Social beta分享会@北京走入enterprise2.0

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走入Enterprise2.0

企业如何拥抱社会化媒体SocialBeta分享会@北京

2010-5-15 曹鑫(wemecn)

>>走入Enterprise2.0：企业如何拥抱社会化媒体 [wemecn]

交流提纲

Enterprise2.0 Concept概念及价值

Platform & Tools平台和工具

Road to Success成功乊道

Go Practicing付诸实践！

壹贰

叁肆


什么是Enterprise2.0？

• 最早由哈佛商学院副教授Andrew McAfee在2006年将其定义为“公司内自然出现的社会软件平台，或者公司与其合作者及客户乊间自然出现的社会软件平台。”在他的定义中，企业2.0“提供了一种方法，让人们相互交往中固有的模式和结构变得可视化。”企业 2.0就是基于 Web 2.0 技术的网络软件在组织和商业中的使用。


管理视角

Enterprise 1.0 Enterprise 2.0

HierarchyFrictionBureaucracyInflexibilityIT-driven technology / Lack of user controlTop downCentralizedTeams are in one building / one time zoneSilos and boundariesNeed to knowInformation systems are structured and dictatedTaxonomiesOverly complexClosed/ proprietary standardsScheduledLong time-to-market cycles

Flat OrganizationEase of Organization FlowAgilityFlexibilityUser-driven technologyBottom upDistributedTeams are globalFuzzy boundaries, open bordersTransparencyInformation systems are emergentFolksonomiesSimpleOpenOn DemandShort time-to-market cycles


价值及ROI评估


相关概念

• KM2.0

• Work2.0

• Collaboration2.0

• Entrepreneurship2.0

• Marketing2.0

• ……



Technologies of an Enterprise 2.0 Platform



Saleforce Chatter Cloud


Enterprise 2.0 Implementation Framework

Examine

organizational

drivers of

Enterprise 2.0

Identify and

prioritize highest

potential business

applications

Define vision and

key sources

of competitive

advantage

Create

Governance

framework

UNDERSTAND DRIVERS CREATE ENABLING FRAMEWORKS

Identify key risks Map internal Set and

and internal

barriersstakeholders

and culture

communicate

policies

Build

business case

ITERATE AND

REFINE

Experiment

Learn and apply lessons

Assess pilots:

broaden, close,

or modify

Identify and

leverage

success stories

Select and

discover pilot

projects

Identify and

support

champions

DRIVE ADOPTION AND VALUE SUPPORT INITIATIVES

Run broad-based

user adoption

initiatives

Drive ongoing

culture change

program

Implement

enterprise-gradesoftware

Leverage senior

executive

communication

and participation



Enterprise2.0成功乊道

• 制定策略

• 选择合适的社区管理者（3C- Creative. Challenging. Communicative）

• 寻找pain point，解决问题

• 选择合适的平台与工具，充分了解

• 选好试点项目（Pilot）

• 小处着手，结合业务，创造看得到的价值

• 自上往下推动+培训+社区激励


Go Practicing 付诸实践！


Connect with wemecn:

• QQ：335457• Msn：[email protected]• Mail：[email protected]• 更多社会化媒体,请登录http://www.socialbeta.cn/

mailto:[email protected]

http://www.socialbeta.cn/

Documents

Social beta分享会@北京 走入enterprise2.0

Social beta分享会@北京走入enterprise2.0