tmesc

7/23/2019 tmesc

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JOB DESCRIPTION

Job Title: Trade Marketing Executive – Stockist/TBHChannels

Reporting to: Trade Marketing Manager

This role reports to the Trade Marketing Manager, working with theU, EU and !" sales tea#s, and the Trade to drive sales through#arketing initiatives$

The %ocus o% the role is on the develop#ent & i#ple#entation o% trade #arketing plans to drive 'rand awareness and ()( salesthrough targeted activit* and initiatives %or all glo'al stockists$

"s the inter%ace 'etween Sales and Marketing, a ke* part o% therole is to ensure excellent co##unication and ti#el* %ul+l#ent o% all activit* to the highest standards, ensuring strong 'usinessresults and -.$

Summary of Main Duties an Responsibilities – Sto!"ists #

TB$% for all mar"ets &e'!l( Nort) *meri!a+

• Maintain the #arketing content and co##unication on the BBwe'site – including writing and i#ple#ent ti#el* news stories toensure )arrow & Ball is %ront o% #ind %or the stockists and the siteholds all the tools the* re0uire to sell )&B to their consu#ers$

• 1roduce #onthl* BB reports 'ased on agreed sales and#arketing 1.s, to increase BB usage and i#prove the custo#erexperience online$

• Monthl* co##unication updates %or our glo'al sales networksdelivered through the BB we'site including translating,progra##ing and distri'ution as well as weekl* co##unication%or the European agents$

• Update and #aintain the Stockist .n%or#ation 1acks ensuringin%or#ation is relevant and accurate i$e$ co##ercial ter#s,contact details etc$

•

1lanning through to execution o% stockist events glo'all*, including!ew and Existing Stockist Con%erences$ Evaluate the 'usinessresults 2-.3 gather learning4 ad5ust plans 'ased on results and%eed'ack results to the 'usiness$

7/23/2019 tmesc


• Ensure the glo'al #arketing calendar is updated and #aintainedwith all stockist activit*

• Collate and #aintain a stockist data'ase/ li'rar* including %ull

details o% our stockists, their #erchandising audit and i#ages

• "d#inistration, co6ordination and distri'ution o% all #arketing 1-S,#erchandising and collateral ensuring that the* are produced anddelivered to the correct sales channel, SM, "E and "gent onti#e, including ca#paign collateral, window displa*s, 'rush out'oards, we' packs etc

• 1rovide da* to da* #arketing support to the glo'al sales tea#s

including direct #ail activit*, co6op advertising opportunities,stockist advert re0uests, wallpaper cuttings, #onitoring

sales/#arketing 'udget and raising non6.)S/.)S orders and1urchase e0uisitions and -rders$

• Budget tracking

• Monitor, collate and #aintain the Co#petitor (i'rar* and Monthl*

1ricing eports$ Beco#e a co#petitor expert on the paint andpaper industr*, helping to educate other #e#'er o% the tea#$

• 7eliver regular internal co##unications ensuring all areas o% the

'usiness are kept up to date o% all #arketing activit* throughoutthe 'usiness

S"ills , -no.lege , E'perien!e

• Strong organisational skills

• Strong thinking & pro'le# skills

• "'ilit* to deliver 'usiness 'ene+ts / 'usiness results

• Excellent pro5ect #anage#ent capa'ilit*

• "'le to develop e8ective relationships

• 9reat co##unication skills

• "'le to work cross6%unctionall*• )&B knowledge – product / histor* / philosoph*

• :aried trade #arketing experience and #erchandising skills across#ultiple channels

Be)a/iours , *ttributes

• 7rive %or results and excellence

• Tea# pla*er

• 1roactive and d*na#ic

• Highl* #otivated

• Conscientious, taking personal ownership %or their contri'ution

• )lexi'le approach

• Creative and resource%ul

7/23/2019 tmesc


-ey relations)ips

• 9lo'al Sales tea#s

• Marketing depart#ent

• Custo#er Services

• Third part* retailer network

0uali1!ations an E'perien!e

• This role re0uires *ou to hold a degree level 0uali+cation and/orC.M Marketing 0uali+cation

• .t is anticipated that the candidate will have at least *ears sales,trade #arketing, consu#er #arketing or digital #arketingexperience

Desirable

• (anguages

This is an outline 5o' description and e#plo*ees are expected toundertake other duties as directed$ Must 'e prepared to work as part o% a tea# and assist or carr* out other duties during periods o% highworkload, sickness, holida*s and e#ergencies$

Documents

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