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May 2020 Spring Airlines Communication Materials

Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

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Page 1: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

May 2020

Spring Airlines Communication Materials

Page 2: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Contents

1. Company Overview

2. Fleet and Network

3. Operation Statistics and Financials

1

Page 3: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

1. Company Overview

Page 4: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

首家低成本航空公司

航线网络分布广泛

持续扩大机队规模

Established in Shanghai in 2004, Spring Airlines launched its first flight in 2005.

After restructuring into a joint-stock limited liability company in December 2010,

the company went public on 21 January 2015 in A-share market. It currently has

916.73mn shares after IPO in Jan. 2015 and placement in Feb. 2018.

Since that first flight in 2005, the company has launched more than 100 domestic

routes providing round-trip service between Shanghai, Shenyang, Shijiazhuang,

Shenzhen, Yangzhou, Ningbo, Kityall, Lanzhou base and all of China's major

cities except Beijing. In 2010, the company began openning international and

regional routes. It has now launched above 60 international and regional routes

linking Shanghai and other main bases as well as tier 2/3 cities to Hong Kong,

Macau, Taiwan, and main cities in Northeast and Southeast Asia.

The company currently operates a fleet of 96 A320 aircrafts at the end of 1Q-

2020, the biggest all-Airbus fleet among China's private sector airlines.

As the end ot 1Q-2020 , total assets reached Rmb30.0bn.Net profit was RMB

1.84bn and -0.23bn at the end of 2010 and 1Q-2020.

2016 Skytrax Best LCC in

China

2014-2015 Shanghai

Advanced Enterprises

2016 CAPA Best LCC in Asia

Pacific Region

2018 Most potential

development of Airline

Employer

No. 2 ranking in CAA's

safety and financial

assessment (2014)

China Tourism Awards (Best

Low-cost Airline) (2015)

Company Overview

Strategic goal: "Become a competitive Low-Cost Carrier that is internationalized, offers good value for the money, and offers passengers a safe, low cost, on-time, convenient and pleasant flying experience."

3

CAPSE 2017 Best Airline

CAPSE 2019 Best Low-Cost

Airline

Page 5: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Development History

Spring Airlines is

established

Nov 2004

Makes inaugural

flight, marking the

official start of

operations for China's

first low-cost carrier

Introduces its first

Airbus A320 jet to

be bought outright

March 2009

18 July − 10-year

anniversary of inaugural

flight; onboard local

area network Wi-Fi

system successfully

rolled out on

Xiamen/Shenzhen/Gua

ngzhou flights departing

from Shanghai

July 2015

July 2005Spring Airlines Japan is

established, with Spring

Airlines holding a 33%

stake

Sept 2011

Spring Airlines' flight

simulator is put into

operation, further

improving flight safety

and quality

Aug 2014

21 January − Spring

Airlines stages A-share

IPO, celebrates by

ringing the opening bell

at the Shanghai Stock

Exchange

Jan 2015 Share capital is

increased to 800m

shares through

conversion of the

capital reserve fund

Oct 2015

Spring Airlines

Japan launches

two non-stop

routes between

China and Japan:

Tokyo-Wuhan and

Tokyo-Chongqing

Feb 2016

4

Issued RMB 2.3 bn

corporate bonds,

listing in SSE

Jun 2016

A-share Placement

Rmb 3.5 bn

Feb 2018

Page 6: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Shareholding Structure

A-share shareholding diagram

5

Acting in concert

Shanghai Spring

International Travel

Service (Group)

Shanghai

Spring

Chartered

Flight Travel

Service

Shanghai

Chunxiang

Investment

Shanghai

Chunyi

Investment

Spring Airlines Co., Ltd.

54.98% 3.74% 2.61% 1.55%

Public

0.03%

Stock

Incentive

Plan

37.09%

Wang Zhenghua, 23

other individuals and

Tianshan Asset

Management

Wang

Zhenghua and

23 other

individuals

Employee

Investment

Platform 1

Employee

Investment

Platform 2

Stock Incentive Plan

(By the end of 1Q-2020)

Zhenghua Wang, who is the actual controller of the company, holds 21.46% shares indirectly through 2 legal entities.

Page 7: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Operational Model

Tw

o "

on

es

"Tw

o "

hig

hs

"

High Passenger Load Factor

– Passenger load factor (PLF) has been averaged above 90.8%, around

880bps above Big3 SOEs average of 82.0% for regular flights in 2019.

– For local airports, high PLF means substantial amounts of extra passenger

traffic, which contributes to rapid growth in airport throughput. This has

prompted local airports and governments to offer many types of support,

such as landing fee reductions/exemptions, route subsidies, etc.

High aircraft utilization

– The company maintained a daily aircraft utilization hours above 11.2 hours

in 2019, significantly higher than the industry average.

One aircraft model − the Airbus A320– Using just one aircraft model and engine type lets Spring Airlines lower

costs for aircraft and supplies through centralized procurement; also

lower inventories.

– Makes maintenance work easier to manage; simplifies training of pilots,

aircraft crew and cabin crew.

One cabin section − Economy class– This can result in 15-20% more passenger seats compared to an A320

with a typical two-classes configuration, which means a lower cost per

available seat kilometer (CASK).

– Since Sept 2015, Spring Airlines introduced A320 with new cabin

configuration amounting to 61 aircrafts currently that increases the

number of seats to 186 from 180 without reducing the space between

rows, driving further efficiency gains.

6

LCC

Efficiency

Simplicity

Page 8: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Operational Model

7

Low marketing overhead: independent information systems

– The company has distribution and booking systems that are independent

from Travel Sky, which minimizes sales expenses and other related cost

incurred during the ticket sales process. It also strengthens the

independence of the company's sales activities and its control over sales

channels.

– Except for chartered flights/block space, e-commerce channel mixed had

an 91.9% contribution in 2019 including 33.1% from APP on mobile

terminal, of which WeChat mini program became the channel with the

highest growth rate.

– The company continuously upgrades the loyalty membership program.

The number of senior members increased by 66 times yoy.

– In 2019, Spring Airlines‘ sales expenses was Rmb0.0060 per available

seat kilometer (ASK), declined by 10.4% yoy− much lower than the

average for A-share listed airlines.

Low administrative overhead

– The company has significantly reduced labor costs and routine expenses

for administrative staff through strict budget management, scientific

performance assessments and rational limits on the ratio of employees to

aircraft.

– In 2019, Spring Airlines' administrative expenses was Rmb0.0042 per

ASK, decreased by 19.7% yoy, much lower than the average for A-share

listed airlines.

Tw

o "

low

s"

LCC

Efficiency

Simplicity

Page 9: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Operational Model

8

An

cil

lary

re

ve

nu

e

Differentiated service

– Unlike full service airlines, Spring Airlines adopts a differentiated service

policy whereby passengers can pay extra for additional services, such as

inflight food and beverages, overweight baggage, express boarding

(including seat selection) and insurance, which gives customers more

autonomy and convenience throughout the entire service process, from

ticket booking to payment, boarding and flying.

– In the field of aviation media, the company continued to actively explore the

advertising media service business, and the overall aircraft spraying

business achieved rapid growth in 2019

– In 2019, vigorously developed the retail business and gradually transfer from

the main cabin scene to the online scene to realize the two-way conversion

between high-frequency and low-frequency consumption. Cooperated with

Chunqiu payment, Tencent, Jingdong and other online payment platforms to

break through mobile payment without internet in the air.

LCC

Efficiency

Simplicity

Page 10: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

2. Fleet and Network

Page 11: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

35 40 40 43 45

11 1 1 1

3035 40

49 50

0

20

40

60

80

100

120

2016 2017 2018 2019 2020Q1

Purchase Financial leasing Operational leasing

Fleet Expansion

10

The company owns A320 fleet of 96 aircrafts, 61 of

which have 186seats each and the others have 180

seats each at the end of Q1-2020

The average age of the planes 5.2 years

The aircrafts delivered in the future are all 186 seats

The company has submitted aircraft delivery

plan to NDRC and CAAC,

The actual number and progress of aircraft

delivery will be adjusted continuously

according to the approval of the NDRC and

CAAC, combined with the actual delivery

capacity of Airbus as well as the development

of the Covid-19 epidemic.

2020 2021 2022

Delivered 12 A320 15 A320 12 A320

Lease expire 2 7 11

Total 12 15 12

Fleet scale and structure of last 3 years

Expense of aircraft purchase

(USD 100m)

The company signed

aircraft purchase

agreement with Airbus on

Dec. 3, 2015 to purchase

60 aircrafts of A320NEO

Family, including 15

A321NEO and 45

A320NEO with rights to

convert into A321 NEO.

The aircrafts are

expected to be delivered

during 2019 to 2023

A321NEO, single economy

class with 240 seats, will be

delivered from 2020. The

company will also consider

to convert more A320NEO

into A321NEO

The catalogue price of A320CEO is USD 106

million each and the price of A320NEO is USD

115million, according to Airbus website

3-year Fleet scale and expansion plan

105120

132

0

30

60

90

120

150

2020 2021 2022

4

8.3

6.4

0

2

4

6

8

10

2020 2021 2022

Page 12: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Operation Bases

11

Qinghai

Inner Mongolia

Heilongjiang

Liaoning

Tibet

Gansu

Shanxi

Ningxia

Sichuan

Guizhou

Shanxi

Hunan

Hubei

Henan

Yunnan

Hainan

Fujian

Guangdong

Jiangxi

Zhejiang

Shandong

Anhui ShanghaiChongqing

Province where Base located

Regional Base

Hong Kong

Jilin

Taiwan

Hebei

Guangxi

Jiangsu

Beijing

Tianjin

Xinjiang

Jieyang Airport

Shenzhen Airport

Shanghai Hongqiao

Airport, Shanghai

Pudong Airport

Yangzhou

Airport

Ningbo

Airport

New Base

Shijiazhuang

Airport Shenyang

Airport

The company will continue to construct network under current bases distribution, decrease

routes deviation from bases, increase the frequency of routes to/from the bases, enhance the

maintenance and operation capability at the bases, keep the balanced deployment between

the domestic and overseas market.

The hub of East China is based in the

Shanghai base, Yangzhou in Jiangsu

Province and Ningbo in Zhejiang

Province, serving the Yangtze River

Delta regional economic integration

construction.

The hub of South China is based in

Shenzhen and Jieyang serving GBA.

The hub of North China is based in

Shijiazhuang serving the integration

construction of Beijing, Tianjin and

Hebei. The hub of Northeast China is

based in Shenyang. Lanzhou and

Xi'an airports with new capacity

deployment in 2019 becomes the

milestone of developing the northwest

region, meanwhile, the company will

also gradually increase the capacity

in Southwest China.

For international routes, the company

has set Bangkok, Osaka and Jeju as

overnight bases. Backed by the

domestic network, the company

targets and keeps expanding in

southeast Asia and northeast Asia

market.

Lanzhou

Airport

Page 13: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Shanghai&Shenzhen domestic routes

Shijiazhuang,Shenyang&Lanzhou

domestic routes

Yangzhou,Ningbo&Jieyang domestic

routes

Bangkok,Osaka & Jeju

Other domestic and international routes

13

Routes Network(by the end of 2019)

The overall structure of the

company has been relatively stable

in 2019, and the domestic and

international capacity is more

balanced. More additional

domestic capacity was deployed in

new bases in the last 3 years

because of the limited additional

resources in the high-tier markets,

which is expected to be improved

with more and more opportunities

released in the next few years.

Thailand, Japan and South Korea

are still the three largest

destination countries as always,

among which, Thailand route still

contributes most capacity with

lower growth rate however. Japan

and Korea routes enjoy fast growth

because of relationship

improvement and Jeju routes

contribution.

湛江

呼和浩特

长白山

怀化

南宁

大连

南京

东营

恩施

太原

淮安

长沙

西双版纳

遵义黔江

揭阳深圳

昆明

常德

桂林

珠海

厦门

三亚

成都

高雄

台北

澳门香港

沈阳

洛阳

福州

北海

沙巴州

新加坡

广州

宁波

素叻他尼

贵阳

长春

合肥

石家庄

哈尔滨

西安

青岛

重庆

茨城

柬埔寨暹粒

普吉岛

清迈

札幌

甲米

名古屋

上海虹桥上海浦东

高松

济州岛

大阪

金边

东京

佐贺

天津

武汉

扬州盐城

十堰

南阳

温州

郑州

晋江

乌鲁木齐

南昌

徐州

承德

邵阳安顺

杭州

威海包头

井冈山

绵阳广元

敦煌

烟台

仰光

延安

济南邯郸

南通

兰州

泰国曼谷

张家口

Page 14: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

100 113 128144

5252

69207

8

13 3

0

30

60

90

120

150

180

210

240

2017 2018 2019 2020Q1

国内航线 国际航线 港澳台航线

7,522

8,682

3,737

4,425

0

2,000

4,000

6,000

8,000

10,000

2018 2019

石家庄正定机场+沈阳桃仙机场+

兰州中川机场可用座位公里(百

万人公里)扬州扬泰机场+宁波栎社机场+揭

阳潮汕机场可用座位公里(百万

人公里)

Routes Network

In 2019, total ASK increased by 12.2% yoy, with domestic, international and

regional increasing by 10.0%, 16.5% and 14.7%, accounting for 64.1%, 32.6% and

3.3% respectively.

13

Routes Structure

As of 2019, the company operated 210 routes,128

domestic, 69 international and 13 regional routes.

In 2019, ASK of Thailand, Japan and Korea, increased by

18.2% yoy, accounting for 82.8% of the total international

capacity.

The capacity in Japan increased rapidly because of the

relationship improvement and Tokyo Olympic Games so

that ASK increased by more than 60% yoy.

Cambodian routes were optimized and Phnom Penh

capacity increased.

There were 28 domestic cities of departure and 18

overseas destinations by the end of 2019.

Capacity by region

International Routes Structure Domestic Routes Structure

In 2019, ASK increased by 15.4% and 18.4% yoy in second-tier bases and

new bases, accounting for 31.2% and 15.9% comparing with 29.9% and

14.8% in 2018.

Int’lDomestic HK, Macao &

Taiwan

(passenger-kilometer hundred millions)

ASK of Shijiazhuang

Airport ,Shenyang Airport and

Lanzhou Airport (2nd tier bases)

ASK of Yangzhou Airport,

Ningbo Airport & Jieyang Airport

(new bases)

(passenger-kilometer hundred millions)

33,40030,248

38,96534,683

39,691

10,1569,3627,905

5,731

0

20,000

40,000

60,000

2017 2018 2019 2019Q1 2020Q1

Domestic Int'l Regional

43,707

Page 15: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

3. Operational Statistics and Financials

Page 16: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

90.6% 89.0%

90.8% 92.2%

72.5%

92.7%91.5%

92.4%92.7%

72.6%

86.2%84.0%

88.0%91.2%

72.5%

87.6%88.0% 88.…

92.0%

70.0%

60%

70%

80%

90%

100%

2017 2018 2019 2019Q1 2020Q1

Overall Domestic Int'l Regional

33,40030,248

38,96534,683

39,691

10,156 9,362 7,9055,731

0

20,000

40,000

60,000

2017 2018 2019 2019Q1 2020Q1

Domestic Int'l Regional

43,70776 81

9383

96

17 20 22

5 3

0

20

40

60

80

100

120

2017 2018 2019 2019Q1 2020Q1

Fleet Number Passenger Number

ASK & RPKFleet and Passenger Number

Daily Utilization Hours (Available) Passenger Load Factor

(# of aircraft, Pax in millions) (Unit in millions)

(Hours)

15

Operational Statistics

11.0511.27

11.48 11.57

8.98

8.4

9.2

10.0

10.8

11.6

12.4

2017 2018 2019 2019Q1 2020Q1

Page 17: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Other revenueOperating Revenue

Revenue and Net Profit per AircraftNet Profit & Net Margin

(RMB in millions)

(RMB in millions, %) (RMB in millions)

(RMB in millions,)

16

Revenue and Profit

8.44 10.34 11.05

1.59 0.54

1.83

2.69 2.49

0.30 0.82

0

3

6

9

12

15

2017 2018 2019 2019Q1 2020Q1

Routes Subsidy Government Subsidy

10,971 13,114 14,804

3,640 2,384

0

8000

16000

24000

2017 2018 2019 2019Q1 2020Q1

Passenger Revenue Cargo Revenue Others

1,332

1,270

1,689

627

-309

1,262 1,503

1,838

475

-228

12.1%9.7% 11.4%

17.2%

-13.0%

11.5% 11.5%

12.4%

13.0%

-9.6%

-20%

-10%

0%

10%

20%

(400)

400

1,200

2,000

2017 2018 2019 2019Q1 2020Q1

Reported Gross Profit Reported Net Profit

154.3 166.0 172.0

17.7 19.0 21.4

0

60

120

180

2017 2018 2019

Revenue per aircraft Net Profit per aircraft

Page 18: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Unit CostPassenger Yield

(RMB in Yuan)

(%) (RMB in Yuan)

(RMB in Yuan)

17

Selling & G&A & R&D Expenses per ASK

Yield & Unit Cost and Expenses

0.009

0.0070.006

0.005

0.0070.006

0.005 0.004

0.006

0.004

0.0020.003 0.003

0.002

0.004

0.000

0.004

0.008

0.012

2017 2018 2019 2019Q1 2020Q1

Selling expenses G&A expenses R&D expenses

0.320.30

0.350.390.35 0.34 0.36

0.40

0.370.36 0.38 0.41

0.38 0.37 0.410.460.41 0.38

0.460.52

0.00

0.10

0.20

0.30

0.40

0.50

0.60

Overall Domestic Int'l Regional

2016 2017 2018 2019Q1 2020Q1

0.269 0.289

0.304 0.300 0.297

0.341

0.203 0.204 0.201 0.205

0.252

0.297

0.150

0.200

0.250

0.300

0.350

2016 2017 2018 2019 2019Q1 2020Q1

unit cost unit cost ex-fuel

34.0

32.6

15.4

15.8

18.8

18.8

16.8

19.0

4.3

3.9

2.9

2.4

6.1

6.3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2018

2019

Jet duel Lease & Depreciation

Payroll Landing fee

Maintainings Crew training and cmpensation fee

Civil aviation construction fund Others

Structure of COGS

Page 19: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

58.92

49.86

48.78

48.86 51.27

40.00

50.00

60.00

70.00

2017 2018 2019 2019Q1 2020Q1

Asset Liability RatioCurrent Ratio & Quick Ratio

EBITDA Interest Coverage Ratio

Solvency & Foreign Currency Exchange Analysis

18

Foreign Currency Exchange Analysis

(RMB in Yuan) (%)

USD Liability

Proportion

USD

Exposure

USD Sensitivity(+10%)

2018 21.2% -77.137,896 5,785,342

2019 9.0% 26,552,119 -1,991,409

(RMB in Yuan)

1.221.32

1.12

1.42

1.10 1.20

1.30

1.10

1.40

1.08

0.50

1.00

1.50

2017 2018 2019 2019Q1 2020Q1

CR

8.48 8.95

10.08 9.96

6.00

8.00

10.00

12.00

2016 2017 2018 2019

Page 20: Spring Airlines Communication Materials Airlines... · Differentiated service –Unlike full service airlines, Spring Airlines adopts a differentiated service policy whereby passengers

Thank you!