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The Changing State of the Global Marine Coatings Industry
Global Marine Coatings ForumGoodwood Park Hotel
Singapore
November 8, 2012
Prepared by:
Scott DetiveauxOrr & Boss, Inc.
Corporate Headquarters33900 Harper Avenue, Suite 103
Clinton Township, Michigan 48035U.S.A.
2
Presentation Agenda
· Global Coatings Market
· Geographic Shifts
· Market Forecasts
· Final Thoughts
3
An international management consulting firm. Focused on the specialty chemicals, coatings,
adhesives & sealants, and related industries.
Headquartered in Detroit, Michigan USA. Offices & Staff -- Americas, Europe and Asia.
Consulting services focused on the following three areas for our clients:
Growing revenues and market share.
Reducing cost & complexity of the business.
Improving profits and cash flow.
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Representative List of Clients
Paint & Coatings Ace Hardware Corporation Ameron International AkzoNobel BASF Corporation Beckers Industrial Behr Process Corporation Benjamin Moore & Company CIN Consorcio Comex S.A. DAW / Caparol DuPont Performance Coatings Dyrup Ferro Corporation Helios Hempel ICI Paints Inversiones Mundial (Pintuco) Materis Paints Nippon Paint Pinturas Condor PPG Industries, Inc. Professional Paint, Inc. RPM – Carboline Company RPM, Inc. - StonCor Group RPM -- Rust-Oleum Corporation Samuel Cabot Incorporated Sherwin-Williams Company Sigma-Kalon Tambour Paints True Value Corporation Valspar Corporation Van Wijhe
Chemicals / Raw Materials
Eastman Chemical Company Huntsman Kemira Lapinus Fibres Millennium / Cristal Reichhold, Inc. Rohm and Haas Company Sartomer
Diversified Industries Alberto Culver Eli Lilly Estee Lauder Ford Motor Company GenCorp Polymer Products General Motors Corporation Hershey Foods Corporation ITW Ransburg Lafarge Mortars McKechnie Plastic Components Nabisco Brands Stanley Furniture US Gypsum Corporation
Private Equity & Investment Actis Private Investment Credit Suisse Dubai Capital EBRD Investment KKR Financial Holdings Permira Advisors, LLC Riverside Investment
Adhesives, Sealants & Films Ashland Adhesives ADCO Products Avery Dennison Casco/Akzo Nobel Dow Corning Franklin International ITW Fibre Glass-Evercoat Lord Corporation Reichhold Roman Adhesives 3M Company Tremco, Inc. TruSeal Technologies Watson Standard
Inks Ashland Specialty Chemicals BASF BF Goodrich / Noveon Toyo Inks
Chemicals / Raw Materials Arkema Emulsions Ashland Chemical BASF Corporation Bayer MaterialScience BF Goodrich Celanese Cytec Evonik Degussa Dow Coating Materials DuPont Titanium Technologies
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Global Coatings Market Analysis1st Edition: (2007 – 2012)2nd Edition: (2009 – 2014)3rd Edition: (2011 – 2016)
We Wrote the Book on Paint
IPPIC’s Global Paint & Coatings Industry Market Analysis Report has become the industry benchmark for reliable market data.
Next edition due to be published in December 2012.
Thank you to IPPIC and ACA for allowing us to share some of these
findings today.
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Presentation Agenda
· Global Coatings Market
· Geographic Shifts
· Market Forecasts
· Final Thoughts
8
1. Decorative Coatings - Professional Painters - Do-It-Yourself (DIY)
2. Auto OEM Coatings - Passenger Cars - Lights Trucks - SUVs
3. Other Transportation - Automotive, Light Truck, Vans - Heavy Duty Truck & Bus - Aerospace - Other Land Transportation
4. Wood Finishes - Wood Furniture, Cabinets, etc. - Flat Stock
5. Powder Coatings
6. Coil Coatings- Coil - Sheet and Strip- Extrusion
7. Packaging Finishes - Metal Container & Closures - Paper, Paperboard, Film & Foil
8. General Industrial Finishes - Non-Wood Furniture & Fixtures - Heavy Machinery & Equipment - Home Appliances - Other Industrial Products
9. Automotive Refinish
10. IM & Protective Coatings
11. Marine Coatings- Coatings for vessels and
structures in marine and fresh water operations for protection and appearance.
- Antifouling coatings for ships.- Ballast tank lining- Tank linings for cargo
containers.
11 Major Markets Segments
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Geographic Segmentation2011 Global Coatings IndustryVolume by Region33 Billion Liters
2011 Global Coatings IndustryValue by Region$106 Billion USD
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Global Market Segments
For comparison purposes, powder coatings have been converted to liquid equivalents at the rate of 1.5 liters of liquid paint per kilogram of powder coatings.
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Presentation Agenda
· Global Coatings Market
· Geographic Shifts
· Market Forecasts
· Final Thoughts
14
Geographic Shifts2006 vs. 2011
3.5% CAGR
Volume ValueNorth America -2.9% -0.8%Europe -0.5% 0.3%Asia - Pacific 7.1% 7.5%Latin America 4.7% 12.6%ROW 4.1% 6.1%Total 2.9% 3.5%
CAGR 2006 TO 2011
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Application Types – Commercial / Military
Marine Coatings volume is fairly evenly split – New
Construction vs. Maintenance
However, Application type varies widely by region.
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New Construction - Commercial
Over 93% of all new vessel construction, in terms of gross
tonnage, occurred in South Korea, China and Japan in 2011.
Source: IHS "World Fleet Statistics"
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Military Fleets
Source: Strategypage.com
The U.S. Military far outpaces all others in terms of ship weight.
The U.S. fleet size is larger than the next ten fleets combined.
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Pleasure Craft
Note that the vast majority of all pleasure craft
owners are in North America and
Western Europe.
Source: ShowBoats International
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Offshore Oil & Gas by Region
ROW is the most important region in terms of offshore
oil & gas activity.
Source: IFPEN
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Geographic Shifts2006 vs. 2011
2.7% CAGR
Growth in the Marine coatings market in the past five years has largely occurred in Asia-Pacific.
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Presentation Agenda
· Global Coatings Market
· Geographic Shifts
· Market Forecasts
· Final Thoughts
22
Marine New Build Forecasts
Source: IHS 2011 World Shipbuilding Statistics
New Ship Construction grew
steadily and significantly from
2006 to 2011.
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Marine New Build Forecasts
Source: IHS 2011 World Shipbuilding Statistics
This activity has drown down the
global order book for new ship construction.
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Marine New Build Forecasts
Source: Clarkson’s
The outlook for new construction based on the current order book is pretty bleak
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Global GDP Growth (2000 – 2016f)
Source: IMF World Economic Outlook, Oct. 2012
6.5% CAGR
4.0% CAGR
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Global GDP Growth (2000 – 2016f)
Source: IMF World Economic Outlook, Oct. 2012
6.5% CAGR
4.0% CAGR
5.7% CAGR
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Regional GDP Growth (2006 – 2016f)
Source: IMF World Economic Outlook, Oct. 2012Asia Pacific will
continue to lead the pack, but at a somewhat
slower pace.
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Trade Patterns
Source: UNCTAD, Orr & Boss Estimates
Seaborne trade is projected to grow at a slow rate for the next five years.
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Pleasure Craft Forecast
· Global pleasure craft market is forecast to grow to 2016.– Growth is forecast in
US as well as in developing markets such as China
· Much of the U.S. growth is recovery from the steep decline in 2008 / 2009.
8% CAGR
31
Oil & Gas Production
Source: US Department of Energy International Energy Outlook, Orr & Boss, Inc. estimates
Latin America and ROW will see the biggest increases in production.
Forecast Growth in Total Liquid Fuel Production by Region (2011-2016f)
32
Global Coatings Forecast
Global coatings volume growth is forecast to be consistent with forecast GDP growth.
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Marine Coatings Forecast
1.1% CAGR
Marine coatings volume growth is forecast to lag GPD and the overall coatings market.
34
Presentation Agenda
· Global Coatings Market
· Geographic Shifts
· Market Forecasts
· Final Thoughts
35
Final Thoughts
· The marine coatings is a small, but important part of the global coatings market.– Significant regional differences in the nature of the market.
· Marine coatings consumption has become increasingly concentrated in Asia-Pacific.– This is likely to continue.
· Market volume has been relatively evenly split between new construction and maintenance.– However, new builds are forecast to decline significantly over the next several
years.
· Seaborne trade is forecast to grow a modest about over the next five years.– This should lead to growth in marine maintenance coatings demand.
· Growth is forecast for the Pleasure Craft and Offshore components.
· Overall, very modest growth is forecast in the marine coatings market to 2016.