International RetailingSophie Szeto

IntroductionA business plan to internationalise the Korean brand Soko Glam. This presentation will include:•Brand Overview•Reasons for Internationalisation•Internationalisation method•Conclusion/Strategy

About the Brand

•Charlotte Cho founded Soko Glam in 2012 transforming her obsession with cosmetics into a passion project. •Soko Glam is a self-owned brand created with help from co-founder and husband Dave. •To help western customers discover Korean cosmetics, beauty trends and skin care regimens, Charlotte scours the market looking for only the best and most popular products to bring into her collection.

Why Internationalise?

•To improve sales. •Offering products that are not currently in the market. •To improve profit. •Maximize sales. •Asian/Oriental young demographics.

Internationalisation method

Wholesaling

•Good initial method to reach out to consumers in a new market. •Avoids costs of having to establish a new store.•Good method for promoting Soko Glam’s new products.

About the product.

Conclusion/Strategy

Putting the right product in the right place at the right price and at the right time is essential.•Product•Place•Price•Promotion

Thank you for listening.