Water Town WuzhenCHEN MINZHOU YUXIANG

Introduction

Location:• Wuzhen lies at the

southeast of China, and at the center of the triangle formed by Shanghai, Ningbo and Nanjing.

Introduction(continue)

Geography:• Plain.• Divided into four zones by a cross-shaped

river.• The Town of fish, rice, and silk.

Introduction(continue)

History:• Over 1000 years• Buildings• Bridges• Flagstone streets

Strengths

Traditional culture• Local Housing Qing Dynasty• Folk Custom Museum• Woodcarving Museum

Strengths

Wuzhen Food • Ziye Yipingxian• White Jade River fishLarge and small restaurantsSmall street stalls

Strengths

Location AdvantageEconomy centerConvenient transportation

Marketing Advertisement City website

Weakness

• Limited scenic spots• Crowded• Local culture ruined• Pollution

Opportunity

Government’s support.• National 5A Tourism Attraction• Finical SupportTourism becomes popular.

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

500

1000

1500

2000

2500

3000

878 870

11021212

1394

16101712

19022100

2550

2002-2011 Chinese Traveling Population(million)

Threat

• Other ancient towns

• Natural Scenic Spot

• Metropolis

Target Market

• Photography Amateur

• Couple

• Family

Question