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May 2019 Spring Airlines Communication Materials

Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

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Page 1: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

May 2019

Spring Airlines Communication Materials

Page 2: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Contents

1. Company Overview

2. Fleet and Network

3. Operation Statistics and Financials

1

Page 3: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

1. Company Overview

Page 4: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

首家低成本航空公司

航线网络分布广泛

持续扩大机队规模

Established in Shanghai in 2004, Spring Airlines launched its first flight in 2005.

After restructuring into a joint-stock limited liability company in December 2010,

the company went public on 21 January 2015 in A-share market. It currently has

916.90mn shares after IPO in Jan. 2015 and placement in Feb. 2018.

Since that first flight in 2005, the company has launched more than 100 domestic

routes providing round-trip service between Shanghai, Shenyang, Shijiazhuang,

Shenzhen, Yangzhou, Ningbo, Kityall, Lanzhou base and all of China's major

cities except Beijing. In 2010, the company began openning international and

regional routes. It has now launched above 60 international and regional routes

linking Shanghai and other main bases as well as tier 2/3 cities to Hong Kong,

Macau, Taiwan, and main cities in Northeast and Southeast Asia.

The company currently operates a fleet of 81 A320 aircrafts, the biggest all-

Airbus fleet among China's private sector airlines, which will reach the size of 96

A320 aircrafts by the end of 2019 according to the agreements signed already.

As of end-2018, total assets reached Rmb26.6bn and 2018 net profit was RMB

1.50bn.

2016 Skytrax Best LCC in

China

2014-2015 Shanghai

Advanced Enterprises

2016 CAPA Best LCC in Asia

Pacific Region

2018 Most potential

development of Airline

Employer

No. 2 ranking in CAA's

safety and financial

assessment (2014)

China Tourism Awards (Best

Low-cost Airline) (2015)

Company Overview

Strategic goal: "Become a competitive Low-Cost Carrier

that is internationalized, offers good value for the money,

and offers passengers a safe, low cost, on-time, convenient

and pleasant flying experience."

3

CAPSE 2017 Best Airline

Page 5: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Development History

Spring Airlines is

established

Nov 2004

Makes inaugural

flight, marking the

official start of

operations for China's

first low-cost carrier

Introduces its first

Airbus A320 jet to

be bought outright

March 2009

18 July − 10-year

anniversary of inaugural

flight; onboard local

area network Wi-Fi

system successfully

rolled out on

Xiamen/Shenzhen/Gua

ngzhou flights departing

from Shanghai

July 2015

July 2005 Spring Airlines Japan is

established, with Spring

Airlines holding a 33%

stake

Sept 2011

Spring Airlines' flight

simulator is put into

operation, further

improving flight safety

and quality

Aug 2014

21 January − Spring

Airlines stages A-share

IPO, celebrates by

ringing the opening bell

at the Shanghai Stock

Exchange

Jan 2015 Share capital is

increased to 800m

shares through

conversion of the

capital reserve fund

Oct 2015

Spring Airlines

Japan launches

two non-stop

routes between

China and Japan:

Tokyo-Wuhan and

Tokyo-Chongqing

Feb 2016

4

Issued RMB 2.3 bn

corporate bonds,

listing in SSE

Jun 2016

A-share Placement

Rmb 3.5 bn

Feb 2018

Page 6: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Shareholding Structure

A-share shareholding diagram

5

Acting in concert

Placement

Investor

Shanghai Spring

International Travel

Service (Group)

Shanghai

Spring

Chartered

Flight Travel

Service

Shanghai

Chunxiang

Investment

Shanghai

Chunyi

Investment

Spring Airlines Co., Ltd.

54.97% 4.10% 3.20% 1.73% 12.69%

Public

0.05%

Stock

Incentive

Plan

23.26%

Wang Zhenghua, 23

other individuals and

Tianshan Asset

Management

Wang

Zhenghua and

23 other

individuals

Employee

Investment

Platform 1

Employee

Investment

Platform 2

Stock Incentive Plan

Page 7: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Operational Model

Tw

o "

on

es

"

Tw

o "

hig

hs

"

High Passenger Load Factor

– Passenger load factor (PLF) has been averaged above 89%, around

720bps above Big3 SOEs average of 81.8% for regular flights in 2018.

– For local airports, high PLF means substantial amounts of extra passenger

traffic, which contributes to rapid growth in airport throughput. This has

prompted local airports and governments to offer many types of support,

such as landing fee reductions/exemptions, route subsidies, etc.

High aircraft utilization

– Spring Airlines' aircraft have maintained a daily utilization of above 11

hours, significantly higher than the 2018 industry average.

One aircraft model − the Airbus A320 – Using just one aircraft model and engine type lets Spring Airlines lower

costs for aircraft and supplies through centralized procurement; also

lower inventories.

– Makes maintenance work easier to manage; simplifies training of pilots,

aircraft crew and cabin crew.

One cabin section − Economy class – This can result in 15-20% more passenger seats compared to an A320

with a typical two-classes configuration, which means a lower cost per

available seat kilometer (CASK).

– Since Sept 2015, Spring Airlines introduced A320 with new cabin

configuration that increases the number of seats to 186 from 180 without

reducing the space between rows, driving further efficiency gains.

6

LCC

Efficiency

Simplicity

Page 8: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Operational Model

7

Low marketing overhead: independent information systems

– The company has distribution and booking systems that are independent

from Travel Sky, which minimizes sales expenses and other related cost

incurred during the ticket sales process. It also strengthens the

independence of the company's sales activities and its control over sales

channels.

– Except for chartered flights/block space, e-commerce channel mixed had

an 90.7% contribution in 2018, including 36.1% from APP on mobile

terminal,increased by 7.9pct yoy. XCX becomes the new traffic growth

point, where the amount of real-name users increase rapidly.

– As the end-2018, Spring Airlines‘ sales expenses averaged Rmb0.0067

per available seat kilometer (ASK), declined by 25.4% yoy− much lower

than the average for A-share listed airlines.

Low administrative overhead

– The company has significantly reduced labor costs and routine expenses

for administrative staff through strict budget management, scientific

performance assessments and rational limits on the ratio of employees to

aircraft.

– As the end-2018, Spring Airlines' administrative expenses averaged

Rmb0.0052 per ASK, decreased by 7.6% yoy, much lower than the

average for A-share listed airlines however

Tw

o "

low

s"

LCC

Efficiency

Simplicity

Page 9: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Operational Model

8

An

cil

lary

re

ve

nu

e

Differentiated service

– Unlike full service airlines, Spring Airlines adopts a differentiated service

policy whereby passengers can pay extra for additional services, such as

inflight food and beverages, overweight baggage, express boarding

(including seat selection) and insurance, which gives customers more

autonomy and convenience throughout the entire service process, from

ticket booking to payment, boarding and flying.

– Developing diverse sales channels while continuously expanding ancillary

products. In addition, to further enrich the category of in-cabin sales, trying

to launch personalized products for different customers.

– Will further operate Intelligent revenue management systems to improve fare.

– Will carry out cabin WIFI laying work from 2019H1; Will solve the problem of

payment without network in cabin within 2019H1, by introducing various

card-free payment.

LCC

Efficiency

Simplicity

Page 10: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

2. Fleet and Network

Page 11: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

52 64

77

1 1

1 43 43

43

0

30

60

90

120

150

2019 2020 2021

购买 融资租赁 经营租赁

35 40 40 40 40

1 1 1 1 1

30 35 40 37 42

0

20

40

60

80

100

2016 2017 2018 2018Q1 2019Q1

购买 融资租赁 经营租赁

Fleet Expansion

10

The company owns A320 fleet of 86 aircrafts, 45 of

which have 180 seats each and the others have 186

seats each

The average age of the planes is 4.91 years

The aircrafts delivered in the future are all 186 seats

The company has submitted aircraft purchase

plan to NDRC and CAAC, which will be subject

to the approval from NDRC and CAAC

The aircrafts to be delivered in 2020 and 2021

are all directly purchased from Airbus. To keep

the flexibility of fleet, the company plans to sell

and leaseback some aircrafts. The company

has already signed letter of intents for 8

aircrafts, which are to be delivered in 2019.

2019 2020 2021

Purchase 12 A320 NEO 12 A321

NEO

3 A321 NEO

10 A320 NEO

Operational

leasing 3 A320 NEO 0 0

Lease expire 6 2 8

Lease renew 5 0 0

Total 15 12 13

Fleet scale and structure of last 3 years

Expense of aircraft purchase

(USD 100m)

The company signed

aircraft purchase

agreement with Airbus on

Dec. 3, 2015 to purchase

60 aircrafts of A320NEO

Family, including 15

A321NEO and 45

A320NEO with rights to

convert into A321 NEO.

The aircrafts are

expected to be delivered

during 2019 to 2023

15 A321NEO, single

economy class with 240

seats, will be delivered

during 2020 and 1Q 2021.

The company will also

consider to convert more

A320NEO into A321NEO.

The catalogue price of A320CEO is USD 98 million

each and the price of A320NEO is USD 111million,

according to Airbus website

The price above doesn’t include refund of pre-

delivery payments and leaseback

Fleet expansion plan

Financial

leasing Operational

leasing Purchase Financial

leasing Operational

leasing Purchase

6.8 6.7 6.5

0

2

4

6

8

2019 2020 2021

Page 12: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Operation Bases

11

Qinghai

Inner Mongolia

Heilongjiang

Liaoning

Tibet

Gansu

Shanxi

Ningxia

Sichuan

Guizhou

Shanxi

Hunan

Hubei

Henan

Yunnan

Hainan

Fujian

Guangdong

Jiangxi

Zhejiang

Shandong

Anhui Shanghai Chongqing

Province where Base located

Regional Base

Hong Kong

Jilin

Taiwan

Hebei

Guangxi

Jiangsu

Beijing

Tianjin

Xinjiang

Jieyang Airport

Shenzhen Airport

Shanghai Hongqiao

Airport, Shanghai

Pudong Airport

Yangzhou

Airport

Ningbo

Airport

New Base

Shijiazhuang

Airport Shenyang

Airport

In 2019, the company will continue to construct network under current bases distribution,

decrease routes deviation from bases, increase the frequency of routes to/from the bases,

enhance the maintenance and operation capability at the bases and the security facilities

construction including flight training and logistics support

In domestic market, the company

has main bases in Shanghai

Hongqiao Airport and Shanghai

Pudong Airport, and second-tier

bases in Shenyang Airport,

Shijiazhuang Airport and

Shenzhen Airport, also has set

new bases in Yangzhou Airport,

Ningbo Airport in East China and

Jieyang Airport in South China for

strategic growth. Meanwhile, the

company keeps looking for

potential bases in southwest

China, in order to support national

strategies of “one-belt-one-road”,

Beijing-Tianjin-Hebei region and

Yangtze economic zone

development.

For international routes, the

company has set Bangkok,

Osaka and Jeju as overnight

bases. Backed by domestic

network, the company targets

southeast Asia market and keep

expending to northeast Asia

Page 13: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

13

Routes Network(by the end of 2018)

The overall structure of the

company has been relatively

stable in 2018, and the

domestic and international

capacity is more balanced.

In domestic, the additional

domestic capacity will

continue to be deployed in

new bases in 2018 because

of the limited additional

resources in the first-tier and

second-tier market.

Thailand, Japan and South

Korea are still the three

largest destination countries

as always, among which,

Thailand route contributes

most additional capacity as

well as new slots this year.

Shanghai & Shenzhen domestic routes

Shijiazhuang & Shenyang domestic

routes

Yangzhou, Ningbo & Jieyang domestic

routes

Bangkok, Osaka & Jeju

Other domestic and international routes

Page 14: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

3,889

5,366

6,668

324

1,984

4,071

0

2,000

4,000

6,000

8,000

2016 2017 2018

石家庄正定机场+沈阳桃仙机

场可用座位公里(百万人公

里)

扬州扬泰机场+宁波栎社机场+

揭阳潮汕机场可用座位公里

(百万人公里)

16,724

22,181 25,475

946 1,064 1,278

9,335 10,155 12,212

27,004

33,400

38,965

-

10,000

20,000

30,000

40,000

2016 2017 2018

2016-2018年春秋航空运力分布

国内航线(百万人公里) 港澳台航线(百万人公里)

国际航线(百万人公里) 合计(百万人公里)

94 100 113

64 52 52

6 7 8

0

30

60

90

120

150

180

210

2016 2017 2018

国内航线 国际航线 港澳台航线

Routes Network

In H1 2018, total ASK increased by 16.7% yoy, with domestic, international and

regional increasing by 14.9%, 20.3% and 20.1%, accounting for 65.4%, 31.3% and

3.3% respectively.

13

Routes Structure

By the end of 2018, the company operated 173 routes,

i.e. , 113 domestic, 52 international and 8 regional

In 2018, ASK of the three largest routes, Thailand, Japan and

Korea, increased by 21.1% yoy, accounting for 81.6% of the

total international capacity.

Thailand routes contributed most additional capacity, getting

new slots in Bangkok, Phuket, Chiang Mai, sot that ASK

increased by 40.7% yoy.

Except for three major routes, the capacity in Cambodian

routes also achieved rapid growth with ASK increasing by

about 50% yoy.

There were 25 domestic cities of departure and 18 overseas

destinations, same as that at the end of 2019.

Capacity by region

International Routes Structure Domestic Routes Structure

In 2018, ASK of routes from/to bases reached further improvement of total

domestic ASK.

In 2018, ASK increased by 24.3% and 105.2% yoy in second-tier bases and

new bases, accounting for 26.5% and 16.2% comparing with 24.6% and 9.1%

in 2018.

Int’l Domestic HK, Macao & Taiwan

(passenger-kilometer hundred millions)

Domestic

International Total

HK,Macao & Taiwan

ASK of Shijiazhuang Airport

and Shenyang Airport (2nd tier

bases)

ASK of Yangzhou Airport,

Ningbo Airport & Jieyang Airport

(new bases)

(passenger-kilometer hundred millions)

Page 15: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

3. Operational Statistics and Financials

Page 16: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

ASK & RPK Fleet and Passenger Number

Daily Utilization Hours (Available) Passenger Load Factor

(# of aircraft, Pax in millions) (Unit in millions)

(Hours)

15

Operational Statistics

66

76 81 78

83

14 17 20

5 5

0

20

40

60

80

100

2016 2017 2018 2018Q1 2019Q1

Fleet Number Passenger Number

27,004 24,759

33,400 30,248

38,965 34,683

9,315 8,306 10,156 9,362

0

20,000

40,000

60,000

2016 2017 2018 2018Q1 2019Q1

Domestic Int'l Regional

10.96

11.05

11.27

11.16

11.57

10.40

10.80

11.20

11.60

2016 2017 2018 2018Q1 2019Q1

92.8%

91.7% 90.6%

89.0% 89.2%

92.2%

94.8%

94.0%

92.7%

91.5% 90.9%

92.7%

88.1% 87.2%

86.2% 84.0% 85.9%

91.2%

92.5%

94.1%

87.6%

88.0%

84.8%

92.0%

82%

86%

90%

94%

98%

2015 2016 2017 2018 2018Q1 2019Q1

Overall Domestic Int'l Regional

Page 17: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Non-Operating Revenue* Operating Revenue

Revenue and Net Profit per Aircraft Net Profit & Net Margin

(RMB in millions)

(RMB in millions, %) (RMB in millions)

(RMB in millions,)

16 *According to the revised PRC GAAP, since January 1, 2017, the government subsidy related to the daily activities has

been reclassified from the "non-operating income" item to the "other income" item.

Revenue and Profit

8,429

10,971

13,114

0

4,000

8,000

12,000

16,000

2016 2017 2018

6.61 8.44

10.34

2.41

1.83

3.00

0.96 0.75

0.63

0

3

6

9

12

15

2016 2017 2018

Routes Subsidy Government Subsidy Other

146.2 154.3

166.0

16.5 17.7 19.0

0.0

60.0

120.0

180.0

2016 2017 2018

Revenue per aircraft Net Profit per aircraft

1,079 1,332 1,270

951 1,262

1,503

12.8% 12.1%

9.7%

11.3%

11.5%

11.5%

0%

4%

8%

12%

16%

0

400

800

1,200

1,600

2016 2017 2018Reported Gross Profit Reported Net Profit

Reported Gross Profit Margin Reported Net Profit Margin

Page 18: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Unit Cost Passenger Yield

Structure of COGS

(RMB in Yuan)

(%) (RMB in Yuan)

(RMB in Yuan)

17

Selling & G&A & R&D Expenses per ASK

Yield & Unit Cost and Expenses

0.32 0.30

0.35 0.39 0.35

0.34 0.36

0.40

0.37 0.36 0.38 0.41

0.00

0.10

0.20

0.30

0.40

0.50

Overall Domestic Int'l Regional

2016 2017 2018

0.269

0.289

0.304

0.200

0.240

0.280

0.320

2016 2017 2018

29.7

34.1

16.8

15.3

19.4

19.3

17.5

16.4

5.1

4.4

3.1

2.8

6.8

5.8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2017

2018

Jet duel Lease & Depreciation

Payroll Landing fee

Maintainings Crew training and cmpensation fee

Civil aviation construction fund Others

0.010 0.009

0.007 0.007

0.006 0.005

0.002 0.003

0.000

0.004

0.008

0.012

2016 2017 2018

Selling expenses G&A expenses R&D expenses

*According to Circular No. 15 of Finance [2018] issued by the Ministry of Finance, general enterprises are

required to revise the format of financial statements and add new "R&D expenses" items. The R&D expenses

originally included in the “G&A expenses" items are listed separately as "R&D expenses" items.

Page 19: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Asset Liability Ratio Current Ratio & Quick Ratio

EBITDA Interest Coverage Ratio

Solvency&Foreign Currency Exchange Analysis

18

Foreign Currency Exchange Analysis

(RMB in Yuan) (%)

USD Liability

Proportion

USD

Exposure

USD Sensitivity(10%)

2017 19.4% 200,752,962 29,514,670

2018 21.2% 77.137,896 5,785,342

(RMB in Yuan)

1.29 1.22

1.32 1.28

1.20

1.30

0.5

1

1.5

2016 2017 2018

CR

62.72 58.92

49.86

40.00

50.00

60.00

70.00

2016 2017 2018

8.48

8.95

10.08

6.00

8.00

10.00

12.00

2016 2017 2018

Page 20: Spring Airlines Communication Materials · 2019-07-26 · Employee Investment Platform 2 Stock Incentive Plan . ... The average age of the planes is 4.91 years 3 A321 NEO ... Purchase

Thank you!