UNC.edu Redesign Update August 6, 2009 Redesign Process Phase OnePhase TwoPhase Three Stakeholder interviews User interviews User survey Focus groups Content Audit Competitive review Information architecture Card sort testing Features Creative approach Wireframes and functional design Usability testing Visual design Content development YOU ARE HERE Designs Reflect Brand Personality: preeminence minus the pretension Impart a sense of your culture Balance functionality and Narrative Convey a distinctive look-and-feel Message Design One Design Two Users Diverse set of users with diverse set of needs The main Web site is proxy to the outside world and entry point for insiders Especially for people who havent visited the campus, the site is a view into UNC. It has to stand in for the actual campus. This is University property. Its one chance to interface with lots of people who share a common interest. The University should be highlighting interesting things about it. Serving Users User Research Strategic Guideposts Evoking Narrative: telling your story Increasing Relevance: making your site more relevant Reducing Complexity: designing for a complex environment Evoking Narrative Illuminate the Carolina experience Convey your brand Humanize the University Balancing Functionality and Narrative Theres no story in the directory pageits just a set of links. When someone approaches the Universitys current Web site, they dont know anything more about UNC-Chapel Hill from the homepage than they did before they came to the Web site. Supporting Features: Narrative Big Story Discover UNC In Pictures Tour UNC Profiles of People Increasing Relevance Structure content to meet users needs Focus on distinct user groups, search and timeliness On the site, you see an area called Alumni and Parents. I never liked how they were grouped together. It doesnt make sense to me. I often look under Students. Site Map Prototype Card Sorting Usability Testing Supporting Features: Relevance Audience in transition sections Today & Tomorrow pages Calendar improvements Portable content widgets Place finder RSS Index Reducing Complexity Provide a cohesive Web experience across the University Provide tools to campus communicators Implementation Templates Brand Bar Universal asset for all UNC.edu sites Next Steps Further feedback from campus Design interior pages Additional usability testing Development Thank You.