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TV HIGHLIGHTS WEEK 43

TV HIGHLIGHTS WEEK 43

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TV HIGHLIGHTS WEEK 43. WEDNESDAY NIGHT ON TV ONE CONTINUES TO GROW AUDIENCES WOW & YOY, AGAINST AP 25-54. Source: AGB NMR. Same Time Last Year: w/c 26/10/08, Previous Four Weeks: w/c 27/09/09 – w/c 18/10/09. - PowerPoint PPT Presentation

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Page 1: TV HIGHLIGHTS WEEK 43

TV HIGHLIGHTS

WEEK 43

Page 2: TV HIGHLIGHTS WEEK 43

WEDNESDAY NIGHT ON TV ONECONTINUES TO GROW AUDIENCES WOW & YOY, AGAINST AP 25-54

Source: AGB NMR. Same Time Last Year: w/c 26/10/08, Previous Four Weeks: w/c 27/09/09 – w/c 18/10/09

TV ONE Wednesday NightsAverage Audience AP 25-54

11.010.5

12.6

11.2

4.7

6.7

10.8

11.5

0

2

4

6

8

10

12

14

19:30 - 19:59 20:00 - 20:29

Ave

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%)

TV ONE - Same Time Last Year TV ONE - Previous Four WeeksTV ONE - Wednesday 28th October 2009 TV3 - Wednesday 28th October 2009

Page 3: TV HIGHLIGHTS WEEK 43

WEDNESDAY NIGHT ON TV ONECONTINUES TO GROW AUDIENCES WOW & YOY, AGAINST HHS with Kids 0-14

Source: AGB NMR. Same Time Last Year: w/c 26/10/08, Previous Four Weeks: w/c 27/09/09 – w/c 18/10/09

TV ONE Wednesday NightsAverage Audience HHS with Kids 0-14

10.49.9

12.3

11.0

3.03.6

10.19.8

0

2

4

6

8

10

12

14

19:30 - 19:59 20:00 - 20:29

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TV ONE - Same Time Last Year TV ONE - Previous Four WeeksTV ONE - Wednesday 28th October 2009 TV3 - Wednesday 28th October 2009

Page 4: TV HIGHLIGHTS WEEK 43

TV2’S THE MENTALIST CONTINUTES TO GROWS AUDIENCES WOW AND YOY, AGAINST AP 18-39

Source: AGB NMR. Same Time Last Year: w/c 26/10/08, Previous Four Weeks: w/c 27/09/09 – w/c 18/10/09.

The Mentalist, TV2 Monday 8.30 pm Average Audience AP 18-39

15.6

16.8

9.7

12.5

0

2

4

6

8

10

12

14

16

18

AP 18-39

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TV2 - Same Time Last Year TV2 - Previous Four Weeks

TV2 - Monday 26th October 2009 TV3 - Monday 26th October 2009

Page 5: TV HIGHLIGHTS WEEK 43

TV2 CONTINUES TO BE MORE COST EFFICIENT YOY

WITH CPT’S DOWN 16% AGAINST AP 18-39

Source: TV Map, Based on initial Rates

TV2 Peak CPT's - AP 18-39

400

500

600

700

800

900

1000

1100

1200

1300

Jan Feb Mar Apr May Jun Jul Aug Sep Oct

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PT

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2008 2009

Page 6: TV HIGHLIGHTS WEEK 43

TV2 CONTINUES TO BE MORE COST EFFICIENT YOY

WITH CPT’S DOWN 12% AGAINST AP 18-49

Source: TV Map, Based on initial Rates

TV2 Peak CPT's - AP 18-49

400

500

600

700

800

900

1000

1100

1200

1300

1400

Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Ave

rag

e C

PT

($

)

2008 2009

Page 7: TV HIGHLIGHTS WEEK 43

TV2 CONTINUES TO BE MORE COST EFFICIENT YOY WITH CPT’S DOWN 9% AGAINST HHS with Kids 0-14

Source: TV Map, Based on initial Rates

TV2 Peak CPT's - HHS with Kids 0-14

400

500

600

700

800

900

1000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct

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2008 2009

Page 8: TV HIGHLIGHTS WEEK 43

TVNZ Ondemand’s Reservoir Hill

Brings in Impressive Numbers

Source: Netratings: Site Census. Stream Views October 2009

14,681 Unique Viewers watched Reservoir Hill since launch

an average of3.93 times