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7/29/2019 Van Hoa Doanh Nghiep VNPT
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LOGO
VNPTCuc sng ch thc
Nhm 4
Lp chuyn ngnh: Marketing 53ALp hc phn: Vn ho kinh doanh 9
C gio: Dng Th Liu
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Quan nim chung
Trch nhim x hiGii thiu chung
Cc gi tr hu hnh
Cc gi trcchia s
nh hng ca VHDN
Ni Dung
Chnh
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I. Gii thiu chung
Tn y :Tp on Bu chnh Vin thng Vit Nam
Tn giao dch quc t:Vietnam Posts andTelecommunications Group (VNPT)
a ch lin h: Tr s chnh: Ta nh VNPT, s 57 Hunh Thc Khng, Q.
ng a, TP. H Ni
Vn phng: 84-4 3 774 1091- Fax: 84-4 3 774 1093
Website: www.vnpt.com.vn
Email: [email protected]
http://www.vnpt.com.vn/mailto:[email protected]:[email protected]://www.vnpt.com.vn/7/29/2019 Van Hoa Doanh Nghiep VNPT
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Qu trnh hnh thnh& Cc mc pht trin lch s
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Qu trnh hnh thnh& Cc mc pht trin lch s
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Lnh vcKD
Dch v v sn phm vin thng,truyn thng, cng ngh thng tin
Sn xut, kinh doanh xut nhpkhu, cung ng vt t, thit bvin thng, cng ngh thng tin
v truyn thng
Kho st, t vn, thit k,xy dng, lp t, bodng cc cng trnhvin thng, cng ngh
thng tin v truyn thng
Dch v ti chnh, tndng, ngn hng
Kinh doanh btng sn, cho thu
vn phng
Dch v qung co, tchc s kin
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II. Cc cp vn ho
Quannimchung
Cc gi trc chia
s Cc gi tr
hu hnh
Cccp vn ho
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1. Cc gi tr hu hnh
Phn hnh (graphic logo) l cch iu ca vt qu o v tinh xoay quanhqu a cu v ln ch V, biu hin s pht trin theo mch vn ng khng
ngng.Phn ch (text) : VNPT (vit tt ca Vietnam Posts & Telecommunications)
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i mt th hin s quan tm, chia s, minh ha cho gi tr nhn vn caVNPT. Cm ha VNPT - cnh sng cch iu - i mt: th hin VNPT lun v
khch hng, quan tm chm sc khch hng.
S dng hnh nh i mt nam, n th hin s cn bng tnhin, s a dng ca khch hng trong nc v quc t ca
VNPT, to s thun tin v tnh i xng vi mi hng mc thitk.
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>> y l 3 biu tng tng trng cho 3 lnh vcchnh ca Tp on Bu chnh Vin thng Vit Nam
Bu
chnh Vin thng
Internet
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2003: Ni lin mi khong cch
2005: Cuc sng ch thc
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ngphcGiaodch
vin
ng phcin thoi vin
ngphcVnphng
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7/29/2019 Van Hoa Doanh Nghiep VNPT
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7/29/2019 Van Hoa Doanh Nghiep VNPT
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2. Cc gi tr c chia s
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3Mang mt nim tin,tin ra bin ln: Hasng vo i dng,chng ti vng bccng bn b nm chu,nui ln c m vthc hin nhng hoibo
2Vn xa ta rng,ha c nim vui: Nhdng sng mang nngph sa, chng tichuyn ch thng ipca nim vui, s trph n mi ngi trnmi min t nc
1Vt thc ghnh,cng mnh m: Vtkh khn. Qua thngtrm. Khng ngng lnmnh, vn cao, vnxa. Chng ti khngnh bn lnh tinphong v ni lc hngcng
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VNPT lun n lctrong vic ng
dng c hiu qucng ngh BC-VT-CNTT tin tin mang n chongi tiu dng,nhn dn vitnam nhng g tt
p cho cucsng
Smnh VNPT lun l tp
on gi v tr s1 ti VNv phttrin Bu chnhvin thng
C kh nngvn ra thtrngth gii, sc cnhtranhvi tp
on vin thngln
Tmnhn
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Xy dng h tng tp trung; qun l v iu hnhthng nht; nng quyn t ch v trch nhim cacc n v trong cung cp dch v, kinh doanh; bom cht lng v hiu qu
Hng ti mc tiu tr thnh 1 trong 10 nh khaithc vin thng ln nht chu , a Vit Nam trthnh quc gia mnh v CNTT
Cuc sng ch thc cu Slogan cng chnh lmc tiu xuyn sut v tm nhn ca VNPT trong
vic hoch nh chin lc pht trin mang tnh nhnbn, hng n cng ng, v li ch ca cng ng
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CC GI TRCT LI
CC QUANNIM CHUNG
TRUYN THNGLCH S CANGNH BU
IN
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Gi tr mang tnh Vit Nam
Gi tr mang tnh nhn vn
Gi tr mang tnh kt ni
CC GI TRCT LI
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Ngha
tnh
Trungthnh Dng
cm
Tntu
Sng
to
TRUYN THNG LCHS CA NGNH BU
IN
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5 li ha ca ngnh Bu in
V T quc Vit Nam X Hi Ch Ngha, ng v Bc H v i !V s nghip v truyn thng v vang ca ngnh Bu in !
Chng ti xin ha:1. Trung thnh vi ng, vi T quc, vi nhn dn v vi s pht trin ca
ngnh Bu in.2. Dng cm vt mi kh khn, th thch, quyt gi vng thng tin lin lc trongmi tnh hung3. Tn tu vi cng vic, pht huy tinh thn on kt hon thnh mi nhim v vicht lng v hiu qu cao.4. Sng to trong lao ng, tun th php lut, xy dng phong cch vn minh,lch s v cng nghip.5. Ngha tnh vi ng ch, ng nghip v nhng ngi khut.
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3. Trch nhim x hi
NGY
HINHN
TIN
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tun l VNPT
VNPT vcng ng
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Thanh nin VNPTxung kchv khch hng
L trao giiNhn tit Vit
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TC NG CA VN HA DNI VI S PHT TRIN CA DN
To mi trng lm vic thn thin hiu qu - lnh mnh
To phong cch & bn sc ring
To phong cch lm vic chuynnghip ch ng t tin
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To phong cch & bn sc ring
Mt mu sc ring bit khng pha trnc hnh thnh, duy tr v pht trinbn vng
VHDN chnh l b geneca DN
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To mi trng lm vic thn thin hiu qu - lnh mnh
L mi nh nui dng v pht trin cc thnh vinTo c s v nn tng vng chc cc thnh vinpht huy ti a nng lc bn thn
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To phong cch lm vic chuynnghip ch ng t tin
Mang li hiu qu cng vic cao
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To dng mt nn VHDN mnh tc ngtch cc n s pht trin ca VNPT mangli nhiu li ch cho cng ty.
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