Angelina Ling (4304820) Professional Communication Practice

Ms. Bertha Chin

A little history about

Jerry Baldwin, Gorden Bowker & Zev Siegl are the founders of Starbucks

The first Starbucks shop was first established at 30th March 1971, as the shop was located at Seattle (Marshall 2015)

Starbucks’ original logo (1971) was a mermaid or Siren, exposing her bust together with her spreading tails (Marshall 2015).

The changes of logo is to attract new generations (Johnson 2011)

Siren (1971)

Starbucks Mission Statement of Starbucks: “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time”

The nature of Starbucks is Food and Beverage (F&B Industry)

(Starbucks Corporation 2015)

What made Starbucks Special?

•  Serves high quality brew of coffee

•  But also caffeine-free drinks (segmented for children or non-coffee drinkers)

(Hennessey 2012)

FUN FACTS!

Gordon Bowker almost named the company Peqoud that is inspired by the wreck whaleship in Moby-Dick

(Madison 2011)

Niche of Starbucks

•  Occasionally misspell the customers’ names

•  It is a marketing tool to attract new customers

•  As customers will post images of their misspelled names on social media like:

(White 2014)

Hilarious Misspelled Names in Starbucks

What made Starbucks’ beverages unique? Seasonal Holiday Drinks available only during the certain period

•  Frappula, the limited Halloween beverage ONLY during Halloween

•  Christmas Cookie Latte only available during Christmas

(Yagoda 2015)

(Spiegel 2014)

Achievements Obtained by Starbucks

Starbucks Mobile Application was launched for customers to place orders and payments; also to collect points for free drinks.

Starbucks Coffee Malaysia was awarded with Aon Hewitt Best Employers of 2015 Awards. As the organisation was well-known with high-performance culture, strong employee engagement, fascinating brand and effective leadership (Starbucks Corporation 2015)

(Starbucks Corporation 2015)

4 Types of Vacancies Available for Fresh Graduates:

Requirements expected towards Fresh Graduates:

•  Fluent in both speaking and writing English

•  Professional interpersonal skills

•  Deliver great customer service (must meet or exceed customers’ expectations)

•  At least 1 year of customer service experience

Barista Shift Supervisor Assistant Store Manager Store Manager

Fresh Graduates Vacancies Available

(Starbucks Corporation 2015)

Career Development of Starbucks

Barista, shift supervisor, retail managers and district managers wi l l be given professional t ra in ing and development program to enhance each of their professional skills

(Starbucks Corporation 2015)

Q&A Session

When was the first Starbucks Coffee first established?

a.  1961

b.  1971

c.  1983

d.  1975

Grab a free Bucks by answering this question mates!

Bibliography or References •  Hennessey, R 2012, ‘3 Reasons Why Starbucks Still Shines, Despite Market Shortcomings’, Forbes, 6

August, viewed 2 November 2015, <http://www.forbes.com/sites/rachelhennessey/2012/08/06/3-reasons-why-starbucks-still-shines-despite-market-shortcomings/>

•  Johnson, C 2011, Why Starbucks' Logo Change Doesn't Equate to Brand Change, Carl Johnson, viewed 2 November 2015, <http://adage.com/article/cmo-strategy/starbucks-logo-change-smart-strategy-evolving-company/148296/>

•  Madison, J 2011, ‘No one’s going to drink a cup of Pee-quod! How Starbucks almost named after the doomed ship in Moby-Dick’, Associated Newspapers, 15 June, viewed 2 November 2015, <http://www.dailymail.co.uk/news/article-2003632/Starbucks-named-Moby-Dick-doomed-ship-Peqoud.html>

•  Marshall, C 2015, ‘The first Starbucks coffee shop, Seattle - a history of cities in 50 buildings, day 36’, Guardian News and Media Limited, 14 May, viewed 2 November 2015, <http://www.theguardian.com/cities/2015/may/14/the-first-starbucks-coffee-shop-seattle-a-history-of-cities-in-50-buildings-day-36>

•  Spiegel, A 2014, ‘Starbucks Holiday Drinks, Ranked According To Hype’, The Huffington Post, 19 November, viewed 2 November 2015, <http://www.huffingtonpost.com/2014/11/19/starbucks-holiday-drinks_n_6177974.html>

•  Starbucks Corporation 2015, Current Opportunities, Starbucks Corporation, viewed 2 November 2015, <http://www.starbucks.com.my/about-us/career-center/current-opportunities>

Bibliography or References •  Starbucks Corporation 2015, Learning and Development, Starbucks Corporation, viewed 2 November 2015,

<http://www.starbucks.com.my/about-us/career-center/learning-and-development>

•  Starbucks Corporation 2015, New Game-Changing Advances in Digital Customer Experience, Starbucks Corporation, viewed 2 November 2015, <https://news.starbucks.com/news/starbucks-annual-meeting-spotlights-record-financial-performance>

•  Starbucks Corporation 2015, Our Mission, Starbucks Corporation, viewed 2 November 2015, <http://www.starbucks.com/about-us/company-information/mission-statement>

•  Starbucks Corporation 2015, Starbucks Coffee Malaysia Earns Top Honors as an Employer of Choice, Starbucks Corporation, viewed 2 November 2015, <https://news.starbucks.com/news/starbucks-coffee-malaysia-earns-top-honors-as-an-employer-of-choice>

•  White, H 2014, A Real Starbucks Barista Admits to Misspelling Your Name as a Marketing Tool, Hilary White, viewed 2 November 2015, <http://www.popsugar.com/food/Why-Starbucks-Spells-Your-Name-Wrong-35685097>

•  Yagoda, M 2015, Starbucks Just Released a Limited-Edition Halloween Frappuccino: The Frappula, Maria Yagoda, viewed 2 November 2015, <http://greatideas.people.com/2015/10/26/frappula-starbucks-halloween-frappucino/>

Thank you for listening to my presentation!!