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    SYNOPSIS

    OFHUMAN VALUES

    TOPIC:

    HELPAGE INDIA

    SUBMITTED TO: SUBMITTED BY:

    DR.V.P MISHRA ANUNEET KHURANA

    (DIRECTOR OF PCTE) NIKHIL JAIN

    VISHAL SHARMA

    YASH PATEL

    CLASS:MBA(1A)

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    INTRODUCTION:

    HelpAge India is secular,not-for-profit organizationregistered under the Societies' Registration

    Act of 1860. We were set up in 1978, and since then have been raising resources to protect

    therights of India's elderlyand provide relief to them through various interventions.

    We voice the needs of India's 100 million (current estimate) "grey" population, and directly

    impact the lives of lakhs of elders through our services every year.

    We advocate with national & local government to bring about policy that is beneficial to

    the elderly.

    We make society aware of the concerns of the aged and promote better understanding of

    ageing issues.

    We help the elderly become aware of their own rights so that they get their due and are

    able to play an active role in society.

    HISTORY:Turning back the pages rr

    The origins of HelpAge India go back to the late 1960s when the then speaker of

    the Lok Sabha visited his counterpart in the House of Commons(UK), who was also honorary

    secretary of an organisation called Help The Aged. He came back with a vision of setting up

    something similar in India.

    HelpAge India was on its wayIn April 1978, HelpAge India was registered in Delhi. Within three months it

    became autonomous as financial support ceased from UK. Soon after, in July, the Society wasawarded Certificates of Exemption under Sections 12A and 80G of the Income Tax Act, 1961,

    thus indicating general confidence in the Societys affairs.

    The Torch bearer for the CauseIt is difficult to talk about HelpAge India, without the mention of the Mr. M.M.

    Sabharwal, OBE, and now Padma Shri holder, who has been a virtual backbone to the

    organization and still holds that in good stead. He joined HelpAge India in 1981, as a member of

    the Governing body, after a very successful career in the corporate world.

    GOVERNING BODY1)Chairman- Mr. Amal Ganguli

    2)Vice Chairman- Mr. P. C. Sen

    3)Treasurer- Mrs. Shanta Chatterji

    4)Members- Mr. K.S.B. SanyalMr. J. C. Luther

    http://www.helpageindia.org/http://www.helpageindia.org/http://www.helpageindia.org/http://www.helpageindia.org/our-work/rights.htmlhttp://www.helpageindia.org/our-work/rights.htmlhttp://www.helpageindia.org/our-work/rights.htmlhttp://www.helpageindia.org/our-work/rights.htmlhttp://www.helpageindia.org/
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    Mrs. Justice (Retd.) Leila Seth

    Mr. T S Krishna MurthyMr. Mark Gorman

    Mr. Arun Seth

    Mr. Pramod Bhasin

    Ms. Rumjhum ChatterjeeDr. (Mrs.) Asha Padgaonkar

    Mr. K.T. Chacko

    Mr. Arun Nanda

    5)Chief Executive Officer- Mr.MathewCherian

    MISSION STATEMENT

    To work for the cause and care of disadvantaged older persons and to improve their quality of

    life.

    1)The Way Forward

    HelpAge is integrating it's programmes and services, and consciously moving from welfaretowards development and long term sustainability for seniors. HelpAge is working closely with

    Senior Citizen Associations and encouraging seniors to speak up for their own rights. In our

    continuing fight against poverty, isolation and neglect of elders in our society, we have made

    significant strides. The aim is toHelp Eldersrebuild their own lives and take charge of their

    own future, restoring within them a sense of self worth & confidence.

    Advocacy is one of the strongest tools for impact and change; it is gaining impetus with

    sensitization of school principals, urging them to include Value Education on Age Care in school

    curriculums. In order to create a secure financial net for elders HelpAge is also pushing forth

    Reverse Mortgage for seniors. To deal with the rising crime against elders, an awareness

    campaign was launched sensitizing decision makers to take action.

    In many cities ourElder Helplines(1253) have been working to address the loneliness and

    neglect of elders. The plan is to taking Age Care to many new locations. Physiotherapy Centres

    have been set up in Shimla, Dehradun, Kolkata and many other locations. The scope of medical

    care has expanded tremendously moving from basic health care to other specific areas of age

    care.

    POLICY RESEARCH AND DEVELOPMENT

    Over the years HelpAge has been voicing it concerns on various ageing issues with the aim toinfluence Policy makers and bring about policy changes at the top level in the Government.

    Therefore each issue raised requires extensive research to support it and bring about

    recommendations for implementation at the policy level to help further development. Ageing is a

    global phenomenon and recognized so by the United Nations.

    In 2002, delegates of various governments, institutions and charities across the world came

    together at the United Nations "Second World Assembly on Ageing in Madrid" in Spain, to

    revise the 1982 Vienna Plan on Ageing which had established a global long-term strategy for the

    aging population.

    http://www.helpageindia.org/http://www.helpageindia.org/http://www.helpageindia.org/http://www.helpageindia.org/www.helpageindia.org/our-work/eldercare/helplines.htmlhttp://www.helpageindia.org/www.helpageindia.org/our-work/eldercare/helplines.htmlhttp://www.helpageindia.org/www.helpageindia.org/our-work/eldercare/helplines.htmlhttp://www.helpageindia.org/www.helpageindia.org/our-work/eldercare/helplines.htmlhttp://www.helpageindia.org/
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    The outcome led to the formulation of the document "The Madrid International Plan of Action

    on Ageing" (MIPAA) which commits Governments to integrate the rights and needs of older

    persons into national, as well as international, economic and social development policies.

    AWARDS AND RECOGNITION

    ICAI Award for Excellence in Financial Reporting for the year 2011-12

    CSO Partners Outstanding Annual Report Award 2012ICAI Award for Excellence in Financial Reporting 2010-11

    Award for Outstanding Contribution to Social Welfare 2011

    ICAI Award for Excellence in Financial Reporting for 200910

    REPORT AND SURVEY

    Over the past the years HelpAge has increased its research capacity in order to get a better

    understanding and insight of Senior Citizen issues. It has also taken stock of various policies by

    the Government to keep abreast with ongoing developments beneficial or affecting the elderly.

    Here below are some surveys conducted by HelpAge and Government policies:

    Report on Elder Abuse in India 2012

    Report on Elder Abuse & Crime in India 2011

    Report on Elder Abuse in India 2010

    Economic Health Survey on India's Oldest Old 2010National Policy on Older Persons 1999

    The Maintenance & Welfare of Parents and Senior Citizens Act 2007

    Need Assessment of Urban Elderly in India 2008

    Enabling Environment for ElderlyProperty Victimization of Older Persons (Delhi) 2007

    Loneliness among Older People in India 2008

    WORK:1)RIGHTS

    1)Upholding the Rights of the Aged

    HelpAge India is the leading advocate for Older People's rights. We speak up for

    India's 100 million (current estimate) grey population to help them live with dignity,

    independence & self-fulfilment.HelpAge's Chief Executive represents the organisation on the

    National Planning Commission. We have been providing various inputs during formal/ informal

    discussions to India's 11th Five Year Plan Document. HelpAge has actively participated indiscussions for formulating the Union Ministry recommendations on the Plan document to the

    National Planning Commission. HelpAge is also a member of the National Council of Older

    Persons.Our role is that of an enabler between two groups of people.

    Development organisations and individuals working at grassroots-level with

    marginalised Elders, their families and communities.

    People like you, coming together from all walks of life who believe in the rights of the

    Aged

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    Why do the Aged need Help?There are 100 m (current estimate) older people in India

    We advocate with national & local government to bring about policy that is beneficial to

    the elderly.

    We make society aware of issues concerning the aged and promote better understanding

    of them.

    We help the elderly be aware of their rights and provide access to them.

    2)ADVOCACY

    Elder Abuse in India

    Reverse Mortgage

    Senior Citizens Associations (SCAs)

    Ending Isolation

    Health Insurance

    Parents Maintenance Act

    Union Budget Allocation

    National Policy on Older Persons

    3)ELDERCAREIn a country of 100 million (current estimate) older persons, 33% live below the poverty line,

    90% are from the unorganized sector with no social security, and 73% are illiterate & dependent

    on physical labour.

    HelpAge reaches out to the underprivileged elderly through its various services in the areas of

    financial, health and emotional security.

    HelpAge is slowly moving from welfare to integrated age care services for the elderly in urban &

    rural areas. Expanding its scope of services quantitatively as well as qualitatively. In the recent

    past new services have been started such as Elder Helplines, Physio care and existing servicesare experimenting in new areas. One such example is that of the Mobile Medicare Unit (MMU)

    program. The MMU service in some areas not only provides basic health care, but is also delving

    into new initiative such as providing disability aids, shelter assistance, yoga, specialized home

    visits, and provision of psychological therapy among others.

    4)HEALTHCAREMobile Medicare Units

    Physio Care

    Eye Care

    Alzheimer Care

    Cancer Care

    5)SOCIAL PROTECTION

    Support A Gran

    Helplines

    http://www.helpageindia.org/our-work/rights/elder-abuse-in-india.htmlhttp://www.helpageindia.org/our-work/rights/elder-abuse-in-india.htmlhttp://www.helpageindia.org/our-work/rights/reverse-mortgage.htmlhttp://www.helpageindia.org/our-work/rights/reverse-mortgage.htmlhttp://www.helpageindia.org/our-work/rights/senior-citizens-associations-scas.htmlhttp://www.helpageindia.org/our-work/rights/senior-citizens-associations-scas.htmlhttp://www.helpageindia.org/our-work/rights/ending-isolation.htmlhttp://www.helpageindia.org/our-work/rights/ending-isolation.htmlhttp://www.helpageindia.org/our-work/rights/health-insurance.htmlhttp://www.helpageindia.org/our-work/rights/health-insurance.htmlhttp://www.helpageindia.org/our-work/rights/parents-maintenance-act.htmlhttp://www.helpageindia.org/our-work/rights/parents-maintenance-act.htmlhttp://www.helpageindia.org/our-work/rights/union-budget-allocation.htmlhttp://www.helpageindia.org/our-work/rights/union-budget-allocation.htmlhttp://www.helpageindia.org/our-work/rights/national-policy-on-older-persons.htmlhttp://www.helpageindia.org/our-work/rights/national-policy-on-older-persons.htmlhttp://www.helpageindia.org/our-work/eldercare/mobile-medicare-units.htmlhttp://www.helpageindia.org/our-work/eldercare/mobile-medicare-units.htmlhttp://www.helpageindia.org/our-work/eldercare/physio-care.htmlhttp://www.helpageindia.org/our-work/eldercare/physio-care.htmlhttp://www.helpageindia.org/our-work/eldercare/eye-care.htmlhttp://www.helpageindia.org/our-work/eldercare/eye-care.htmlhttp://www.helpageindia.org/our-work/eldercare/alzheimer-care.htmlhttp://www.helpageindia.org/our-work/eldercare/alzheimer-care.htmlhttp://www.helpageindia.org/our-work/eldercare/cancer-care.htmlhttp://www.helpageindia.org/our-work/eldercare/cancer-care.htmlhttp://www.helpageindia.org/our-work/eldercare/support-a-gran.htmlhttp://www.helpageindia.org/our-work/eldercare/support-a-gran.htmlhttp://www.helpageindia.org/our-work/eldercare/helplines.htmlhttp://www.helpageindia.org/our-work/eldercare/helplines.htmlhttp://www.helpageindia.org/our-work/eldercare/helplines.htmlhttp://www.helpageindia.org/our-work/eldercare/support-a-gran.htmlhttp://www.helpageindia.org/our-work/eldercare/cancer-care.htmlhttp://www.helpageindia.org/our-work/eldercare/alzheimer-care.htmlhttp://www.helpageindia.org/our-work/eldercare/eye-care.htmlhttp://www.helpageindia.org/our-work/eldercare/physio-care.htmlhttp://www.helpageindia.org/our-work/eldercare/mobile-medicare-units.htmlhttp://www.helpageindia.org/our-work/rights/national-policy-on-older-persons.htmlhttp://www.helpageindia.org/our-work/rights/union-budget-allocation.htmlhttp://www.helpageindia.org/our-work/rights/parents-maintenance-act.htmlhttp://www.helpageindia.org/our-work/rights/health-insurance.htmlhttp://www.helpageindia.org/our-work/rights/ending-isolation.htmlhttp://www.helpageindia.org/our-work/rights/senior-citizens-associations-scas.htmlhttp://www.helpageindia.org/our-work/rights/reverse-mortgage.htmlhttp://www.helpageindia.org/our-work/rights/elder-abuse-in-india.html
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    Livelihood Support6)SPECIALIZED CARE

    AIDS Awareness

    Palliative Care

    SUCCESS STORY1)FED INDIAKewal supplied food to all

    But was left with none himself

    This 80 plus bespectacled man from Beri village (Rohtak), Haryana, was an earnest vegetable

    vendor, through which most villagers ran their household. One day his fingers got amputated

    under a mustard oil refinery machine, but that didn't deter his smiling spirit.

    A widower, with no family to support him, Kewal was then enrolled into HelpAge India's

    Support a Gran programme, through which his basic needs were met and he could lead a life ofdignity.

    2)TAUGHT INDIAVastala spent her life teaching the young

    Asking nothing in return

    85 plus year old Vastala Vishnu Surve, from Ratnagiri (Maharashtra), spent most of her life

    teaching less fortunate children in a Mumbai school until retirement. Being the family's main

    bread winner, despite her increasing physical weakness, she refused to ask her children or

    anyone for help. Her health didn't permit her to stand in long lines at a hospital.

    HelpAge India's Mobile Medicare Unit programme took her under its wing and today she comes

    for regular checkups and has started looking after herself again. "Live with dignity, never beg",

    says a proud Vastala.

    EVENTSMr. Mathew Cherian, Chief Executive, HelpAge India speaks during the advocacy summit

    organized on the occasion of World Health Day

    1)On 5 April, 2012-HelpAge India Marks World Health Day in Collaboration

    with WHO - India and Ministry of Health and Family Welfare, Governmentof India

    HelpAge India marked World Health Day (WHD) in collaboration with World Health

    Organization (WHO)-India and Ministry of Health and Family Welfare,

    Dr. Harvinder Singh Bakshi, National Director, Advocacy, HelpAge India expressing support

    towards the cause of Universal Pension for the elderly to Mr. Jairam Ramesh, Minister of Rural

    Development, Govt. of India at Pension Parishad program, Jantar Mantar, New Delhi. Ms. Aruna

    http://www.helpageindia.org/our-work/eldercare/livelihood-support.htmlhttp://www.helpageindia.org/our-work/eldercare/livelihood-support.htmlhttp://www.helpageindia.org/our-work/eldercare/aids-awareness.htmlhttp://www.helpageindia.org/our-work/eldercare/aids-awareness.htmlhttp://www.helpageindia.org/our-work/eldercare/palliative-care.htmlhttp://www.helpageindia.org/our-work/eldercare/palliative-care.htmlhttp://www.helpageindia.org/our-work/eldercare/palliative-care.htmlhttp://www.helpageindia.org/our-work/eldercare/aids-awareness.htmlhttp://www.helpageindia.org/our-work/eldercare/livelihood-support.html
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    Roy, a political and social activist and Member of National Advisory Council addresses the

    gathering as Nikhil Dey, social activist looks on.

    2)On 29 March, 2012-Elderly Demand Universal Pension

    HelpAge India joined hands with Pension Parishad (a consortium of NGOs and trade unions) to

    demand universal pension for the elderly at a 5 day dha

    (from left): Mr. Mathew Cherian, Chief Executive, HelpAge India, Mr. Tejendra Khanna,Honble Lieutenant Governor of Delhi, Mr. Amulya Patnaik, Special Commissioner of Police,

    Law & Order (Delhi) release HelpAge Indias nationwide report on elder abuse in India.

    3)On 21 March, 2012-HelpAge India Marks World Elder Abuse Awareness

    Day Nationwide

    On the eve of World Elder Abuse Awareness Day (WEEAD), HelpAge India released nationwide report

    on Elder Abuse in India 2012

    SUPPORTERHelpAge depends on donations and legacies to fund its services and activities. Resources are

    raised from:

    IndividualsHelpAge's biggest supporters are its community of individual donors who give

    regularly, often without any expectation of returns, save satisfaction gained from doing a good

    deed. Among them are school children as young as 5, motivated by teachers and parents, to do

    their bit for the elderly.

    Corporates & Business housesMore companies are now choosing to implement socially responsible policies in

    response to the increasing number of customers, stakeholders and employees who demand that

    businesses give something back to society.

    The internal benefits of CSR to companies are also becoming increasingly apparent:

    Companies engaged in CSR are reporting benefits to their reputation and their bottom

    line.

    Studies reveal a strong correlation between CSR activity and higher performance.

    Companies give in various ways - Cause Related Marketing, Sponsorship, Payroll giving,

    Gifts in kind.

    Trusts & FoundationsMany of our interventions such as the Restoration of Vision & the Sponsor A

    Grandparent programmes receive wide support from Trusts & Foundations across the country.

    Bi-Lateral & Multi-Lateral FundersSome of HelpAge's biggest programmes are funded by the European Union,

    Disasters Emergency Committee (UK), Department for International Development (UK),

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    Canadian International Development Agency (CIDA), US Agency for International

    Development, Japan Foundation, HelpAge International and Cordaid.

    CAREERSMost people now agree job satisfaction is what we value most at work. And it's no different for

    those who work at HelpAge India. We are a dynamic and professional national organisation,

    which is a leader in advocating the rights of the aged in India. We value experience and talent, nomatter what your background is.

    If you want to contribute in making the lives of the elderly happier and better, and in the process

    enrich yourself, we will be happy to hear from you.

    PUBLICATIONOld age home directories

    Audited accountsQuarterly news letter

    Age care newsletter

    R & D journals

    Help age brochure

    NDTV elder age brochure