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영업기회활동관리

혁신

캠페인관리혁신

고객서비스역량 강화

• IT 인프라 고도화로 고객중심의 미래지향적 CRM 구성

7 대 혁신 프로젝트 추진

국내 혁신 추진현황국내 혁신 추진현황

채널 최적화

고객 니즈관리

혁신

고객정보자산화

지식기반 접점업무 혁신

지식기반 접점업무 혁신

SMSSMS

LBSLBS

PhotoMail

PhotoMail

MultimediaStreaming

MultimediaStreaming

MODMOD

VODVOD

MultimediaLive

Streaming

MultimediaLive

Streaming

Live TVLive TV

VideoTelephony

VideoTelephony

Txt basedInformation

Service

Txt basedInformation

Service

Live BellLive Screen

Live BellLive Screen

BasicLBS

BasicLBS

PolyBellPolyBell

JavaGameJava

Game

AnimatedImage

AnimatedImage

PhotoScreensaver

PhotoScreensaver

HighVolume

multimediaservice

Text basedlow volumedata service

1G1G 2G2G 2.5G2.5G 3G/4G3G/4G

Mobile Service Evolution

파워피티 PT SHOP 운영 구성파워피티 PT SHOP 운영 구성

P T S H O PP T S H O P

템 플 릿템 플 릿

한방 , 의료

의사 , 간호

건강

결혼 , 아기

소풍 , 여행

가족

악기 , 댄스

노래 , 연주

문화

은행 , 지폐

주식 , 통계

금융

축구 , 농구

체조 , 배구

스포츠

학교 , 공부

시험 , 대학

교육

한국형지방자치의 청사진

파워포인트 2003 무작정 따라하기 포토샵 5.0 단숨에 끝내기

정보처리기사 필기 미쓰이 , 미쓰비시 상사

Try again! 토익 단어장 기적의 두뇌습관

나라총서

무작정 따라하기 단숨에 끝내기

시험에 나오는 것만 공부한다 세계일류기업 총서

Try Again 기적의 학습법

길벗 도서 시리즈 길벗 도서 시리즈

조직구성조직구성

“ 프리젠테이션 디자인 전문가” 는 파워피티입니다 .

PRODUCTFUNCTIONSPRODUCT

FUNCTIONS

BRAND NAMEBRAND NAME

GRAPHICSGRAPHICS

PRDUCTDESIGN MIX

PRDUCTDESIGN MIX

LOGOS /TRADEMARK

MIX

LOGOS /TRADEMARK

MIX

PACKAGINGPACKAGING

AUGMENTEDPRODUCTFEATURES

AUGMENTEDPRODUCTFEATURES

CONTENTS CASE 1CONTENTS CASE 1

CONTENTS CASE 1CONTENTS CASE 1

CONTENTS CASE 1CONTENTS CASE 1

프로젝트 진행순서프로젝트 진행순서STEP 07STEP 07

STEP 06STEP 06

STEP 05STEP 05

사이트 정보구조 설계사이트 정보구조 설계STEP 04STEP 04

디자인 & 개발디자인 & 개발

STEP 03STEP 03

시스템 통합시스템 통합

STEP 02STEP 02

테스트 및 오픈테스트 및 오픈

STEP 01STEP 01 프로젝트 계획수립프로젝트 계획수립

분석분석

컨텐츠 설계컨텐츠 설계

ERPSYSTEM

ERPSYSTEM

구매 / 재고구매 / 재고

인사 / 급여인사 / 급여

영업 / 매출영업 / 매출

재무회계재무회계

생산 / 외주생산 / 외주

MRP/MPSMRP/MPS수입 / 수출수입 / 수출

원가분석원가분석

Internet HostInternet Host

Windows forWorkgroupsWindows forWorkgroups

Windows 95 & 98Windows 95 & 98

Apple MacintoshSystem

Apple MacintoshSystem

Windows NTWindows NT

IBM MainframeIBM Mainframe

TCP/IPTCP/IP

NetworkPrinter

NetworkPrinter

UNIXSystemUNIX

System

VMSSystem

VMSSystem

Windows2000

Windows2000

Internet HostInternet Host

Windows for WorkgroupsWindows for Workgroups

Windows 95 & Windows 98Windows 95 & Windows 98

Apple Macintosh SystemApple Macintosh System

IBM MainframeIBM Mainframe

Windows NTWindows NT

Windows 2000Windows 2000

MS Lan ManagerMS Lan Manager

UNIX SystemUNIX System

Network PrinterNetwork Printer

VMS SystemVMS System

PART

PART

Trade allowanesTrade allowanes Price offsPrice offs In-on or near-packsIn-on or near-packs

SamplingSampling CouponsCoupons Trade couponsTrade coupons

Free-in-the-mailPremiums

Free-in-the-mailPremiums

Self-liquidatingPremiums

Self-liquidatingPremiums

Contests &SweepstakesContests &

Sweepstakes

Refund offersRefund offers Bonus packsBonus packs Stamp &Continuity plans

Stamp &Continuity plans

Case 082Case 082

OSI ModelLayer

applicationapplication

networknetwork

transporttransport

sessionsessionpresentationpresentation

data linkdata link

physicalphysical

1

23

4

5

6

7

Form oracle

Case 083Case 083

Max marketing modelMax marketing model

질문서발송

데이터베이스

구축

synergysynergy

linkagelinkage

salessales

Activ-

ation

Activ-

ation

advertisingadvertising

Accoun-

tability

Accoun-

tabilitymediamedia

targeting

targeting

KMS

EIS

EDMS

SCM

CRM

Solution & Service - SI Development & Solutions

GWERP

How convenient would it be, if we can view all the numerous information scattered on the internet,such as Intranet, GroupWare,(ERP),(CRM),(SCM) gathered in single screen?

Consulting

Marketing

Contents

FlashDesign

Coding

CTI

UMS

Mailing

ServerD/B

Creative

Interaction

System

ebiz Integration

StrategySopping

eCRM

IRM

VOC/RMS

e- Learning

Interactive Full Service통일된 프로세스 기반하에 ebiz 전략수립 , 개발 및 솔루션을 통합하여 구축

eSolution

e-CRM 도입동기 e-CRM 도입동기

마케팅 효율화와 고객지원강화 경쟁사대비 우위확보 전사적 회원관리 통합

Customer

Customer Customer

Customer

CustomerCustomer 판촉팀판촉팀마케팅팀마케팅팀

관리팀관리팀기획팀기획팀

영업팀영업팀고객지원팀고객지원팀

e- Company System Network e- Company System Network

SCMSystem

SCMSystemEKP/EIP

System

EKP/EIPSystem

CRMSystem

CRMSystem

• Supply chain Integration• Enterprise Knowledge• Information Portal

• Customer DB Integration

EUROPE ASIA

N. AMERICA

S. AMERICA

OCEANIA

AFRICA

SCM

ERP

EKP/EIP

eBiz Solution 수출현황 eBiz Solution 수출현황

EUROPE ASIA

S. AMERICA

OCEANIA

AFRICA

Global network Global network

Los AngelesARTCOMPT(AMERICA), INC.

TEL : 1-714-999-8990 FAX : 1-754-999-9901

N. AMERICA

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Electronic Decision Making

E-mail

E-board

Schedule Management

MIS

Name Card Management

CareerManagement

HumanRelationship Management

Survey

messenger

GWeagleOffice

Solution & Service - eagleOffice

Compet-ition

Compet-ition

TargetTarget

BrandEssenceBrand

Essence PositioningPositioning

planningplanningconceptconcept ObjectiveObjectiveUSPUSP

Safety needsSafety needs

Social needsSocial needs

Esteem needsEsteem needs

SelfActualization

needs

SelfActualization

needs

NEEDSAnalysisNEEDS

Analysis- 자기몰입- 자율성 , 양육- 표현

- 자기몰입- 자율성 , 양육- 표현

- 사회적- 공격 , 성취- 지배- 친화 순종

- 사회적- 공격 , 성취- 지배- 친화 순종

- 육체적- 놀이 , 이해- 육체적- 놀이 , 이해

PACS

ERP

CRM

EIP

Mailing

B2Emall

IntegrationDevelopers

Company Organization

CompanyOrganization

eBizSolution

ConsultingInternet

Biz

System

MailingMailing

Business

SCMSCM

e-Automation

e-Automation

PABXPABX

e-Markete-MarketERPERP

MESMES

IBSIBS

EDMSEDMS

Group DGroup D

GWGW

HRMHRM

PRMPRM

DWDWIRMIRM

KMSKMSEIPEIP

WCMSWCMS

RMSRMS

ERMERMe-IPSe-IPS

e-Faxe-Fax

e-Searche-Searche-CTIe-CTI

e-Communitye-Community

Employee

Customer

eBiz Solution analysis _CRM eBiz Solution analysis _CRM

CRM : Customer Relationship Management

e-CRMe-CRM

CRMCRM

E-Mail

문서

EDMS

GW

자료실KMS

2 단계 ( 시스템 연동 )

ERP

1 단계 ( 솔루션 개발 )

CRM

SCM

E-Planning

Office Management System Office Management System

자산관리 고객관리

업무관리인력관리

손익관리

Innovatio

n

Opera

tion

Optimization

Business & IT Strategy

Supply Chain Execution

eBiz Enterprise Management eBiz Enterprise Management

SI AreaNI AreaSolution AreaSM AreaInternet AreaR&D AreaConsulting Area

SI Business Area

SI consulting SI development SI management N/W management New technology

Network Integration - Network Consulting - Network Integration - Network Management

CRMForecasting, Opportunity Management,

Configuration,Generation

……

Forecasting, Customer Care

Spare Management………

ForecastingPersonalization

Campaign ManagementMarketing Encyclopedia

ERP

CMS

SCM

EIP

eStrategyeStrategy

Solution & Service - SI Development & Solutions

Marketing

Sales

Services

One-Stop Service

10%

10%

5% 5%

BSP • IT consulting• IT development • IT management• N/W management• New technology

Wireless Internet

Web Contents

Web Mailing

Web SI

eBiz Solutions & Service

BSP Area

Internet Area

SI Area

NI Area

Consulting Area

BSP MU :(Business Service Provider Management Unit)

Customer

Partner

Shareholder

Employee

service sell production supplyMaterial

e-Business Solutions

SCM e-PMS KMS/GW EDMS CRM/e-CRM

e-Marketplace CMS ERP EIP e-marketing

Sales TeamSales Team

System Team

System Team

ConsultingTeam

ConsultingTeam

SI MU SI MU

NetworkTeam

NetworkTeam

AutomationSystemTeam

AutomationSystemTeam

EnterpriseNetwork

Team

EnterpriseNetwork

Team

NI MUNI MU

eBizeBiz

CRMCRMEIPEIPR&DR&D

eBiz Collaboration Network eBiz Collaboration Network

Website Strategy Website Strategy

Site ESite E

Site BSite B

Site HSite H

Site FSite F

Site ASite A

Site GSite G

E-biz TransformationE-biz Transformation

AS IS TO BESite CSite C

Site DSite D

Strategy and Implementation

e-Shoppinge-Shopping

InformationInformation

eBusinesseBusiness

Business Function & Strategy

Case 017Case 017

Communcation strategyCommuncation strategy

RiskRisk

neutralneutral

MessageMessage

MediaMedia

nonenoneIntegrationIntegration

미국

LA Ontario

캐나다

Miami

Santiago

중남미지역

일본

Tokyo

KualaLumpur

JakartaSydney

Auckland

Shanghai

중국

아태지역

DubaiAmman

Johanesburg

아중동지역

Beijing

Case 098Case 098