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7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
1/16
LOGO
XY DNG THNG HIU
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
2/16
Danh sch nhm
1. Trn Minh Chnh2. Thi Th Kim Dung3. Cao Thng
4. L ThHngHnh5. NguynThKiuHnh
6. NguynTh Minh Th7. Phm Hong Tun
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
3/16
Ni dung chnh
Bi hc kinh nghim
Lchs hnh thnh v pht trinph 24
M hnh kinh doanh
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
4/16
Lchshnh thnh
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
5/16
nghaca tn giPh 24
Nc sp cnu trong 24h trc khi phcv
L 24 thnh phn gia vcn c nu ra bt ph.
Tngtrng cho 24 gi trong mt ngy vi hy vng cc ca hng Ph 24 s khng
bao gingca trn ton thgii.
Dc, dnh v khi hinhp vo thtrngmthcthgii, n s gp phn cho
vicqung b thnghiuchiuquhn.
cimph 24
An ton v v sinh
Khuvthithng, bt bo, n thanh, nphi no, ycht dinh dng
Chtlngdchvngnht cc qun hng
Phm vi hotngrng trong v ngoi nc
Lchshnh thnh
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
6/16
L Qu Trung, sinh nm 1966. Tt nghip c nhn v thc s ngnh
qun tr khch sn v du lch ti i hc Western Sydney v i hc
Griffith, c
Tng gim c Khch sn lin doanh Si Gn Star, thnh vin snglp kim Tng gim c iu hnh Tp on An Nam Group & Ph 24
Thng 6.2003, thnghiuPh 24 ra ivica hng u tin tis
5 NguynThip, Tp. HCM.
tng chnh quytnhs ra icaPh 24 l: Xy dngmt m
hnh nh hng ph hon ton, vahiniva mang bnscvn
ha Vit Nam, t tiu chunquctvmimt.
Lchshnh thnh
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
7/16
Trit L Kinh Doanh
MithPh 24 lm uda trn chtlng, dchv khch hng
v s trung thc.
Chchn ra nhngi tc c th chia s v truyntlinhng tiuchun cao caPh 24 cho khch hng.
Tm nhn :Tr thnh chui nh hng thcn nhanh Vit Nam xng
tmThGii.
Nhimv :Mrnghotng cc ca hng, chnh sch tng
trnglinhun thng qua cch qun l, sng to v cng ngh
mang tmthgii
Lchshnh thnh
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
8/16
8/2010
Nm 2010
Nm 2008
Nm 2004,2005, 2006,2007, 2008 v2009
62 ca hng trong nc18 ca hng ngoi nc
Ph 24 lt vo Top 10ca cuc bnh chn
"Si gn - 100 iu th v"
Ph 24 c trao giithng"International franchiser of the year"
Ph 24 thnggiiThe Guide Awards
Nhngctmc thnh cng
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
9/16
M HNH KINH DOANH
Xy dng m hnh ph hpvixutkhu :
+iu hnh hotng : ttc cc khu (phcv, bp, pha
ch, v sinh) c tiu chun ha, hthng ha r rng.
+ Trang trnitht: c tiu chun ha ph hpvivicnhn rng m hnh.
+ Tn gi,nhnhiu : c cn nhcyutquct ngay t
u, lm sao cho nginc ngoi dcdnh.+ Con ngi: tuyndng v xy dnging cn bch
chtnnglc ph hpvikhoch pht trincathng
hiumt khi ra thtrngquct sau ny.Company Name
www.themegallery.com
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
10/16
- Nht qun trong xy dngthnghiu, d u th cc cahng ph 24 uging nhau
- Lin tccngcchtlng t ph v dchv.
- M hnh kinh doanh gnnh, vnutthp, thu hivn nhanh.
- Ch trngbohthnghiu
- Xy dng website chuyn nghip.
- Khnngthuhiuthtrngaphng.
- Chni tc lm franchise mt cch rtkcng.
- Lin ktvi cc hng l hnh
Company Name
www.themegallery.com
M HNH KINH DOANH
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
11/16
CHI PH NHNG QUYN
(1)Ph nhngquynhin nay :( Franchisee chphinp chi
ph ny cho Franchiser 1 ln duy nht.)
Trongnc : 15 000 USD/ca hng
Ncngoi: 20.000 USD/ca hng(2) Mcut cho 1 ca hng Ph 24 chun l t 50.000
USD n 60.000 USD.
(3) Ph hng thng : 3 4% da trn doanh thu catngcahng.
Company Name
www.themegallery.com
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
12/16
Bi hc kinh nghim
Text
Text
Text
1. Bit cch lm thnghiu
bi bn ngay t ban u
2. To ra s khc bitv tng
3. Chtlng lun l s 14. Hng vo thtrng
thgiich khng chgiihn
trong Vit Nam
1. Chinlcsnphm
cn nhiubtcp ( menu, khu
v, nhv phn khc thtrng)2. Thiu kinh nghimqun l
chui
3. p lctithcnh tranh
Thnh cng Thch thc
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
13/16
2
To ra s khc bit
v tng
y l mt mn ntruynthngcphcv theo phong cch hini.( L QuTrung)
Bi hc kinh nghim: thnh cng
1Bit cch lmthnghiu
bi bnngay t ban u
Tn g: ph24 cngphn nh tmnhn quctca ng ch L Qu TrungTrnh pht trin qu nngLachn hnh thc franchise mrngcng ty ca mnh
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
14/16
4
Hng vo thtrngthgiich khng chgiihntrong Vit Nam
Bi hc kinh nghim: thnh cng
3
Chtlng
lun l s 1
-Ttcnhngca hng Ph 24 ucthitk theo mt cch thngnht v ngnht-Tun thmt quy trnh chbin nghimngt
- Tsnxut bnh ph cho ring mnh- C cc ikim tra v sinh, ikim trachtlngcabp- Tchcmt nhm gi l khch hng bmt
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
15/16
Company Name
www.themegallery.com
Bi hc kinh nghim: thch thc
1
Chinlcsnphm, khuv
nhvthnghiu
-Ngoi ctrngNgon, sch, p Ph 24cha mang li 1 hngvphctrng(Nam Bcunc)-nh gi cao nhng phn khc thtrngkhng r rng
-Tn thnghiu gy kh khn cho vicadng ha snphm
2
Qun l chui-Thch thcqun l chtlngngb khigia tng quy m.
-i tc l ngiquytnhvn hnh
qun l chtlng cng thch thc
-Cc thnghiu mn ncsnn lghin, CmtmCali
-KFC, Lotteria
3
p lctithcnh tranh
7/31/2019 VanLuong.blogspot.com_Pho 24 - Nguyen Nhan Thanh Cong
16/16LOGO