Innovation, Implementation and Measurement

HayenCompany.comSITA 10/7/09

Popular Channels

Loss of status

Noted in a survey for SITA

BLOG

The Conversation Prism

Multiple Engagement Options

Social Media Recipe For SuccessMix The Right Ingredients Your Winning

Combination!Spice -up your current recipe: Something for everyone to

enjoy:

**To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE.

Manage Your Networks

Retaggr: Ping.fm and FriendFeed:

Online profile and portfolio of your accounts.

All-in-one: Connect all accounts and they’ll stream content and auto-post your info.

Retaggr

FriendFeed

FriendFeed

Ping.fm

Enhance Your StatusFacebook, YouTube, Twitter, Digg, LinkedIn, etc: Blog and Website:

FACEBOOK: Status updates and follow back if right fit Route fans, friends, viewers to your website

using tiny URL’s such as bit.ly or ow.ly Share press and interact

YOUTUBE: Share videos and post on landing page.

Follow others who share interests.

TWITTER: Use Hootsuite to manage account(s) and to

setup auto-tweeting of your blog posts.

LINKEDIN: Create Group to allow for sharing of info and

ask questions. ALWAYS LISTEN FIRST, then RESPOND.

Add Connections that have right fit.

DIGG: Digg your press releases and blog posts and

do the same when you find information you feel is important.

BLOG:

Have a blog within website or build in using WordPress (backend analytics). Blogger is an option (use GetClicky for analytics).

Add Tweetmeme, Facebook Share, Digg This, etc for one-click quick sharing your content.

Consistently post (3 posts minimum a week).

Encourage comments by asking questions and respond by the end of the day.

Share your posts using other social media tools (AddThis, ShareThis – both offer analytics and measurement)

WEBSITE:

Direct online traffic to a landing page.

Share videos using social media tools

Have online forums (chat) to offer instant contact.

Show off your social media profiles with icons/buttons on landing page.

Measure Your Success

Facebook, YouTube, LinkedIn, Twitter, Digg, etc. Blog and Website:

SOCIAL STATE: Social Mentions

Facebook Friends, Fans, Group Members

Twitter Followers

Digg Subscribers

LinkedIn Connections

Link Click-throughs

Retweets

YouTube Subscribers, Views, Comments

SITE STATE: Google Analytics

Blog Comments

Website Views, Hits

Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more?

LARGE SCALE MEASUREMENT

GOOGLE PRODUCTS:

•Analytics

•Website Optimizer

•Adwords

•Insights

•Ad Planner

HUBSPOT PRODUCTS:

•Website Grader

•Blog Grader

•Facebook Grader (Profile & Fan Page)

•Press Release Grader

Google Analytics

Google Website Optimizer

Google AdWords

Google Insights

Google Ad Planner

Search Engine Optimization (SEO)

The BEST formula is one in which Social Media is married to SEO.

SEO provides long-term security in search results. Links and Recs provide primarily the most benefit.

Add Social Media (almost immediate SE benefits) and the mark is made!

Image courtesy of Hubspot: Traffic Drawing Keywords

SEO + SMO = RECIPE FOR SUCCESS

Elza HayenPrincipal, Hayen Company803.386.8646

www.hayencompany.com@EHayen (on Twitter)http://hayencompany.blogspot.com