Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved

Welcome to Planned Events

Agenda• Review chapter one• Chapter quiz• Discussion of quiz• Opening activity• Chapter two mini-lecture• Questions and Answers• Assignment• Conclusion

CHAPTER 2

Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved

Review chapter oneCHAPTER 2

Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved

Chapter one quizCHAPTER 2

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Quiz DiscussionCHAPTER 2

Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved

Learning Outcomes

• Recognize and use the five phases of the modern Event Leadership process

• Identify the strengths, weaknesses, opportunities, and threats of your event

• Create an accurate blueprint for your event• Conduct a comprehensive needs assessment• Complete a gap analysis for your event• Communicate effectively with event stakeholders• Critically integrate Corporate Social Responsibility (CSR).

CHAPTER 2

Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved

The Last Frontier: The Great Exhibition

CHAPTER 2

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The Next Frontier:Dinner Anyone?

CHAPTER 2

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Dinner Anyone?

Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved

A Little Music…

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Mini-LectureCHAPTER 2

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Questions and AnswersCHAPTER 2

Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved

Assignment

• Read and be prepared to discuss chapter three.

CHAPTER 2

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ConclusionCHAPTER 2