STED“Something from

Somewhere”Fall 2013

Part IProduct Development

The Brand

High quality outerwear

Classic sophistication with endless inspiration

The Inspiration

“Springled Dodge”by

Julian Carotfor

Principles of Geometry

The CustomerMale

35-50

Entrepreneur

Trendy

Not at all price conscious

Sven Von Volkmann39

Brown hair

Blue eyes

German

Bilingual

Loyal Friend

Workaholic

Owns a 2.495M dollar condo

Currently dating

“You not only have to market your business and ideas, but your have to market yourself as a human being -- a think, a doer, and a problem solver.”

The ProductWilhelm $995

Igman $1145

Forbes $845

Lindbjerg $845

The ProductHalland $1395

Everest $1795

Pirin $1595

The ProductGunnbjørn $1095 Damavand

$1595Gotland $1895

Part IIDevelopment Distribution Store Layout

Introductory Phase

Units: 150

Fixtures

Maintenance Phase

Units: 90

Fixtures

Closing Phase

Units: 40

Fixtures