Smart advertising –in a wide range of NZZ products
For clients outside Switzerland
2
NZZ media group Page 3
Neue Zürcher Zeitung Page 6
NZZ am Sonntag Page 14
NZZ Online Page 22
NZZ Folio Page 28
Z – Die schönen Seiten Page 34
NZZ campus Page 36
NZZ Chronik Page 38
Bücher am Sonntag Page 39
NZZ Fokus Page 40
Swiss Equity Magazin Page 41
NZZexecutive Page 42
NZZdomizil Page 46
Combinations Page 48
Cross-media options Page 50
Contacts Page 52
Contents
3
NZZ is a modern media company that not
only publishes “Neue Zürcher Zeitung”,
“NZZ am Sonntag”, “NZZ Folio” magazine,
“Z – Die schönen Seiten”, “NZZ campus”
and the “Swiss Equity Magazin”, but
also has interests in other newspaper
pub lishing and printing companies. In
addition, NZZ is behind the famous book
publi shing house, NZZ Libro. The company
is also a major player in the electronic
media market. NZZ Film und Fernsehen,
for instance, produces regular television
programmes broadcast in Switzerland
and Germany, and NZZ Online is one of
Switzerland’s most successful information
platforms. The NZZ media group comprise
two companies : NZZ and FPH (Free Press
Holding). The NZZ business arm includes
all the activities and products of the NZZ
AG parent company and is particularly
geared to the national market, while the
FPH holding manages all of our interests
in other regionally significant and well-
established media companies.
A modern media company
NZZ media group
4
NZZ media group
Neue Zürcher Zeitung AG (100%)
NZZ Deutschland GmbH (100%)
Swiss Equity Medien AG (75%)
Presse TV AG (30%)
PrintOnline AG (25%)
dctp Entwicklungsgesellschaft
für TV-Programme GmbH (12%)
AG for Neue Zürcher Zeitung (holding)
FPH Freie Presse Holding AG (75%)
Zürcher Unterland Medien AG (100%)
St. Galler Tagblatt AG (95%)
LZ Medien Holding AG (80%)
Zürichsee Presse AG (40%)
Zürcher Oberland Medien AG (38%)
Tagblatt der Stadt Zürich AG (15%)
NZZ media group
Management
Digital Data AG (50%)
Swiss Printers AG (25%)
5
Product portfolio of Neue Zürcher Zeitung AG
Product portfolio AG for Neue Zürcher Zeitung (holding)
Newspapers
NZZ media group
Neue Zürcher Zeitung
NZZ am Sonntag
Contract printing/prep work
Swiss Printers AG1
Management Digital Data AG1
Newspaper printing
NZZ PrintTV/radio
NZZ Format
Presse TV1
NZZ Standpunkte
dctp GmbH2
Magazines/periodicals
NZZ Folio
Z – Die schönen Seiten
NZZ Fokus
NZZ campus
NZZ Chronik
Swiss Equity Magazin/Specials
Bücher am Sonntag
Books/calendars/specialist publica-
tions/miscellaneous
NZZ Libro
NZZ Podium
Swiss Equity Days
Online media
nzz.ch
nzz.ch/fi nance
nzzexecutive.ch
nzzdomizil.ch
nzzvotum.ch
nzzcampus.ch
nzzglobal.ch
nzzpodium.ch
eBalance.ch
se-magazin.ch
1Associated company (20–50%) 2 Minority shareholding (<20%)
6
“Neue Zürcher Zeitung” is famous in
Swit zerland, Europe and to many people
around the world as a thoroughly infor m-
ative, liberal voice with a long-standing
tradition. This quality daily newspaper
is geared to sophisticated readers, who
are not looking for cheap headlines but
in-depth articles, sound analysis and intel-
ligent commentary. “Neue Zürcher Zeitung”
is particularly widely consulted and highly
valued by top executives in government,
business and culture as an indispensable
source of information. The Stock Exchange
and Markets section has been extended
to the point where it is now one of the
most comprehensive in the business. Our
intelligent and varied range of reading
material is enhanced by special weekly
themes like Mobile • Digital, Research
and Technology or Education and Society.
Thanks to NZZ Global, the complete digital
version of “Neue Zürcher Zeitung” can also
be accessed online from anywhere in the
world.
Neue Zürcher Zeitung
Better informed to face the day
7
Swiss edition
1st section
International
Switzerland
Zurich and Region
Zurich Culture
Opinion and Debate
Miscellaneous
2nd section
Business
Stock Exchange and Markets
Investment Funds (published Tue–Sat)
Sport
3rd section
Features
Radio/TV
Weather
Special topics
International edition
1st section
International
Business
Exchanges
Opinion and Debate
Miscellaneous
2nd section
Features
Literature and Art (Sat)
Zurich Culture
Switzerland
Sport
Weather
Games
Weekly features
Monday Education and Society
(with Campus and Careers)
Tuesday Media
Wednesday Research and Technology
Thursday Mobile – Digital
Friday Travel and Leisure
Saturday Literature and Art, Games
Marketplace (as a separate section)
Friday NZZdomizil (property)
Saturday NZZexecutive (recruitment)
Special supplements and special topics
See separate list on our website :
www.nzzwerbung.ch/produkte/beilagen/nzz
Magazines
NZZ Folio (monthly)
Z Magazine (8 times a year)
NZZ campus (4 times a year)
NZZ Chronik (once a year)
Sections Supplements
“ We specialise in well-founded, accurate and in-depth reporting on international, national and regional events.
In collaboration with more than 50 exclusive correspondents right around the globe, our journalists offer
authentic reporting, intelligent analysis, clear commentary and fascinating features every day. ”
Markus�Spillmann,�Editor-in-Chief�of�“Neue�Zürcher�Zeitung”
8
Swiss edition 1/1 page, b/w
CHF 14 680
Swiss edition 1/1 page, colour
CHF 18 270
Total edition 1/1 page, b/w
CHF 19 310
Total edition 1/1 page, colour
CHF 25 300
For full details of our rates, please go to :
www.nzzwerbung.ch.
Print run
Total 139 732 copies
Switzerland 125 228 copies
International 14 504 copies
Readership
German-speaking Switzerland
313 000 readers
Reach
German-speaking Switzerland 7.3%
CPT1
b/w CHF 47.00
colour CHF 58.50
Media data 2010 rates
Neue Zürcher Zeitung
1 Cost per thousand (net)Sources : MACH Basic 2010-1, WEMF-Auflagen-Bulletin 2009
9
Neue Zürcher Zeitung
Readership data : composition (1)
■ Gender
Female
37%Male
63%
■ Age
55 to 99 35%
14 to 34
26%
35 to 54
39%
■ Level of education
University
40%
Up to apprenticeship
31%
University entrance, high-er vocational training
29%
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
10
Neue Zürcher Zeitung
Readership data : composition (2)
Employment status
Gross household income
Place of residence
CHF 10 000 or more
46%
Up to CHF 5999
21%
CHF 6000 to CHF 7999
15%
CHF 8000 to CHF 9999
18%
Employee
26%
Not earning/studying
34%Manager
29%
Self-employed
11%
Rural
14%
City or built-up area
86%
■
■
■
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
11
Readership data : affi nity with interest areas
■ Affi nity with interest areas
❚ Source : MACH Basic 2010-1 (LpA fi gures) ❚ German-speaking Switzerland ❚ Index : 100 = average
Busi
ness
, sto
ck e
xcha
nge
and
fi nan
cial
m
arke
ts
Natio
nal a
nd in
tern
atio
nal p
oliti
cs
Tech
nolo
gy, s
cien
ce a
nd re
sear
ch
Com
pute
rs a
nd IT
Art a
nd c
ultu
re
Fore
ign
coun
trie
s an
d tr
avel
Resi
dent
ial m
arke
t and
pro
pert
y
Hom
e liv
ing,
inte
rior d
esig
n an
d fu
rnitu
re
Jobs
, wor
kpla
ces
and
care
ers
Educ
atio
n an
d fu
rthe
r tra
inin
g
Lite
ratu
re a
nd p
hilo
soph
y
Very strong interest in subject area
Neue Zürcher Zeitung
Basler Zeitung 121 146 101 96 201 115 81 99 84 100 178
Berner Zeitung BZ 103 125 97 87 124 111 93 94 114 98 132
Bilanz 307 187 153 158 161 135 238 156 166 137 156
Blick 103 91 109 117 63 93 117 107 118 103 52
Finanz und Wirtschaft 344 191 152 146 140 116 227 147 176 150 149
Handelszeitung 311 184 136 135 126 125 201 121 170 150 133
Mittelland-Zeitung 114 116 98 111 100 102 112 114 113 108 97
Neue Luzerner Zeitung 96 104 85 75 89 98 93 83 104 100 92
Neue Zürcher Zeitung 232 210 130 109 243 121 158 110 127 130 248
St. Galler Tagblatt 110 104 101 85 96 95 83 95 112 95 88
Stocks 356 173 123 147 114 121 234 104 147 139 110
Südostschweiz (Die) 107 91 101 101 71 84 86 102 100 97 63
Tages-Anzeiger 159 169 117 100 182 122 143 114 103 109 192
Weltwoche (Die) 188 175 129 112 178 121 148 131 127 128 198
Zürcher Landzeitung 125 122 104 75 94 107 144 114 115 88 111
12
■ Gross annual income
❚ Source : MA Leader 2009 ❚ German-speaking Switzerland
Tota
l rea
ch
CHF
100
000
to 1
20 0
00
CHF
120
000
to 1
40 0
00
CHF
140
000
to 1
80 0
00
CHF
180
000
or m
ore
Tota
l rea
ch
CHF
140
000
to 1
60 0
00
CHF
160
000
to 1
80 0
00
CHF
180
000
to 2
20 0
00
CHF
220
000
or m
ore
Leaders Top leaders
Neue Zürcher Zeitung
Leaders (in 1000s) 233 61 102 54 40
LPA REACH %
Basler Zeitung 7.4 6.6 7.7 7.5 6.3
Berner Zeitung 16.0 18.7 15.2 15.9 12.7
Bilanz 18.7 11.9 16.8 21.3 31.4
Finanz und Wirtschaft 11.2 5.7 9.3 13.1 22.0
Handelszeitung 16.9 9.6 15.8 20.1 28.6
Neue Zürcher Zeitung 27.5 19.3 22.4 33.2 46.5
Stocks 6.5 5.2 5.1 6.3 11.1
Tages-Anzeiger 31.0 26.8 32.2 32.8 34.4
Weltwoche (Die) 22.7 19.4 23.4 23.8 27.4
Top leaders (in 1000s) 80 27 17 17 19
LPA REACH %
Basler Zeitung 7.0 7.2 8.2 6.6 5.9
Berner Zeitung 15.1 12.1 23.2 15.5 11.8
Bilanz 27.7 21.0 27.4 29.8 35.5
Finanz und Wirtschaft 18.3 11.5 18.4 19.8 26.5
Handelszeitung 25.6 20.4 24.1 25.0 35.1
Neue Zürcher Zeitung 38.9 29.0 41.9 38.7 50.5
Stocks 9.0 5.6 8.5 11.2 12.6
Tages-Anzeiger 32.4 29.5 32.9 34.4 34.1
Weltwoche (Die) 26.4 26.5 22.7 28.3 27.8
Readership data : income of leaders and top leaders
13
Particularly in these turbulent times, people value competent business reporting that is neither sensationalised
nor trivialised. “Neue Zürcher Zeitung” is not superfi cial. It offers intelligent analysis, clear commentary and
captivating reading. Naturally the same applies to coverage of politics, society, culture and sport. The annual
subscription includes the “NZZ Folio”, “NZZ campus”, “Z – Die schönen Seiten” and “NZZ Chronik” magazines,
a wide range of fascinating special supplements and online access to “NZZ Global”, the digital version of
“Neue Zürcher Zeitung”. For information and subscription orders: Tel. +41 (0)44 258 15 30, [email protected]
or www.nzz.ch/abo
Working with the languageis thinking work
14
The world does not stand still on Sundays
and this is particularly true of the busi-
ness world. “NZZ am Sonntag” provides
a high standard of reporting on business,
politics, sport, science, culture, society
plus a wealth of background reading so
that its readers are better qualified than
ever to voice their own opinions. With its
detailed research, journalistic skill and
intelligent analysis, the Sunday edition
keeps our dis cerning readers well informed
about the key happenings of the past
week and ideally prepared for a good start
to the new one. “NZZ am Sonntag” is a
well-balanced and indispensable asset for
anyone wanting to keep on top of things
seven days a week – and from anywhere in
the world, if so desired, thanks to our digital
version with the same layout.
NZZ am Sonntag
Competence on Sunday
15
“‘NZZ am Sonntag’ reports on the latest weekend happenings and gives expert and varied coverage of topical
world issues. Our own research and background reporting make this publication the leading Sunday newspa-
per for all aspects of politics and business, without neglecting the entertainment factor. Every week we let
you know on Sunday what the feature articles for Monday will be. ”
Felix�E.�Müller,�Editor-in-Chief�of�“NZZ�am�Sonntag”
Sections and themes
1st section : Current Affairs
2nd section : Background
3rd section : Business
4th section : Sport
5th section : Knowledge
6th section : Culture
7th section : Society
8th section : Style
Weekly supplement
NZZexecutive (recruitment)
Monthly supplement
Bücher am Sonntag (Books on Sunday)
Special supplements and special topics
See separate list on our website :
www.nzzwerbung.ch/produkte/beilagen/
nzzas
Magazine
Z Magazine (8 times a year)
Sections Supplements
16
1/1 page, b/w, 1st section
CHF 16 900
1/1 page, colour, 1st section
CHF 24 040
1/1 page, b/w, 2nd to 8th section
CHF 15 360
1/1 page, colour, 2nd to 8th section
CHF 21 850
For full details of our rates, please go to :
www.nzzwerbung.ch.
Print run
Switzerland 128 516 copies
Readership
German-speaking Switzerland
509 000 readers
Reach
German-speaking Switzerland 11.9%
CPT1
b/w CHF 30.60
colour CHF 43.50
Media data 2010 rates
NZZ am Sonntag
Sources : MACH Basic 2010-1, WEMF-Auflagen-Bulletin 2009 1 Cost per thousand readers (net)
17
Readership data : composition (1)
■ Gender
Female
47%Male
53%
■ Age
55 to 99
31%
14 to 34
30%
35 to 54
39%
■ Level of education
University
31%
Up to apprenticeship
40%
University entrance, high-er vocational training
29%
NZZ am Sonntag
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
18
Readership data : composition (2)
NZZ am Sonntag
■ Employment status
■ Gross household income
■ Place of residence
CHF 10 000 or more
40%
Up to CHF 5999
22%
CHF 6000 to CHF 7999
19%
CHF 8000 to CHF 9999
19%
Manager
25%
Self-employed
10%
Rural
18%
City or built-up area
82%
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
Employee
31%
Not earning/
studying
34%
19
Readership data : affi nity with interest areas
NZZ am Sonntag
■ Affi nity with interest areas
❚ Source : MACH Basic 2010-1 (LpA fi gures) ❚ German-speaking Switzerland ❚ Index : 100 = average
Busi
ness
, sto
ck e
xcha
nge
and
fi nan
cial
mar
kets
Natio
nal a
nd in
tern
atio
nal p
oliti
cs
Tech
nolo
gy, s
cien
ce a
nd re
sear
ch
Com
pute
rs a
nd IT
Art a
nd c
ultu
re
Fore
ign
coun
trie
s an
d tr
avel
Resi
dent
ial m
arke
t and
pro
pert
y
Hom
e liv
ing,
inte
rior d
esig
n an
d fu
rnitu
re
Jobs
, wor
kpla
ces
and
care
ers
Educ
atio
n an
d fu
rthe
r tra
inin
g
Lite
ratu
re a
nd p
hilo
soph
y
Very strong interest in the subject area
NZZ am Sonntag 175 174 119 97 216 125 152 135 127 128 213
Sonntag 119 119 95 110 98 103 102 107 109 106 88
Sonntags-Blick 105 94 100 108 66 97 118 116 121 102 59
Sonntags-Zeitung 147 140 109 116 135 116 134 127 117 115 130
Readership data : income of leaders and top leaders
■ Gross annual income
Tota
l rea
ch
CHF
100
000
to 1
20 0
00
CHF
120
000
to 1
40 0
00
CHF
140
000
to 1
80 0
00
CHF
180
000
or m
ore
Tota
l rea
ch
CHF
140
000
to 1
60 0
00
CHF
160
000
to 1
80 0
00
CHF
180
000
to 2
20 0
00
CHF
220
000
or m
ore
Leaders Top leaders
Leaders (in 1000s) 233 61 102 54 40
LPA REACH %
NZZ am Sonntag 33.2 27.5 30.3 34.1 46.4
Sonntags-Zeitung 38.2 32.0 37.9 42.8 44.3
Top leaders (in 1000s) 80 27 17 17 19
LPA REACH %
NZZ am Sonntag 38.7 29.4 39.4 39.0 51.1
Sonntags-Zeitung 44.8 40.7 51.0 45.9 44.4
❚ Source : MA Leaders 2009 ❚ German-speaking Switzerland
20
Readership data : reading time
NZZ am Sonntag
■ Average reading time by age
❚ Source : NZZaS Subscription Survey 2008 ❚ Pool : 797 people
Total 58 minutes
Under 35 57 minutes
35 to 54 56 minutes
55 and older 60 minutes
Readership data : media consulted on Sunday
■ Length of time media consulted on Sunday
Newspapers 95 minutes
Magazines 15 minutes
Television 82 minutes
Radio 83 minutes
Internet 28 minutes
❚ Source : NZZaS Subscription Survey 2008 ❚ Pool : 797 people
21
“NZZ am Sonntag” offers a wealth of topics to arouse your interest. The Sunday menu includes expertly prepared reports and analysis, but
also tasty and entertaining treats and – ten times a year – our magazine supplement “Z – Die schönen Seiten”. To sample all of this goodness
free of charge for a 5-week period, phone +41 (0)44 258 15 30. For further offers, go to www.nzz.ch/abo
Mit Verstand zu geniessen.
22
NZZ Online is the leading platform for
news, background and analysis and one of
the most popular internet choices for the
target market of “ Leaders ” and “ Top lead-
ers ”. NZZ Online stands for credible, up-to-
the-minute news reporting, and offers a
high standard of journalistic quality that
is guaranteed by the presence of a strong
editorial team, seven days a week and
twenty-four hours a day. By running your
campaign on our news portal, you gain di-
rect contact to this unique and lucrative
target group that can only be good for your
business.
NZZ Online
The online platform of NZZ
23
“ NZZ Online is politics in real time and business with no downtime : news, analysis, commentary, the latest
information from the fi nancial markets and individual fi nancial analysis on NZZ Finance. NZZ Online is backed
by two great editorial teams. Our own online editorial team writes and edits copy from fi rst thing in the morning
to late at night. It also works in close liaison with our newspaper editorial team. ”
Fredy�Greuter,�Editorial�Head�of�NZZ�Online
Hits (page impressions)
41.6 million
Unique clients
1.2 million
Visits
9 million
Reach
Switzerland 12.6%
German-speaking Switzerland 16.4%
Unique users per month
620 000 people
CPT bookings (cost per thousand)
Skyscraper (160 x 600 pixels) from CHF 35
Rectangle (300 x 250 pixels) from CHF 45
Fixed placements per week
Maxiboard (994 x 118 pixels) from CHF 1000
Teaser from CHF 500
Advertorial from CHF 500
For full details of our rates, please go to :
www.nzzwerbung.ch/online
Usage per month1 2010 rates
1 Sources: NET Metrix Profi les 2010-1, NET Metrix Audit 2010/1
24
NZZ Online
User data : composition
■
■
■
Gender
Age
Level of education
❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland
❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland
❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland
Male 62.3%
14 to 19
Compul. 6.7%
6.2%
4.9%
20 to 29 18.9%
Medium 34.8%
30 to 39 27.3%
High 58.5%
40 to 49 18.3%
50 to 59 15.5%
60 to 69 8.9%
70 or older
Female 37.7%
25
NZZ Online
User data : affinity
■ Top 5 subject areas of interest, very strong/rather strong interest (affinity index)
❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland
■ Employment status (affinity index)
❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland
Business 150
Top management level, permanent employee 173
National and international politics 141
Middle to lower management, permanent employee 125
Technology, science and research 128
Employee 91
Computers and IT 113
Worker, permanent position 49
Art and culture 122
Careers and workplaces 113
Entrepreneur, business owner 120
■ Income in Swiss francs (affinity index)
❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland
6001 to 8000 93
2001 to 4000 68
Less than 2000 74
4001 to 6000 80
8001 to 10 000 107
10 001 to 15 000 142
More than 15 000 191
26
User data : unique users per month
■ Unique users per month (UupM) of publishing websites
(not comprehensive ranking of all websites)
❚ Source : NET Metrix Profi les 2010-1 (UupM) ❚ Switzerland
20min.ch 25.5 1 254
blick.ch 19.1 937
tagesanzeiger.ch 13.3 653
NZZ Online (nzz.ch) 12.6 620
lematin.ch 6.7 330
pctipp.ch 6.4 316
24heures.ch 4.8 237
tdg.ch 4.7 230
baslerzeitung.ch 4.5 221
bernerzeitung.ch 3.8 189
beobachter.ch 3.6 176
zisch.ch 3.2 156
cash.ch 3.2 156
a-z.ch 2.7 134
letemps.ch 2.4 118
schweizer-illustrierte.ch 2.0 98
derbund.ch 1.7 83
lenouvelliste.ch 1.6 78
femina.ch 1.5 76
weltwoche.ch 1.5 74
dasmagazin.ch 1.3 64
thurgauerzeitung.ch 1.2 57
annabelle.ch 1.0 50
sonntagszeitung.ch 1.0 50
handelszeitung.ch 1.0 48
stocks.ch 0.9 44
tele.ch 0.9 43
computerworld.ch 0.8 40
wildeisen.ch 0.7 36
schweizerfamilie.ch 0.7 33
bilanz.ch 0.6 32
bilan.ch 0.5 24
hebdo.ch 0.5 24
fuw.ch 0.5 23
lemenu.ch 0.5 23
tierwelt.ch 0.5 23
shn.ch 0.5 22
swissitmagazine.ch 0.4 22
woz.ch 0.4 21
volksblatt.li 0.4 19
landbote.ch 0.3 16
illustre.ch 0.3 15
ghi.ch 0.3 15
Reach (in %) Reach (in thousands)
NZZ Online
27
Stay ahead of the rest with the latest information – anytime, anywhere you need it.
NZZ Online gives you constant updates on all the latest news, background reports and analysis on happenings all over the world, along
with fi nancial and share market information, fascinating news coverage, journalistic columns and fact fi les. Make the most of our com-
prehensive products and services for the work and leisure market – online competence in familiar
NZZ quality. www.nzz.ch
28
Thoroughly researched and tastefully
presented, “NZZ Folio” is the monthly mag-
azine of “Neue Zürcher Zeitung”. Unlike
most newspaper supplements, “NZZ Folio”
takes a key theme approach. Every month
we present one theme from every angle,
along with special commentary and
co lumns. Whether the focus is on politics,
culture or society, business, science or
sport – “NZZ Folio” makes a point of com-
bining reliable information with intelligent
reading pleasure. We have been produc-
ing “NZZ Folio” since August 1991; the
magazine appears as an insert in the
Swiss edition of “Neue Zürcher Zeitung”,
“Neue Zuger Zeitung” and some editions
of “Neue Luzerner Zeitung” and “St. Galler
Tagblatt” and is also available on separate
subscription.
NZZ Folio
Thoroughly researched and tastefully presented
29
“
“ Month after month, one theme from every angle, plus regular features and columns profi ling prominent
authors from Switzerland and abroad – that is the concept that has become the hallmark of ‘NZZ Folio’.
Our magazine is committed to the highest quality of content and layout. No matter whether a monthly issue
tackles the hard facts of a subject – supplying arguments that will hold water in any debate – or adopts a
lighter tone – ‘NZZ Folio’ is always the stylish and skilfully penned product of the fi nest writers. ”�
� Daniel�Weber,�Editorial�Head�of�“NZZ�Folio”
Main theme Published
Death 4 January
Honorary Positions 1 February
Everything Eco 1 March
Theatre 6 April
Mobile Phones 3 May
Doctors 7 June
Grand Failures 5 July
Patriotism 2 August
Tomorrow’s World 6 September
Zurich Central
Railway Station 4 October
The Super Brain 1 November
Scene of the Crime 6 December
2010 publication details
1/1 page, colour
CHF 23 800
For full details of our rates, please go to :
www.nzzwerbung.ch.
Print run
Total edition 212 605 copies
Readers
German-speaking Switzerland
713 000 readers
Reach
German-speaking Switzerland 16.6%
CPT 2
colour CHF 32.70
Media data1 2010 rates
1 In-house data based on new distribution (“Neue Zürcher Zeitung”, “Neue Zuger Zeitung” plus some editions of “St. Galler Tagblatt” and “Neue Luzerner Zeitung”) 2 Cost per thousand (net)
Sources : MACH Basic 2009-2, WEMF-Aufl agen-Bulletin 2009
30
Readership data : composition (1)
■ Gender
Female
44%Male
56%
■ Age
55 to 99
32%
14 to 34
28%
35 to 54
40%
■ Level of education
University
34%
Up to apprenticeship
37%
University entrance, higher vocational training
29%
NZZ Folio
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
31
NZZ Folio
Readership data : composition (2)
■ Employment status
■ Gross household income
■ Place of residence
CHF 10 000 or more
41%
Up to CHF 5999
21%
CHF 6000 to CHF 7999
19%
CHF 8000 to CHF 9999
19%
Manager
26%
Self-employed
10%
Rural
17%
City or built-up area
83%
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
❚ Source : MACH Basic 2010-1 ❚ German-speaking Switzerland
Employee
33%
Not earning/studying
31%
32
Readership data : affi nity with interest areas
NZZ Folio
■ Affi nity with interest areas
❚ Source : MACH Basic 2010-1 (LpA fi gures) ❚ German-speaking Switzerland ❚ Index : 100 = average
Busi
ness
, sto
ck e
xcha
nge
and
fi nan
cial
m
arke
ts
Natio
nal a
nd in
tern
atio
nal p
oliti
cs
Tech
nolo
gy, s
cien
ce a
nd re
sear
ch
Com
pute
rs a
nd IT
Art a
nd c
ultu
re
Fore
ign
coun
trie
s an
d tr
avel
Resi
dent
ial m
arke
t and
pro
pert
y
Hom
e liv
ing,
inte
rior d
esig
n an
d fu
rnitu
re
Jobs
, wor
kpla
ces
and
care
ers
Educ
atio
n an
d fu
rthe
r tra
inin
g
Lite
ratu
re a
nd p
hilo
soph
y
Very strong interest in subject area
Bilanz 307 187 153 158 161 135 238 156 166 137 156
Geo 114 126 132 114 145 131 113 112 112 120 155
Magazin (Das) 132 153 104 93 188 118 115 107 101 102 189
NZZ Folio 174 182 122 100 224 120 131 112 118 124 233
Weltwoche (Die) 188 175 129 112 178 121 148 131 127 128 198
33
NZZ Folio
Readership data : income of leaders and top leaders
■ Gross annual income
❚ Source : MA Leader 2009 ❚ German-speaking Switzerland
Tota
l rea
ch
CHF
100
000
to 1
20 0
00
CHF
120
000
to 1
40 0
00
CHF
140
000
to 1
80 0
00
CHF
180
000
or m
ore
Tota
l rea
ch
CHF
140
000
to 1
60 0
00
CHF
160
000
to 1
80 0
00
CHF
180
000
to 2
20 0
00
CHF
220
000
or m
ore
Leaders Top leaders
Leaders (in 1000s) 233 61 102 54 40
LPA REACH %
Bilanz 18.7 11.9 16.8 21.3 31.4
Geo 38.0 39.4 39.5 39.2 34.5
Magazin (Das) 38.6 37.0 38.3 39.3 39.5
NZZ Folio 46.5 40.4 43.9 50.8 56.9
Weltwoche (Die) 22.7 19.4 23.4 23.8 27.4
Top leaders (in 1000s) 80 27 17 17 19
LPA REACH %
Bilanz 27.7 21.0 27.4 29.8 35.5
Geo 37.2 41.0 37.1 34.5 34.5
Magazin (Das) 38.8 35.5 42.7 40.5 38.5
NZZ Folio 52.6 45.7 57.7 50.3 60.1
Weltwoche (Die) 26.4 26.5 22.7 28.3 27.8
34
“Z – Die schönen Seiten” is the lifestyle
magazine celebrating the finer things of
life. It is targeted at intelligent and high-
spending readers looking for high-quality
goods and services. “Z ” magazine was
launched at the beginning of 2007. It
boasts a wide reach and an eye-catching
format that makes the magazine one of
a kind in Switzerland. “Z ” is published
eight times a year and inserted as a sup-
plement in both the Saturday edition
of “Neue Zürcher Zeitung” and “NZZ am
Son ntag”. In a new development, “Frank-
furter Allgemeine Zeitung” and “Neue
Zürcher Zeitung” now produce a major
print run of the lifestyle magazine “Z –
Die schönen Seiten”, as a joint supple-
ment. “Z” is published this way four times
a year and reflects the high publishing
standards of both the NZZ and FAZ edito-
rial teams.
Z – Die schönen Seiten
For all the finer things of life
Main theme Published
Spring fashion 20/21 February
Watches and jewellery 13/14 March
Travel/motoring 8/9 May
Home living and interiors 12/13 June
Main theme Published
Autumn fashion 11/12 September
Wine and fine dining 2/3 October
Watches and jewellery 6/7 November
Gifts 4/5 December
2010 publication details
35
“‘ Z – Die schönen Seiten’ is a high-end lifestyle publication devoted to all the fi ner things of life and targeted
to discerning readers who value the high publishing standards of NZZ. It makes for quality weekend reading
and encourages people to linger longer over every page.”
� Jeroen�van�Rooijen,�Editorial�Head�of�“Z�–�Die�schönen�Seiten”
Sections Content
Setting the theme Introduction, opening
refl ection and content
overview
Objects of desire Product of the month
photographed by
Lukas Wassmann
Studio Visit to the workshop
of a Swiss master
craftsperson
Art market The latest news from
museums, galleries
and bookshops
Shopping International shopping
ideas and surprises
Marketplace The latest fi nds from
the whole lifestyle
spectrum
Sections Content
Travel New discoveries, oases of
relaxation and places to be
Dinner is served Culinary innovations,
fi ne cuisine and the recipe
of the month
Kaleidoscope Style theme of the month
Design Sought-after furniture
classics, show stoppers
and designer profi les
Beauty Look of the month
Best friends Swiss celebrities and their
closest friends
Magazine sections
Print run
Switzerland 320 000 copies
Readers
German-speaking Switzerland
670 000 readers
Reach
German-speaking Switzerland 15.6%
CPT2
colour CHF 44.50
Media data1
1/1 page, colour
CHF 32 970
For full details of our rates, please go to :
www.nzzwerbung.ch.
2010 rates
1 In-house data based on “NZZexecutive” (MACH Basic 2010-1)2 Cost per thousand (net)
36
“NZZ campus” offers you an extraordinary
opportunity to reach the highly promising
target market of students and graduates
(of universities, tertiary colleges and ap-
plied sciences universities) via the quality
products of NZZ.
NZZ campus
Fit for study and career
36
Online
24/7 updates of student news, blogs of university correspondents and podcasts.
Newspapers
“NZZ campus” page in NZZ : every Monday
“NZZ campus” page in “NZZexecutive” (“Neue Zürcher Zeitung” and “NZZ am Sonntag”) :
every Saturday and Sunday.
Magazine
4 times a year as a supplement to “Neue Zürcher Zeitung” : 9 March, 18 May, 28 Sep-
tember and 30 November 2010.
2010 publication details
37
The nzz-campus.ch website is full of per-
manently updated content about every-
thing to do with student life. NZZ university
correspondents provide inside insights
into life on campus in their exclusive
blogs.
Website : www.nzz-campus.ch
Twice a week students can fi nd highly
relevant information about the university
world : every Monday in NZZ and every
weekend in the “NZZexecutive” section,
which is supplied as a supplement to
“Neue Zürcher Zeitung” and “NZZ am
Sonntag.”
This quarterly magazine published as a
supplement to “Neue Zürcher Zeitung”
offers comprehensive reports, entertaining
columns and also commentary on the
serious side of life from different points of
view. Some 30 000 copies of each issue
of this magazine are also distributed direct
to the target market on campus.
Weekly pages Magazine
“ Under the brand ‘NZZ campus’, NZZ pools all its publishing and editorial services for students and gradu-
ates. The content includes practical advice and information about services. The quarterly magazine helps
students and graduates make important decisions about their courses or their entry into the career world,
and is also designed to entertain and inform them about the latest university issues. ”
� Jan�Mühlethaler,�Editorial�Head�of�“NZZ�campus”
1/1 page, b/w
CHF 14 680
1/1 page, colour
CHF 18 270
For full details of our rates, please go to :
www.nzzwerbung.ch.
2010 rates
Print run
Total edition 155 228 copies
Readers
German-speaking Switzerland
313 000 readers
Reach
Students2 13.1%
CPT3 b/w CHF 47.00colour CHF 58.50
Media data for the magazine1
1 In-house data based on “Neue Zürcher Zeitung” (MACH Basic 2010-1)2 University students and graduates (of universities, tertiary colleges & applied sciences universities) <28 years old3 Cost per thousand (net)
38
“NZZ Chronik ”: a review of the year in magazine form. Aside from a comprehensive classic chronology and
high-quality journalism illustrated by stunning images, the magazine will contain dedicated feature articles
and commentary on the defi nitive events of such newspaper sections as International, Switzerland, Business,
Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with
a print run of more than 170 000 copies. The approximately 140-page long “NZZ Chronik” will be inserted
in “Neue Zürcher Zeitung” prior to Christmas and also distributed via the usual newsagents. Moreover, “NZZ
Chronik” will also be published in book form (with all advertisements) by NZZ Libro.
1 In-house data based on “NZZ am Sonntag” (MACH Basic 2010-1)2Cost per thousand (net)
NZZ Chronik
17 December
Print run
Total edition 170 000 copies
Within Switzerland 126 621 copies
Outside Switzerland 11 000 copies
Newsagents 32 379 copies
Readers
German-speaking Switzerland
313 000 readers
Reach
German-speaking Switzerland 7.3%
CPT2
colour CHF 58.50
2010 publication date
Media data1
1/1 page, colour
CHF 18 270
For full details of our rates, please go to :
www.nzzwerbung.ch.
2010 rates
39
31 January
28 February
28 March
25 April
30 May
27 June
29 August
26 September
31 October
28 November
Print run
Total edition 152 000 copies
Readers
German-speaking Switzerland
509 000 readers
Reach
German-speaking Switzerland 11.9%
CPT2
b/w CHF 14.30
colour CHF 20.35
2010 publication dates
Media data1
1 In-house data based on “NZZ am Sonntag” (MACH Basic 2010-1)2Cost per thousand (net)
Bücher am Sonntag (Books on Sunday)
1/1 page, b/w
CHF 7040
1/1 page, colour
CHF 10 000
For full details of our rates, please go to :
www.nzzwerbung.ch.
2010 rates
This supplement in tabloid form appears on the last Sunday of each month in conjunction with “NZZ am
Sonntag” and offers book fans and literature buffs an overview of the key new releases in fi ction and non-
fi ction. Our non-fi ction coverage includes biographies and memoirs, as well as works focusing on topical
themes to do with politics, current affairs, culture, science and society. As well as book reviews, “Bücher am
Sonntag” also contains an essay or a major interview, plus a column by a famous author. In addition, there are
monthly lists of new fi ction and the key dates and venues of book readings, launches and literary discussions.
40
NZZ Fokus
1/1 page, b/w and colour
CHF 4750
For full details of our rates, please go to :
www.nzzwerbung.ch.
Print run
About 5000–10 000 copies
2010 ratesMedia data1
“NZZ Fokus” is published three or four times a year on some of the particularly topical and burning issues
of our time. Selected NZZ articles are compiled into a dossier focusing on key themes. “NZZ Fokus” offers
readers the opportunity to gain an in-depth understanding of a key issue and trace the development of events
in chronological sequence.
Theme Published
Doping 24 March
Ageing 30 June
Reunifi cation of Germany 29 September
2010 publication details
1 In-house data
41
Swiss Equity Magazin
1/1 page, normal edition, colour
CHF 3150
For full details of our rates, please go to :
www.nzzwerbung.ch.
The platform for professional investors
With effect from 1 January 2008, NZZ
acquired 75% of the share capital of
Swiss Equity Medien AG from its former
owner, HelveticStar AG. For 17 years,
“Swiss Equity Magazin” has been devoted
to Swiss companies with shares that are
traded over the counter (OTC) or pre-
market (private equity) on the SIX Swiss
Exchange and/or the BX Berne eXchange.
The themes range from the latest market
trends and company profi les to interesting
investment tips. Some 10 000 profession-
al investors and decision makers in the
fi nancial sector are among the readers of
the investment magazine, which appears
ten times a year, as well as the special
editions that appear eight times a year
on the themes of Life Sciences2, Bank-
ing, Private Equity2, Bonds2, Sustainable
Investments2, Real Estate and Tourism.2010 rates
Swiss Equity Medien AG
With its “ Swiss Equity Magazin” and numerous investor conferences, Swiss Equity Medien AG offers a com-
prehensive platform of information and services for professional investors and decision makers in the
fi nancial sector.
Print run
3500 copies
(Special edition : 5000 copies, special
large editions : 155 000 copies2)
Media data1
1 In-house data 2 Supplement to “Neue Zürcher Zeitung” or “NZZ am Sonntag”
42
NZZexecutive
“ Thanks to its editorial front page, the recruitment section of ‘Neue Zürcher Zeitung’ cannot be overlooked.
It features fascinating, high-quality articles on all kinds of career and work topics, composed by the joint
editorial team of both ‘Neue Zürcher Zeitung’ and ‘NZZ am Sonntag’. These include interviews with national
and international personalities on their individual achievements, careers and lifestyles. In addition, foreign
correspondents report on some of the distinctive features of their particular working environment. ”
Jan�Mühlethaler,�Editorial�Head�of�“NZZexecutive”
NZZexecutive
Within Switzerland, the “NZZexecutive” re-
cruitment section appears in the weekend
edition of “Neue Zürcher Zeitung” and in
“NZZ am Sonntag”. If you choose to adver-
tise in the total edition, your advertisement
also appears on the following Monday in
“NZZexecutive” in the international edition
of “Neue Zürcher Zeitung”.
NZZexecutive.ch
Thanks to exclusive interviews, editorial
content on themes like commerce, the
working world and human resources
management combined with comprehen-
sive integration of such elements in NZZ
Online, advertising on “NZZexecutive”.ch
means you reach not only active job
seekers but also the key target market of
passive job seekers. We offer the advertis-
ing industry classic types of display ads,
either individually or in combination with
other NZZ Online sites.
NZZexecutive
Executive recruitment market
43
NZZexecutive.ch
NZZexecutive.ch is well positioned as the Swiss recruitment portal for executives and specialists. Anyone
looking to recruit high-calibre staff has the option of attractive subscription models on an annual basis, in-
dividual ad placements or combined rates for the recruitment section and job portal. Having a presence on
NZZexecutive.ch also gives you targeted access to the highly qualifi ed readership of NZZ Online.
Swiss edition, 1/4 page, b/w
CHF 5630
Swiss edition, 1/4 page, colour
CHF 6570
Print-to-Online
You can combine your print ad with an
online one for an additional charge of
CHF 275 and with a run-time of 30 days.
For full details of our rates, please go to :
www.nzzwerbung.ch.
Job portal
Individual ads from CHF 500
Display ads
Premium position marketplace teasers
on NZZ Online
– without logo CHF 1000/week
– with logo CHF 1500/week
For further information about print/online
combinations and subscription models, go
to “ Rates and Services ” on www.nzzexecu-
tive.ch or www.nzzwerbung.ch/nzzexecu-
tive.
Print run
Total edition 268 248 copies
Switzerland 253 334 copies
Readers
German-speaking Switzerland
670 000 readers
Reach
German-speaking Switzerland 15.6%
CPT1
b/w CHF 34.65
colour CHF 40.35
Media data 2010 rates (print) 2010 rates (online)
Sources : MACH Basic 2010-1, WEMF-Aufl agen-Bulletin 2009 1Cost per thousand readers (net)
44
NZZexecutive
Readership data : income of leaders and top leaders
❚ Quelle : MA Leader 2007
■ Gross annual income
❚ Source : MA Leader 2009 ❚ German-speaking Switzerland
Tota
l rea
ch
CHF
100
000
to 1
20 0
00
CHF
120
000
to 1
40 0
00
CHF
140
000
to 1
80 0
00
CHF
180
000
or m
ore
Tota
l rea
ch
CHF
140
000
to 1
60 0
00
CHF
160
000
to 1
80 0
00
CHF
180
000
to 2
20 0
00
CHF
220
000
or m
ore
Leaders Top leaders
Leaders (in 1000s) 233 61 102 54 40
LPA REACH %
NZZexecutive 44.8 36.1 40.6 49.1 63.5
Metropool 49.8 48.4 50.3 51.0 48.6
Top leaders (in 1000s) 80 27 17 17 19
LPA REACH %
NZZexecutive 54.6 43.9 56.8 55.3 67.4
Metropool 49.3 45.8 55.7 50.8 47.6
45
NZZexecutive
Combinations with NZZexecutive
NZZexecutivePlus and
NZZexecutiveBusinessCombi
With NZZexecutivePlus, your advertisement
is published in “NZZexecutive” and in “Han-
delszeitung” on the following Wed nesday,
where it targets 51 000 top leaders with a
reach of around 64%. This makes Handels-
zeitung the ideal complement to the execu-
tive recruitment section in “Neue Zürcher
Zeitung” and “NZZ am Sonntag”. The com-
bination option with “Le Temps” gives you a
total of 823 000 potential candidates. This
means you can extend the reach of your
recruitment ads by over 20%.
NZZexecutivePlus
1/4 page, standard, b/w
CHF 6780
1/4 page, standard, colour
CHF 7910
For full details of our rates, please go to : www.nzzwerbung.ch.
NZZexecutiveBusinessCombi
1/4 page, standard, b/w
CHF 7850
1/4 page, standard, colour
CHF 8710
2010 rates
46
NZZdomizil
“ Properties are presented to our readers on a weekly basis in a separate section and in clearly defined
categories. The front page of the ‘NZZdomizil’ property section is produced by the editorial team and in-
cludes a property-related picture puzzle, informative graphics and an article on a topical property theme.”
� Andrea�Martel,�Editorial�Head�of�“NZZdomizil”
NZZdomizil
“NZZdomizil” appears every Friday as a
separate section in “Neue Zürcher Zei-
tung”. In addition to this property section
on Friday, property categories also appear
every Monday and Wednesday in “Neue
Zürcher Zeitung”. Furthermore, the Sunday
newspaper, “NZZ am Sonntag”, also
includes a property category.
NZZdomizil.ch
Whether you choose to run a property ad
or advertise in the online magazine, Inte-
rior Design, you will reach users with high
purchasing power and equally high expec-
tations of quality and design on NZZdom-
izil.ch. Benefit from this unique positioning
and generate a traffic and response rate
of high quality and substance.
NZZdomizil
The property market
47
NZZdomizil.ch
NZZdomizil.ch gives users a window on the world of sophisticated living and home interiors. The focus is on
high-quality residential property and interior design, and the content is offered at the same high standard
our readers have come to expect from NZZ. This unique platform provides users with all kinds of information
and the contact details of property fi rms and interior design consultants.
Swiss edition, millimetre rate for
individual formats, b/w
Up to 400 mm CHF 3.40
401 mm or more CHF 3.72
Swiss edition, millimetre rate for indi-
vidual formats, colour
Up to 400 mm CHF 5.30
401 mm or more CHF 5.30
Total edition, millimetre rate for indi-
vidual formats, b/w
Up to 400 mm CHF 4.48
401 mm or more CHF 4.91
Total edition, millimetre rate for indi-
vidual formats, colour
Up to 400 mm CHF 7.00
401 mm or more CHF 7.00
Property portal
Individual ads from CHF 90
Display ads
Fixed placements from CHF 1000
CPT bookings from CHF 90
Online magazine Interior Design
Display ads
Fixed placements from CHF 1000
CPT bookings from CHF 70
For further information about NZZdomizil.ch,
go to www.nzzwerbung.ch/nzzdomizil.
Print run
Switzerland 125 228 copies
Readers
German-speaking Switzerland
313 000 readers
Reach
German-speaking Switzerland 7.3%
CPT2
b/w CHF 47.00
colour CHF 58.50
Media data1 2010 rates (print) 2010 rates (online)
1Based on “Neue Zürcher Zeitung” (MACH Basic 2010-1) 2Cost per thousand readers (net)
For full details of our rates, please go to : www.nzzwerbung.ch.
48
NZZ�BusinessCombi
The right partnership makes for more impact. You can leverage the combined power of “ Neue Zürcher Zeitung ”
and “ Le Temps ” with the NZZ BusinessCombi. It pays to place an ad here, because it will be noticed by people
with particular interest and above-average purchasing power.
NZZ�BusinessCombi // Online
With effect from January 2010, this attractive combination option also applies to bookings on the quality
platforms of www.nzz.ch and www.letemps.ch.
Combinations
Swiss edition, 1/1 page, b/w
CHF 26 290
Swiss edition, 1/1 page, colour
CHF 29 600
Total edition, 1/1 page, b/w
CHF 30 550
Total edition, 1/1 page, colour
CHF 36 060
For full details of our rates, please go to :
www.nzzwerbung.ch.
Print run
Switzerland 185 238 copies
Readers
German- and French-speaking Switzerland
461 000 readers
Reach
German- and French-speaking
Switzerland 8.1%
CPT1
b/w CHF 56.40
colour CHF 63.45
Media data 2010 rates
1Cost per thousand (net)Sources : MACH Basic 2010-1, WEMF-Aufl agen-Bulletin 2009
49
Advertising�combination�of�“NZZ�am�Sonntag�plus�Sonntagspool�”
The three Sunday papers “NZZ am Sonntag”, the “Sonntag” newspaper and “Zentralschweiz am Sonntag”
have combined to create an attractive advertising deal called “ NZZ am Sonntag plus Sonntagspool ”. With
a total print run of more than 440 000 copies and combined readership of over 1 million people, this new
combination is the Sunday deal with the highest circulation and user rate in Switzerland.
1/1 page, b/w
1st section (“NZZ am Sonntag”)
CHF 40 885
1/1 page, colour
1st section (“NZZ am Sonntag”)
CHF 52 412
1/1 page, b/w
2nd–8th section
CHF 39 526
1/1 page, colour
2nd–8th section
CHF 50 477
For full details of our rates, please go to :
www.nzzwerbung.ch.
Print run
Switzerland over 440 000 copies
Media data1 2010 rates
1 In-house data
50
Cross media
Cross media stands for the textual, crea-
tive and formal combination of a variety
of media channels and advertising media,
with the aim of achieving maximum ad-
vertising success via the multi-channel
approach. The NZZ media group, with
our wide-ranging product portfolio and
competent sales consultants, will help
you devise an effective, holistic campaign
concept. For all the latest offers and
information on the subject of cross-media
advertising, go to www.nzz.ch/werbung/
crossmedia.
Our wide range of products and services ensures maximum impact
Daily newspaper
Publications/Books
Television/Film
Sunday newspaper
Online media Magazines
Events
Newspaper supplements
Neue Zürcher Zeitung
NZZ Libro
NZZ Format
NZZ am Sonntag
NZZ Print
nzz.ch, nzzexecutive.ch,
nzzdomizil.ch, nzzcampus.ch,
magazin-z.ch, nzzfolio.ch
NZZ Folio, Z – Die schönen Seiten,
NZZ campus, NZZ Chronik,
Swiss Equity
NZZexecutive, NZZdomizil
NZZ Podium
OVER 10 MILLION CONTACTS A MONTH
51
You might well associate depth with NZZ. But have you seen our breadth?
NZZ Online
NZZdomizil
NZZexecutive
Bücher am Sonntag
NZZ am SonntagNeue Zürcher Zeitung
Z Magazine
NZZ Folio
NZZ campus
NZZ Chronik
There are many facets to NZZ competence. And there are just as many options for presenting your advertising message to an audience with above-average education and purchasing power: on week days or weekends, by day or by night, in print or electronic form. To fi nd out more about us, phone +41 (0)44 258 11 11 or go to www.nzzwerbung.ch.
Advertisements from German-speaking
Switzerland
Publicitas AG, NZZ Media
Falkenstrasse 11
CH-8021 Zurich
Phone : +41 (0)44 258 16 98
Fax : +41 (0)44 258 13 70
www.nzzmedia.ch
Advertisements from French-speaking
Switzerland
Publicitas SA, NZZ Media
Rue Etraz 4
CH-1003 Lausanne
Phone : +41 (0)21 317 88 08
Fax : +41 (0)44 258 13 70
www.nzzmedia.ch
NZZ Folio advertisements
NZZ Folio
Falkenstrasse 11
CH-8021 Zurich
Phone : +41(0)44 258 12 60
Fax : +41(0) 044 258 12 68
www.nzzfolio.ch
To place advertisements in NZZ titles from outside Switzerland, please do not hesitate to contact one of our agents within the worldwide
Publicitas network. Click on “ Location finder ” under “ Network of offices ” on www.nzzwerbung.ch/kontakt to find your nearest contact person.
Online advertising
NZZ Online
Online Marketing
Falkenstrasse 11
CH-8021 Zurich
Phone : +41 (0)44 258 13 25
Fax : +41 (0)44 258 23 25
www.nzz.ch
Cross-media advertising
Neue Zürcher Zeitung AG
Advertising Industry Marketing
Falkenstrasse 11
CH-8021 Zurich
Phone : +41 (0)44 258 12 88
Fax : +41 (0)44 258 22 88
www.nzz.ch
Your contacts
Contacts