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Understanding Google

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Complete slide presentation from November 11, 2009 PMTS Technology Webinar.

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SEOSearch Engine Optimization

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Organic SearchResults

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Google “Trusted” Sites

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What are your school’s Google results?

How “trusted” is your website?

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Print and save first 3 pages of your results.

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Q & ATo ask your question, please send a private message

to Nate Meador with your name and area code.

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Registration and verification process shouldbe completed by the School Owner along

with the Admissions Team.

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https://www.google.com/accounts/NewAccount

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Q & ATo ask your question, please send a private message

to Nate Meador with your name and area code.

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Q & ATo ask your question, please send a private message

to Nate Meador with your name and area code.

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SUMMARYOrganic Search ResultsGoogle “Trusted” Sites

Search Engine OptimizationCreating a Google Account

Google Local Business CenterCreating your Google Local Business Listing

Your Listing’s StatisticsGoogle Adwords and Sponsored Links

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HOMEPLAY1. Type your school’s name in a simple Google search. Print and save the results. This will serveas your baseline and starting point. Keep your information in a binder for reference.

2. Implement all recommended steps from our session today. Now, type your school name in aGoogle search again. Note the new results and the changes you notice. Share them with yourteam. Print and save.

3. Follow the recommended steps to create a local Google listing. Send the link to your GoogleMaps listing to [email protected].

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RESOURCESAaron Palm • [email protected]

Monica Matthews • [email protected]

Nate Meador • [email protected]

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Q & ATo ask your question, please send a private message

to Nate Meador with your name and area code.

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