Weleda Magazine Spring 2012

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Weleda Magazine

Winter-pring 2012 Issue 10

(published since 2007)

Published by Weleda orth America:

1 Closter Road, P.O. Box 675

Palisades, Y 10964

Weleda Magazine is a free

biannual publication

Weleda MagazineEdior in Chief

Carrie Ruehlman

for Weleda orth America

Tel: 1.800.241.1030

Fax: 1.800.280.4899

usa.weleda.com

[email protected]

Reprinting of articles is not

permitted without permission

Ediorial Conribuors

atascha Blank (nb), loria Dawson (gd),

Dena Moskowitz (dm), rik Preuss (ep),

Carrie Ruehlman (cr), usan Hunt tevens (shs)

Phoo Conribuors

Christian Aeberhard, 4-6. Johannes Courtens,

3031. Michael Cozine Photography, cover,

2, 18-25. Tillman Franzen/Jung von Matt,

33, back cover. Jason Howlett, 11. Carrie

Ruehlman, 8, 25. Lulu Plasticpirate alias

adine chemmann/Berlin, illustrations 29.

Dmitriy hironosov/Dreamstime.com, 26.

uzanne Tucker/hutterstock.com, 34.Weleda Archive, 12, 17.

Ar Direcion/Design

Michael Kelly Designs,

[email protected], www.mlkelly.com

Prining

Allied Printing ervices, Inc.,

an PA green power partner

Biodynamic is a registered certicationmark of the Demeter Association, Inc.

ingredients

at WOrK WItH

tHe WOrlD

4 One Enchanting Flower

sPa-IFICatIOn

8 Ask the Esthetician

retaIler sPOtlIGHt

11 The Big Carrot, Toronto

Feature

12 The Journey to Natural

COVer Feature

18 Raising a Happy, Green Baby

24 Behind the Scenes with the Wahls

au naturel

26 Weathering the Winter

BIODYnaMICs

30 Making the Connection

OVer tHe COunter

32 First Aid from the Garden

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he Magic of the early morning hangs over the

lush elds near the village of houbra Beloula,

in the heart of gypts fertile ile Delta. The light

falls softly onto the scented jasmine bushes that extend their

ne, luminous white owers toward the sky. People move

quietly through the elds, deftly plucking blossoms from

the twigs and collecting them in woven baskets. Its harvest

season for the Biodynamic jasmine grown by Weledas

cultivation partner A. Fakhry & Co., manufacturers of exqui-

sitely scented, plant-based oils.

Jasmine, which means spirit of dreams in ancient

Persian, is harvested at night, around three oclock in the

morning. Its pollinated by moths instead of bees, so its

owers open when its dark. Picking them before sunrise

preserves most of the precious indole the compound they

contain that gives the plants their characteristic aroma.lowly the baskets are lled with white jasmine ow-

ers. A. Fakhry & Co. uses only sustainable cultivation

methods and believes in paying a fair wage; they help

thousands of people make their living. With the wages

from the jasmine harvest, which lasts from May to

cultivating

Weledas

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NESNG 2012 4 EE GZNE


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ovember, families can secure an income

for six months. To supplement their

incomes, many of them work with A.

Fakhry & Co. throughout the year to help

harvest other plants.

More than a Busine ss Partner Weleda

uses the precious jasmine extract, one

of the most valuable fragrances in the

world, to create sensuous scented blends

for the companys natural skin-care prod-

ucts, including Wild Rose moothing

Facial Care and Body Care. Weleda and

A. Fakhry & Co. have been working in

partnership for almost four years. ince

then, A. Fakhry & Co. has consistently

shown its commitment to Biodynamic

cultivation and is internationally certied

according to the strict requirements of

Demeter, the global Biodynamic certier.

As an employer, A. Fakhry & Co. is directly

involved in ensuring the well-being of the

people at the houbra Beloula cultivationand production site a health center is

being developed there in cooperation with

doctors.

In addition to managing their own two

farms with a total of 148 acres and the fac-

tory in houbra Beloula, Hussein Fakhry

and his wife, Chrifa, have established

a national network of certified-organicfarmers in the last ten years. They use

their farms as a training environment for

small-scale farmers who wish to convert

from conventional to organic cultivation. A.

Fakhry & Co. assists the farmers many of

whom cannot read or write through the

challenging process of organic certication.

They regularly develop new initiatives to

teach the local population how to treat the

earth and the environment and therefore

how to protect their livelihood.

an intact ecosysteM Khaled, the farm

managers right-hand man, is responsible

for the overall management of the cultiva-

tion. When he talks, his eyes light up and

its obvious that he loves the land and thework that goes with it. He tells us about the

beautiful jasmine plant and the ecosystem

in which it lives. The young seedlings are

nurtured for a year in a greenhouse and

then planted into the ground. They need a

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good four years to develop into bushes that

are 32-inches tall and ready to be harvested.

In December, after the harvest season,

the jasmine bushes are cut back doing

so allows one jasmine bush to be used forup to 20 years. The twigs that have been cut

o are broken up and used to surface path-

ways to protect from dust, or theyre used in

the companys own composting plant and

reapplied to the fields as a natural fertil-

izer. Once a week, essential groundwater is

brought to the elds via a network of irriga-

tion channels. Robust lemongrass, planted

at the edge of the channels, helps reinforce

them and prevent weeds. ven the local

herons, known as the farmers friend,

play a useful role in the ecosystem. They

stalk through the fields, picking parasites

o plants with their long beaks, like a truly

organic pesticide.

FroM Fie ld to Factory At nine oclock inthe morning, the jasmine harvesters work

is done. Donkeys pull the carts transport-

ing the fragrant cargo to A. Fakhry & Co.s

nearby production site. At the incoming

goods station, the baskets containing the

days harvest are checked for quality the

owers need to be as dry and undamaged as

possible and then they are weighed again

and recorded.

In the production hall, experienced work-ers place the fresh jasmine flowers into

large metal boilers. In a two-stage extraction

process, whats known as the concrete is

rst extracted from the owers. Concrete is

a hard substance, almost half of it is made

of wax, and around 880 pounds of jasmine

owers are needed to produce one pound of

jasmine concrete. The absolute, the purest

jasmine extract, is extracted next. very year,

around 66 pounds of this valuable ingredi-

ent are set aside for Weleda, so that after

strict quality controls, it can be incorporated

into essential oil blends for Weledas Wild

Rose Facial Care and Body Care.

After night has fallen on the jasmine

fields in houbra Beloula, the lights still

shine at the factory the owers harvestedtoday are best processed when theyre still

fresh. The people in the village have long

since gone to sleep. At three oclock the next

morning, they will be back in the elds to

visit the spirit of dreams once more. nb

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oMegranate or Wild rose?

Body oils or lotions? Weleda hasmore than 100 natural skin-care

products to choose from, so discovering which

ones are best for you and your skin can be

tricky. The Weleda website (usa.weleda.com)

is a useful resource for information about our

ingredients, philosophy and products, and

youll even find an FAQ with more than 50

questions and answers. Cant find the answer

to your query there? Send it to us via Twitter

(@weleda), Facebook (facebook.com/weleda)

or email it to [email protected]. We might

even include it here on these pages, where

Weleda holistic skin-care expert and estheti-

cian Patricia Pol, pictured above, answers some

of the most commonly asked questions we get

from you our amazing fans! cr

a p f f

p? d, nw y cFortunately, being pregnant doesnt mean

you have to give up your favorite Weleda

products! Our personal-care products are

completely safe for use during pregnancy.

We even have products just for moms-to-be,

including our tretch Mark Massage Oil (for-

merly known as Pregnancy Body Oil). With

all of the hormonal changes happening in

your body, your skin may be more sensitive

or break out more than usual. In that case,

you may want to use our Almond oothing

Facial Care for sensitive skin until things

calm down. Although its not harmful, one

product you dont really need to use is the

Birch Cellulite Oil. These nine months are

not the time to worry about detoxifying or

cellulite. Instead, we recommend that youembrace and celebrate all of the miraculous

changes your body is experiencing, use the

tretch Mark Massage Oil daily to help calm

itching and maintain skins elasticity, and

break out the Birch Cellulite Oil after the

ask th e estHetIC Ian

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sPa-IFICatIOn



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baby arrives. As for Weledas homeopathic

and anthroposophic remedies, we recom-

mend that you ask your healthcare provider

before using them during pregnancy.

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Weleda offers several different facial care

lines suitable for all skin types. For example,

we recommend our Iris Hydrating Facial

Care for youthful skin, Wild Rose mooth-

ing Facial Care to smooth first lines and

Pomegranate Firming Facial Care for aging

skin. While both the Wild Rose and Pome-

granate lines contain plant ingredients that

help support your skin as it ages, the active

ingredients in the Pomegranate line are more

powerful. ince we all have different skin

types and lifestyles, our skin-care needs will

differ. If your skin is glowing and healthyinto your 40s, with perhaps a few ne lines,

then you can continue to use the Wild Rose

moothing Facial Care, but you may want to

add the Pomegranate Firming erum to your

routine. Apply it daily under your moistur-

izer to help support your skins cell renewal

process and repair sun damage. You can also

use the Pomegranate Firming ye Cream for

an extra-rming boost around the eyes. We

dont usually recommend switching to the

Pomegranate Firming Facial Care in your 30s

unless you really need it. Pomegranate has

many active ingredients specifically suited

for that time in our lives when the skins cell

renewal significantly slows down. Just like

you wouldnt give a baby food that its not

ready to digest, you dont need to give your

skin ingredients that it doesnt yet need. But

regardless of whether youre using rose or

pomegranate, remember to always embrace

and celebrate your natural beauty.

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Your nose is not fooling you! Weledas Almond

oothing Facial Care products do have a soft

natural aroma, but they are indeed fragrance-

free. The light scent you smell comes from the

sweet almond and plum kernel oils. We use

pure essential oils to fragrance our Iris, Wild

Rose and Pomegranate Facial Care lines, but

we leave them out of the Almond line because

they have a stimulating eect and can some-

times irritate sensitive skin. enerally though,

natural essential oils are well-tolerated by

the skin and provide numerous physical and

psychological benets, including balancing,

nourishing and rejuvenating our body, soul

and spirit. ssential oils, sometimes called

the soul of a plant, also help to preserve thequality of our formulas, so we are able to avoid

using chemical preservatives. And we never

use synthetic fragrances, which can mimic

the aroma of whats found in nature but can

never transcend it.

Dont miss out on skin-care tips!

isit usa.weleda.com/signup to

subscribe to Weleda Magazine.

NESNG 20129EE GZNE


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NEWOne-Step Cleanser & Toner

One-Step Cleanser&Toner

usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda

2012We

ledaInc.

100% CERTIFIED

NATURAL SKIN CARE

Available in-storesJanuary 2012

Currently availableat usa.weleda.com

Normal to combination skin

Our NEW One-Step Cleanser & Toner is a refreshing, milky

lotion for normal to combination skin that claries and

perfects without over-drying. Perfect for those looking

to simplify their facial-care routine, this rinse-off lotion

works its deep-cleansing action with natural olive oil soap

and tones with witch hazel extractall in just one step.

A fresh citrus fragrance, derived from pure essential oils,

revives the skin and stimulates the senses.

Your skin is left pure, fresh and perfectly prepared for

the next step in your facial-care regimen with our IrisHydrating Facial Care, Wild Rose Smoothing Facial Care or

Pomegranate Firming Facial Care.

Cleanses and refines all in one step


11/36

he Big carrot, one of Torontos

most-loved natural health food

stores, first opened in 1983.

Today, the store has become as much a locallandmark as an organic grocer, and it sells

more Weleda products than any other store

in Canada. What makes The Big Carrot so

special, besides a seemingly endless array

of organic goodness? Our

employees, says PR Coordina-

tor Patrick Conner. They are

our greatest asset.

The Big Carrot began as a

nine-person, worker-owned

co-op. The store has grown a lot since

then, but its still managed the same way it

always has been. very employee who has

worked there for more than a year gets an

opportunity to become part owner. There are

currently more than 65 owner-workers. They

hope their passion for sustainably grownproduce and natural skin care is contagious.

Located in Torontos vibrant Danforth

neighborhood, The Big Carrot is surrounded

by a wide variety of bustling cafs and shops.

Big Carrot customers, many of whom live in

the neighborhood and walk to the store, love

organic food and are on the cutting edge of

social issues, according to Conner. To keep

up with their shoppers, all employees mustbe knowledgeable about the products in

their departments.

There are strict guidelines in Canada

about which products can be labeled organic,

and to Conner, that is a very good

thing. My most memorable

moment in the natural industry

was in 2009, when the Canadian

Organic tandard was passed,

he says. This law created a set

of guidelines that were required to be met

in order for a product to be labeled organic.

It gave legitimacy to organic products and

eliminated a stigma it showed there was

scientific evidence backing up claims that

certain products are organic. It proved that

choosing natural skin care and organicfoods is indeed a healthier choice for people

and the planet. ep

r e t a i l e r s P o t l i g h tThe Big Carrot, Toronto | www.bigcarrot.ca

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Over the years, as natural

products have grown in

popular i ty and weve

become more conscious

about what we put on our

bodies, eco claims on conventional products

have exploded. But how can you be certain if

a product is really natural and what makes

a product natural anyway? Unfortunately,

terms like natural, organic an d eco-

friendly have no legal def inition, so

companies can make claims on their prod-

ucts without it being true, says Alexandra

punt, who co-authored the book No More

Dirty Looks with iobhan OConnor. To ndout how clean a product is, ignore the mar-

keting claims and look at the ingredient list.

With a little research, you can become an

ingredient expert in no time. No More Dirty

Looks, tacy Malkans book Not Just a Pretty

Face and GoodGuide.comare good places to

turn for helpful information and tips for

nding truly natural products.

Rene Loux, author ofEasy Green Living,

says if you cant pronounce a products

ingredients, dont use it. But Loux adds

that some companies, especially those like

Weleda that follow uropean labeling stan-

dards, use the botanical or Latin names for

plants. Because these names may look unfa-

miliar, companies will often put the nglish

names in parenthesis for clarity.

Another helpful tip is to look on the

packaging for certications that have clearly

defined parameters, such as the aturalProducts Association (PA), F and

aTrue, which is the uropean standard

under which Weleda products are certied

natural. If you just see the word natural

or organic but no certication, then its up

Finding skin-care products that you love can be quite

a journey. But many of us are choosing to make that

journey a natural one, switching our conventional

products for chemical-free alternatives. Still, its a choice

that can be wrought with many questions: What makes

a product truly natural? Why should I switch? And will

the products really work? Read on for the answers.

NESNG 201213EE GZNE


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to the company whether that means some-

thing real, says Loux.

aturalness is not just about ingredi-

ents, however its also about how those

ingredients are treated. I often compare

natural cosmetics to organic apples, saysincent Letertre, technical director at

aTrue. You can pick an organic apple

o a tree and eat it on the spot. Cosmetics

are dierent. You cannot pluck owers and

just put them in a bottle. You have to treat

the ingredients in some way, and its the

way they are treated that matters. This is

where the denition of natural cosmetics

becomes really important, because these

boundaries must be strict. That is why

aTrue allows only very few processes,

including saponication (the process used

to make soap) to chemically transform

natural ingredients. He adds that if a prod-

uct passes aTrues natural-certification

process, you can trust that it has met the

strictest standards for natural productspossible.

W s

i sw

n?

There are many reasons

to go natural, but perhaps

the biggest reason is

health and safety. What

we put on our skin has

tremendous impact on our health and theenvironments. Our skin is our largest organ

up to 60 percent of what we put on it is

absorbed in our bloodstream. Right now, its

not a requirement in the U.. that ingredi-

ents be tested for safety before use. Weleda,

along with several other natural product

manufacturers, has been working on nal-

izing the details of The afe Cosmetics Act,

currently in Congress, which would require

product ingredients to be proven safe

before they can be used.

But why do companies use these syn-

thetic chemicals in the first place if they

are potentially harmful? According to Loux,

one reason is because they are cheap and

seemingly eective, but in the long run, this

comes at a cost that doesnt show up on thesticker price. Preservatives like parabens, for

Weledas new One-Step Cleanser & Toner

gently cleanses and renes normal to combi-

nation skin without drying. To the right is the

ingredient label, as required by the European

INCI labeling standards that Weleda follows.

Due to the full ingredient disclosure policy,

the INCI standards help you make informed

purchases and avoid ingredients you may beallergic to. Heres how to dissect the label.

reaDInG a WeleDa laBel



15/36

ingredients (inci)

Water (Aqua)Fgc (Pfm)*

Potassium Olivate

Ii Gmic roo exc

Hmmi Vigii(Wich Hz) Distillate

Lanolin

Alcohol

limo*

Linalool*

Citral*

The * indicates that a fragrance

from natural essential oils is

included in the product. Weleda

never uses synthetic fragrances.

Ingredient form

(i.e., oil or ower extract)

Botanical name

English name

A component of natural

essential oils

example, are used in formulas because they

are eective at keeping products from going

rancid, but they are also a common cause of

allergic reactions and contact dermatitis, she

says. They have even been

linked to endocrine disrup-tion, because they mimic

hormones, and reproduc-

tive toxicity. Formulas can

also be unintentionally

contaminated with poten-

tially harmful byproducts,

such as 1,4-dioxane and

formaldehyde, during the

manufacturing process.

With repeat use of these

products day in and day

out, were talking about disrupting things

in our body, says Loux. I question, what

is the real cost?

Also, by using the chemical equivalents

of natural ingredients, conventional manu-

facturers avoid inconvenient fluctuationsin the availability of raw materials. With

natural ingredients, you never know how

much raw material you can harvest year

to year because of the climate and other

variables, says Letertre. It takes time, risk,

money and eort to grow

plants organically.Many people choose

natural products because

of their lesser environ-

mental footprint. Loux

reco mmen ds tha t we

think beyond the drain.

Look not only at what the

product is made of, but

also at the life cycle and

what happens when were

done with it. Look at the

companys values. Personally, it makes me

feel good to contribute to companies that

are mindfully doing business, both for their

employees and the environment. Our dollar

is our most powerful vote. With every trans-

action, were supporting the world we livein for better or worse.

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* from natural essential oils

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Just as the beautiful iris stores moisture in its roots, our

Iris Hydrating Facial Care helps your skin keep its own

natural moisture.

Blended with Biodynamic iris root and other hydrating

organic ingredients, this pure, natural formula protects

your skin from moisture loss while promoting your skins

ability to regulate and preserve its best moisture levels.

This long-lasting hydration also protects your skin from

dehydrating environmental elements so it keeps the fresh

radiance of beautifully moisturized skin.

IrisHydrating Facial Care

Hydrates for perfect moisture balance

+9% after 14 daysIncreased moisture

What women experienced usingour Iris Hydrating Day Cream:

Iris Hydrating Facial Lotion | Iris Hydrating Day Cream | Iris Hydrating Night Cream


2012We

ledaInc.

100% CERTIFIED

NATURAL SKIN CARE

Youthful skin


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present potential health risks to their

newborn. A line in the Presidents Cancer

Panel report, in 2010, said, Our babies

are being born pre-polluted. The very rst

recommendation focused on children, stat-

ing: It is vitally important to recognize

that children are far more susceptible to

damage from environmental carcinogens

and endocrine-disrupting compounds than

adults. The report went on to recommend

that parents and childcare providers choose

foods, house and garden products, play

spaces, toys and medicines that will mini-mize a childs exposure to toxins as much

as possible before conception and early life,

when the potential for harm is the greatest.

I have experienced rsthand the eects

that synthetic chemicals can have on a child.

ix years ago, my infant son was diagnosed

with serious food and environmental

allergies. I started reading labels and was

shocked to nd out what was in our every-

day products. It was also an extraordinary

amount of work to nd healthy and eec-

tive alternatives. But we persevered, found

chemical-free options, and his allergies

improved step by step. I feel really lucky

that we started taking those steps as early in

his life as we did. It was my desire to help

others take the same steps that prompted

me to start Practically reen, a website thatmakes embracing healthy and green actions

simple, relevant and fun.

o how do parents choose which prod-

ucts to worry about and which ones are

totally safe? Fortunately, whether through

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Practically reen or other wonderful

sources, todays parents have better access

to information, more useful research toolsand even better science about their products

than parents in any previous generation.

Healthier alternatives to conventional baby

products are also becoming much more

available, both online and in large retailers.

However, it can still be daunting to gure

out where to start. Here is a useful frame-

work for thinking about reducing babys

exposure to toxins: on your baby, in your

baby and around your baby.

First steP: on your BaBy

Your skin is your largest organ and

absorbs what is put directly on it,

whether its personal-care products

or clothing (anyone itching from a

sweater can vouch for this!). Two simplesteps can keep babies skin from absorbing

toxins and concerning chemicals into their

bloodstream.

First, choose personal-care products

made with natural instead of synthetic

ingredients. Many everyday products for

baby shampoo, soap, lotion, sunscreen

contain synthetic chemicals, like phthal-

ates and parabens, linked to endocrine

(hormone) disruption and even cancer.

They can also contain harsh detergents that

aggravate a babys sensitive skin. By switch-

ing to products made from only natural

ingredients, you can keep baby safe from

the direct eects of those chemicals.

Keep in mind, however, that the term

natural is not regulated, so you really haveto look at the ingredients to be sure that the

product is natural, or nd products that are

certied-natural by BDIH, atural Products

Association or aTrue, the uropean certi-

cation found on Weleda products. You can

also check out GoodGuide.com, which rates

products for environmental and personal

health, or choose a product from a com-

pany that has signed the Compact for afe

Cosmetics.

ow consider those cozy blankets and

adorable onesies that come into contact

with a babys body. iven that babies spend

up to 80 percent of their life sleeping, focus

rst on pajamas and sheets. Conventional

cotton is a pesticide-intensive crop and toxic

chemicals formaldehyde, brighteners,

heavy metals and flame retardants are

used to convert it into clothing. There aremany options available that are grown

with organic cotton and processed without

harmful chemicals. It may be a little more

expensive up front, but organic cotton is

also signicantly more durable.

1

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Final steP: around your BaBy

Your home is your sanctuary, espe-

cially those first few months after

baby is born, when youre spending

quality time indoors getting to know

one another. There are three simple

steps that can dramatically improve the air

quality your baby is exposed to at home,

assuming that the obvious rst step no

smoking has been accomplished.The rst few ideas are remarkably simple.

One is to remove your shoes at the door and

open the windows. Removing shoes can

reduce chemicals, like lead and cadmium,

coming into your home by nearly 60 to 80

percent. iven babies spend so much time on

the oor, this easy step is particularly impor-

tant. Also, did you know indoor air is ve to

80 times more polluted than outdoor air?

Yes, even in a big city. By opening windows,

you keep fresh air circulating in the home

and provide cleaner air for baby to breathe.

Finally, consider what you are putting

into the air through furniture and carpets,

paints and cleaning products. olatile

Organic Compounds (OCs) are chemicals

that waft into the air, particularly from newsynthetic products. They can accumulate,

particularly in infants, and trigger respira-

tory issues as well as long-term health

issues. ome major sources of harmful

OCs are new paints, dry-cleaning solvents,

synthetic carpets, adhesives and sealants,

and also products made from vinyl and

foam. To keep these chemicals out of your

nursery, you can switch to using no-OC

paints, natural wood furniture and toys, a

natural cotton or wool rug and a mattress

that does not contain vinyl, petroleum-based

foam or synthetic ame retardants in it.

Most experts, including the Presidents

Cancer Panel, agree these steps will likely

have positive eects on the long-term health

of a child. And that can help calm any

new parents well-founded concerns about

chemicals and get them re-focused on that

next most-pressing concern: how to get

baby to sleep. shs

Susan Hunt Stevens is the founder of the website

Practicallyreen.com.Visit Practically Green

to discover more easy ways you can green your

babys life and your own.

NESNG 201223

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Nine-month-old Crosby Wahl, with his ador-

able dimples and big brown eyes, was the

winner of the Weleda Raising Your Baby

Green Facebook photo contest in August. He

won a trip with his family to fly from their

hometown in San Francisco to

New York City for a weekend,

where they spent a day with the

Weleda team on a photo shoot

forWeleda Magazine.

When packing for her cross-

country ight to ew York City,

Meghan Wahl spent as much

time in the kitchen as she did

in her closet, preparing carrots and hummusand almond butter sandwiches for Crosby

and his big brother Brody, age 3, to eat on

the plane. Food is a really big deal for me,

says Meghan. I try to feed my kids the purest

products I can and only use ingredients

on their skin that are as close to nature as

possible.

The Wahls shop for fruits and vegetables

at their local farmers market, and Brody

helps out by carrying his own reusable bag.

Their bedding and much of their clothing is

organic, but Meghan also purchases some

things at consignment stores or swaps items

like clothes and toys with friends and family.

They spend their free time in nature, playing

in olden ate Park or looking for dinosaur

tracks in a nearby canyon. Meghans goal is

to have a zero-waste household.

This is denitely one green family all

the way down to their compostable diapers.

Three years ago, tephen Wahl, Crosbyand Brodys dad, started a compostable

diaper service. Having worked as a product

designer for many years, he had developed

an appreciation for the amount of waste

that ends up in landlls. I once visited the

B e H I n D t H e s C e n e s

with the Wahls



25/36

an Francisco transfer station to see where

all of the trash and recycling goes. I wanted

to understand the challenges. Things dont

just disappear they end up in a pile some-

where. This inspired me to try and make

products that are more sustainable.

Once Brody was born, tephen saw that

there was no good solution that would help

cut down on the enormous amount of waste

created each year by disposable diapers,

which take an estimated 300 to 500 years to

degrade. There were compostable diapers

but nobody was composting them, he says.

They were just going to landlls where the

lack of oxygen would prevent them from

breaking down. Together with a friend hestarted arthBaby, the first compostable

diaper service in the world, turning dirty

diapers into dirt. It was really about my

kids future, says tephen. We cant solve

everything, but my philosophy is that we

can try. If everybody just tried to make one

thing better, wed go a long way to solving

our problems.

To date, arthBaby has diverted more

than 1 million pounds of diaper waste from

an Francisco landlls. Its an example te-

phen and Meghan hope their kids can learn

from. You hear about climate change and

what the earth could be like in the future,

says Meghan. If our children can learn to

have a lesser impact, then they can also have

a better planet in the future.

And, of course, when you have kids,

adds tephen, you want to do something

that they can be proud of. o doubt they

will be. cr

To learn more about EarthBaby, visitearth-

baby.com. Visit Weledas YouTube channel to

check out behind-the-scenes videos: youtube.

com/weledanorthamerica.

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27/36

deplete our skins natural, protective oils,

which it needs to be healthy.

Another of Dr. Dattners simple solutions

is to protect your face from the elements

when youre taking part in outdoor activi-

ties. A cream like Weledas new CalendulaWeather Protection Cream will help prevent

the unpleasant side eects harsh weather

has on the skin. Made with natural ingre-

dients like pure beeswax and sweet almond

oil, it provides a breathable protective layer

and is ideal for the whole family.

And its not just the cold air outside that

can sap moisture from our skin. Over-

heated indoor air is also a culprit. Using a

humidier in your room will add moisture

back into the air and help alleviate some of

the radiators drying effects.

M o i s t u r i z e . t h e n M o i s t u r i z e s o M e

More Throughout the winter, make sure

you moisturize often and use products

made with natural ingredients that helpskin effectively retain moisture. Patricia

Pol, Weledas holistic skin-care expert and

esthetician, says to look for products with

nourishing plant, nut and seed oils

these ingredients protect your skin from

dryness without clogging pores or inhibit-

ing its ability to breathe. atural oils, like

those from almonds, pomegranate and

sesame, penetrate deeply into the skin,

helping improve its health while maintain-

ing moisture and elasticity.

Pol also recommends using Weleda

Cold Cream, a nutrient-rich balm that

protects skin from the elements and

deeply moisturizes. Its rich in the essen-

tial fatty acids found in sweet almond

oil to support and maintain the skins

protective lipid barrier.

If you use Weledas facial lotions, like

Wild Rose or Iris, you may want to switch

to the richer facial day creams during the

winter, suggests Pol. They provide the extra

protection and moisture the skin needs in

the winter. Heres another tip: Apply a fewdrops of the Almond oothing Facial Oil

to your favorite Weleda cream or lotion at

night for an added moisture boost. Massage

it into your skin to increase circulation and

create a rosy glow.

shoW your Body soMe love Our face is

not the only part of our body that faces the

winter head on. The skin on our hands is

For an extra

amount of

skin-calming

nourishment andmoisture, try a

Calendula Weather

Protection Cream

mask. Just follow

these easy steps:

1. tart with clean, patted dry skin.

2. Add a thick layer of the new Weleda

Calendula Weather Protection Cream

to face, avoiding eyes but dont forgetyour lips!

3. Leave on for 20 minutes or more.

4. Apply a warm wet towel to your face and

gently rub it o. Your skin will be left

glowing, plump and soft.

MAE A CAEA MAS

et Au aturel in your inbox!

isit usa.weleda.com/signup to

subscribe to Weleda Magazine.

NESNG 201227EE GZNE


28/36

As we get older, our skin seems to slow down. But what if we

could help our skin continue to function at its best? We can.

Containing a blend of highly effective natural ingredients,

Pomegranate Firming Facial Care is the ideal companion toyour skins natural aging process.

Containing organic golden millet, rich in vitamin E, and precious

organic pomegranate seed oil, rich in antioxidants and essential

fatty acids, it actively aids your skins own ability to regenerate

and helps reduce signs of aging while protecting from

damaging free-radicals.

No wonder our Pomegranate Firming Facial Care improves your

skins elasticity and makes visible wrinkles disappear. It gives

your aging skin a new beauty that lasts and lasts.

PomegranateFirming Facial Care

Regenerates your skin for timeless beauty

+29% after 28 days

+39% after 30 minutes

Wrinkle reduction

Increased moisture

What women experienced usingour Pomegranate Firming Serum:

Pomegranate Firming Serum | Pomegranate Firming Day Cream |

Pomegranate Firming Night Cream | Pomegranate Firming Eye Cream


2012We

ledaInc.

100% CERTIFIED

NATURAL SKIN CARE

Aging skin


29/36

constantly exposed and can easily become

dry. For a quick fix, Pol suggests apply-

ing kin Food in the evenings as needed

to your hands and feet and sealing it in

with cotton gloves and socks overnight.

Youll wake up to supersoft skin in themorning. tash a travel-size kin Food in

your handbag for touch ups throughout

the day.

As for the rest of your body, Pol recom-

mends applying 100-percent natural body

oils right after you shower, when the skin

is still damp. The water that remains on

your skin becomes a delivery system that

allows the oil to deeply penetrate, she says,

adding that plant oils are like a blanket for

your skin during the winter. They are rich

in vitamins and essential fatty acids, which

the body cant produce itself but requires for

good health.Remember that just as you adapt your

wardrobe for the winter, pulling out your

mittens and winter coat for warmth and

protection, you should do the same for

your skin. With extra care and the use of

nourishing products made with natural

ingredients, you and your skin can

weather the winter well.gd

When combined with nourishing plant

oils, the gentle touches of a facial mas-

sage can help restore moisture to dry skin,

increase circulation and elasticity and

promote relaxation. At least once a week

or as needed, apply a few drops of Weledas

Almond Soothing Facial Oil to the palm of

your hands and follow these steps to leave

your skin with a beautiful natural glow.

StEP OE

sim bood cicio Place your

hands on your face and gently pat,

moving outwards to where your earlobes

touch the face.

StEP tO

Pmp d x Lay the fingertips of

both hands on your temples and slowly

move your fingers in circles from the

front to the back, consciously balancing

your movements with your breath to

support relaxation.

StEP tEE

Bc d cm Make gentle outward

stroking motions with your fingertips

from one side of your forehead to the

other and alternate with placing your

hands crossways on your forehead and

sliding them away.

StEP FO

rx h y mc d m io

wik With your ring fingers, tracegentle circles around your eyes, start-

ing at the bridge of your nose, moving

across your eyebrows and around

below to the corners of your nose and

back again.

trY tHIs 4- ste P HYDratInG FaCIal MassaGe

1. 2. 3. 4.

NESNG 201229EE GZNE


30/36

s the sun rises over the Hudson alley, Roxbury

Farm comes to life. heep meander through thefields alongside Kinderhook Creek. Bees buzz

about while farmers take to the elds to pick vegetables.

Roxbury farm unfolds across 400 acres in Upstate ew

York; from the highest point, you can see clear across the

Catskill Mountains. In the 1850s, the land was part of the

estate of Martin an Buren, eighth president of the United

tates. Today, Jean-Paul Courtens and his wife, Jody, grow

vegetables, herbs and raise grass-fed pork, lamb and beef

for more than 1,400 local families within a 130-mile radius,

including many in ew York City.

Roxbury Farm is community supported. Consumers can

purchase a share a membership and receive a box of

seasonal produce 23 times throughout the farming season.

Members can also purchase fruit, pork, beef, lamb and

chicken shares. Community supported agriculture (CAs)

give people the chance to reconnect with the land and the

source of their food by buying directly from a local farmer.Roxbury members are invited to visit the farm to learn how

the produce is grown and to see how the animals are treated.

Roxbury is also a Biodynamic Farm, which means the

farmers follow the agricultural principles developed by

Weleda co-founder Dr. Rudolf teiner in the early 20th

hoW one

BiodynaMic

FarM helPs

locals

reconnect

With the

land

A

M a K I n G t H e

connect ion

BIODYnaMICs



31/36

century. teiner believed that everything in

nature is interdependent, and that a farm is

perhaps the greatest example of this.

A Biodynamic farm is comprised

of many different elements all working

together. Courtens compares it, ttingly, toa great symphony orchestra. He says, A

Biodynamic farmer allows a great diversity

of living organisms on his or her farm to

thrive every aspect of the farm makes

its own unique contribution to the whole.

When a farm is Biodynamic, it is trans-

formed from a factory, producing food and

generating prot, to a being that has its own

characteristics, with associated strengths

and weaknesses that are honored.

The Courtens have created an environ-

ment that is as beneficial as

it can be to the land, workers,

plants, animals and people

who are nourished from it.

Our members eat veggies

that are picked the day beforeor the morning of delivery, says Courtens.

The food only travels 130 miles at most,

not thousands. People who have been mem-

bers of our CA for 21 years talk to us about

how eating the food is a transformational

experience. ew members say they nally

know what a real tomato tastes like.

Courtens has been farming biodynami-

cally for 30 years. He studied at the school

for Biodynamic agriculture, Warmonder-

hof, in the etherlands. It was here that he

came to the realization that, as a farmer, he

would need and want to get to knowthe people who ate the food he produced.

When he started Roxbury Farm more than

20 years ago, he wanted it to operate not

only as a Biodynamic farm but also as a

farm that had a relationship with the people

it served.

Today, Roxbury is as Courtens always

envisioned it. Roxbury members have

become as integral to the farm as the rain,

the seeds and the soil, and each member is

able to develop a personal connection to the

place. Its these personal rela-

tionships, Courtens believes,

that help maintain the integrity

of organic and Biodynamic

farming. A farm should be

a place of beauty, where allindividuals are given the opportunity to nd

meaningful work, the integrity of all living

things is valued, and the food produced is a

source of true nourishment, says Courtens.

After all, it is the earth that sustains us;

therefore, it is our responsibility to sustain

the earth. cr

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NESNG 201231EE GZNE


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F I r s t a I D

F O t E G A D E walk through a garden reveals natures secrets.

Tiny mushrooms peep out from piles of leaves,

while jewel-like flowers beckon with their fra-

grances. Our ancestors, in their curiosity about the natural

world, discovered that certain plants have healing qualities.

They learned, for instance, that fresh juices from calendula

and chamomile owers could be used to heal skin irrita-

tions. They realized that the herb arnica was effective at

soothing muscle aches and pains and that echinacea could

keep the snies at bay.

Today, Weleda makes a variety of homeopathic and

anthroposophic medicines using many of the same ingre-

dients our ancestors relied on. A lot of what we do is

grounded in ancient herbal traditions, says Petra Augen-

stein, who compounds plants into medicines in her role aschief pharmacist at the Weleda headquarters in ew York.

The natural ingredients we employ have been used for

hundreds of years in healing and skin care.

atural forms of self-healing are becoming increasingly

popular, as science backs up the efficacy of these plant

Four Must-

have Weleda

reMedies For

every Medicine

caBinet

A

OVer tHeCOunter



33/36

ingredients and as we learn to embrace the

wisdom of old family remedies. The latest

study from the ational Center for Comple-

mentary and Alternative Medicine indicates

that $14.8 billion was spent on natural

products in 2007. Homeopathic medicinesoffer fewer side effects than conventional

products, which often merely mask symp-

toms, says Augenstein. Our approach is to

support the bodys own healing abilities.

Weleda has four over-the-counter oint-

ments that are a must in any homeopathic,

at-home rst-aid kit: Arnica Ointment, Burn

Care, Calendula Ointment and Wound

Care. They work with our bodys natural

healing abilities, are free of petroleum and

mineral oils and are the perfect comple-

ment to a healthy, natural lifestyle. These

products are safe for use by adults and chil-

dren. Read on to discover the benets and

uses of these four over-the-counter Weleda

ointments and why they should be a staple

in any medicine cabinet.

arnica to the rescue Arnica is an herb

that has become increasingly popular lately

for its ability to soothe sore muscles and

reduce pain. It has been used in traditional

remedies for centuries. Dr. Lynn Madsen,

a physician practicing traditional and

anthroposophic medicine at race Cottage

Hospital in ermont, recommends arnica

to alleviate bruising. Arnicas proven track

record of eectiveness may even be enough

to convince a skeptical friend that naturalproducts really do work. A study published

in the journal Rheumatology International

in 2004 looked at 204 people with osteo-

arthritis in their hands and found that an

arnica gel preparation worked just as well

as daily ibuprofen, and with minimal side

effects. The arnica Weleda uses is made

with wild-harvested arnica, grown sustain-

ably in Romania.

Burn Be gone Weleda Burn-Care is made

using the homeopathic principle of like

cures like. Tiny amounts of natural ingredi-

ents, which in large quantities would cause

a symptom, are used to trigger a healing

response in the body. For example, Burn-Care

is made with stinging nettle, an herb with tinyhairs on its leaves and stems that sting the

skin when touched. But when diluted with

alcohol and combined with arnica extract

for use in Burn-Care, stinging nettle actually

helps soothe the stings of minor burns and

ease the itch of insect bites. With Burn-Care,

YOur WeleDa FIrst-aID KItarnica ointMent

Burn-care

calendula ointMent

Wound-care

NESNG 201233

+EE GZNE


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the whole family can seek relief from sun-

soaked summer days, buggy nights camping,

or a burn from making breakfast. Keep the

tube in the refrigerator to enhance the cool-

ing effect.

calMing calendula For irritated skin and

rashes, Dr. Madsen recommends calendula.

This bright, orange herb is found in Weleda

Calendula Ointment. Weleda grows the

calendula in the companys Biodynamic

Medicinal Plant ardens in ermany. Bio-

dynamic farming places great emphasis

on healthy, life-giving soil, so that the plants

it produces are extremely vital and nutrient-

rich. Combined in a base of beeswax and

organic sesame seed oil, the healing, anti-

inflammatory calendula extract soaks in

deep to soothe red, irritated skin. Calendula

Ointment is ideal for all sorts of skin irrita-

tions and can be useful for mosquito bites

and even acne.

Wound tlc Calendula is also found in

Weleda Wound-Care, along with Peruvian

balsam and Mercurialis perennis, herbs

that have skin-healing and antibacterial

properties. Cleanse the wound gently with

soap and water, then apply Wound-Care

followed by a bandage to help speed the

healing of cuts, skin abrasions and wounds.

Outside in the natural world and even

in the comfort of home, there is always the

possibility of a cut, bump or bug bite. A

doctor should always be consulted for seri-

ous conditions, but treating the small stu athome with healing natural ingredients allows

you to take care of your loved ones without

unwanted side eects. The gifts of the garden

can help heal the whole family. dm

Old-time remedies called poultices consist of

a soft mass of healing herbs spread on a cloth

and applied to the skin to treat everything

from bruises to swelling, depending

on the type of plant used. Follow

these steps to make a homemade

calendula poultice that will

help treat bruising, sores and

skin conditions such as rashes

and dermatitis.

1. Crush fresh calendula owers

and a few drops of water or almond oil

into a pulp using a pestle and mortar.

2. Apply a bit of the pulp directly to the

aected area and cover with a band aid. If

the wound or rash is large, place the pulp

material onto a sterile bandage and then

apply it directly to the aected area.

3. ecure the bandage with adhe-

sive tape and leave on for a

sufficient amount of time

while the herbs release their

healing properties.

4. You can also use dried

calendula flowers. Just mixwarm water and equal amounts

of the herb and bran to make a paste.

Place the paste between two pieces of thin

cloth and apply it to the skin while its

still warm.

AE A OEADE CAEDA POtCE



35/36

Weleda Luxurious Natural Body Oils

sv $2.00o h pch of y WdBody Oi .wd.com. e pomo cod

MaGOIls12 chcko. Expires 8/31/12.*

Weleda Calendula Baby Care

sv $2.00o h pch of y WdCd Bby C podc. e pomo cod

MaGCalenDula12 chcko. Expires 8/31/12.*

Weleda 100% Certified-NaturalFacial Care

sv $2.00 o h pch of y Wd FciC podc fom h Cig, amod, Ii, Wid

ro d Pomg li .wd.com.

e pomo cod MaGFaCeCare12 chcko.

Expires 8/31/12.*

WeleDa eXtraCts

DOT MI YOUR T IU

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A TWT DAL!

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people to tweet about your love of

natural products to @Weleda with

the hashtag #weledamagazine will

receive a free 1 oz. Weleda kin Food.

Ready, set, go!

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36/36

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Documents

Weleda Magazine Spring 2012