francs (affinity index)


6001 to 8000 93

2001 to 4000 68

Less than 2000 74

4001 to 6000 80

8001 to 10 000 107

10 001 to 15 000 142

More than 15 000 191

26

User data : unique users per month

■ Unique users per month (UupM) of publishing websites

(not comprehensive ranking of all websites)

❚ Source : NET Metrix Profi les 2010-1 (UupM) ❚ Switzerland

20min.ch 25.5 1 254

blick.ch 19.1 937

tagesanzeiger.ch 13.3 653

NZZ Online (nzz.ch) 12.6 620

lematin.ch 6.7 330

pctipp.ch 6.4 316

24heures.ch 4.8 237

tdg.ch 4.7 230

baslerzeitung.ch 4.5 221

bernerzeitung.ch 3.8 189

beobachter.ch 3.6 176

zisch.ch 3.2 156

cash.ch 3.2 156

a-z.ch 2.7 134

letemps.ch 2.4 118

schweizer-illustrierte.ch 2.0 98

derbund.ch 1.7 83

lenouvelliste.ch 1.6 78

femina.ch 1.5 76

weltwoche.ch 1.5 74

dasmagazin.ch 1.3 64

thurgauerzeitung.ch 1.2 57

annabelle.ch 1.0 50

sonntagszeitung.ch 1.0 50

handelszeitung.ch 1.0 48

stocks.ch 0.9 44

tele.ch 0.9 43

computerworld.ch 0.8 40

wildeisen.ch 0.7 36

schweizerfamilie.ch 0.7 33

bilanz.ch 0.6 32

bilan.ch 0.5 24

hebdo.ch 0.5 24

fuw.ch 0.5 23

lemenu.ch 0.5 23

tierwelt.ch 0.5 23

shn.ch 0.5 22

swissitmagazine.ch 0.4 22

woz.ch 0.4 21

volksblatt.li 0.4 19

landbote.ch 0.3 16

illustre.ch 0.3 15

ghi.ch 0.3 15

Reach (in %) Reach (in thousands)

NZZ Online

27

Stay ahead of the rest with the latest information – anytime, anywhere you need it.

NZZ Online gives you constant updates on all the latest news, background reports and analysis on happenings all over the world, along

with fi nancial and share market information, fascinating news coverage, journalistic columns and fact fi les. Make the most of our com-

prehensive products and services for the work and leisure market – online competence in familiar

NZZ quality. www.nzz.ch

28

Thoroughly researched and tastefully

presented, “NZZ Folio” is the monthly mag-

azine of “Neue Zürcher Zeitung”. Unlike

most newspaper supplements, “NZZ Folio”

takes a key theme approach. Every month

we present one theme from every angle,

along with special commentary and

co lumns. Whether the focus is on politics,

culture or society, business, science or

sport – “NZZ Folio” makes a point of com-

bining reliable information with intelligent

reading pleasure. We have been produc-

ing “NZZ Folio” since August 1991; the

magazine appears as an insert in the

Swiss edition of “Neue Zürcher Zeitung”,

“Neue Zuger Zeitung” and some editions

of “Neue Luzerner Zeitung” and “St. Galler

Tagblatt” and is also available on separate

subscription.

NZZ Folio

Thoroughly researched and tastefully presented

29

“

“ Month after month, one theme from every angle, plus regular features and columns profi ling prominent

authors from Switzerland and abroad – that is the concept that has become the hallmark of ‘NZZ Folio’.

Our magazine is committed to the highest quality of content and layout. No matter whether a monthly issue

tackles the hard facts of a subject – supplying arguments that will hold water in any debate – or adopts a

lighter tone – ‘NZZ Folio’ is always the stylish and skilfully penned product of the fi nest writers. ”�

� Daniel�Weber,�Editorial�Head�of�“NZZ�Folio”

Main theme Published

Death 4 January

Honorary Positions 1 February

Everything Eco 1 March

Theatre 6 April

Mobile Phones 3 May

Doctors 7 June

Grand Failures 5 July

Patriotism 2 August

Tomorrow’s World 6 September

Zurich Central

Railway Station 4 October

The Super Brain 1 November

Scene of the Crime 6 December

2010 publication details

1/1 page, colour

CHF 23 800


www.nzzwerbung.ch.

Print run

Total edition 212 605 copies

Readers


713 000 readers

Reach


CPT 2

colour CHF 32.70

Media data1 2010 rates

1 In-house data based on new distribution (“Neue Zürcher Zeitung”, “Neue Zuger Zeitung” plus some editions of “St. Galler Tagblatt” and “Neue Luzerner Zeitung”) 2 Cost per thousand (net)

Sources : MACH Basic 2009-2, WEMF-Aufl agen-Bulletin 2009

30


■ Gender

Female

44%Male

56%

■ Age

55 to 99

32%

14 to 34

28%

35 to 54

40%


University

34%


37%

University entrance, higher vocational training

29%

NZZ Folio




31

NZZ Folio


■ Employment status

■ Gross household income

■ Place of residence

CHF 10 000 or more

41%

Up to CHF 5999

21%


19%


19%

Manager

26%

Self-employed

10%

Rural

17%


83%




Employee

33%

Not earning/studying

31%

32


NZZ Folio



Busi

ness

, sto

ck e

xcha

nge

and

fi nan

cial

m

arke

ts

Natio

nal a

nd in

tern

atio

nal p

oliti

cs

Tech

nolo

gy, s

cien

ce a

nd re

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ch

Com

pute

rs a

nd IT

Art a

nd c

ultu

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Fore

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coun

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s an

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avel

Resi

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Hom

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re

Jobs

, wor

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ces

and

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Educ

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d fu

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r tra

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g

Lite

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nd p

hilo

soph

y

Very strong interest in subject area

Bilanz 307 187 153 158 161 135 238 156 166 137 156

Geo 114 126 132 114 145 131 113 112 112 120 155

Magazin (Das) 132 153 104 93 188 118 115 107 101 102 189

NZZ Folio 174 182 122 100 224 120 131 112 118 124 233

Weltwoche (Die) 188 175 129 112 178 121 148 131 127 128 198

33

NZZ Folio




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Leaders Top leaders

Leaders (in 1000s) 233 61 102 54 40

LPA REACH %

Bilanz 18.7 11.9 16.8 21.3 31.4

Geo 38.0 39.4 39.5 39.2 34.5

Magazin (Das) 38.6 37.0 38.3 39.3 39.5

NZZ Folio 46.5 40.4 43.9 50.8 56.9

Weltwoche (Die) 22.7 19.4 23.4 23.8 27.4

Top leaders (in 1000s) 80 27 17 17 19

LPA REACH %

Bilanz 27.7 21.0 27.4 29.8 35.5

Geo 37.2 41.0 37.1 34.5 34.5

Magazin (Das) 38.8 35.5 42.7 40.5 38.5

NZZ Folio 52.6 45.7 57.7 50.3 60.1

Weltwoche (Die) 26.4 26.5 22.7 28.3 27.8

34

“Z – Die schönen Seiten” is the lifestyle

magazine celebrating the finer things of

life. It is targeted at intelligent and high-

spending readers looking for high-quality

goods and services. “Z ” magazine was

launched at the beginning of 2007. It

boasts a wide reach and an eye-catching

format that makes the magazine one of

a kind in Switzerland. “Z ” is published

eight times a year and inserted as a sup-

plement in both the Saturday edition

of “Neue Zürcher Zeitung” and “NZZ am

Son ntag”. In a new development, “Frank-

furter Allgemeine Zeitung” and “Neue

Zürcher Zeitung” now produce a major

print run of the lifestyle magazine “Z –

Die schönen Seiten”, as a joint supple-

ment. “Z” is published this way four times

a year and reflects the high publishing

standards of both the NZZ and FAZ edito-

rial teams.

Z – Die schönen Seiten

For all the finer things of life


Spring fashion 20/21 February

Watches and jewellery 13/14 March

Travel/motoring 8/9 May

Home living and interiors 12/13 June


Autumn fashion 11/12 September

Wine and fine dining 2/3 October

Watches and jewellery 6/7 November

Gifts 4/5 December


35

“‘ Z – Die schönen Seiten’ is a high-end lifestyle publication devoted to all the fi ner things of life and targeted

to discerning readers who value the high publishing standards of NZZ. It makes for quality weekend reading

and encourages people to linger longer over every page.”

� Jeroen�van�Rooijen,�Editorial�Head�of�“Z�–�Die�schönen�Seiten”

Sections Content

Setting the theme Introduction, opening

refl ection and content

overview

Objects of desire Product of the month

photographed by

Lukas Wassmann

Studio Visit to the workshop

of a Swiss master

craftsperson

Art market The latest news from

museums, galleries

and bookshops

Shopping International shopping

ideas and surprises

Marketplace The latest fi nds from

the whole lifestyle

spectrum

Sections Content

Travel New discoveries, oases of

relaxation and places to be

Dinner is served Culinary innovations,

fi ne cuisine and the recipe

of the month

Kaleidoscope Style theme of the month

Design Sought-after furniture

classics, show stoppers

and designer profi les

Beauty Look of the month

Best friends Swiss celebrities and their

closest friends

Magazine sections

Print run


Readers


670 000 readers

Reach


CPT2

colour CHF 44.50

Media data1

1/1 page, colour

CHF 32 970


www.nzzwerbung.ch.

2010 rates

1 In-house data based on “NZZexecutive” (MACH Basic 2010-1)2 Cost per thousand (net)

36

“NZZ campus” offers you an extraordinary

opportunity to reach the highly promising

target market of students and graduates

(of universities, tertiary colleges and ap-

plied sciences universities) via the quality

products of NZZ.

NZZ campus

Fit for study and career

36

Online

24/7 updates of student news, blogs of university correspondents and podcasts.

Newspapers

“NZZ campus” page in NZZ : every Monday

“NZZ campus” page in “NZZexecutive” (“Neue Zürcher Zeitung” and “NZZ am Sonntag”) :

every Saturday and Sunday.

Magazine

4 times a year as a supplement to “Neue Zürcher Zeitung” : 9 March, 18 May, 28 Sep-

tember and 30 November 2010.


37

The nzz-campus.ch website is full of per-

manently updated content about every-

thing to do with student life. NZZ university

correspondents provide inside insights

into life on campus in their exclusive

blogs.

Website : www.nzz-campus.ch

Twice a week students can fi nd highly

relevant information about the university

world : every Monday in NZZ and every

weekend in the “NZZexecutive” section,

which is supplied as a supplement to

“Neue Zürcher Zeitung” and “NZZ am

Sonntag.”

This quarterly magazine published as a

supplement to “Neue Zürcher Zeitung”

offers comprehensive reports, entertaining

columns and also commentary on the

serious side of life from different points of

view. Some 30 000 copies of each issue

of this magazine are also distributed direct

to the target market on campus.

Weekly pages Magazine

“ Under the brand ‘NZZ campus’, NZZ pools all its publishing and editorial services for students and gradu-

ates. The content includes practical advice and information about services. The quarterly magazine helps

students and graduates make important decisions about their courses or their entry into the career world,

and is also designed to entertain and inform them about the latest university issues. ”

� Jan�Mühlethaler,�Editorial�Head�of�“NZZ�campus”

1/1 page, b/w

CHF 14 680

1/1 page, colour

CHF 18 270


www.nzzwerbung.ch.

2010 rates

Print run


Readers


313 000 readers

Reach

Students2 13.1%

CPT3 b/w CHF 47.00colour CHF 58.50

Media data for the magazine1

1 In-house data based on “Neue Zürcher Zeitung” (MACH Basic 2010-1)2 University students and graduates (of universities, tertiary colleges & applied sciences universities) <28 years old3 Cost per thousand (net)

38

“NZZ Chronik ”: a review of the year in magazine form. Aside from a comprehensive classic chronology and

high-quality journalism illustrated by stunning images, the magazine will contain dedicated feature articles

and commentary on the defi nitive events of such newspaper sections as International, Switzerland, Business,

Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with

a print run of more than 170 000 copies. The approximately 140-page long “NZZ Chronik” will be inserted

in “Neue Zürcher Zeitung” prior to Christmas and also distributed via the usual newsagents. Moreover, “NZZ

Chronik” will also be published in book form (with all advertisements) by NZZ Libro.

1 In-house data based on “NZZ am Sonntag” (MACH Basic 2010-1)2Cost per thousand (net)

NZZ Chronik

17 December

Print run


Within Switzerland 126 621 copies

Outside Switzerland 11 000 copies

Newsagents 32 379 copies

Readers


313 000 readers

Reach


CPT2

colour CHF 58.50

2010 publication date

Media data1

1/1 page, colour

CHF 18 270


www.nzzwerbung.ch.

2010 rates

39

31 January

28 February

28 March

25 April

30 May

27 June

29 August

26 September

31 October

28 November

Print run


Readers


509 000 readers

Reach


CPT2

b/w CHF 14.30

colour CHF 20.35

2010 publication dates

Media data1

1 In-house data based on “NZZ am Sonntag” (MACH Basic 2010-1)2Cost per thousand (net)

Bücher am Sonntag (Books on Sunday)

1/1 page, b/w

CHF 7040

1/1 page, colour

CHF 10 000


www.nzzwerbung.ch.

2010 rates

This supplement in tabloid form appears on the last Sunday of each month in conjunction with “NZZ am

Sonntag” and offers book fans and literature buffs an overview of the key new releases in fi ction and non-

fi ction. Our non-fi ction coverage includes biographies and memoirs, as well as works focusing on topical

themes to do with politics, current affairs, culture, science and society. As well as book reviews, “Bücher am

Sonntag” also contains an essay or a major interview, plus a column by a famous author. In addition, there are

monthly lists of new fi ction and the key dates and venues of book readings, launches and literary discussions.

40

NZZ Fokus

1/1 page, b/w and colour

CHF 4750


www.nzzwerbung.ch.

Print run

About 5000–10 000 copies

2010 ratesMedia data1

“NZZ Fokus” is published three or four times a year on some of the particularly topical and burning issues

of our time. Selected NZZ articles are compiled into a dossier focusing on key themes. “NZZ Fokus” offers

readers the opportunity to gain an in-depth understanding of a key issue and trace the development of events

in chronological sequence.

Theme Published

Doping 24 March

Ageing 30 June

Reunifi cation of Germany 29 September


1 In-house data

41

Swiss Equity Magazin

1/1 page, normal edition, colour

CHF 3150


www.nzzwerbung.ch.

The platform for professional investors

With effect from 1 January 2008, NZZ

acquired 75% of the share capital of

Swiss Equity Medien AG from its former

owner, HelveticStar AG. For 17 years,

“Swiss Equity Magazin” has been devoted

to Swiss companies with shares that are

traded over the counter (OTC) or pre-

market (private equity) on the SIX Swiss

Exchange and/or the BX Berne eXchange.

The themes range from the latest market

trends and company profi les to interesting

investment tips. Some 10 000 profession-

al investors and decision makers in the

fi nancial sector are among the readers of

the investment magazine, which appears

ten times a year, as well as the special

editions that appear eight times a year

on the themes of Life Sciences2, Bank-

ing, Private Equity2, Bonds2, Sustainable

Investments2, Real Estate and Tourism.2010 rates

Swiss Equity Medien AG

With its “ Swiss Equity Magazin” and numerous investor conferences, Swiss Equity Medien AG offers a com-

prehensive platform of information and services for professional investors and decision makers in the

fi nancial sector.

Print run

3500 copies

(Special edition : 5000 copies, special

large editions : 155 000 copies2)

Media data1

1 In-house data 2 Supplement to “Neue Zürcher Zeitung” or “NZZ am Sonntag”

42

NZZexecutive

“ Thanks to its editorial front page, the recruitment section of ‘Neue Zürcher Zeitung’ cannot be overlooked.

It features fascinating, high-quality articles on all kinds of career and work topics, composed by the joint

editorial team of both ‘Neue Zürcher Zeitung’ and ‘NZZ am Sonntag’. These include interviews with national

and international personalities on their individual achievements, careers and lifestyles. In addition, foreign

correspondents report on some of the distinctive features of their particular working environment. ”

Jan�Mühlethaler,�Editorial�Head�of�“NZZexecutive”

NZZexecutive

Within Switzerland, the “NZZexecutive” re-

cruitment section appears in the weekend

edition of “Neue Zürcher Zeitung” and in

“NZZ am Sonntag”. If you choose to adver-

tise in the total edition, your advertisement

also appears on the following Monday in

“NZZexecutive” in the international edition

of “Neue Zürcher Zeitung”.

NZZexecutive.ch

Thanks to exclusive interviews, editorial

content on themes like commerce, the

working world and human resources

management combined with comprehen-

sive integration of such elements in NZZ

Online, advertising on “NZZexecutive”.ch

means you reach not only active job

seekers but also the key target market of

passive job seekers. We offer the advertis-

ing industry classic types of display ads,

either individually or in combination with

other NZZ Online sites.

NZZexecutive

Executive recruitment market

43

NZZexecutive.ch

NZZexecutive.ch is well positioned as the Swiss recruitment portal for executives and specialists. Anyone

looking to recruit high-calibre staff has the option of attractive subscription models on an annual basis, in-

dividual ad placements or combined rates for the recruitment section and job portal. Having a presence on

NZZexecutive.ch also gives you targeted access to the highly qualifi ed readership of NZZ Online.

Swiss edition, 1/4 page, b/w

CHF 5630

Swiss edition, 1/4 page, colour

CHF 6570

Print-to-Online

You can combine your print ad with an

online one for an additional charge of

CHF 275 and with a run-time of 30 days.


www.nzzwerbung.ch.

Job portal

Individual ads from CHF 500

Display ads

Premium position marketplace teasers

on NZZ Online

– without logo CHF 1000/week

– with logo CHF 1500/week

For further information about print/online

combinations and subscription models, go

to “ Rates and Services ” on www.nzzexecu-

tive.ch or www.nzzwerbung.ch/nzzexecu-

tive.

Print run



Readers


670 000 readers

Reach


CPT1

b/w CHF 34.65

colour CHF 40.35

Media data 2010 rates (print) 2010 rates (online)

Sources : MACH Basic 2010-1, WEMF-Aufl agen-Bulletin 2009 1Cost per thousand readers (net)

44

NZZexecutive


❚ Quelle : MA Leader 2007



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Leaders Top leaders

Leaders (in 1000s) 233 61 102 54 40

LPA REACH %

NZZexecutive 44.8 36.1 40.6 49.1 63.5

Metropool 49.8 48.4 50.3 51.0 48.6

Top leaders (in 1000s) 80 27 17 17 19

LPA REACH %

NZZexecutive 54.6 43.9 56.8 55.3 67.4

Metropool 49.3 45.8 55.7 50.8 47.6

45

NZZexecutive

Combinations with NZZexecutive

NZZexecutivePlus and

NZZexecutiveBusinessCombi

With NZZexecutivePlus, your advertisement

is published in “NZZexecutive” and in “Han-

delszeitung” on the following Wed nesday,

where it targets 51 000 top leaders with a

reach of around 64%. This makes Handels-

zeitung the ideal complement to the execu-

tive recruitment section in “Neue Zürcher

Zeitung” and “NZZ am Sonntag”. The com-

bination option with “Le Temps” gives you a

total of 823 000 potential candidates. This

means you can extend the reach of your

recruitment ads by over 20%.

NZZexecutivePlus

1/4 page, standard, b/w

CHF 6780

1/4 page, standard, colour

CHF 7910

For full details of our rates, please go to : www.nzzwerbung.ch.

NZZexecutiveBusinessCombi

1/4 page, standard, b/w

CHF 7850

1/4 page, standard, colour

CHF 8710

2010 rates

46

NZZdomizil

“ Properties are presented to our readers on a weekly basis in a separate section and in clearly defined

categories. The front page of the ‘NZZdomizil’ property section is produced by the editorial team and in-

cludes a property-related picture puzzle, informative graphics and an article on a topical property theme.”

� Andrea�Martel,�Editorial�Head�of�“NZZdomizil”

NZZdomizil

“NZZdomizil” appears every Friday as a

separate section in “Neue Zürcher Zei-

tung”. In addition to this property section

on Friday, property categories also appear

every Monday and Wednesday in “Neue

Zürcher Zeitung”. Furthermore, the Sunday

newspaper, “NZZ am Sonntag”, also

includes a property category.

NZZdomizil.ch

Whether you choose to run a property ad

or advertise in the online magazine, Inte-

rior Design, you will reach users with high

purchasing power and equally high expec-

tations of quality and design on NZZdom-

izil.ch. Benefit from this unique positioning

and generate a traffic and response rate

of high quality and substance.

NZZdomizil

The property market

47

NZZdomizil.ch

NZZdomizil.ch gives users a window on the world of sophisticated living and home interiors. The focus is on

high-quality residential property and interior design, and the content is offered at the same high standard

our readers have come to expect from NZZ. This unique platform provides users with all kinds of information

and the contact details of property fi rms and interior design consultants.

Swiss edition, millimetre rate for

individual formats, b/w

Up to 400 mm CHF 3.40

401 mm or more CHF 3.72

Swiss edition, millimetre rate for indi-

vidual formats, colour



Total edition, millimetre rate for indi-

vidual formats, b/w



Total edition, millimetre rate for indi-

vidual formats, colour



Property portal

Individual ads from CHF 90

Display ads

Fixed placements from CHF 1000

CPT bookings from CHF 90

Online magazine Interior Design

Display ads

Fixed placements from CHF 1000

CPT bookings from CHF 70

For further information about NZZdomizil.ch,

go to www.nzzwerbung.ch/nzzdomizil.

Print run


Readers


313 000 readers

Reach


CPT2

b/w CHF 47.00

colour CHF 58.50

Media data1 2010 rates (print) 2010 rates (online)

1Based on “Neue Zürcher Zeitung” (MACH Basic 2010-1) 2Cost per thousand readers (net)

For full details of our rates, please go to : www.nzzwerbung.ch.

48

NZZ�BusinessCombi

The right partnership makes for more impact. You can leverage the combined power of “ Neue Zürcher Zeitung ”

and “ Le Temps ” with the NZZ BusinessCombi. It pays to place an ad here, because it will be noticed by people

with particular interest and above-average purchasing power.

NZZ�BusinessCombi // Online

With effect from January 2010, this attractive combination option also applies to bookings on the quality

platforms of www.nzz.ch and www.letemps.ch.

Combinations

Swiss edition, 1/1 page, b/w

CHF 26 290

Swiss edition, 1/1 page, colour

CHF 29 600

Total edition, 1/1 page, b/w

CHF 30 550

Total edition, 1/1 page, colour

CHF 36 060


www.nzzwerbung.ch.

Print run


Readers

German- and French-speaking Switzerland

461 000 readers

Reach

German- and French-speaking

Switzerland 8.1%

CPT1

b/w CHF 56.40

colour CHF 63.45


1Cost per thousand (net)Sources : MACH Basic 2010-1, WEMF-Aufl agen-Bulletin 2009

49

Advertising�combination�of�“NZZ�am�Sonntag�plus�Sonntagspool�”

The three Sunday papers “NZZ am Sonntag”, the “Sonntag” newspaper and “Zentralschweiz am Sonntag”

have combined to create an attractive advertising deal called “ NZZ am Sonntag plus Sonntagspool ”. With

a total print run of more than 440 000 copies and combined readership of over 1 million people, this new

combination is the Sunday deal with the highest circulation and user rate in Switzerland.

1/1 page, b/w

1st section (“NZZ am Sonntag”)

CHF 40 885

1/1 page, colour

1st section (“NZZ am Sonntag”)

CHF 52 412

1/1 page, b/w

2nd–8th section

CHF 39 526

1/1 page, colour

2nd–8th section

CHF 50 477


www.nzzwerbung.ch.

Print run

Switzerland over 440 000 copies

Media data1 2010 rates

1 In-house data

50

Cross media

Cross media stands for the textual, crea-

tive and formal combination of a variety

of media channels and advertising media,

with the aim of achieving maximum ad-

vertising success via the multi-channel

approach. The NZZ media group, with

our wide-ranging product portfolio and

competent sales consultants, will help

you devise an effective, holistic campaign

concept. For all the latest offers and

information on the subject of cross-media

advertising, go to www.nzz.ch/werbung/

crossmedia.

Our wide range of products and services ensures maximum impact

Daily newspaper

Publications/Books

Television/Film

Sunday newspaper

Print

Online media Magazines

Events

Newspaper supplements


NZZ Libro

NZZ Format

NZZ am Sonntag

NZZ Print

nzz.ch, nzzexecutive.ch,

nzzdomizil.ch, nzzcampus.ch,

magazin-z.ch, nzzfolio.ch

NZZ Folio, Z – Die schönen Seiten,

NZZ campus, NZZ Chronik,

Swiss Equity

NZZexecutive, NZZdomizil

NZZ Podium

OVER 10 MILLION CONTACTS A MONTH

51

You might well associate depth with NZZ. But have you seen our breadth?

NZZ Online

NZZdomizil

NZZexecutive

Bücher am Sonntag

NZZ am SonntagNeue Zürcher Zeitung

Z Magazine

NZZ Folio

NZZ campus

NZZ Chronik

There are many facets to NZZ competence. And there are just as many options for presenting your advertising message to an audience with above-average education and purchasing power: on week days or weekends, by day or by night, in print or electronic form. To fi nd out more about us, phone +41 (0)44 258 11 11 or go to www.nzzwerbung.ch.

Advertisements from German-speaking

Switzerland

Publicitas AG, NZZ Media

Falkenstrasse 11

CH-8021 Zurich

Phone : +41 (0)44 258 16 98

Fax : +41 (0)44 258 13 70

[email protected]

www.nzzmedia.ch

Advertisements from French-speaking

Switzerland

Publicitas SA, NZZ Media

Rue Etraz 4

CH-1003 Lausanne

Phone : +41 (0)21 317 88 08

Fax : +41 (0)44 258 13 70

[email protected]

www.nzzmedia.ch

NZZ Folio advertisements

NZZ Folio

Falkenstrasse 11

CH-8021 Zurich

Phone : +41(0)44 258 12 60

Fax : +41(0) 044 258 12 68

[email protected]

www.nzzfolio.ch

To place advertisements in NZZ titles from outside Switzerland, please do not hesitate to contact one of our agents within the worldwide

Publicitas network. Click on “ Location finder ” under “ Network of offices ” on www.nzzwerbung.ch/kontakt to find your nearest contact person.

Online advertising

NZZ Online

Online Marketing

Falkenstrasse 11

CH-8021 Zurich

Phone : +41 (0)44 258 13 25

Fax : +41 (0)44 258 23 25

[email protected]

www.nzz.ch

Cross-media advertising

Neue Zürcher Zeitung AG

Advertising Industry Marketing

Falkenstrasse 11

CH-8021 Zurich

Phone : +41 (0)44 258 12 88

Fax : +41 (0)44 258 22 88

[email protected]

www.nzz.ch

Your contacts

Contacts

Documents

Smart advertising – in a wide range of NZZ productswerben_Ausland_e_1... · Z Magazine (8 times a year) NZZ campus (4 times a year) NZZ Chronik (once a year) Sections Supplements