TechnoratiTechnorati 指導老師 : 吳思佩

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Blog

The definition of blogA blog is a website, usually maintained by

an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

How to maintain a Blog well?

You may encounter some problem1.The cost of system and bandwidth is high.2. The quality content of blog is not usually

very high. 3. The community is fall into disuse. It is

very important to set up a popular community for more and more bloggers.

4. AD’s revenue is no good.

TechnoratiTechnoratiWhat is RSS ?What is RSS ?

What is RSS ?What is RSS ?• RSS stands for "Really Simple Syndication

" .• XML-based format that allows the

syndication of lists of hyperlinks, along with other information, or metadata, that helps viewers decide whether they want to follow the link.

What is RSS ?What is RSS ?• This allows our computers to fetch and

understand the information, so that all of the lists which we are interested in can be tracked and personalized for us. It is a format that is intended for use by computers on behalf of people, rather than being directly presented to them (like HTML).

RSS ReaderRSS Reader• The main differentiation of two kinds of

RSS reader is:On-line reader Install software

Portability High Low

Apply to users People who usually travel anywhere mustUse shared-computers or friend'scomputers. So that no matter where youcan obtain the message subscribed at anytime.

Available for general-use user.

Utility The on-line reader, another notify software has been installed by user, in order to remind user open the web page to read the newest content.

Only need to keep the software opened (resident). The software will keep informed renewal state.

Why use RSS in Why use RSS in Technorati ?Technorati ?

• Now, RSS mostly used at Blog and the news website

• Blog is exactly develop RSS feed of the biggest sharp weapon:

Blog is not only belong to personal network daily record and use to be used as the platform of the technique exchanges.

TechnoratiTechnoratiThe founder of The founder of

TechnoratiTechnorati

Who founded Technorati ?Who founded Technorati ? • Technorati was founded by Dave Sifry and its

headquarters are in San Francisco, California, USA.

• Tantek Çelik was the site's Chief Technologist.

Dave SifryDave SifryOver 20 years experience in the I.T industry.Background:• Sputnik:co-founder, CTO.• Linuxcare:Vice President of Engineering.• Technorati’s CEO from 2002-2007.• Chairman of Technorati’s Board of Directors.

TechnoratiTechnoratiManagement TeamManagement Team

Title

Vice President of Engineering Dorion Carroll

Vice President of Sales Tony Pribyl

Vice President of Business Development Shani Higgins

Chairman of the Executive Committee & CMO Peter Hirshberg

Vice President of International Businessand Mobile Devices

Joi Ito

TechnoratiTechnoratiWhat is Technorati?What is Technorati?

What is Technorati?What is Technorati?• Technorati is a real-time search engine

dedicated to the blogosphere.

• Technorati is the recognized authority on what's happening on the World Live Web, right now.

How Technorati Work?How Technorati Work?

TechnoratiTechnorati’’s three s three functionsfunctions

• Blogger statistics capacity.• Search the most popular Bloggers.• Searches for the others, the others

search for you.

Blogger statistics Blogger statistics capacitycapacity

Search the Search the most popular Bloggersmost popular Bloggers

Searches for the others, Searches for the others, the others search for you.the others search for you.

• Write an article in blog:1 Steps: Applied for Technorati. Blog assigns you to join in Technorati search, search from Technorati web’s terminal to related the information inside Blog.2 Steps: Inlay JavaScript in Blog.

TechnoratiTechnoratiUsing ResultUsing Result

AwardsAwards• The site won the SXSW 2006 awards for

Best Technical Achievement and also Best of Show. It was also nominated for a 2006 Webby award for Best Practices, but lost to Flickr and Google Maps.

Mutual connection Mutual connection of personal mediaof personal media

• Technorati has about 700,000 visitors and 1.2 million of new blog articles which are tracked per day.

• Technorati’s market share and integrity of service is the top of others.

• Technorati's success not only for vertical search engines set a good example, also means that the next blog search has many growth space.

Technorati stung by Technorati stung by ad-friendly vibead-friendly vibe

• Technorati has purchased news and content aggregation and ranking start-up The Personal Bee.

• Jonathan Powell says that he can‘t wait to see the outcome.

Technorati

　1. In professional blog search websites, technnorati establish earliest.2. PersonalBee was acquired by

Technorati.3. Technorati’s out of service without

blog search.4. The latest website establish blog

search engine.

Google Blog Search 　 1. 2005/9 ， Google establish

“Google Blog Search”. 2. DoubleClick 、 FeedBurner were acquired by Google.

3. Google’s Search engine is powerful to help Google Blog Search.

The strategies of Google• Strategy1: Google insert Blog

Search in selection “more” of Google Search engine main page.

• Strategy2: 2006/10/23 ， Google

insert Blog Search in Google NEWS.

Compare

Technorati’s advantage and commerce

Technorati is the product of web2.0

Technorati ‘s advantages Advantage1 ： The number which link to your website and authority.Advantages2 ： Search the blog’s ranking.

Technorati’s commerce

Interview User

Interview content

Q1:How can you get information of Technorati ？

Q2:What motion let you register Technorati ?

Q3:What do you think after you use it?

Q4:In you opinion, what is the FAB of Technorati?

Q5:Because Technorati is not general used by Taiwanese. In your opinion, do you think that Technorati will be a famous searching and sorting tools or not in Taiwan? Why?