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Using Social Media To Market Your Startup
Presented by Steve Glynn : President, Spreenkler
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WHAT IS SPREENKLER? CREATIVE SERVICES firm thathires college students. then puts them to work on REAL PROJECTSwith REAL CLIENTS to build their PORTFOLIO, NETWORK andCAREER in southeastern wisconsin.
GLCCgreat lakesconstructivist consortium
360 ° learning
grea t lake contructivi t conort ium
l i
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HOW DO WE USE SOCIAL MEDIA?
1. Foster and grow relationships.
2. Gain customer insight and feedback.
3. Provide better customer service.
4. Drive awareness and education.
5. Communicate news to media.
6. Customer loyalty, exclusive promotions/events.
7. Guide customers into purchase process.
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HOW DO WE USE SOCIAL MEDIA?
1. Take technology out of it.
2. Understand our audience.
3. Define our messages.
4. Research audience interaction on social sites.
5. Determine which social sites fit our objectives.
6. Experiment, learn, repeat.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2006
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2007
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2007
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2007
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2008
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2008
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009: Spreenkler Creative Launches
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009Community
is born.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009Community
is born.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009Community
is born.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009Community
is born.Need tofeed it.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009Community
is born.Need tofeed it.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009Community
is born.Need tofeed it.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009Community
is born.Need tofeed it.
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009The tweet
thatchanged
everything!
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009The tweet
thatchanged
everything!
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009The tweet
thatchanged
everything!
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009The tweet
thatchanged
everything!
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HOW HAS SOCIAL MEDIA HELPED THIS STARTUP?
2009The tweet
thatchanged
everything!
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NICE STORY, BUT WHAT DOES IT MEAN FOR ME?
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1. YOUR IDEA MAY NOT BE TO START AN
AGENCY. BUT YOUR PLAN SHOULD INCLUDE
CREATING A COMMUNITY.
2. HERE’S WHAT WE LEARN, AND WHAT WETELL COMPANIES ABOUT MARKETING USING
SOCIAL MEDIA.
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HOW DOES THIS STARTUP USE SOCIAL MEDIA?
Qualification[ have need / see value / will listen ]
A w a r e
E n g a g e d
I n v o l v
e d
Participant Sales Call
Monitoring- referrals
- conferences- social sites- blogs- news
Content[ social profiles / groups / white papers / case studies / e-newsletter
videos / photos / landing pages / direct / promotions ]
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HOW DOES THIS STARTUP USE SOCIAL MEDIA?
Qualification[ have need / see value / will listen ]
A w a r e
E n g a g e d
I n v o l v
e d
Participant Sales Call
Monitoring
Content[ social profiles / groups / white papers / case studies / e-newsletter
videos / photos / landing pages / direct / promotions ]
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HOW DOES THIS STARTUP USE SOCIAL MEDIA?
2010
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HOW DOES THIS STARTUP USE SOCIAL MEDIA?
2010
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HOW DOES THIS STARTUP USE SOCIAL MEDIA?
2010
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HOW DOES THIS STARTUP USE SOCIAL MEDIA?
2010
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HOW DOES THIS STARTUP USE SOCIAL MEDIA?
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1. START EARLY
2. BE AUTHENTIC
3. HAVE A PLAN
4. GET TO THE FACE TO FACE
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Steve Glynn | 262-353-6562 | [email protected]
Thank You!
