THE BUSINESS OF FILM

First studio- Nestor Sunset Blvd , Hollywood, CA

1911Al Christie

First Academy Awards May 16, 1929

Roosevelt Hotel, Hollywood, CATickets $10.00/each 250 attended

Golden Age of Hollywood1927-1948

Paramount, RKO, 20th Century Fox, Warner Bros, Metro-Goldwyn Meyers

Some feel that film is a representation of the current cultural norms…

Do you feel film is a representative of what are norms are or plays a role in shaping them?

The world's $583 million obsession with ''The Da Vinci Code'' proves it: We're fascinated by what shocks, disgusts, and divides us

Film as a Marketing Opportunity

How has the development of film been pushed forward by cultural surroundings?

• World War Propaganda • Concerns about threats to national security

• Civil Rights • Documentary Trend

What regulations are there in the film business?

1957 Roth v. United States, the Supreme Court defined obscenity

“The dominant theme of the work as a whole must appeal to prurient interest in sex.The work must be patently offensive to contemporary community standards.The work must be without serious literary, artistic, political, or scientific value.”

1987 People vs. Freeman, the California Supreme Court stated that the First Amendment protect adult film production under free speech.

1948 Court Decision Studios cannot own theaters that only play their

movies with their actors

How do these represent the interests or stakeholders of the

movie studios?

Documentary

Direct-to-Video

Most Controversial Films1. Passion of the Christ (2004) 2. Clockwork Orange (1971)3. Fahrenheit 9/11 (2004)5. JFK (1991)7. Birth of a Nation (1915)8. Natural Born Killers (1994)10. Baby Doll (1956)13. Da Vinci Code (2006)16. United 93 (2006)19. Basic Instinct (1992)21. Bonnie and Clyde (1969)22. Do the Right Thing (1989)25. Aladdin (1992)

Issues

Religion Obscenity Racial Prejudice Politics

http://listverse.com/2007/09/04/top-10-most-controversial-movies/

1. Avatar (2009) $760,505,8472. Titanic (1997) $600,779,8243. The Dark Knight (2008) $533,316,061

4. Star Wars: Episode IV - A New Hope (1977)

$460,935,665

5. Shrek 2 (2004) $436,471,036

Top Grossing Films of All Time

Spiderman $272.6 million Worldwide Box Office: $890,871,626

Titanic $272 million $1,842,879,955

Superman Returns $295 million $391,081,192

Cleopatra $314.6 million $185,900,0008

Pirates of the Caribbean $316 million $960,996,492