Velkommen til

NEXT STEP – Tyrkiske forretningsmuligheder

Martin Amdi Pedersen

Internationaliseringsrådgiver

Eksportrådet & Væksthus Sjælland

marped@um.dk / (+45) 53727191

Dagens program

14.00: Velkomst

v/Mads Váczy Kragh, Direktør for Væksthus Sjælland

14.10: Introduktion til dagen

v/Martin Amdi Pedersen, Eksportrådet & Væksthus Sjælland

14.15: Præsentation af Vestergaard Company A/S og rundvisning

v/Lars Barsøe, Sales Manager at Vestergaard Company

15.00: Tyrkiet – Europas store vækstmarked

v/Generalkonsul Jesper Kamp, Det Kongelige Danske

Generalkonsulat i Istanbul

10 minutters pause

(Fyld kaffekoppen)

Dagens program

15.45: Sparring til din virksomhed fra erfarne erhvervsledere

v/Niels Buchholst, erhvervsnetværket Sparringspartnerne

16.05: Eksport Kredit Fonden kan hjælpe med at finansiere din eksport!

v/Lars Smed Jensen, Chief Underwriter hos EKF

16.30: Føl markedet an med Entreprise Europe Network – EEN

v/Ingemarie Søndergaard, EEN & Væksthus Sjælland

17.00: Sådan hjælper Væksthusene & Eksportrådet dig videre

v/Martin Amdi Pedersen, Eksportrådet & Væksthus Sjælland

17.30: Networking og lidt til ganen

VESTERGAARD COMPANY A/S

COMPANY PRESENTATION

VESTERGAARD COMPANY

• Established in 1962 by Godtfred Vestergaard

• Privately owned Ltd.

• Location: 50 km from CPH Airport/Denmark

COMPANY PROFILE

• Specializing in aircraft de-icing and toilet/water service

• Branches in USA, Thailand and France

• Financially well consolidated

COMPANY PROFILE

Factory extension 2012

• 260 employees

• Approx. 70 mill. EURO turnover

• Typically approx. 120 new units delivered per year

COMPANY PROFILE

VESTERGAARD WORLDWIDE

VESTERGAARD WORLDWIDE Vestergaard Company

North America Vestergaard Company

Headquarters Denmark

Vestergaard Company Asia

Vestergaard Company France

Movincar

Italy EuroTech

Russia

Daiichi Japan

VCAS DEVELOPMENT

REFERENCE COUNTRIES

• Approx. 1400 de-icing units

• and 400+ lavatory/water trucks

• delivered

Austria

Belgium

Bulgaria

Canada

China

Czech Republic

Denmark

Estonia

Finland

France

Germany

Hungary

Iraq

Italy

Japan

Jordan

Kazakhstan

Kyrgyzstan

Latvia

Lithuania

Luxembourg

Morocco

Netherlands

New Zealand

Norway

Poland

Qatar

Romania

Russia

Serbia

Slovak Republic

Slovenia

Spain

Sweden

Switzerland

Tanzania

Ukraine

UAE (Abu Dhabi)

United Kingdom

USA

Uzbekistan

SELECTED AIRPORTS

• Chicago

• Newark

• Toronto

• JFK

• Moskva

• Paris

• Munich

• Frankfurt

• Copenhagen

• Tokyo

• Beijing

• Abu Dhabi

• London

• Deicing Unit Product Range:

• BETA/BETA-15 NG

• MY (incl. aircraft washer)

• SIGMA

• Vacuum Toilet Service Units

• Potable Water Service units

• Premixing / Filling units

• Data transmission system

VESTERGAARD PRODUCTS

BASIC DESIGN

• The most effective deicer available

• 700+ sold

• Featuring:

• Long nozzle reach

• Short spray distance

• Reduced fluid usage

• Enhanced list of options

ELEPHANT BETA DEICER

MAJOR ADVANTAGES

OPERATION

ELEPHANT BETA DEICER

BETA-15 – FOR LARGE AIRCRAFTS

ELEPHANT MY DEICER

• The most cost effective open basket deicer available

• 450+ units sold

• Featuring:

• Easy operation

• Easy maintenance

• Price competitive

• Enhanced list of options

ELEPHANT MY DEICER

MY-washer:

AIRCRAFT WASHING UNITS

Compact Aircraft Deicer Chassis: Telescope loader Drive: Hydrostatic Work height: 10,0 m Tank capacity: 2300 litres Heating: Elect. or burner Max basket load: 2 persons 1 or 2 person operation

ELEPHANT SIGMA

ELEPHANT SIGMA

Conventional Lavatory & Potable water trucks • Standard chassis • Powerful Vacuum evacuation • 3000/5000 liter waste capacity • Elevating operators basket • Fast operation • Easy maintenance

VTS AND WS

Medium Lavatory & Potable water trucks • Compact size • Standard 6 ton chassis • 1200 liter waste capacity, or • Up to 2000 liter water capacity • Powerful vacuum evacuation • Low operation cost • High efficiency • Easy maintenance

M-VTS AND M-WS

Small Lavatory & Potable water trucks • Compact size • Standard 3.5 ton chassis • 400 liter waste capacity, or • 500 /1000 liter water capacity • Vacuum system • Low operation cost • Easy maintenance

S-VTS AND S-WS

NEW EQUIPMENT FEATURES

Vestergaard Company A/S

Heat loss vs distance in degree celsius

0

10

20

30

40

50

60

70

80

90

1 3 5 7 9

Distance from nozzle to target [meter]

de

gre

e c

els

ius

180 l/min - Jet

100 l/min - Jet

180 l/min - spray

100 l/min - spray

Abient temperature

Nozzle temperature

Wind conditions: 2 - 4

m/sec

SKIN TEMPERATURE VS SPRAY DISTANCE

• +40 skilled technicians ready to support customers in Europe or Intercontinental as per necessary

• Vestergaard Service Department has set bench mark for the whole industry due to expedient spare part supply and fast shipment

DEDICATED SERVICE DEPARTMENT

• Udvidelse af Atatürk og Sabia Gökcen

• Ny lufthavn i Istanbul projekteret – andre større lufthavne

• Afiser hos NATO – via Lufthansa LEOS

• Indledende samarbejde med Türkish Ground Services

• Etableret samarbejde med Celebi i Wien og Budapest

Tyrkiet-vinklen

THANK YOU!

Questions? Please contact: Vestergaard Company A/S Vestergaard Company Inc. Phone: (+45) 4642 2222 Phone: (+1) 815 759 9102 Fax: (+45) 4642 2232 Fax: (+1) 815 759 9103 E-mail: sales@vestergaardcompany.dk Toll Free:(+1) 888 759 9118

v/ generalkonsul Jesper Kamp, Generalkonsulat i Istanbul 37

• The Consulate General in Istanbul

• Turkey – facts and figures

• Turkey – growth engine

• Export related facts and figures

• Opportunities and challenges

• Cultural differences

38

• Trade Council

– Export promotion

– Investment – Invest in Denmark

– Financial – EKF

• Citizens Services – visa, passport etc.

• Culture

39

40

• Market research

• Market monitoring

• Partner & supplier identification

• Sourcing

• Establishment of businesses

• Company visits and preparation of meeting programs

• ”Growth House" – ”Your partner in Turkey”

• Lobby support & PR advisory

• Joint Export Promotion events

• Participation in trade fairs

• Information on customs, export, and import

• Personnel recruitment

41

42

43

• Population: 76,6 million (14.2 million in Istanbul)

• Young population – avg. 29 years – youngest average age

compared to EU28

• The largest commercial vehicle and bus producer as compared

with EU countries

• 41,2 million tourists in 2014

• 31 entrepreneurs within top 225 in the world

• Top 10 automobile producer in the world

44

45

• Become one of the top ten world economies

• Gross domestic product of $1 trillion by 2014

• Gross domestic product of $2 trillion by 2023

• Increase annual Turkish exports to $500 billion

• Per capita income of $25,000

• Foreign trade volume of $1 trillion

• Increase the employment rate by 10 points to a working population

of 30 million

• Reduce the unemployment rate to 5 percent

46

47

48

• Over 29.2 million young, well-educated professionals (2014)

• Increasing labor productivity

• Largest youth population compared with the EU

• Approximately 610,000 students graduate annually from over 183

universities (2012)

• More than 700,000 high school graduates with around half from

vocational and technical high schools (2012)

• 7.5 million people between the ages of 24 and 34

• Competitive wage rates of € 590 per month (2014)

49

50

• Increased standard of living (big spending, demands for services, infrastructure,

and environment)

• EU-admission (approximation to EU standards on environment)

• Increased energy needs (doubling next 10 years)

• Increased privatization and PPP (energy, infrastructure, services)

• Huge investments in infrastructure

• Ambitious targets for renewable energy (20 GW of wind, 3 GW of solar +

biomass)

• RE = 30% in 2023 ($130 billion investment)

• Expecting 70 million tourists in 2023

51

OPPORTUNITIES - ISTANBUL

• Biggest city in Turkey (approx. 50-60% of the Turkish economy)

• Financial centre

• The municipality is in the top 50 of the world's largest "businesses"

• More than100 shopping malls

• Office space doubled in 3 years to 5 million

• Sells more Ferrari's than in Italy per year

• 5th place globally of cities with USD billionaires

• Metropolis –”the elite”

52

• Deniz Erda had extensive experiences from Mavi Jeans

• Opened first store in march 2010 in Istanbul

• Today 200 mono stores and 300 shop in shop

• Sold around 1 million items by the end of 2012

• Expecting a turnover of DKK 200 million in 2015

• Most sold shoes in Turkey

• 3 key elements:

– High quality

– Strong marketing

– Detail-experience

53

• More than 5% of the Danish population (408,000 people in 2014) come to

Turkey on holiday every year. In 2013 Turkey became the biggest Danish

tourist destination. There has been a decline in 2015 – however it seems

marginal.

• There is an important Turkish community in Denmark, which strengthens our

ties. Danish Cultural Centre to be established in Istanbul.

• Trade, commerce, and investments are growing in Turkey.

• 514 Danish companies in all areas are established in Turkey incl. well-known

global companies such as Novo Nordisk, Maersk, Hummel, Lego, Danfoss,

Grundfos and Vestas and many many more

• Growing interest in Turkey among Danish SME’s. 54

Water-supply and waste

Healthcare

Ambulance services, healthcare

Clothing

Wind-power

Solar technologies

Logistics and shipping

Construction

Retail Engineering consultancy

55

56

• Total trading volume USD 389 billion in 2012 (60% import / 40% export)

• Danish goods and service export to Turkey: DKK 8.7 billion (2014)

Danish goods: DKK 5.7 billion – Service: DKK 3.0 billion

• Danish goods and service import from Turkey: DKK 10.3 billion (2014)

Danish goods: DKK 6.2 billion – Service: DKK 4.1 billion

• Member of G-20, OECD, OIC, WTO, NATO

• Customs union in EU (1995) and a number of free trade agreements with Third

World Countries

• Huge commerce with EU (approx. 40% of export and 35% of import)

• Strategic centre – East/West

• Turkish people are used to work with Europeans

57

• Denmark above the average

• Mostly pharmaceutical products (high-tech)

58

Source: Denmark’s Statistic Bank 59

60

Machines total (DKK 1,280 mio.)

Ore- and metal waste (DKK 1,452 mio.)

Medical and pharmaceutical products(DKK 837 mio.)

Organic chemicals (DKK 336 mio.)

Others (DKK 1,798 mio.)

61

• FDI in 2012 was $12.4 billion (9.3 = net capital inflow / 2.6 = real estate)

• +32.000 companies with foreign capital

• Within finance and insurance, production, service, and detail industry

• 78% from Europe over the last 5 years

62

63

• DLA Piper, Clifford Chance, White& Case, Allen& Overy penetrated

the Turkish market in the recent years.

• Strict bar regulations on foreign law companies for practising law in

Turkey.

• Foreign legal services companies’ market entry strategies.

64

• Building & Construction

• Energy

• Automotive

• Food & Agriculture

• IT & Electronics, Machinery

• Textile

• Agriculture

• Tourism

65

• Government getting similar results in this election compared to previous results (52%).

• Eastern affairs.

• Despite a lack of progress in the EU accession process, Turkey is still a major convergence play for investors.

• The government programme is likely to increase the opportunities for investment in privatised state firms.

• The government has pushed forward new pension and labour code reforms that aim to lower labour costs for businesses.

• Government has demonstrated a renewed commitment to the privatisation of state-owned firms. e.g. road tenders, thermal power plants.

Political

Economic

Business

environment

66

Political

Economic

Business

environment

• Divisions between the moderate Islamist government and secular institutions including the judiciary and military pose serious threats to the policy agenda, e.g. Gezi Protests and second elections to form a government.

• Turkey is becoming increasingly involved in regional conflicts, such as the Syrian civil war, straining its diplomatic relations in the region.

• Reliance on short-term foreign capital inflows and borrowing from abroad presents a danger to economic stability.

• Monetary policy credibility and independence from government influence has recently been called into question.

• Instability in Syria or domestic (or regional) terrorism could lower investor confidence and cap much needed fixed investment levels.

• High reliance on short-term debt financing increases the economy‘ s vulnerability to investment flows.

• Tax avoidance is widespread. • Procedures for hiring and firing staff are more regulated than in developed

European states.

67

Relationship vs. network

Formal vs. informal

X Factor-law vs. Law of Jante

Status vs. quality

Hierarchical vs. flat structure

Anarchy counter orderly

Short vs. long time horizon

Hofstede's four dimensions (DK / TR):

• Power distance (18 vs. 66)

• Individualism (74 vs. 46)

• Masculinity (16 vs. 45)

• Uncertainty (23 vs. 85)

68

Sisli

69

70

10. SEPTEMBER 2015 / SLIDE 71

Next step Tyrkiet

10. september 2015

Forsideslide, farvet

eller med billede

Indsæt billede:

1. Vælg EKF-fanen

2. Klik på Forside-billede

3. Vælg billede

Vælg Printer version

1. Vælg Design-fanen

2. Under Tema, højre klik på

Eksport Kredit Fonden print

3. Vælg Anvend på alle dias

Frem i verden med EKF

10. SEPTEMBER 2015 / SLIDE 72

Slide med bullets

Brug Forøge / Formindske

indryk for at skifte mellem

de forskellige niveauer

Om EKF

›Danmarks Eksportkredit

›90 års erfaring

›Ejet og garanteret af den

danske stat

›Drives på forretnings-

mæssige vilkår

10. SEPTEMBER 2015 / SLIDE 73 10. SEPTEMBER 2015 / SLIDE 73

Finansiering af din virksomhed

10. SEPTEMBER 2015 / SLIDE 74

Case Lav teksten grå

Klik på Forøg listeniveau

i PowerPoints topmenu

Klik 2 gange for at få korrekt

bullet

For at skifte tilbage, brug

Formindsk listeniveau

Hvad Nye boliger og kontorer til Englands diplomater i Sydsudan Behov Finansiering af virksomheden Løsning Eksportkaution Værdi 2 millioner kroner

DMS Africa

10. SEPTEMBER 2015 / SLIDE 75

Tabel tekst

EKF Medium 13 pkt

Finansiering af din virksomhed

Eksportkaution

Kaution Finansiering Risiko

10. SEPTEMBER 2015 / SLIDE 76

Tabel tekst

EKF Medium 13 pkt

Eksportkaution

EKSPORTØR ELLER UNDERLEVERANDØR

+

BANKEN ØNSKER YDERLIGERE SIKKERHED

=

EKSPORTKAUTION?

10. SEPTEMBER 2015 / SLIDE 77 10. SEPTEMBER 2015 / SLIDE 77

Finansiering af den udenlandske køber

10. SEPTEMBER 2015 / SLIDE 78

Case Lav teksten grå

Klik på Forøg listeniveau

i PowerPoints topmenu

Klik 2 gange for at få korrekt

bullet

For at skifte tilbage, brug

Formindsk listeniveau

Hvad Træpanelsanlæg til norsk møbelfabrikant Behov: Finansiering til norsk kunde EKF løsning SMV-garanti Værdi 2,5 millioner kroner Løbetid 5 år

Böll-tec

10. SEPTEMBER 2015 / SLIDE 79

Tabel tekst

EKF Medium 13 pkt

Finansiering til din køber

SMV-garanti Ordre

Garanti

Kredit

Risiko

10. SEPTEMBER 2015 / SLIDE 80

Tabel tekst

EKF Medium 13 pkt

SMV-garanti

EKSPORTØR

+

SALG AF KAPITALGODER

=

SMV-GARANTI?

10. SEPTEMBER 2015 / SLIDE 81 10. SEPTEMBER 2015 / SLIDE 81

Sikkerhed for betalinger

10. SEPTEMBER 2015 / SLIDE 82

Case Lav teksten grå

Klik på Forøg listeniveau

i PowerPoints topmenu

Klik 2 gange for at få korrekt

bullet

For at skifte tilbage, brug

Formindsk listeniveau

Hvad Maleanlæg til stor russisk virksomhed, der fremstiller togvogne. Behov Beskyttelse af eksporten Løsning Bondgaranti og Projektleverancegaranti Værdi I omegnen af 1 million euro

E. Aabo Andersen A/S

10. SEPTEMBER 2015 / SLIDE 83

Tabel tekst

EKF Medium 13 pkt

Beskyt din eksport mod tab

Med en Projektleverancegaranti Risiko

Kontrakt

Garanti

10. SEPTEMBER 2015 / SLIDE 84

Tabel tekst

EKF Medium 13 pkt

Projektleverancegaranti

EKSPORTØR

+

LEVERANCE/BETALINGSRISIKO PÅ UDENLANDSKE KUNDE

=

PROJEKTLEVERANCEGARANTI?

10. SEPTEMBER 2015 / SLIDE 85

Tekst starter uden

punktopstilling

For at få punktopstilling på

teksten (flere niveauer findes),

brug Forøg listeniveau

For at få venstrestillet tekst

uden punktopstilling, brug

Formindsk listeniveau

Ændre farve på mellemrubrik

1. Marker ordet

2. Vælg den femte farve

i farveskemaet fra

PowerPoints topmenu

EKF og Tyrkiet

- Engagement 6,3 mia., primært vindmøller

- Rated 4 på en skala fra 0-8, hvor 0 er bedst

- Præmie til EKF ca. 2 pct. p.a.

10. SEPTEMBER 2015 / SLIDE 86

Tekst starter uden

punktopstilling

For at få punktopstilling på

teksten (flere niveauer findes),

brug Forøg listeniveau

For at få venstrestillet tekst

uden punktopstilling, brug

Formindsk listeniveau

Ændre farve på mellemrubrik

1. Marker ordet

2. Vælg den femte farve

i farveskemaet fra

PowerPoints topmenu

Ring eller skriv….!

Hvordan i praksis

No More Excuses| 16° October | 2

Hvad er det – hvad tilbyder EEN

• Netværk til 600 organisationer i 50 lande

Hvad tilbyder - Enterprise Europe Network

• vejledning af virksomheder + organisationer

(Direktiver, IPR, CE-mærkning, ny teknologi +++)

• Profiler - Hjælper med at finde leverandører,

producenter, distributører, agenter,

samarbejdspartnere, de rigtige støtteprogrammer

f.eks. H2020 & projektpartnere

• Arrangementer

• Matchmaking og virksomhedsmissioner

• Feed-back analyser – forbedring af EU-direktiver-

tiltag

• Innovations-managemets benchmarking

Opbygning af netværk

• Årskonferencen • Viking Days (Norge, Sverige, Finland, Island, UK) • Sector Groups • Staff exchange • Decentralised Training • Newcomers’ Training • Direkte samarbejde

Velkommen til Enterprise Europe Network| 22.januar 2015 | 7

Tyrkiet

• City Adiyaman ANKARA Antalya Cerkezkoy CORUM DENIZLI

Diyarbakir DUZCE Elazig Elazığ Erzurum ESKISEHIR

GAZIANTEP HALILIYE SANLIURFA Istanbul Izmir IZMIT

KOCAELI KAHRAMANMARAS Kocaeli Konya

MELIKKAZI KAYSERI Mersin MUGLA NILUFER

NILUFER BURSA SAMSUN Sanliurfa

SARICAM ADANA SEYHAN Sinop Tekirdag Trabzon Van

YENIKOY BASISKELE KOCAELI

Velkommen til Enterprise Europe Network| 22.januar 2015 | 4

Samarbejdsprofiler Business Offer Business Request Technology Offer Technology Request Research & Development Request

Hvad kendetegner EEN-DK

• Fokus på resultater • Erfaring • Samarbejde • Netværk

Velkommen til Enterprise Europe Network| 22.januar 2015 | 6

Title of Profile (technology request)

• A Turkish machine producer seeks supplier of animal feed pelletizing machine disks and rollers

• Biomass power plant to utilize olive mill waste water

• Turkish metal processing company seeking a new technology to modify and reduce high rate of water and chemical...

• Telemedicine compatible mobile health technologies and solutions

• Technology for Production of Activated Carbon and Electric Power from Olive Residues

• A Turkish chemical company is searching for the most economical drying system for the waste sludge of the soda plant.

• Technology for preventing oil separation from sesame paste

Title of Profile

• A Turkish company specialized in energy and food machinery sector

• A Turkish company specialized in machining is looking for partners to become their distributor.

• Turkish waste sterilization company seeks partners for joint venture

• A Turkish fresh fruits producer from Antalya wants to be a distributor of tropical fruits and looks for tropical fruit...

• Turkish company specialized in computer programming, software /IT-based services and distribution of electronic devices...

• A Turkish manufacturer and distributor of all kinds of steel products.

• Manufacturers sought for variable rate application on fertilizing and spraying

• High-end graphical environment simulator

• Turkish soft ice cream company is seeking food grade delrin producer under manufacturing agreement and reciprocal...

• Turkish company based in Antalya specialized in producing processed/unprocessed meat (especially turkey) is requesting...

• A Turkish company specialized in providing technical consultancy, underwater undertaking and project designing services...

• Turkish wholesaler of construction materials is looking for manufacturers of construction materials

• A Turkish company specialized in manufacturing high ground working platforms is looking for joint venture opportunities...

• An energy company from Turkey is looking for device which can detect chemical, biological and radiological agents in the...

• A Turkish health and energy company is looking for drug testing device based on human urine and saliva

• A Turkish company specialized in pipe systems and technologies is looking for joint venture opportunities.

Business requests (et lille udvalg) A Turkish company specialized in energy and food machinery sector A Turkish company specialized in energy, food processing and food machinery sector is offering its service as a distributor Technology keywords: Food Packaging / Handling, Food Processing , Food Technology Market keywords: Other industrial equipment and machinery NACE keywords: Other food service activities Expires in 5 months A Turkish company specialized in machining is looking for partners to become their distributor. A Turkish company specialized in machining is looking for tool holder, cutting tool and industrial oil manufacturers to become their distributor in Turkey. Market keywords: Machine tools, other metal working equipment (excl. numeric control) NACE keywords: Machining Expires in 2 months

Business Request (et lille udvalg) Turkish waste sterilization company seeks partners for joint venture A Turkish company specialized in medical waste sterilization for construction sector is looking for joint venture to for development activities. Market keywords: Other medical/health related (not elsewhere classified) NACE keywords: Waste collection Expires in 2 months Turkish company specialized in computer programming, software /IT-based services and distribution of electronic devices looks for new products A Turkish company based in Antalya has expertise in computer programming, software and IT-based services. It also runs computer facilities management activities such as computer repairing and consultancy on programs/software. It looks for partners wholesaling or manufacturing computer and electronics-related products in order to sell their products in Turkey acting as their trade intermediary, especially as their distributor. Market keywords: Other computer services, Programming services/systems engineering NACE keywords: Computer consultancy activities, Computer facilities management activities , Computer programming activities , Other... Expires in 4 months

Technology request (lille udvalg) Turkish metal processing company seeking a new technology to modify and reduce high rate of water and chemical consumption in their manufacturing... A Turkish metal processing company is looking for an innovative technology to reduce their chemical and water consumption in their process. The company is operating in metal processing and machinery sector as a supplier for automotive industry. It has a process where zinc phosphate is used as a surface finishing agent. Company is highly interested in technical cooperation agreement and commercial agreement with technical assistance. Expires in 8 months Telemedicine compatible mobile health technologies and solutions A Turkish SME active in medical equipment, mobile health and laboratory products sector is looking for mobile health devices compatible with telemedicine systems. The company is looking for partners for commercial agreement, joint venture or manufacturing agreements. Expires in 2 months

Ingemarie Søndergaard

ims@vhsj.dk

+45 4199 9812

Martin Amdi Pedersen

Internationaliseringsrådgiver

Eksportrådet & Væksthus Sjælland

marped@um.dk / (+45) 53727191

Louise Dyhrberg

Internationaliseringsrådgiver

Eksportrådet & Væksthus Hovedstaden

loudyh@um.dk / (+45) 30108111

Hvorfor skal vi snakke eksport?

Eksport udgør en stigende del af dansk økonomi, og derfor bliver

danskernes velstand stadig mere afhængig af virksomhedernes evne til at

konkurrere globalt.

Danske virksomheder med eksport vokser mere end virksomheder uden

eksport…også på bundlinjen!

Deltagelse i den globale konkurrence tvinger os til at trimme og

effektivisere vores virksomheder, hvilket også er til stor gavn på

hjemmemarkedet.

Hvorfor gør vi det så ikke ”bare”?

5 typiske faldgruber:

1. Hjemmemarkedet er ikke stærkt nok.

2. Utilstrækkelig tidsramme og budget.

3. Hjemmearbejdet er for dårligt.

4. Tilfældige beslutninger baseret på mavefornemmelser.

5. Nålestiksaktioner frem for helstøbte salgs- og marketingindsatser.

Hvordan hjælper vi dig så?

Forbered dig, forpligt dig til markedet og

acceptér at du ikke kan klare alt selv!

Start med at lave en eksportplan med Væksthuset og Eksportrådet!

Hvad kigger vi på?

Kerneprodukter

Værdisæt

Eksport – Motivation og tilgang

Marked – Fokus og vurdering

Etablering og salgskanaler

HANDLINGSPLAN!!!

Hvad så bagefter?

Markedsundersøgelse

Markedsbesøg

Partner- og kundesøgninger

Messedeltagelse

Markedsføring

GPA – Myndigheder og regler

Snak med Eksportrådet

Hvad har vi på hylden?

MIP’er Eksportstart Vitus

Tre versioner af Vitus-programmet

VITUS

VITUS – Landbrug og Fødevarer

VITUS – E-handel

…Besøg desuden www.vhsj.dk, www.vhhr.dk og www.eksportraadet.dk

› G2M-plan is drafted › G2M-plan is finalized

Approx. 175 consultancy hours can be used in the execution phase (8-9 months)

Approx. 90 consultancy hours is spend on the strategy phase (3-4 months)

Selection Phase Strategy Phase Execution Phase

›Business readiness paper › Fact Finding Tour Report

Vitus Team 13 – November 2015 – November 2016

order

?