Tata Motors - Nitesh 222

7/28/2019 Tata Motors - Nitesh 222

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A PROJECT REPORT

ON

DISTRIBUTION PROCESS OF ARIA CARS

OF

TATA MOTORS

SUBMITTED TO

UNIVERSITY OF PUNE

FOR

THE PARTIAL FULFILMENT OF BBA DEGREE

BY

NITESH KUMAR

BBA 3RD YEAR

UNDER GUIDENCE OF

PROF. URMILA V. PATIL

THROUGH

SINHGAD TECHNICAL EDUCATION SOCIETYS

NIVRUTTI BABAJI NAVALE COLLEGE OF COMMERCE

KUSGAON (BK), LONAVLA, PUNE

2011-2012


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ACKNOWLEDGEMENT

I relish this project because of the team effort being put in

healthy environment. A large number of individual have contributed in

the preparation of our project on distribution system. I am thankful to

all of them for their help & encouragement. I would like to take this

opportunity to thanks the principle of NBNCOC DR. DEEPAK

BHAMARE for constant zest and enthusiasm during this project

Report.

I want to express my special gratitude to the management and

our faculty PROF. URMILA V. PATIL without whom support and

guidance project would not have been possible and staff member

of the computer section providing the required facilities.

I would like to thanks MR. D. P. MENDONSA of

TATA MOTORS for giving their valuable time to me & sharing their

immense knowledge related to companys distribution system.

I would also like to thanks all the respondents for giving me

their precious time and relevant information and experienced I required,

without which this project would have been a different story.

NITESH KUMAR


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PREFACE

This report is based on DISTRIBUTION PROCESS OF ARIA CARS

IN TATA MOTORS, this is the result of distribution system.

This is the result of the data collected from TATA MOTORS under

which many views of distribution has been taken in consideration.

It was even taken care that there is no manipulation or false information

in data collection.

It was really the best project to work on which enhanced my knowledge

about the distribution channels & gave me a chance to learn.

NITESH KUMAR


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SR.NO. INDEX PAGE.NO.

1 EXECUTIVE SUMMARY

2 INTRODUCTION

3 OBJECTIVES

4 LIMITATIONS

5 COMPANY PROFILE

6 HISTORY

7 HYPOTHESIS

8 RESEARCH METHODOLOGY

9 ABOUT ARIA CAR

10 DISTRIBUTION PROCESS

11 IMPORTANCE

12 FINDINGS

13 INTERPRETATION

14 SUGGESTION

15 CONCLUSION

16 BIBLOGRAPHY

17 QUESTIONNAIRE


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EXECUTIVE SUMMARY

This project is of distribution process of ARIA CARS IN TATA MOTORS

(2012). A critical analysis of Tata motors has been a very interesting &

challenging project. This gave me a comprehensive idea about the distrib-

ution system of one of the most important & largest business sector in india.

It was challenging because I have faced many difficulty in collecting inform-

ation. But at the same time this project has been very interesting becauseit has given me an in depth knowledge of distribution channels.

Through the course of project I have realised the originality of the corp-

orate world, where in order to survive one needs to undertake extension

research work which may be in the form of studying and analysing various

corporate business practices. For my project I have chosen TATA MOTORS,

ltd.

In the methodology adopted to study the strategic changes in various

distribution channels of TATA MOTORS, I have gathered information from the

primary source as the company offices by getting questionnaires filled by

them. I have also collected secondary data from various websites, magazines.

In companys background, I have shown details like the year of establish -

ment, turnover of last five years, growth rate, product categories and current

market share of the company. The TATA MOTORS, pimpri as chinchwad plant

was established in 1996 and it has the most versatile tool making facilities of

the Indian sub-continent.


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Data analysis and conclusions deals with the analysis of the company on

various parameters on which the research is based. It also deals with chang-

es that have taken place so far and different distribution channels used by

the company.


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INTRODUCTION


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INTRODUCTION OF ARIA CARS

Tata motors ltd. (NSE: TATA MOTORS, BSE: 500570, NYSE: TTM) is

a Multinational corporation company, headquarters in Mumbai, Maharashtra,

India. Part of the Tata group, it was formerly known as TELCO (TATA

ENGINEERING AND LOCOMOTIVE COMPANY). Tata motors is Indias

largest automobile company, with consolidated revenues of USD 27.63

BILLION in 2011-2012. Tata company is the worlds fourth largest truck

Manufacturer, and the worlds second largest bus manufacturer with over

53, 151 employees. Since first rolled out in 1945. After that Tata motors has

produced many vehicles, ARIA CAR is one of them.

The TATA Aria is a visual choreography of bold proportions and

Uncompromising aesthetic. The front visage is distinct, solid and intimidating with

wrap-around dual barrelled headlamps that enhance the signature Toto grille. This

aggressive stance is tempered by a unique lunging silhouette end dynamic roof

line. With a touch of premium class afforded by the chrome detailing throughout.

each sweep of meta! Hinting at the power and performance it can deliver.


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OBJECTIVES


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OBJECTIVES

1. To study the distribution system of Tata Motors.

2. To find out the average delivery time of the products of

TATA.

3. To study TATA Motors policy with respect to outsourcings

of warehousing and transportation services.

4. To put some findings, suggestions and conclusions of dis-

tribution process in TATA Motors.


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LIMITATIONS


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LIMITATIONS

1. This sample size was too small when we take the universe into the

consideration, which is very big.

2. The survey was done in a part of pune city hence if generalizations

are to be made for whole city, some derivations might occur.

3. Though the data is collected in a best possible way but still in no

way the above figures depict the performance of the company.

4. The big retailers are not ready to fill up the questionnaire.

5. Feedback may not be very reliable owing to difference in opinion.


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COMPANY PROFILE


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COMPANY PROFILE

Tata Motors Limited

Type Public company

Traded as NSE:TATAMOTORS

BSE:500570

NYSE:TTM

BSE SENSEX Constituent

Industry Automotive

Founded 1945

Founder(s) JRD Tata

Headquarters Mumbai, Maharashtra, India

Area served Worldwide

Key people P. M. Telang, (MD)

C. Ramakrishnan, (CFO)

Products Automobiles

Automotive parts

Services Vehicle leasing

Vehicle service

Revenue US$27.629 billion (2011)

Profit US$ 1.653 billion (2011)

Total assets US$ 23.131 billion (2011)

Total equity US$ 4.683 billion (2011)

Employees 53,151 (2011)
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://en.wikipedia.org/wiki/BSE_SENSEXhttp://en.wikipedia.org/wiki/BSE_SENSEXhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/List_of_auto_partshttp://en.wikipedia.org/wiki/List_of_auto_partshttp://en.wikipedia.org/wiki/Vehicle_leasinghttp://en.wikipedia.org/wiki/Vehicle_leasinghttp://en.wikipedia.org/wiki/Service_(motor_vehicle)http://en.wikipedia.org/wiki/Service_(motor_vehicle)http://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/File:Tata_Motors_Logo.svghttp://en.wikipedia.org/wiki/File:Tata_Motors_Logo.svghttp://en.wikipedia.org/wiki/File:Tata_Motors_Logo.svghttp://en.wikipedia.org/wiki/File:Tata_Motors_Logo.svghttp://en.wikipedia.org/wiki/File:Tata_Motors_Logo.svghttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Service_(motor_vehicle)http://en.wikipedia.org/wiki/Vehicle_leasinghttp://en.wikipedia.org/wiki/List_of_auto_partshttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/BSE_SENSEXhttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Types_of_business_entity


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Parent Tata Group

Subsidiaries Jaguar Land Rover

TDCV

Tata Hispano

Website www.tatamotors.com

Tata Motors Limited (NSE:TATAMOTORS,BSE:500570,NYSE:TTM) is an

Indian multinationalautomotivecorporation headquartered inMumbai, India. Part of

theTata Group, it was formerly known as TELCO (TATA Engineering and Locomotive

Company). Its products include passenger cars, trucks, vans and coaches.Tata Motors is South Asias largest automobile company; it is the leader in vehicles

and among the top three in passenger vehicles. Worldwide it is the world's fourth-

largest truck manufacturer and second-largest bus manufacturer. It has auto

manufacturing and assembly plants

inJamshedpur,Pantnagar,Lucknow,Sanand,DharwadandPune, India, as well as in

Argentina, South Africa, Thailand and the United Kingdom. Tata Motors has produced

and sold over 6.5 million vehicles in India since 1954.Originally a manufacturer oflocomotives, the company manufactured its first

commercial vehicle in 1954 in a collaboration withDaimler-BenzAG, which ended in

1969. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's

most valuable brand' in an annual survey conducted byBrand Financeand The

Economic Times.Tata Motors is across-listed company; its stock trades on theBombay Stock

Exchangeand theNew York Stock Exchange.

Tata Motors, the first company from Indias engineering sector to be listed

In the new York stock exchange ( September 2004 ), has also emerged as an
http://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Jaguar_Land_Roverhttp://en.wikipedia.org/wiki/Jaguar_Land_Roverhttp://en.wikipedia.org/wiki/Tata_Daewoo_Commercial_Vehiclehttp://en.wikipedia.org/wiki/Tata_Daewoo_Commercial_Vehiclehttp://en.wikipedia.org/wiki/Tata_Hispanohttp://en.wikipedia.org/wiki/Tata_Hispanohttp://www.tatamotors.com/http://www.tatamotors.com/http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Jamshedpurhttp://en.wikipedia.org/wiki/Jamshedpurhttp://en.wikipedia.org/wiki/Jamshedpurhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Dharwadhttp://en.wikipedia.org/wiki/Dharwadhttp://en.wikipedia.org/wiki/Dharwadhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Locomotiveshttp://en.wikipedia.org/wiki/Locomotiveshttp://en.wikipedia.org/wiki/Locomotiveshttp://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Brand_Financehttp://en.wikipedia.org/wiki/Brand_Financehttp://en.wikipedia.org/wiki/Brand_Financehttp://en.wikipedia.org/wiki/Cross_listinghttp://en.wikipedia.org/wiki/Cross_listinghttp://en.wikipedia.org/wiki/Cross_listinghttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Cross_listinghttp://en.wikipedia.org/wiki/Brand_Financehttp://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Locomotiveshttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Dharwadhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Jamshedpurhttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Automotive_industryhttp://www.nyse.com/about/listed/quickquote.html?ticker=ttmhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500570http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=TATAMOTORS&section=7http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.tatamotors.com/http://en.wikipedia.org/wiki/Tata_Hispanohttp://en.wikipedia.org/wiki/Tata_Daewoo_Commercial_Vehiclehttp://en.wikipedia.org/wiki/Jaguar_Land_Roverhttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Holding_company


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International automobile company. Through subsidiaries and associates compa-

nies, Tata Motors has operations in the UK, South Korea, Thailand and Spain

Among them is jaguar land rover, a business comprising the two iconic British

Brands that was acquired in 2008. In 2004, it acquired the Daewoo comer-

cial vehicles company, south Koreas second largest truck maker. The rechri-

stened Tata Daewoo commercial vehicles company has launched several new

products in the Korean market, while also exprting these products to several

international markets. Today two-thirds of heavy commercial vehicle export out

of south Korea are from Tata Daewoo. In 2005, Tata motors acquired a 21%

stake in hispano carrocera, a reputed Spanish bus and coach manufacturer,

and subsequently the remaining stake in 2009. Hispanos presence is being

expanded in other markets. In 2006, Tata motors formed a joint venture with

the brazil- based marcopolo, a global leader in body-building for buses and

coaches to manufacture fully-build buses and coaches for india and select

international markets. In 2006, Tata Motors entered into joint venture with tho-

buri automotive assembly plant company of Thailand. The new plant of tata

motors ( Thailand ) has begun production of the xenon pickup truck, with the

xenon having been launched in Thailand in 2008.

Tata Motors is also expanding its international footprint, established thr-

ough exports since 1961. The companys commercial and passenger vehicles

are already being marketed in several countries in Europe, Africa, the Middle

east, south east asia, south asia and south America. It has franchisee / joint

venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal.

The foundation of the companys growth over the last 50 years is a

deep understanding of economic stimuli and customer needs, and the ability


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to translate them into customer-desired offerings through leading edge R&D.

With over 30,000 engineers and scientists, the companys engineering rese-

arch centre, established in 1996, has enabled pioneering technologies and

products. The company today has R&D centres in pune, Jamshedpur, lucknow,

Dharwad in india, and in south Korea, Spain, and the uk. It was Tata Motors

,which developed the first indigenously developed light commercial vehicles,

Indias first sports utility vehicles and in 1998, the Tata indica, Indias first fully

Indigenous passenger cars. Within two years of launch, Tata indica became

Indias largest selling car in its segment. In 2005, Tata Motors created a new

Segment by launching the Tata Ace, Indias first indigenously developed mini-

Truck.

In January 2008, Tata Motors unveiled its peoples car, the Tata nano,

Which India and the world have been looking forward to. The Tata Nano has

been subsequently launched, as planned, in India in march 2009. A develop-

ment, which signifies a first for the global automobile industry, the nano bring

the comfort and safety of a car within the reach of thousands of families, the

standards version has been priced at Rs. 100,000 ( excluding VAT and transpo-

ation cost ).

In may 2009, Tata Motors introduced ushered in a new era in the Indian

automobile industry, in keeping with its pioneering tradition, by unveiling its

new range of world standard trucks prima. In their power, speed, carrying

capacity, operating economy and trims, they will introduced new benchmarks

in India and match the best in the world in performance at a lower life

Cycle cost.

In 2010, Tata Motors unveiled its 'Aria', a cross-over between a multi-utility

vehicle (MUV) and sports utility vehicle (SUV), at the Delhi Auto Expo 2010. Themodel of Tata Aria displayed at the event impressed the onlookers and was received


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well by the Indian customers as it displays the functionality of amp with all capabilities

of a large SUV. The much-awaited Tata Aria will launch with a price tag of around Rs

14 lakh with combined features of a luxury sedan and a SUV. The Tata Aria is a 7-

seaterpassenger car. The much-awaited crossover from the Tata Motors, called Tata

Aria was showcased at the 10th Auto Expo and is scheduled for launch in the next

three months. It is expected to be priced around Rs 12.5- 14.5 lakh in the market.


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HISTORY


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HISTORY

The Tata group

Out of India

Under Ratan Tata, the business group that

bears his name has transformed itself from an

Indian giant into a global powerhouse

RATAN TATA is as different as can be from the popular image of a business

titan: he is a natural gentleman who lives austerely, litters his conversation with

references to dignity and duty and is happiest when talking about his petdogs, two German shepherds. He owns less than 1% of the group that bears


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his family name. But he is a titan nonetheless: the most powerful businessman in

India and one of the most influential in the world.

The Tata group, of which he is chairman, is a giant tooor rather a collection

of them. This family of companies covers cars and consulting, software and steel, tea

and coffee, chemicals and hotels. Tata Consultancy Services (TCS) is Asias largest

software company. Tata Steel is Indias largest steelmaker and number ten in the

world. Taj Hotels Resorts and Palaces is Indias biggest luxury hotel group by far. Tata

Power is the countrys largest private electricity company. Tata Global Beverages is

the worlds second-largest maker of branded tea. Overall, the group earned 3.2 trillion

rupees, or $67.4 billion, in revenues in 2009-10 (see chart) and 82 billion rupees in

profits.

Mr Tata has transformed the group. When he became chairman in 1991, India was

groaning under the Licence Raj and Tata seldom ventured outside its home market.

Today, as he prepares to step down in late 2012 and the search for a successor

speeds up, India is one of the worlds most dynamic economies and Tata operates in


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over 80 countries. The latest sign of its ambition came this week at the Geneva motor

show, where Tata Motors showed a prototype of a small car for European drivers.

But the Tata story is about more than its own transformation. Just as Tata played a

leading role in nation-building from its foundation in 1868, creating Indias first Indian-owned steel plant, power station, luxury hotel, domestic airline and sundry other firsts,

it is now one of the stars of Indias globalisation. The group has also projected a new

type of company onto the global stagemore diversified than Western firms, more

engaged in the life of the community and, if its employees are to be believed, better

equipped to prosper in both developed and developing markets

Established as a trading firm by Jamsetji Tata in 1868, Tata Sons is the

promoter of the major Tata companies and holds the majority promoter holding in the

Tata companies. The Chairman of Tata Sons is traditionally regarded as the Group

Chairman. Tata Sons is the owner of the Tata name and the Tata trademarks which

are registered in India and several other countries and are used by Tata companies in

relation to their products and services. The terms of use of the Tata mark and logo by

the companies are governed by the Brand Equity and Business Promotion Agreement

signed between Tata Sons and the respective company.


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About 66% of the equity capital of Tata Sons is held by public philanthropic trusts

endowed by the members of the Tata family, the two biggest being the Sir Dorabji

Tata Trust and the Sir Ratan Tata Trust, both created from the estates of the sons of

the Groups founder. Besides other subsidiary companies which separately appear in

this brochure, Tata Sons remaining operating subsidiaries and divisions are:

Tata Consu lt ing Engin eers Limitedis a premier consulting engineering organisation

with over 3,000 highly qualified and experienced technical professionals offering the

full range of engineering and consultancy services to its clients, spanning concept

development to commissioning support on their new or expansion projects. The

sectors served are: Power (generation, transmission & distribution), alternate energy,

infrastructure, chemicals, industrial, steel and metals, mining and minerals. ISO9001:2008 certified, TCE has completed over 6,500 assignments in India and

overseas)

Tata Housin g Developm ent Company Lim ited:Commencing operations in 1984,

Tata Housing is one of the key players in the real estate industry in India. Its primary

business is the development of properties in the residential, commercial and retail

sectors. Its operations span various aspects of real estate development, such as land

identification and acquisition, project planning, designing, marketing and executionand property management. The company caters to the needs of home buyers across

all income segmentsfrom low cost housing through Shubh Griha homes, to New

Haven in the affordable housing segment and through distinctive projects in luxury

housing.

Tata Petrody ne:A 100% owned subsidiary, Tata Petro dyne owns interests in

several oil gas fi elds in the Cambay basin and in the Cauvery basin in India and in a

gas block in the Southern Gas Basin of the UK North Sea. It has recently acquired anoffshore exploration block in Australia where it is the sole interest holder and operator.

Tata Finan cial Services:An in-house fi nancial consultancy that offers a range of fi

nancial and corporate advisory services.

Tata Quali ty Management Services:Its primary mission is to collaborate with group

companies, through long and short-term initiatives and training and assessment

programmes, to maximise their performance potential through the Tata Business

Excellence Mod.


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HYPOTHESIS


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HYPOTHESIS

1. The distribution system of Tata is dense and the products are delivered

to the consumers in the right time.

2. The average delivery time of Tata motors is relatively less.

3. The channels of distribution of Tata motors are clean and fast.


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RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

Research, particularly in social contains endless word spinning and too

Many quotations end result though may be far from expectations. In context

of planning and development it is to be noted that it significant lies in quality

than quantity.

Therefore, eventually proper attention has to be paid to designing to

appropriate methodology throughout so as to improve the quality of the

research.

Research type:

This type of result is descriptive research. Descriptive research includes

Surveys and fact findings enquiries of different kinds. The major purpose of

Descriptive research is description of the state of affairs, as it exists at pre-

sent.

Research Design:

The survey was conducted for the Tata motors where a questionnaire was

filled from the retailer and consumers. The population and the samples were

evenly divided in such a manner so as to extract the best possible result

within the given limitation.


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Sampling unit: Retail outlets.

Sample size: I retail outlet.

Areas covered: Shivaji nagar, near pune university, pune.

Method of data collection:

There are several method of data collection available but, one of

the most common method is-questionnaire method, which was found approp-

riate for this research, for the making this project.

Questionnaires are one of the most commonly used methods.

It is cost- effective.

It is time-effective.

The questionnaire was designed by and also with the help of panel members

of TATA.


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Dertermination of sources of data collection:

A list of retailers was generated area wise and later on contacted

Individually.

Sampling procedure:

1. The procedure employed for conducting the survey is on random basis.

2. The database was referred for carrying out the survey. First the areas to

be covered were decided and then the sheets, his/her view relating to his

expectation, which would provide related relevant insights as to what did

the customer expect.

Tools for the data collection:

For the collection of primary data one to one interview method with the

help of well structured questionnaire with both and closed ended question

were used. The survey of all retailers was concluded and their responses

were taken down carefully with the help questionnaire.


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Tools for data analysis:

For the purpose of analyzing the data statistical tools such as weighted

average method and percentage analysis were used. For better understanding

the raw data tools like bar graphs and pie charts were used.


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ABOUT ARIA CAR


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ABOUT ARIA CAR

Tata Aria

Manufacturer Tata Motors

Assembly Pune,Maharashtra, India

Class Mid-size crossover SUV

Body style 5-doorSUV

Engine 2.2 L vtt DiCORI4

Transmission 5-speed manual

Wheelbase 2,650 mm (104.3 in)

Length 4,780 mm (188.2 in)

Width 1,895 mm (74.6 in)

Height 1,780 mm (70.1 in)

Curb weight 1,920 kg (4,233 lb)
http://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/Crossover_(automobile)http://en.wikipedia.org/wiki/Crossover_(automobile)http://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Curb_weighthttp://en.wikipedia.org/wiki/Curb_weighthttp://en.wikipedia.org/wiki/File:Flickr_-_plushev_-_Geneva2010_362.jpghttp://en.wikipedia.org/wiki/Curb_weighthttp://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Crossover_(automobile)http://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Automotive_industry


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The Tata Aria is acrossover SUVproduced byTata MotorsofIndia. Tata

Aria was launched on 5 January 2010 atAuto Expo, Delhi, and was launched to

customers on 12 October 2010 and priced at 1.3 to 1.5 Million Indian Rupees or ($25K

to $30K ).[1]It is based upon theTata Xoverconcept showcased in 2006Geneva

Motor Show. Tata Aria was also a series of concept cars introduced by Tata Motors at

Geneva Auto Show 2000.

Tata Aria is a blending of anMPV,Sedanand anSUV.[3]It comes with

seating arrangement of three rows and features such as 3Dsurround sound, dimming

roof lamps, in-dash built inGPS, infotainment system, multifunctional steering wheel,

dual air conditioning with automaticclimate controlandcruise controlwhereas safety

features include 6airbags,ABSandESP, the chassis frame comprising advanced

hydro formed members, a stiffened body cage, and dual zone collapsible steering.To ensure that the model offers the finesse of a sedan, Tata Motors shipped

one of the units to its UK subsidiary -Jaguar-Land Rover(JLR) - to enhance Aria's

fittings and finish. Designed with an eye on international markets, the vehicle meets

European safety standards.

Tata Aria concept cars

Tata Aria

In 2000 a two seater coupe convertible - called the TATA Aria was displayed by Tata

Motors at Geneva Auto Show. This car is built on the same platform as the TATA

Indica, and car was proposed to be powered by a 140 hp engine.

Tata Aria Coupe

This car is built on the TATA Aria concept. The TATA Aria Coup was proposed to be

powered by a 1.6 litre - 2.0 litre petrol engines, and was styled in Italy.
http://en.wikipedia.org/wiki/Crossover_(automobile)http://en.wikipedia.org/wiki/Crossover_(automobile)http://en.wikipedia.org/wiki/Crossover_(automobile)http://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Tata_Aria#cite_note-0http://en.wikipedia.org/wiki/Tata_Aria#cite_note-0http://en.wikipedia.org/wiki/Tata_Aria#cite_note-0http://en.wikipedia.org/wiki/Tata_Xoverhttp://en.wikipedia.org/wiki/Tata_Xoverhttp://en.wikipedia.org/wiki/Tata_Xoverhttp://en.wikipedia.org/wiki/Geneva_Motor_Showhttp://en.wikipedia.org/wiki/Geneva_Motor_Showhttp://en.wikipedia.org/wiki/Geneva_Motor_Showhttp://en.wikipedia.org/wiki/Geneva_Motor_Showhttp://en.wikipedia.org/wiki/Minivanhttp://en.wikipedia.org/wiki/Minivanhttp://en.wikipedia.org/wiki/Minivanhttp://en.wikipedia.org/wiki/Sedan_(automobile)http://en.wikipedia.org/wiki/Sedan_(automobile)http://en.wikipedia.org/wiki/Sedan_(automobile)http://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Tata_Aria#cite_note-2http://en.wikipedia.org/wiki/Tata_Aria#cite_note-2http://en.wikipedia.org/wiki/Tata_Aria#cite_note-2http://en.wikipedia.org/wiki/Surround_soundhttp://en.wikipedia.org/wiki/Surround_soundhttp://en.wikipedia.org/wiki/Surround_soundhttp://en.wikipedia.org/wiki/GPShttp://en.wikipedia.org/wiki/GPShttp://en.wikipedia.org/wiki/GPShttp://en.wikipedia.org/wiki/Climate_controlhttp://en.wikipedia.org/wiki/Climate_controlhttp://en.wikipedia.org/wiki/Climate_controlhttp://en.wikipedia.org/wiki/Cruise_controlhttp://en.wikipedia.org/wiki/Cruise_controlhttp://en.wikipedia.org/wiki/Cruise_controlhttp://en.wikipedia.org/wiki/Airbagshttp://en.wikipedia.org/wiki/Airbagshttp://en.wikipedia.org/wiki/Airbagshttp://en.wikipedia.org/wiki/Anti-lock_braking_systemhttp://en.wikipedia.org/wiki/Anti-lock_braking_systemhttp://en.wikipedia.org/wiki/Anti-lock_braking_systemhttp://en.wikipedia.org/wiki/Electronic_stability_controlhttp://en.wikipedia.org/wiki/Electronic_stability_controlhttp://en.wikipedia.org/wiki/Electronic_stability_controlhttp://en.wikipedia.org/wiki/Jaguar-Land_Roverhttp://en.wikipedia.org/wiki/Jaguar-Land_Roverhttp://en.wikipedia.org/wiki/Jaguar-Land_Roverhttp://en.wikipedia.org/wiki/Jaguar-Land_Roverhttp://en.wikipedia.org/wiki/Electronic_stability_controlhttp://en.wikipedia.org/wiki/Anti-lock_braking_systemhttp://en.wikipedia.org/wiki/Airbagshttp://en.wikipedia.org/wiki/Cruise_controlhttp://en.wikipedia.org/wiki/Climate_controlhttp://en.wikipedia.org/wiki/GPShttp://en.wikipedia.org/wiki/Surround_soundhttp://en.wikipedia.org/wiki/Tata_Aria#cite_note-2http://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Sedan_(automobile)http://en.wikipedia.org/wiki/Minivanhttp://en.wikipedia.org/wiki/Geneva_Motor_Showhttp://en.wikipedia.org/wiki/Geneva_Motor_Showhttp://en.wikipedia.org/wiki/Tata_Xoverhttp://en.wikipedia.org/wiki/Tata_Aria#cite_note-0http://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Crossover_(automobile)


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As TATA ARIA were launched to the customer in the

the year 2010. Hence, the sales of Aria Cars from the year of its

launched is :-

YEAR PERCENTAGE NO. OF UNIT

2010 - 2011 65 6,499

2011 - 2012 73 7,287


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ANALYSIS:

This chart shows sales of Aria Cars of the TATA motors in the

Year 2010 2011 is 65% and in year 2011 2012 is 73% respectively.

60

62

64

66

68

70

72

74

2010-11 2011-12

SALES CHART OF ARIA CARS

SALES CHART OF ARIA CARS


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DISTRIBUTION PROCESS


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DISTRIBUTION

MEANING OF DISTRIBUTION SYSTEM:

Distribution is one of the four elements of the marketing mix, the other

three being product, pricing and promotion. This marketing mix is also referred

to as the four Ps of marketing distribution is here called physical distribution

or place. Simply put, distribution is the process of delivering the products ma-

nufactured or service provided by a firm to the end user. Various intermediatr-

ies are involved in this process. This chain of intermediaries which helps in

transferring the product from one intermediary to the next before it reaches

the end user is called the distribution chain or distribution channel. Each int-

ermediary has a specific role and need which the marker caters to.

Distribution channels are not limited to products only even the services

Provided may pass through this channel and reach the customer. Both direct

and indirect channels come into use in this case. For instance, the hotel may

provide rooms on direct booking as well as through indirect channels like tour

operators, travel agents, airlines etc. Distribution chain has seen several impro-

vements in the form of franchising. Also there has been link ups between two

services available more accessible to the customer. For instance hotels also

provide cars on rent.

A manufacturing company manufacturing products. It then needs to

deliver the manufactured products to the customers. Many times, the place


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of manufacturing and the place where the consumers. Many times, the place

of manufacturing and the place where the consumers require the products is

very far away from each other.

Tata motors has a indica manufacturing plant in pune but its customer

are all over India. So, Tata motors needs to set up a efficient distribution

system so that the products reach its consumers.

Distribution channel used by Tata Motors:

Distribution channels are all the sub-marketers or intermediate marketers

of the computer. Selling agent, Wholesalers retailers authorized representative

basically distribution Channels.

THE DISTRIBUTION CHANNEL USED BY TATA MOTORS FOR

ARIA CARS.


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All of these members of the distribution channels also want to sell

the products that they hold so they too try to market the product in their own

small way.

The showrooms might try to promote their showroom in the local papers

and sell more of the products they hold etc.

OR

An insurance selling agent may try to use word of mouth marketing to

sell more insurance policies

OR

Using these distribution channels the company can sub-market its product

at localized levels. Using these distribution channels, the company can market

its self in all the local neighbourhoods and streets of the count.

The company has to give some commission to the People along the

distribution channel. It also give incentives to them if they sell more products.

This way, the distribution and marketing of the product takes care of itself to

some extent.

In some cases having distribution channels may prove to be costly as

the price of the product rises at every level. So, a company may choose to

by-pass all distribution channels and directly market the product and deliver

it to the consumer itself,.


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The two most important factors when considering physicals distribution

are:-

1. The time taken for the product to reach the consumer.

2. The cost of delivering the product to the consumers.

Firstly, we do not want the consumers to wait for too much time when

he is waiting for the products to reach him. So we want to use the fastest

product delivery system we can. But, the problem with doing this is that fas-

ter we try to make the product delivery, the more the cost of product delivery

will increase.

So, what to be done is to choose the minimum service level.

FUNCTIONS OF DISTRIBUTION CHANNEL

1. The primary functions of a distribution channel is to bridge the gap between

Production and consumption.

2. A close study of the market is extremely essential. A sound marketing plan

depends upon through market survey.

3. The distribution channel is also responsible for promoting the product.

4. Creating contacts or prospective buyers and maintaining liaison with existing

ones.


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IMPORTANCE


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IMPORTANCE OF DISTRIBUTION P0ROCESS

Convenient conveyance.

Time saving.

Labour management.

Delivery timings.

Influential costs.

Level of product outcomes.

Advanced sophistications applied.

Less delay.

Market segmentation.

Locality confirmation.

Transportation.

Warehousing.

Stock taking.

Minimal pilferages.

Consumer satisfaction.


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INTERPRETATION


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INTERPRETATATION

Which distribution channel is used by the company?

ANALYSIS:

This distribution channel is used by the company, which is

called as one level distribution channel. In this distribution channel one

intermediate is used between the manufacturer and user.

Here the manufacturer vehicles directly goes to distributer or

retailer from Tata Motors . Then the distributer sale it to the customer.

MANUFACTURER

DISTRIBUTER/RETAILER

CUSTOMER/USER


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What are the sources of warehousing of TATA MOTORS ?

Following are the sources of warehousing of TATA MOTORS.

Factory warehouses.

Company godown.

Showroom warehouses.

Sources Percentage No. of respondentsFactory warehouses 30 15Company godown 45 23Showroom warehouses 25 12

total 100 50Warehousing

7.22.2

2.4

Company godown

Showroom warehouses

Factory warehouses


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ANALYSIS:

This pie chart shows distribution of warehousing system

of the Tata motors. Company godown owes 45% showroom ware-

houses owes 25% while Factory warehouses owes 30% of whole

warehousing system.

By which way the TATA MOTORS transport their vehicles?

There are three transportation ways used by TATA MOTORS.

Airways

Roadways.

Seaways.

Transportation Percentage Respondent

Airways 22 11Roadways 60 30

Seaways 18 9

Total 100 50


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ANALYSIS:

0

10

20

30

40

50

60

70

Airways Roadways Seaways

Transportation ways


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This chart shows distribution of transportation system of

the TATA motors. 22% of transportation takes place through airw-

ays, 18% of transportation takes place through seaways while 60%

of transportation takes place through road.

What is the position of ARIA CARS (Tata motors) in

currently used vehicles in India ?

There are companies like Honda, Hyundai, Fort,

Mahindra, Maruti suzuki whose cars are present in India which compete

with Tata cars.

Cars percentage respondent

Honda 13 6

Hyundai 18 8

Mahindra 15 5

Maruti Suzuki 20 10

Ford 12 6

TATA MOTORS 30 15

Total 100 50


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ANALYSIS:

From above chart it is seen that usage of TATA Motors (30%) is high

as compared to other companies like Honda (13%), Hyundai (10%), Mahindra(15%),

maruti Suzuki(20%) and Ford (12%).

Distribution of ARIA CARS

TATA MOTORS

Hyundai

Honda

Ford

Maruti suzuki

Mahindra


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Which vehicles of TATA MOTORS are commonly used?

Commonly used cars of TATA MOTORS include Safari, Aria, Indica,

sumo, Indigo Manza and Nano.

Cars Sales percentage Respondent

TATA Safari 18 9

TATA Aria 30 15

TATA Indica 10 5

TATA Sumo 18 9

TATA Indigo Manza 14 7

TATA Nano 10 6

Total 100 50


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Sales Distribution

Safari

Aria

Indica

Sumo

Indigo Manza

Nano


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ANALYSIS:

From above chart it is seen that, Safari has 18% sales of Tata

Motors, ARIA has 30%, Indica has 10%, Sumo has 18%, Indigo Manza has

14% and Nano has 10% sales of TATA MOTORS.

FINDINGS


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OBSERVATION AND FINDINGS

On the analysis of data following were the findings.

In the survey of this outlet I found that availability of TATA ARIA is

more than other vehicle.

The service provided by Tata motors to retailers is very good comparing

with other brand.

The quality of TATA Motors is very good comparing with other brands.

Tata Motors sales are more than any other brand.

According to them, TATA Motors only takes action for customer satisfaction

but for the outlets employees satisfaction, TATA tries to avoid it.

In outlets customer focus on quality of products and not on service given

by them.


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Customer trust on brand of product and name of company while purchasing

the product.

DISTRIBUTION

ORGANIZATION STRUCTURE OF TATA MOTORS

MANAGING DIRECTOR

GM (MARKETING)

ASSISTANT(GM)

Sr. MANAGER S&M


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ASSISTANT MANAGER

EXECUTIVE MANAGER

JUNIOR OFFICER


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SUGGESTIONS

SUGGESTIONS

To help a plant grow it must be suitability watered, sunlight and soil,

which best suits its kind, similarly the organisation too, to see that its effort

get result, must provide with proper attention for the development of the

development of the company. It is said that the line to perfection never


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exists, in a way it suggests that continues improvement and development

is essential to at least near to the perfection.

After analysing the data collected during the survey, following improvement

can be made in future.

1. Replacement facility should be made available for all the products.

2. Promotional activities like, wall paintings, flex boards should make available

for more product awareness.

3. Efficient distribution must be followed.

4. Promotional activities should be undertaken.

5. To create awareness for the products, different modes of publicities should

be used such as Neon sign, Hoardings, Danglers.


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CONCLUSION

CONCLUSION

As per my observations, I can give an upright image of the mentioned

firm as one of the most strategically planned organisation.

I hereby would like to conclude that without any doubt, any organisation


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needs a proper plan, strategy, employee-employer relationship, vision,

mission, set of objectives, proper segmentation and last but not the least

the will to achieved the above fundamentals.

As far as TATA Motors is considered it is a customer oriented firm mai-

ntaining a proper product level and appropriate product life cycle.

As set by Michelle Orleans the ex CEO of General Electronics (GN),

Competition is not from what you are affected but actually from the

factors deprived within ones organisation

The market segmentation made by TATA Motors was foreseen by the

creator finder J.R. TATA.

The making of this project not only helped me to gain knowledge but

gave me a thorough study of what the company comprises of? How it

works? What are the strategies? And lastly customer orientation/

This report made me aware of the importance of CHANGE. Change must

be considered as an OPPORTUNITY to improve and not as a THREAT.


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BIBLOGRAPHY

BIBLOGRAPHY

BOOKS:-

1. Principles of management.

2. Marketing management.


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3. Sales management.

WEBSITES

1. www.tatamotors.com

2.www.aria.tatamotors.com

3.www.wekipedia.org

4.www.businessandeconomy.com

5.www.tutor2u.com

6.www.eurofinder.com

7.www.bteconomy.com

8.www.timesofindia.com

9.www.google.com
http://www.tatamotors.com/http://www.tatamotors.com/http://www.aria.tatamotors.com/http://www.aria.tatamotors.com/http://www.aria.tatamotors.com/http://www.wekipedia.org/http://www.wekipedia.org/http://www.wekipedia.org/http://www.businessandeconomy.com/http://www.businessandeconomy.com/http://www.businessandeconomy.com/http://www.tutor2u.com/http://www.tutor2u.com/http://www.tutor2u.com/http://www.eurofinder.com/http://www.eurofinder.com/http://www.eurofinder.com/http://www.bteconomy.com/http://www.bteconomy.com/http://www.bteconomy.com/http://www.timesofindia.com/http://www.timesofindia.com/http://www.timesofindia.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.timesofindia.com/http://www.bteconomy.com/http://www.eurofinder.com/http://www.tutor2u.com/http://www.businessandeconomy.com/http://www.wekipedia.org/http://www.aria.tatamotors.com/http://www.tatamotors.com/


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QUESTIONNAIRE

QUESTIONNAIRE

1. Name of the Employees:

2. Age:

3. Gender:


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4. Designation:

5. Does the company own its trucks/ multi-axle vehicles meant for transportating

the cars?

6. If not, is the above work outsourced?

7. Does any wastage occur in the process of distribution?

8. Which kind of a distribution channel is used by the company?

9. How does the company submarket the product?

10. By what time ( on an average) does a car reach the consumer once it is

Ordered?

11. How much time is required for a car to reach the godown of the

Showroom ?


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12. Does the company make use of advanced technology such as GPS etc

to truck the delivery status of the cars?

13. Does the company outsourced warehousing facilities?

14. What is the cost of distribution par car?( approx. value )

15. What are the companys policies to avoid overstocking?

Documents

Tata Motors - Nitesh 222